Showing posts with label LinkedIn Pages. Show all posts
Showing posts with label LinkedIn Pages. Show all posts

March 17, 2024

LinkedIn Marketing: What is it and How to use LinkedIn for Marketing?

LinkedIn Marketing is for professionals who want to improve their leads, brand visibility, sales, and revenue.

But to perform better on LinkedIn, it is important to understand LinkedIn marketing tactics and what to do.

LinkedIn is the biggest professional social media network where millions of users and businesses are connecting to find new business opportunities, employment opportunities, and skills improvement.

LinkedIn not Only Connect brands with employees but also helps professionals to learn new skills.

Today is the time to find out how LinkedIn marketing can help you improve your business.

What are the best practices, and what are the best ways for you to improve your reach on LinkedIn?

Let's start with the first question.

What is LinkedIn Marketing?

LinkedIn Marketing, What is it, How to use Linkedin For Marketing: eAskme
LinkedIn Marketing, What is it, How to use Linkedin For Marketing: eAskme

Using marketing tools and tactics, LinkedIn Marketing is a professional way to improve your brand presence on the LinkedIn website.

With LinkedIn Marketing, you can increase traffic, generate more leads, more sales, and improve brand visibility.

What Are the Best Practices of LinkedIn Marketing?

Before marketing your brand or business on LinkedIn, you must understand the best LinkedIn marketing practices.

Build a professional network:

Networking is the key to success for any business, online, offline, or even on LinkedIn.

The very step for the very first step is to understand your audience on LinkedIn. Identify your target audience and how to connect with them using LinkedIn marketing tools.

For a newbie on LinkedIn, it is the first thing to connect with your friends, family, colleagues, and even business partners.

The LinkedIn algorithm even recommends more people to connect according to your connection and profile.

Be professional:

LinkedIn is unlike any other social media network where you can make friends, chat and face your time.

It is a professional network where you make professional connections to improve your life, career, and business.

When building a community, you must behave professionally, understand your goals and focus on your work.

LinkedIn has no place for posts like Your favorite hobby, are you? Cooking habits, but you are doing what you are eating.

You can post such content on social media networks like Facebook or Twitter.

Be valuable:

As a professional network, you need to build authority and to build authority, and you need to provide value.

Adding more value to the LinkedIn user experience will help you increase your brand visibility and grow your target audience.

Make sure that you're regularly sharing important updates with your audience.

Comment on new posts, like and share posts of each other professionals, and reply to every message.

Follow industry experts to know what is happening around you so you do not miss any important updates.

When connecting, commenting, or messaging a professional on LinkedIn, you must use valuable words, charts, reports, etc.

When people see that you're commenting to add more value to their posts, they will easily become your followers. And improve your client list.

How to Use LinkedIn for Marketing: Best ways?

To improve your presence on LinkedIn. And improve the result of your LinkedIn marketing efforts.

You must follow the best practices.

Here is what you can do.

LinkedIn profile optimization:

Your LinkedIn profile is the first thing any LinkedIn user, client, or business looks at when they want to know more about your business.

Before you send a connection request or comment on any other post, it is the first thing that you should do is optimize your LinkedIn profile with the best and most accurate information.

Display your professional skills, achievements, clients, recommendations, etc.

Add text, links, and recommendations to your LinkedIn profile.

Adding more information will help your LinkedIn profile display on relevant searches.

How to Optimize Your LinkedIn Profile?

Here are a few important things that you can do to improve your LinkedIn profile:

LinkedIn Profile Headshot:

Use professional headshots on every social media network.

Make sure you are using the same photos so it will be easy for users to recognize your business.

Professional headlines:

Your LinkedIn profile headline will display in comments, posts, and search results.

Use optimization tools to optimize your LinkedIn profile headlines, or you can check the industry expert profiles to know how they are writing their headlines.

Don't forget to use keywords and important words in your professional headlines.

Contact information:

Add information such as emails, social media accounts, and websites, or even if you want, you can add the phone number to make it easy for the users to contact you using these.

Optimize LinkedIn profile summary:

Your LinkedIn profile summary should be excellent to attract clients and make sure you connect with your colleagues and many other people on the platform.

In your summary, you should displace your skills, product, and services.

Use important keywords in your LinkedIn profile summary.

Share your experience and achievements:

Everyone on LinkedIn is interested in your achievements and experience, so you must display everything on your profile.

Add certificates, achievements, and recognitions.

LinkedIn profile recommendations:

Profile recommendations on LinkedIn work like testimonials on your website.

You can ask your clients to write testimonials on your LinkedIn profile. It will help you grab more clients and improve your online visibility.

Optimize additional sections:

Optimize every part of your LinkedIn profile. Use keywords, share your skills, and add publications, awards, projects, certifications, etc.

Post regularly:

Your LinkedIn connections and audience are interested in everything you post. But they will keep looking for your posts if you update them with more information.

Do not just rely on your blog posts or videos. You can also share important news that can impact your audience.

After optimizing your LinkedIn profile, you can also prove ready to fix any errors.

Your LinkedIn profile optimization is important to connect with companies, become an Influencer and gain authority on LinkedIn.

Create a company page on LinkedIn:

Like your LinkedIn profile, you must create and optimize a business page on LinkedIn.

Optimize your LinkedIn business page as your shop where you display everything important for your audience. Showcase your services, products, and imported updates.

Optimize your LinkedIn business page with keywords.

Ensure you use target keywords in company headlines, updates, and descriptions.

Use the same company logo and image on every social media page to ensure people easily recognize you.

After creating your company's LinkedIn page, you must optimize it. Invite your existing connections to like your company page.

Share services, products, news, and updates on your LinkedIn business page with your target audience. Reply to every comment that you receive.

Check Analytics to understand how your LinkedIn business page is performing.

LinkedIn Analytics also tells you which content your audience like the most.

Join LinkedIn Groups:

Join relevant LinkedIn groups to improve your brand visibility and build the network.

LinkedIn groups are great for finding new clients and building your professional network.

You can start by liking and commenting on others' posts on these groups. This way, you are grabbing their attention. These people will visit your profile and business page.

If they like the information you have published there, they will surely follow you and connect with you on LinkedIn.

You will find industry experts, professionals, and even newbies in these LinkedIn groups.

Do not waste your time on LinkedIn groups where you see a lot of links or posts but no engagement.
You can also start your own group related to a topic that interests your target audience.

Publish with authority:

Publish your high-authority content on your LinkedIn profile.

LinkedIn also allows you to write articles on different topics. It is like writing A blog post on LinkedIn.

You can use this feature to establish authority and gain a following.

LinkedIn articles are not as optimized as WordPress blog posts, but you can use these posts to improve your reach on LinkedIn and Google search results.

Conclusion:

LinkedIn is the best professional network I have used, and you should also be part of this network.

Language is best for connecting with your target audience, finding more clients, and building a community.

With the help of your LinkedIn page profile and publishing, you can improve your reach, generate more traffic, generate more leads, improve your revenue, and achieve your business goals.

If you also want to build your professional community, join LinkedIn.

LinkedIn is also making a lot of updates to improve the platform. Here you can find everything about LinkedIn updates and news.

Do you have a LinkedIn profile? If yes, then don't forget to connect with me.

If you still have any question, do share via comments.

Don’t forget to share it with your friends and family.

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October 02, 2022

LinkedIn Has launched Post Templates and Clickable Links for LinkedIn Pages

LinkedIn pages have received 3 new updates to help businesses engage with their audiences better.

LinkedIn pages are an important part of LinkedIn marketing strategy.

Companies not only display service, site links, rates, images, contact info, etc. but also build loyal followers on LinkedIn.

LinkedIn Has launched 3 new features to LinkedIn Pages, Post Templates and Clickable Links, Pinned Comments, Page Commitments: eAskme
LinkedIn Has launched 3 new features to LinkedIn Pages, Post Templates and Clickable Links, Pinned Comments, Page Commitments: eAskme

Businesses on LinkedIn are using pages to engage with their audiences with the help of post templates, pinned comments, and page commitments.

LinkedIn has launched the following features for LinkedIn pages:

Post Templates and Clickable Links for LinkedIn Pages:

Businesses on LinkedIn can now use custom templates to create engaging content for LinkedIn pages.

You can find these LinkedIn post templates in the LinkedIn app.

To use the LinkedIn post template:

  • Go to the LinkedIn page and start creating the post.
  • Click on the “use template,” button.
  • Customize the post template according to your brand and content.
  • You can edit the background and add clickable links, text, and font.

Pinned Comments for LinkedIn Pages:

Businesses can pin the most favorable comments to highlight it.

Pinned comments feature will help LinkedIn pages to keep the conversation active.

You can change pinned posts whenever you want.

Page Commitments for LinkedIn Pages:

A new “our featured commitments” section is now available on LinkedIn pages.

With this feature, your Business LinkedIn page can display important values for partners and job seekers.

These commitments will display in the About section of your LinkedIn page.

You can add the following commitments.

  • Career growth and learning.
  • Diversity, equity, and inclusion.
  • Environmental sustainability
  • Social Impact
  • Work-life balance

You can host content demonstrating values, blog posts, certifications, reports, and videos.

Conclusion:

LinkedIn making it easy for businesses to use LinkedIn Pages for business growth and audience targeting.

Use these features wisely to grow your LinkedIn presence.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

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April 05, 2022

LinkedIn has Introduced Newsletter for Business Pages

LinkedIn has launched Newsletters for business pages.

LinkedIn is not the only network offering newsletter features; Twitter newsletters are already there.

LinkedIn Newsletters work as long content formats that only subscribers can access.

LinkedIn has Introduced Newsletter for Business Pages: eAskme
LinkedIn has Introduced Newsletter for Business Pages: eAskme

If you are into blogging or marketing, you are already familiar with email marketing and building email lists.

LinkedIn makes eMail newsletters available on social networks for your business page followers.

LinkedIn newsletters are part of LinkedIn articles for pages.

LinkedIn’s articles for pages were introduced to boost user engagement on Business pages and spark conversations.

Now, Newsletters will add a subscription feature to business pages on LinkedIn. It will help followers to get upcoming articles.

LinkedIn newsletters will help you build loyal followership and help your followers stay updated with your current updates.

How to create LinkedIn Newsletters?

  • Go to your LinkedIn business page.
  • Write an article and select “Create a Newsletter.”
  • Publish a newsletter to display in your feed and notify your followers.

You can also use analytics to review the performance of your newsletters.

If your followers find your articles interesting and want more updates from you, they will subscribe to your newsletters.

Creating a series of articles will help you gain followers interested in similar content. In addition, your newsletter subscribers will get a notification about the following published article.

LinkedIn has tested newsletters with Zoom, Insider, and news publisher brands.

Boost communication:

LinkedIn allows you to create business pages and publish relevant content. In addition, you can write lengthy articles or publish short content on your pages.

To get better results with newsletters, you should create a series of articles related to one topic and publish them.

LinkedIn newsletters will help you build a targeted audience.

Conclusion:

LinkedIn is the most successful professional social network. It is where you can find business opportunities, find jobs, gain followers, and build authority. Articles for Pages and Newsletters are helpful in this direction.

Only qualified business pages can access newsletters and articles on LinkedIn.

As newsletters are still new for LinkedIn, it is good to see how users react to this feature.

What do you think?

Do you think LinkedIn’s "Newsletter” is useful?

Share your thoughts via comments.

Share this post with your friends and family.

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November 08, 2021

LinkedIn Added New Features Company Pages to Attract Talent

LinkedIn company pages are helping businesses to attract new Talent.

LinkedIn is now adding new features to company pages. These new features will help brands to gain competitors' insight, effectively communicate, and attract Talent.

The job market is one of the most competitive markets.

LinkedIn has Added New Features to Company Pages to Attract Talent: eAskme
LinkedIn has Added New Features to Company Pages to Attract Talent: eAskme

The Great Resignation has made businesses think about the Great Reshuffle. As a result, people are trying to change their way of work.

People are looking for better jobs and are more interested in remote positions.

Businesses are working on improving communication with employees.

The focus is on creating a strong connection with current employees.

New LinkedIn company page features will help brands.

Here are the latest features for LinkedIn Pages:

My Company Tab:

LinkedIn has updated the "My Company" tab. Now you will see new ways to communicate with employees and boost engagement.

LinkedIn's "My Company" page is for employees only. However, it is an opportunity for businesses to improve communication and relationship.

The new update will make businesses:

  • Curate content
  • Send notifications
  • Show dynamic visualization of resharing.

You can find the "My Company" tab if your business page has more than 201 employees.

On the "My Company" tab, you will also find:

  • Employee milestones
  • Popular content.
  • Recommendations.
  • Analytics.

Workplace Policy Sharing:

New Talent is more interested in workplace policies than money and benefits.

People want to work with companies that allow remote working or have a flexible work schedule.

Employees are:

  • 3.4 times more interested in balancing personal obligations and the workplace.
  • 2.6 times more interested in working for the employer.
  • 2.1 times more interested in recommending working for employers.

Transparent policies help attract new Talent and satisfy current employees.

LinkedIn business pages can now communicate pay adjustments, vaccines, and remote work policies with their employees.

You can find policies on the right side of the LinkedIn Page Header.

How Business Page Compares to Competitors:

You can check competitor analytics using the Analytics tab.

This feature allows you to add up to nine competitors and compare them with your performance.

LinkedIn is adding more features to make it easy to use platform for both businesses and employees.

Conclusion:

Do you have a LinkedIn Business page? What do you think about these updates?

Which LinkedIn features you find helpful?
 
There will be more updates and features joining LinkedIn in the coming days, weeks, or months.

Stay tuned with us to stay updated.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

If you find this article interesting, do share it with your friends and family.

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October 12, 2021

LinkedIn Pages Can Publish Articles as Long-Form of Content?

LinkedIn’s latest update has added a new feature to LinkedIn pages.

Now LinkedIn pages can publish long-form of content or full-length articles.

LinkedIn’s Articles for Pages feature to allow the page admins to write and publish long content. It is the first time since that LinkedIn pages have been getting such a feature.

LinkedIn Pages Can Publish Articles as Long-Form of Content?: eAskme
LinkedIn Pages Can Publish Articles as Long-Form of Content?: eAskme

There is no character limit to the articles.

LinkedIn Pulse has published that Company pages on LinkedIn can also produce video content, live content, and run campaigns using LinkedIn ads.

This LinkedIn update has launched 3 new features such as;

  • Articles for Pages
  • LinkedIn live events
  • Ways to measure and optimize branding with LinkedIn ads

Here is everything you must know about these new features.

Articles for Pages:

LinkedIn users are already publishing articles from their accounts.

For the first time, LinkedIn company pages can also create and publish long-form content without any restriction.

LinkedIn articles for Pages offer detailed audience insight. You can check user engagement.

You can publish content as quickly as you publish it on your profile.

How to Publish articles on LinkedIn pages?

  • Go to your LinkedIn page.
  • Open Super or Content admin view.
  • Click on “Write an article” displayed under “Start a post.”
  • Write and publish the content.

LinkedIn Live Events:

LinkedIn is improving “LinkedIn events” and “Schedule LinkedIn Live” features to improve user engagement.

In LinkedIn Live Events, the company has combined the features of event planning and live streaming.

The new feature allows companies to:

  • Target audience with Livestream promotion.
  • Send notifications to followers and registrants.
  • Get the view from LinkedIn users.
  • Share replies.

LinkedIn’s Live Events update will add more features to it, such as;

  • Less number of followers to start LinkedIn Live event.
  • Automated LinkedIn Live applicants review.
  • All admins can go live.
  • Expanded registration form
  • Lead management.

Brand Awareness Optimization and Awareness:

Three features will help the brand spread awareness and measure the result.

Brand Lift Testing:

With the Brand Lift Testing feature, companies can measure the result of LinkedIn ads.

Reach Optimization:

Companies can optimize the reach of LinkedIn ads.

It will help the brand to target the potential audience.

Forecasting and Reporting:

You can check predicted frequency and reach to run the brand awareness campaign.

What do you think?

Which LinkedIn features you find helpful?
 
There will be more updates and features joining LinkedIn in the coming days, weeks, or months.

Stay tuned with us to stay updated.

Don't forget to join the eAskme newsletter to stay tuned with us.

If you find this article interesting, do share it with your friends and family.

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