How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

Other people are reading: Best Linkedin Alternatives

Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

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Handpicked Social Guides to Boost Conversion;

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• Boost customer outreach


• Use Content Scoring


• Understand the difference between paid and organic marketing

• Best CPM based ad networks

• Ad networks for new bloggers

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Remarketing: What is it, and What are the Types of Remarketing?

Remarketing is there to help you target audiences based on their social engagement and website activity.

Remarketing is not a new strategy.

Due to remarketing, people see unlimited ads daily.

The success of remarketing is about how you use it as a paid marketing tool to achieve the target.

Remarketing: What is it, and what are the types of remarketing?: eAskme

If you are already using remarketing and have not seen any success, here are the tips that will help you target different types of users with segmentation.

In the coming days, it will become difficult for social media networks to track users, yet they must earn from their ad platforms. So, social media sites are not experimenting with new ways to reach target customers.

Let's start from the basics, as you are here to power up your remarketing.

What is Remarketing?

Remarketing is also known as retargeting.

Marketers use remarketing as a paid marketing strategy to run ads on different networks to reach the target users who have already visited the site or shown interest in the business, product, or services.

Marketers place social media pixels to track user behavior to make retargeting work on the business website. Pixels keep track of how many pages users have visited, which pages have gained maximum attention, etc.

Engagement-based remarketing makes it easy to understand your audience and reach those who have already engaged with your business on social media.

Here are the 8 different types of remarketing that you should use for your ad campaigns.

Remarket Price Page Visitor:

Users who visit a price page show more interest than those who have visited your homepage only.

That user may be comparing features and prices with your competitors or finding what features you are offering.

Categorizing price page visitors in relevant categories will help you create a list of audiences with higher intent.

You can then target those users with your ad campaigns.

Users with higher intent are more willing to make a purchase or perform call-to-action.

You can also create blog posts comparing different products to help your target audience find easy product comparisons.

Remarket Industry-Specific Page Visitors:

It is not accessible to market in niche-specific industries if you segment your target audience based on industry.

You may have different pages for each industry. In this case, you must create different remarketing audiences for each page.

You will have lists of people interested in one industry or another.

Now create industry-specific ads to target those audiences.

For example, You may have a blogging course page. Retarget the audience who is visiting your page.

You should also create industry-specific price pages for your audiences.

Cross-Channel remarketing:

Use remarketing segmentation for cross-channel remarketing.

Find out who has viewed your campaigns and channels and remarket to those interested in your products or services.

You can do it by using audience targeting on every platform.

Some platforms allow you to target lower-cost audiences.

You can use LinkedIn ads to target such audiences.

Remarket Cart Abandoners:

If you are in the eCommerce industry, then you know the importance of sales. You may have seen that many users add products to their cart but do not checkout.

Remarketing those users with creative ads can encourage them to make final purchases.

You can promote some offers, discounts, or cashbacks.

Offer something more than your competitors.

Remarket Previous Buyers:

You can remarket your products or services to previous buyers.

When remarketing to those who have purchased your product, the focus should be on promoting relevant products that can enhance the customer’s experience and satisfy his need.

For example, if someone has purchased Hiking shoes, he can be interested in hiking gear.

When remarketing existing buyers, make sure that your ads are not annoying.

Remarket Higher Converters:

In the B2B industry, converting the audience into a buyer takes a lot of time.

You should start by offering free guides and explainers, where people can sign up for more.

You can remarket your products to higher funnel assets and set sign-up campaigns for low funnel assets.

Remarket Video Viewers:

Video ads are prevalent. Almost all social networks, such as Facebook, Instagram, YouTube, etc., use them.

YouTube is the best example where you can segment the audience according to the following:

• Who viewed any video from your YouTube Channel?Who has viewed specific videos?
• Viewed any video from a YouTube channel.
• Viewed certain videos.
• Channel interactions.

Meta allows you to segment people based on:

• Who viewed videos for 3, 10, or more seconds?
• Who has watched a video to a particular percentage?

LinkedIn also allows you to segment your audience based on their video view length.

People spending most of their time on your videos are more likely to sign up or download.

Remarket Page Engagers:

You may have a Facebook business page or Instagram page. Target page audience based on their engagement with Meta ads.

People who are engaging with your page are showing deep interest.

You can remarket people according to the following:

• People who like or follow your page.
• Everyone who has engaged with your Facebook page.
• Anyone who has visited your FB page.
• People who have engaged with your ads or posts.
• People who have clicked on your Call-to-action button
• People who have sent messages to your Facebook page.
• People who have saved your page or posts.

You can include or exclude people based on these criteria.

Conclusion:

Now you know the different types of remarketing on different social networks.

Understand audience segmentation and how you can use ads for remarketing.

Use an appealing message to make sure your audience converts.

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LinkedIn Work Trend Index Annual Report: AI Skills Now Must-Have for Marketers

Microsoft and LinkedIn published the 2024 Work Trend Index Annual Report. Report reveals that demand for AI skills in increasing. Marketers must have AI skills to grow their careers. Employers are also interested in hiring candidates with AI skills.

It is a must to learn AI prompts and tools. Use AI skills to upgrade your marketing career.

Microsoft and LinkedIn report published a survey report of 31,000 people from 31 countries. Marketing with AI is the new strategy for growth.

LinkedIn Report: AI Skills Now Must-Have for Marketers: eAskme

 

Since the origin of ChatGPT, marketers have been exploring ways to harness the power of AI in marketing campaigns. Google, Microsoft, ChatGPT, and other AI technologies are offering SEO and marketing tools.

AI Aptitude in Marketing:

Hiring managers are looking for candidates with AI skills. 75% of workers are using AI. 46% growth in the number of candidates learning AI technologies. 90% of professionals are using AI to save time. 84% are using it to be creative, and 83% are using it to improve work efficiency.

71% of employers are more interested in freshers with AI skills than experience without AI skills.

77% of experts revealed that employees with AI skills will get better opportunities than those who do not have AI in their resume.

AI for Marketing Professionals:

Job listings with AI skills have 17% more candidates than those that don’t have AI. 54% of freshers are looking for AI technologies in jobs.

Why It is Important?

AI is becoming a part of every job listing. There is a growth in the number of AI requirements and job searches.

AI in marketing is becoming a necessary skill. Not only in marketing but in every career opportunity, candidates with AI skills are getting preference. Companies are developing AI culture to save time and become productive.

How AI Skills Can Help Marketers?

According to the 2024 Work Trend Index Annual Report, marketers should do the following:
Join AI courses, training programs, webinars, etc.

• Get hands-on experience with popular AI tools.
• Learn prompt engineering.
• Highlight AI skills in the job profile.
• Look for jobs with AI skills.

Conclusion:

AI skills the needed in future job options. Businesses are rapidly accepting AI in their systems. AI professionals can easily fulfill business requirements with AI tools.

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LinkedIn Most In-Demand Skills 2024

LinkedIn has published the list of “Most In-demand Skills in 2024.” Professionals must master these skills to get better job opportunities.

Skills play an important role in hiring. Companies look for suitable candidates based on the skills required for the job. Even though experts are working at their best, they need to learn and improve their skills with time.

LinkedIn is the biggest professional social networking site where candidates meet with opportunities. It is also becoming a place to learn beginner and advanced skills.

LinkedIn Most In-Demand Skills 2024: eAskme

 

Communication, Analytics, Customer service, Leadership, Sales, etc., are the skills required in most jobs. AI skills are also becoming part of every job. Yet, there are things that depend upon human skills.

LinkedIn users have added 680 million skills in the last 12 months.

LinkedIn has used 1 billion users data to record the top 10 most in-demand skills 2024.

Top 10 Most In-Demand Skills in 2024:

Communication, Customer Service, Leadership, Project Management, Management, Analytics, Teamwork, Sales, Problem-solving, and research.

“Adaptability” is one of the most in-demand skills at the moment. This also means that employees must be ready to adapt and evolve with the times.

AI skills are becoming a requirement for jobs. LinkedIn AI courses and Amazon AI Skills courses already empower your resume.

65% of job skills will change by 2030. AI can take over many jobs.

You can use LinkedIn learning to learn free courses.

How SEO Experts Use Adaptability to Improve in the AI World?

Artificial intelligence is entering the business world. AI technologies are part of every business. SEO professionals must develop adaptability to learn and improve.

Search engine updates are making massive changes. With adaptability, SEO experts can enhance the user experience and search ranking.

Why Marketers Must Update Skill Set on LinkedIn?

Adding new skills will improve the views of your profile.

Your LinkedIn profile is like your resume. When you have the desired skills for the role, you have better chances of getting the job offer or at least the interview call.

Highlight in-demand and necessary skills.

Why SEO Professional must learn Soft Skills?

AI can replicate many skills except teamwork and human workforce management. Learning to manage SEO teams can help SEO experts become leaders and get leading roles in the company.

Why You Must Display Skills on LinkedIn Profile?

Companies hire based on their skills. Without listing skills in your resume, you cannot attract job offers.
Your LinkedIn resume must include skills, education, previous jobs, and experience.

HR is also looking for people who have listed the necessary skills in their resumes.

You must have at least one skill listed in your resume and master that skill to increase connection requests, views, etc.

What You Should Do?

List 50+ skills that give a detailed overview of your experience.

When applying for a job, look at the required skills. Only apply if you have the required skills.

If you are good at SEO, list Search Engine Optimization, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, eCommerce SEO, Content Marketing, Link Building, Marketing, etc.

Add more skills to increase more views.

Conclusion:

Learn new skills and add them to your LinkedIn profile, as well as market your resume. LinkedIn is a crucial platform for staying employed in the future, so be ready with the most in-demand skills.

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LinkedIn Marketing: What is it and How to use LinkedIn for Marketing?

LinkedIn Marketing is for professionals who want to improve their leads, brand visibility, sales, and revenue.

But to perform better on LinkedIn, it is important to understand LinkedIn marketing tactics and what to do.

LinkedIn is the biggest professional social media network where millions of users and businesses are connecting to find new business opportunities, employment opportunities, and skills improvement.

LinkedIn not Only Connect brands with employees but also helps professionals to learn new skills.

Today is the time to find out how LinkedIn marketing can help you improve your business.

What are the best practices, and what are the best ways for you to improve your reach on LinkedIn?

Let's start with the first question.

What is LinkedIn Marketing?

LinkedIn Marketing, What is it, How to use Linkedin For Marketing: eAskme

Using marketing tools and tactics, LinkedIn Marketing is a professional way to improve your brand presence on the LinkedIn website.

With LinkedIn Marketing, you can increase traffic, generate more leads, more sales, and improve brand visibility.

What Are the Best Practices of LinkedIn Marketing?

Before marketing your brand or business on LinkedIn, you must understand the best LinkedIn marketing practices.

Build a professional network:

Networking is the key to success for any business, online, offline, or even on LinkedIn.

The very step for the very first step is to understand your audience on LinkedIn. Identify your target audience and how to connect with them using LinkedIn marketing tools.

For a newbie on LinkedIn, it is the first thing to connect with your friends, family, colleagues, and even business partners.

The LinkedIn algorithm even recommends more people to connect according to your connection and profile.

Be professional:

LinkedIn is unlike any other social media network where you can make friends, chat and face your time.

It is a professional network where you make professional connections to improve your life, career, and business.

When building a community, you must behave professionally, understand your goals and focus on your work.

LinkedIn has no place for posts like Your favorite hobby, are you? Cooking habits, but you are doing what you are eating.

You can post such content on social media networks like Facebook or Twitter.

Be valuable:

As a professional network, you need to build authority and to build authority, and you need to provide value.

Adding more value to the LinkedIn user experience will help you increase your brand visibility and grow your target audience.

Make sure that you're regularly sharing important updates with your audience.

Comment on new posts, like and share posts of each other professionals, and reply to every message.

Follow industry experts to know what is happening around you so you do not miss any important updates.

When connecting, commenting, or messaging a professional on LinkedIn, you must use valuable words, charts, reports, etc.

When people see that you're commenting to add more value to their posts, they will easily become your followers. And improve your client list.

How to Use LinkedIn for Marketing: Best ways?

To improve your presence on LinkedIn. And improve the result of your LinkedIn marketing efforts.

You must follow the best practices.

Here is what you can do.

LinkedIn profile optimization:

Your LinkedIn profile is the first thing any LinkedIn user, client, or business looks at when they want to know more about your business.

Before you send a connection request or comment on any other post, it is the first thing that you should do is optimize your LinkedIn profile with the best and most accurate information.

Display your professional skills, achievements, clients, recommendations, etc.

Add text, links, and recommendations to your LinkedIn profile.

Adding more information will help your LinkedIn profile display on relevant searches.

How to Optimize Your LinkedIn Profile?

Here are a few important things that you can do to improve your LinkedIn profile:

LinkedIn Profile Headshot:

Use professional headshots on every social media network.

Make sure you are using the same photos so it will be easy for users to recognize your business.

Professional headlines:

Your LinkedIn profile headline will display in comments, posts, and search results.

Use optimization tools to optimize your LinkedIn profile headlines, or you can check the industry expert profiles to know how they are writing their headlines.

Don't forget to use keywords and important words in your professional headlines.

Contact information:

Add information such as emails, social media accounts, and websites, or even if you want, you can add the phone number to make it easy for the users to contact you using these.

Optimize LinkedIn profile summary:

Your LinkedIn profile summary should be excellent to attract clients and make sure you connect with your colleagues and many other people on the platform.

In your summary, you should displace your skills, product, and services.

Use important keywords in your LinkedIn profile summary.

Share your experience and achievements:

Everyone on LinkedIn is interested in your achievements and experience, so you must display everything on your profile.

Add certificates, achievements, and recognitions.

LinkedIn profile recommendations:

Profile recommendations on LinkedIn work like testimonials on your website.

You can ask your clients to write testimonials on your LinkedIn profile. It will help you grab more clients and improve your online visibility.

Optimize additional sections:

Optimize every part of your LinkedIn profile. Use keywords, share your skills, and add publications, awards, projects, certifications, etc.

Post regularly:

Your LinkedIn connections and audience are interested in everything you post. But they will keep looking for your posts if you update them with more information.

Do not just rely on your blog posts or videos. You can also share important news that can impact your audience.

After optimizing your LinkedIn profile, you can also prove ready to fix any errors.

Your LinkedIn profile optimization is important to connect with companies, become an Influencer and gain authority on LinkedIn.

Create a company page on LinkedIn:

Like your LinkedIn profile, you must create and optimize a business page on LinkedIn.

Optimize your LinkedIn business page as your shop where you display everything important for your audience. Showcase your services, products, and imported updates.

Optimize your LinkedIn business page with keywords.

Ensure you use target keywords in company headlines, updates, and descriptions.

Use the same company logo and image on every social media page to ensure people easily recognize you.

After creating your company's LinkedIn page, you must optimize it. Invite your existing connections to like your company page.

Share services, products, news, and updates on your LinkedIn business page with your target audience. Reply to every comment that you receive.

Check Analytics to understand how your LinkedIn business page is performing.

LinkedIn Analytics also tells you which content your audience like the most.

Join LinkedIn Groups:

Join relevant LinkedIn groups to improve your brand visibility and build the network.

LinkedIn groups are great for finding new clients and building your professional network.

You can start by liking and commenting on others' posts on these groups. This way, you are grabbing their attention. These people will visit your profile and business page.

If they like the information you have published there, they will surely follow you and connect with you on LinkedIn.

You will find industry experts, professionals, and even newbies in these LinkedIn groups.

Do not waste your time on LinkedIn groups where you see a lot of links or posts but no engagement.
You can also start your own group related to a topic that interests your target audience.

Publish with authority:

Publish your high-authority content on your LinkedIn profile.

LinkedIn also allows you to write articles on different topics. It is like writing A blog post on LinkedIn.

You can use this feature to establish authority and gain a following.

LinkedIn articles are not as optimized as WordPress blog posts, but you can use these posts to improve your reach on LinkedIn and Google search results.

Conclusion:

LinkedIn is the best professional network I have used, and you should also be part of this network.

Language is best for connecting with your target audience, finding more clients, and building a community.

With the help of your LinkedIn page profile and publishing, you can improve your reach, generate more traffic, generate more leads, improve your revenue, and achieve your business goals.

If you also want to build your professional community, join LinkedIn.

LinkedIn is also making a lot of updates to improve the platform. Here you can find everything about LinkedIn updates and news.

Do you have a LinkedIn profile? If yes, then don't forget to connect with me.

If you still have any question, do share via comments.

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LinkedIn Report: The Most In-Demand Marketing Jobs In 2024

LinkedIn has recently published a report revealing the most in-demand marketing jobs and skills.

Bureau of Labor Statistics report shows that 11.3 million job openings are in the USA.

“Great Reshuffle” or “Great Resignation” has impacted industries worldwide, including the marketing world. It is expected that marketing jobs will grow by 10% by 2030.

LinkedIn Report: The Most In-Demand Marketing Jobs In 2024: eAskme

LinkedIn has published a report displaying the changes in marketing jobs in 2024.

You can see how marketers survive the changing economy, most-sought skills, and available positions.

Changes for Marketers:

A recent LinkedIn report shows that 31% of LinkedIn users have changed jobs.

Among them, 618,000 are marketers.

59% of members in the Asia-Pacific region have changed their jobs. 46% job change was reported in Europe, Africa, and the Middle East. North America had the lowest job change rate.

Top Marketing Skills In-Demand:

Digital marketing is one of the most favorite skills on the LinkedIn report.

And, the reason we already know. Almost every business needs digital marketers to expand their brand and generate more sales.

Pandemic has also forced people to take their business offline to online.

Top In-demand Marketing skills in North America are:

• Merchandising
• Event Marketing
• Digital Marketing
• Social Media Marketing
• Property Management

Top In-Demand skills in Europe and the Middle East are:

• Digital Marketing
• Merchandising
• Ad serving
• Email Marketing
• Search Engine Optimization

In Asia top in-demand skills are:

• Digital Marketing
• Ad serving
• Affiliate Marketing
• Facebook Marketing
• Social Media Marketing

You can also find a lot of marketing courses on LinkedIn learning that are helping marketers to brush up on their marketing skills and learn better communication and time management skills.

Top Jobs for Marketers:

Most In-Demand Marketing Jobs in North America are:

• Social Media Marketer
• Marketing Strategist
• Marketing manager
• Online Specialist
• Product Marketing Manager

Most In-demand jobs in Europe and the Middle East are:

• Marketing Manager
• Marketing Specialist
• Social Media Manager
• Digital Marketing Specialist
• Digital Marketing Manager
• Most In-demand jobs in Asia are:
• Content Writer
• Digital Marketing Specialist
• Marketing Manager
• Digital Marketing Manager
• Digital Marketing Executive

Increase in Remote Jobs and Relocation to Big Cities:

Lockdown has taught the world how businesses can run from home and the importance of remote work.

LinkedIn has reported 121% growth in Remote Jobs in North America, 77% in Asia, and 58% in Europe.

Even though the demand for remote jobs is increasing, professionals are moving to urban areas such as London, New York, Singapore, Sydney, Los Angeles, Paris, etc.

Salary is the biggest motivator:

According to LinkedIn, marketers prefer salary more than seniority.

Professionals are even ready to move down if they get a better salary from their current position.

Find LinkedIn’s report here.

Conclusion:

LinkedIn is not just a professional social network, but it reveals what is happening and how things are changing in different industries.

There is no doubt that the demand for remote jobs and digital marketers will skyrocket in the coming years.

It is when one should learn digital marketing skills and get digital marketing certification.

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LinkedIn Launched 250 AI Courses for Free

LinkedIn released 250 Free AI courses to improve critical AI skills. The focus of a professional network is to empower users with AI skills. AI skills will become the need of 51% of jobs by 2030.

It is necessary to learn AI skills to understand AI technologies. The growth of Generative AI tools also requires AI professionals to work on different projects.

SEO experts are already using AI tools to save time. SEO AI tools are helping in research work.

LinkedIn’s 250 AI courses: eAskme

LinkedIn Free AI Courses:

LinkedIn’s professional AI courses are free till 5th April 2024.

Free LinkedIn AI courses cover topics like General AI literacy, GAI for different roles, GAI for tech and power users, GAI for specialized training, etc.

LinkedIn has listed free AI courses in 4 categories. 4 AI course categories are divided into 28 sub-categories.

Here is the complete list of LinkedIn’s Free AI Courses:

Free General AI literacy for all:

LinkedIn has listed AI courses that will help you to learn responsible AI and generative AI.

• AI Literacy Course
  
• Responsible AI Course
• Prompt Engineering Skills Course
• Generative AI Business Strategy Course
• Career Agility and Resilience in the Age of AI Course

GAI for different roles:

Professionals can learn GAI skills related to their roles.

• AI Aptitude Course for Senior Manager
• Generative AI Skills Course for Business Pros (Learning Path)
• Generative AI Skills Course for Creative Pros (Learning Path)
• Generative AI Skills Course for Developers (Learning Path)
• Generative AI, Recruiting, and Talent Acquisition Course
  
• Generative AI in Accounting and Finance Course
  
• ChatGPT Course for Web Developers

GAI for tech and power users:

If you want to learn Large Language Models or AI investment, then complete these courses.

• Course to Develop Skills with the OpenAI API
• Course with Hands-On Projects for OpenAI-Powered Apps
• Course with Hands-On AI to Build LLM-Powered Apps
• Generative AI Course with Introduction to Large Language Models
• Machine Learning Course with Python: Foundations
• AI Course to Build Your GPTs

GAI for specialized roles:

LinkedIn has divided specialized AI courses into two sections, such as Maintaining and Training.

Marinating frameworks, MLOps, security, and cloud with AI.

• Course for Google Cloud Professional Machine Learning Engineer Certificate
• Course for the AWS Certified Machine Learning — Specialty (MLS-C01) Exam
• Course to Use Generative AI in Your Organization
• Azure OpenAI Course with Generative AI Models and Use
• AI Course with Google Cloud Professional for Machine Learning Essential

Training networks, Fine-tuning, and model optimization.

• AI Course with Neural Network and Deep Learning
• Advanced AI course Transformers for Computer Vision
• SQL Server Machine Learning Services Course with Python
• Train Neural Networks Course in Python
• AI Workshop Course with Hands-On with GAN

Why AI Courses?

LinkedIn’s AI courses are the result of the high demand for AI professionals. LinkedIn has reported that 5 out of 4 people are already interested in AI skills.

By 2030, 50% of professionals are required to understand AI technologies.

AI Skills for Job Security:

Companies are interested in talent with AI skills. Candidates are also looking for ways to empower their skills with the latest technologies.

AI is the biggest change in technology. It is productive, responsive, and responsible.

Not only SEO professionals but professionals from every industry can learn AI skills to add more quality to their resumes.

Takeaways for SEO Professionals:

LinkedIn AI Courses for SEO Professionals:

• Learn AI fundamentals with the “Building AI Literacy” course.
• Learn the benefits of responsible AI with the “Responsible AI Foundations” course.
• Learn prompt engineering with the “Develop Your Prompt Engineering Skills” course.
• Learn how to build AI apps with the “Hands-On Projects for OpenAI-Powered Apps” course.

Benefits of AI Skills:

• Companies are interested in candidates with AI literacy.
• Empower resume with AO skills.
• AI literacy helps in employee retention.
• Learning AI skills will help in the future.

Prompt Engineering and SEO:

While it is best not to use AI SEO tools for writing content, the best use of AI SEO tools is to find content suggestions, research new topics, and find supporting content.

• Prompt engineering saves time in research.
• Prompts help in finding topic ideas.
• The prompt can help in finding quality results.

Conclusion:

LinkedIn’s 250 AI courses are free but only for a few weeks. So don’t be late. Start your AI skills journey today with LinkedIn AI courses.

Even when the AI courses are not free, it is still worth learning AI technologies, how they work, and how you can use them.

Do you want to learn AI skills?

Let me know via comments.

Stay tuned with us for more helpful content that can impact your life.

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LinkedIn Algorithm Change: What Marketers and Content Creators Should Do?

LinkedIn algorithm changes, and this is impacting content creators and publishers. The new LinkedIn algorithm is now promoting old posts with the “Suggested Posts” feature. The company’s focus is on promoting high-quality content.

LinkedIn’s new algorithm is favoring quality over quantity. With recent algorithms, user can increase their content reach to a targeted audience. LinkedIn will still promote your content to new audiences with post suggestions, no matter how old it is.

Here is what you must know about LinkedIn Suggested Posts and algorithm change.

LinkedIn Algorithm Change: What Marketers and Content Creators Should Do?: eAskme

LinkedIn Suggested Posts:

LinkedIn suggested that posts are now promoting relevant content regardless of age. The target is to promote valuable content to the LinkedIn audience.

There are better places for content to reach the target audience than the LinkedIn feed.

With the “Suggested Posts” feature, the LinkedIn algorithm displays even the oldest posts with the best quality content.

LinkedIn is testing the new feature with a limited number of users.

How LinkedIn Algorithm Selects Posts to Suggest?

• LinkedIn algorithms pick valuable posts to display in suggestions.
• Users with an interest in your content will see more from you.
• LinkedIn Suggested Posts work based on relevance.

LinkedIn Users Claim Decrease in Organic Reach:

LinkedIn content creators have seen a decline in organic reach. LinkedIn claimed that the priority is to promote valuable content only.

You must understand that valuable connections are more important than the content likes and views.

Don’t Follow LinkedIn Algorithm Hacks:

LinkedIn reported that there is no way someone can discover the secrets of ranking on LinkedIn. The algorithm is constantly evolving. So, never follow any hacks as part of your content strategy on LinkedIn.

What Marketers Should Do on LinkedIn?

LinkedIn’s algorithm change has impacted marketers in both good and bad ways.

Quality:

Content creators should always focus on quality. Google is asking the same. Display your content expertise, knowledge, and helping hand when writing on LinkedIn. Use insights, stats, graphs, mentions, etc., to improve the value of the content for the users.

Target Niche:

Focus on niche communities rather than posting on your feed. Join relevant groups to increase content engagement.

Skyscraper:

Use a skyscraper content strategy to improve the quality of your content. Long content, lists, and examples are the best way to do it.

Multiple Content Formats:

LinkedIn lets you publish multiple content types, such as text, images, videos, etc. You can even use newsletters to reach your target audience.

Analytics:

Check content analytics to understand what type of content works best for your audience. Use that data to plan your LinkedIn content strategy.

LinkedIn and More Opportunities:

LinkedIn is continuously growing opportunities for its users. Users can share text, images, videos, and audio

Also, use newsletters to increase subscribers. Knowledge sharing is the best way to increase engagement.

What are the Best Content Formats on LinkedIn?

• Long-form content: Long content format is best for LinkedIn. It allows you to cover everything necessary in one post and your audience to get everything from a single post.
• Newsletter Subscription: LinkedIn Business Pages can ask users to subscribe to their newsletters. It is a way to build a loyal audience without asking for their email IDs.
• Video and Audio Content: Videos and audio are the most engaging content on various social platforms.

How can you increase content visibility with the LinkedIn suggested post feature?

LinkedIn has clarified that the “Suggested Posts” feature will only work for valuable content.

Here is what the LinkedIn Suggested Posts feature gives you:

• Improve content visibility.
• Alive old content
• Enhance skills.

Conclusion:

LinkedIn is the most extensive professional social network. It gives you the ability to improve connections and business. LinkedIn Suggested Posts will help content creators get extra organic traffic.

The Takeaway is to improve the quality of what you publish on LinkedIn.

What do you think?

Do you want your content to display in “Suggested Posts”?

Let me know via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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LinkedIn is Celebrating 1 Billion Members with a New AI-powered Experience

LinkedIn has published a post announcing the 1 billion active users on its platform. LinkedIn offers free new AI-powered tools and features to improve user experience and job search.

With new LinkedIn AI-powered Tools, you can experience the following:

• Better career support
• Better job opportunities
• Build more connections
• Get tips to improve skills

In today’s AI era, LinkedIn is trying to stay the number one and most loved professional network.

LinkedIn uses AI technology to streamline the job search, offer career tips, and discover career opportunities.

LinkedIn is Celebrating 1 Billion Members with a New AI-powered Experience: eAskme

LinkedIn AI-Powered Experience Will Improve:

• Tailored AI profile writing suggestions.
• AI-powered messaging suggestions for hiring managers.
• Add a custom button to your profile.
• Signal “Top Choice Job” to boost job application suggestions.

LinkedIn Personal Skill Tips:

LinkedIn Premium Experience will help you work on the skills gap.

The LinkedIn report says that 65% of skills will change by 2030.

LinkedIn AI will suggest skills you need to improve based on user activity.

You will also get article suggestions and what to read on LinkedIn for professional growth.

LinkedIn AI-Powered Job Search:

LinkedIn AI Chatbot will work as a “Job Seeker Coach.”

LinkedIn uses the OpenAI GPT-4 Language model to empower job search tools. It will analyze your LinkedIn profile and understand your qualifications for the job.

LinkedIn Premium users can activate a chatbot to ask questions and job postings.

The new AI Chatbot will scan your profile to offer tips and suggestions.

What more is coming?

LinkedIn has faced slower revenue growth. Now, the company is targeting users with new and improved tools. It will help the user to stay on LinkedIn, find relevant jobs, and keep the LinkedIn best professional network online.

You should know that LinkedIn has already removed 700 employees from their jobs.

It shows that job requirements are changing. It is when you should learn about necessary skills and update yourself.

Conclusion:

LinkedIn is still the number one professional social media network, with 1 billion users worldwide. The largest professional network is offering better features to find jobs. The company is also improving job seeker and hiring manager connections.

If you are a professional looking for a job or job change, then LinkedIn is a must for you. Create your job profile on LinkedIn and start looking for new opportunities, as well as free training from LinkedIn.

Many professional and social media networks are now adopting AI tools or technologies. Most of the AI tools are powered by ChatGPT. Brands are also developing their own AI technologies to improve user experience.

LinkedIn also develops tools to improve user experience in the coming days, weeks, or months.

If you still have any question, do share via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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>

5 Easy Steps to Become a LinkedIn Influencer

LinkedIn is a massive professional social network, and it is expanding day by day.

From around 200 countries, more than 660 million users are on LinkedIn.

There is no doubt that LinkedIn is not like Facebook or Instagram, but those networks are not professional.

LinkedIn is a professional in every possible way.

It is specially designed to take care of the needs of professional and give them a place to grow together.

5 Easy Steps to Become a LinkedIn Influencer: eAskme

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Marketers find LinkedIn quite appealing.

The primary reason is that LinkedIn users have more focus on networking, jobs, and business as compared to other social networks. This shows that it is an ideal place to market B2B services or products.

More than 80% of B2B leads are coming from LinkedIn.

Now this says why you should also expand your marketing to LinkedIn.

You cannot just do it by simply creating a profile and start advertising. To make sure that your efforts on LinkedIn will get rewarded, you need to build trust.

And, you can do it by becoming a LinkedIn influencer.

Now the question is how to become a LinkedIn Influencer?

Here are the five perfect steps that you should follow to become the most trusted LinkedIn Influencer.

5 Easy Steps to Become an Established LinkedIn Influencer

Do you know that LinkedIn Also invites the most trusted influencers to join a particular group on the LinkedIn platform?

Some of these influencers are Arianna Huffington, Mary Barra, Bill Gates, etc.

Getting into the inner circle of a brand is the feeling like you got the diamond.

But, this doesn't mean that you can become influencers only if you be in a group.

You can still start on your own to develop your profiles, skills, and connections.

Your brand must grab the attention of others, and people should start talking about it.

Goals:

Setting influencer goals are as important as setting a blog business plan.

Without goals, you will be roaming here and there on the network.

You can set goals such as;

• Grow more followers on LinkedIn?
• Drive traffic to your blog or website from LinkedIn?

Note down the list of goals that you want to achieve by becoming an influencer on Linkedin.

To achieve influencer status on LinkedIn, you should also plan the strategy to achieve your goals.

For example, If you want to find freelance writing business, then start;

• Post content that will attract readers.
• Publish your experience and expertise.
• Share precious media files.

Without settings goals, you will not achieve anything.

Create an Expert profile:

Make sure that you fill every blank and hole in your LinkedIn profile.

No one wants to look at a profile with no information or blank photo.

You need to make an impression through your profile.

Make sure that your profile helps you capture the attention of others.

Use a vibrant profile pic, share about yourself, skills, interests, and accomplishments.

Use creative visuals.

LinkedIn is a professional network, but you should not be impersonal.

Your focus should be on building real-life connections with the people.

Highlight every vital thing such as who you are, where you are from, what do you do, etc.

Content:

After rocking your profile, the next job is to share your expertise.

And, you can do it by smartly sharing creative content.

Now the question is which type of content you should be posting on LinkedIn?

Content Appealing to Your Target Audience:

Do you understand your audience personas?

If yes, then you know what they want.

Your content must trigger the emotions of your readers.

For example, If you have a social media management tool, then you may want to attract clients who will buy your tool. To make them interested in your tool, you need to produce content which talks about the pros and cons and educate them on how the tool will improve the performance.

Your understanding with your customer is something that will help you here.

Publish content that you own:

Create unique content and publish it on your LinkedIn profile.

Make sure that your content will have something for the reader to take-away and engage them to reshare the content.

Start tracking user behavior. Understand what readers love on your blog. Share similar content on your LinkedIn profile page.

Learn how you can improve your writing.

Make sure that each piece of content should stand out.

Build trust, share facts, infographics, charts, etc.

Use Media:

Writing content doesn't mean that you fill the topic with a-z characters.

It means that you should use memorable images, creative visuals, infographics, videos, and resources properly.

Make sure that you should use at least one photo in every article.

Curate Content:

It might not be possible for you to publish fresh content on LinkedIn every day.

It’s ok. You can take the help of your already published content and curate that content on LinkedIn.

Curating content will also give your readers something to learn and stay connected with you.

Sharing trustworthy resources in your posts will make them impactful.


You will also gain trust as you will be sharing the content of already established influencers.

To find the influencer in your industry, you can use tools like Listly and Instapaper.

Networking:

LinkedIn is a professional social media network.

Social networks based on one simple rule are, and that is to give attention.

The more attention you give to others, the more attention you will gain.

Start commenting, liking, and resharing the posts of connected influencers.

This will help you build trust among influencers.

Promote content:

• Every marketer understands the need for promotion.
• You must promote your LinkedIn profile on every possible channel.
• Run cross channel promotions.

LinkedIn for Business:

Are you using LinkedIn for business? If not, then why not?

LinkedIn is there to help you grow your business, and you can do it by becoming an influencer.

Follow these steps, and you will be on the path to become a LinkedIn Influencer.

If you have any question, do let me know via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Microsoft Launched New AI Skills Training and Resources at LinkedIn, Skill for Jobs Initiative

Microsoft and LinkedIn came together to launch free AI skills training and certification program. It is part Skills for Jobs initiative.

Microsoft and LinkedIn use AI technology to empower employees' skills and enrich the workforce.

You can now access new AI skills training and resources at LinkedIn Learning. With this launch, LinkedIn users will have access to tools and knowledge that can help them harness the power of AI technology.

Microsoft wants you to learn an I because it can help you improve your work, life and balance.

Skills are also becoming their requirement. Marketing, business and other high-end jobs.

Businesses are already looking for professionals.

Skills to use AI technologies. It is the best time when Microsoft has launched this free air training course.

Let's find out more.

Microsoft Free AI Training course at LinkedIn:

Microsoft Launched New AI Skills Training and Resources at LinkedIn, Skill for Jobs Initiative: eAskme

Microsoft has developed a free AI Skills Initiative coursework with LinkedIn.

In this course, you will find an introduction and issues around AI technology.

Right now, it is only available in English. It's soon, and you will find a free training course available in many other languages.

You will not just complete this air training course; after completion, you will also get a professional certificate in generative AI.

Getting a certificate from Microsoft itself and achievement. To start, you must have a LinkedIn profile.

You will get a free AI Skills challenge on Microsoft Clerk, and Educators will use a trainer to kit with AI content.

With these, you will learn important ask skills necessary to understand AI technology with Microsoft.
This course will remain free till 2025.

What do you get in this course?

You will get 5 instructional videos for 4 hours., such as;

• Artificial Intelligence: Introduction
• Generative AI: What is it?
• Evolution of Online Search with Generative AI.
• Microsoft Bing Chat.
• Generative AI and ethics.

It is just that. First, you complete all 5 videos. Only after that can you access the certification exam.

You will get a certificate if you pass the free AI certification exam from Microsoft 10.

You can display this certification in your LinkedIn profile and share it on other social networks.

Why AI Skills Training?

Microsoft Skills Training Program with LinkedIn satisfies the need for professional AI training.

As it is becoming an important job, according to the World Economic Forum report, AI is the third-most priority for companies' training programs.

As the demand for AI increases, the worries that AI can replace jobs.

70% of people are interested in AI, and 49% worry that AI can take their jobs.

With Microsoft AI Training, employees will understand AI technologies and their utilization.

Conclusion:

Microsoft's LinkedIn Free AI Skills Training program will help millions understand how AI works. With AI skills training, you will be approachable for high in demand jobs such as cyber security.

AI Skills Initiative is just the first step.

There will be a lot. A lot are coming in the field. AI technologies for jobs and lifestyle.

It takes time to innovation, partnership and demand.

So we are focused on what AI brings to us, and also, you should know how it will impact your life at state universities to know more about air technologies, innovations and what is coming next for you.

Still have any question, do share via comments.

Share it with your friends and family.

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