How to Do Local Keyword Research?

Local keyword research can be defined as the process of identifying the specific phrases and terms that people in a particular geographic location use to find services or products like yours online.

It's a cornerstone of local SEO efforts, helping small businesses reach potential customers in their area.

Whether you’re a bakery in San Francisco or a plumber in Miami, understanding how to find local keywords ensures your business appears in relevant local search results.

But why is local keyword research important?

How to Do Local Keyword Research?

Simply put, it helps your business gain visibility where it matters most — in front of local customers.

By focusing on keywords tied to your specific location, services you offer, and search intent, you can drive more organic traffic to your website, increase your local business ranking, and ultimately attract more customers.

Using keyword research apps like Google Keyword Planner and other local keyword research tools can make this process even more effective. In this guide, you’ll learn the basics of performing local keyword research to boost your local SEO success.

What are Explicit and Implicit Local Keywords?

When conducting local keyword research, it's essential to understand the two distinctive types of local keywords: explicit and implicit.

Both are vital to your local SEO strategy and help target customers effectively.

Explicit local keywords directly include a geographic location within the phrase.

For instance, “dentist in Chicago” or “best coffee shop near Boston” are explicit local keywords because they specifically mention the location. These keywords are easy to identify and often have clear local search intent, meaning people are actively looking for services in that area.

Contrarily, implicit local keywords don’t explicitly include any location but still indicate local intent.

For example, a person searching for “hair salon” or “pizza delivery” may expect results tailored to their current geographic location.

Search engines use this implicit intent to provide results relevant to the searcher's area, even without the location being part of the search term.

Understanding and finding explicit local keywords while recognizing the value of implicit ones ensures your local keyword research covers both types of queries.

By doing so, you align your content with local search intent, ensuring potential customers can discover your business in search results for both explicit and implicit queries.

Why Local Keyword Research is Important?

Local keyword research is fundamental for any business wanting to capture local customers and grow its presence online.

With well-researched local SEO keywords, your business has a higher chance of appearing in local search results, including the coveted Google Business Profile and local pack.

This visibility drives relevant traffic to your website and increases your chances of converting searchers into actual customers.

An effective local SEO strategy built on thorough local keyword research improves your local business ranking and helps your business stand out in a competitive market.

Whether you're targeting a single neighborhood or multiple locations, focusing on location-specific keywords ensures your efforts are relevant to your business and attract the right audience.

In short, local keyword research is the foundation of local SEO success, that helps businesses connect with potential customers and bring more traffic to their websites.

It’s a step you can’t afford to skip if you wish for your business to blossom online.

How to perform local keyword research

Performing local keyword research is indispensable for creating an effective local SEO strategy that drives significant traffic to your website.

By following the steps listed below, you can identify the most suitable local keywords to target, ensuring your business appears in search results for local searches.

Step 1: Define your target audience

Before jumping into researching keywords, start by defining your target audience.

Consider the specific location they’re in, the services you offer, and what they might be searching for online.

For example, if you run a landscaping business in Dallas, your audience might search for terms like “lawn care in Dallas” or “best landscapers near me.” Knowing your targeted audience’s needs and geographic location will help you match your local keyword strategy with their exact search intent.

Step 2: Use keyword research tools

Keyword research tools are invaluable when it comes to finding local keywords.

Platforms like Google Keyword Planner and Keyword Magic Tool can help you generate a list of keyword ideas relevant to your business.

Start by entering terms related to your services or business description, and filter results by geographic location to uncover location-specific keywords.

These tools also provide helpful keyword data, such as search volumes and keyword difficulty, allowing you to focus on high-potential terms.

For example, using Google Keyword Planner to search for “plumber” in Miami might reveal keyword ideas like “emergency plumber Miami” or “24-hour plumbing service Miami.” These insights are pivotal for creating a strong local SEO strategy.

Step 3: Analyze search volumes and difficulty

Once you have a complete list of potential keywords, it's time to analyze their keyword difficulty and search volumes.

Focus on finding keywords that have a relatively high search volume but are not overly competitive.

For example, “affordable electricians in Austin” might have a lower difficulty score than “electricians near me” while still being relevant to your business. Targeting these keywords helps you attract more organic traffic without competing against large businesses with significant SEO budgets.

Step 4: Look for competitors’ keywords

Examining your competitors’ keywords can provide helpful clues for your keyword strategy.

Use keyword research tools to pinpoint the terms competitors rank for and look for opportunities they might be missing.

For example, if a competitor ranks for “pet grooming Los Angeles,” you might discover untapped keywords like “mobile pet grooming Los Angeles.”

Step 5: Combine keyword modifiers and specific locations

Enhance your local keyword list by adding modifiers and specific locations.

Modifiers like “best,” “affordable,” or “near me” combined with geographic terms can make your keywords more precise.

For example, “best Italian restaurant in Chicago” or “affordable yoga classes near me” are strong local keywords that align with explicit local intent.

Step 6: Validate keywords with search results

Finally, validate your chosen keywords by reviewing search results.

Use Google search to see which businesses rank for your chosen keywords and analyze the content that appears in high positions.

This step ensures your chosen keywords align with actual local search intent and gives you an overview of the competition.

By following these steps, you can effectively conduct local keyword research that aligns with your business goals and target audience.

Incorporating tools, analyzing search volumes, and considering both explicit and implicit local intent will help you build a solid foundation for your local SEO strategy.

Creating an effective local SEO strategy

Once you’ve identified the right keywords through local keyword research, the next step is to incorporate them into a comprehensive local SEO strategy.

This involves optimizing your online presence and website to improve visibility in local search results.

1. Optimize your website with local SEO keywords

Use your target keywords strategically throughout your website. Focus on key areas like meta titles, meta descriptions, headers, and body content.

For example, if one of your keywords is “best dentist in Denver,” you can include it in your homepage title tag or a blog post about dental services in the area.

2. Create location-specific landing pages

Create a dedicated landing page for each geographic area, if your business serves multiple locations.

For example, a landscaping company serving Dallas and Fort Worth could have separate pages for “Lawn Care in Dallas” and “Landscaping Services in Fort Worth.” These pages should feature location keywords, business details, and customer testimonials relevant to that specific area.

3. Leverage Google Business Profile and local listings

Ensure your Google Business Profile is optimized with your target keywords, accurate business description, and location-specific details.

Consistency across all local business listings, such as Yelp and Bing Places, is critical for improving your local SEO success.

4. Encourage local reviews

Positive reviews are a significant factor in local SEO. Ask satisfied customers to leave reviews on platforms like Google or Yelp. Incorporating reviews that mention your keywords or services can boost your local business ranking.

By incorporating these tactics, you’ll create a local SEO strategy that not only aligns with your local keyword research but also drives more traffic to your website and attracts more customers.

Tracking local keyword rankings and adjusting your strategy

Tracking your local keyword rankings is crucial for measuring the success of your efforts and ensuring your local SEO strategy stays on track.

Use keyword research tools to monitor how your target keywords perform in local search results.

Tools like Google Keyword Planner and third-party platforms (like Localo) can help you track local keyword rankings and identify any changes in search volume or competition.

If some keywords aren’t performing as expected, tweak your strategy accordingly. For example:

• Focus on keywords with less competition but high local search volumes.
• Refine your content to better align with local search intent.
• Analyze what competitors are doing differently and adapt accordingly.

Regularly reviewing your rankings and keyword data ensures your local SEO efforts remain effective and relevant to your business goals.

Conclusion: The value of local SEO keyword research

Local keyword research is a fundamental step in achieving local SEO success.

By understanding your target audience, using keyword research tools, and focusing on both explicit and implicit local keywords, you can ensure your local businesses appear in relevant search results.

This drives more organic traffic, connects you with potential customers, and ultimately leads to more sales.

The process of local keyword research doesn’t stop after finding the best local keywords.

Continually monitor search volumes, keyword performance, and competitors to refine your strategy and maintain a strong local presence.

With a solid foundation in local keyword research and a clear focus on local search intent, your business can stay ahead of the competition and grow in its specific location.

By following these steps and staying proactive, you’ll set your business up for long-term success in the ever-changing landscape of local SEO.

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• 10 Local SEO Strategies For Dentists And Doctors
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>

10 Local SEO Strategies For Dentists And Doctors

Are you working as an SEO expert for dentists or doctors websites? Do you want to know how to use local SEO strategies to increase the search presence of dentists and doctors?

Organic traffic is known as the best traffic for any website or blog. And targeted organic traffic is the best of the best.

10 Local SEO Strategies For Dentists And Doctors: eAskme

Search engine giant Google is delivering a maximum number of organic traffic to healthcare websites, including websites of dentists and doctors.

According to the SimilarWeb report, Mayoclinic receives 86.31% organic traffic, ClevelandClinic receives 84.3% organic traffic, and HopkinsMedicine gets 79.32% organic traffic.

As an SEO professional, you should know that it is not easy to rank on the first page of Google. Search engines have evolved, and algorithms are updated.

Patients use search engines like Google to find doctors and dentists in the local area. "Doctor near me" or "Dentist near me" is quite popular searched on Google.

Users want the nearest healthcare solution, and this is when you should consider Local SEO seriously for your healthcare website.

Local SEO is helping every business to grow and meet potential clients in the local area. It is necessary to use Local SEO to grow the number of local clients for healthcare sites of dentists and doctors.

Today, I am sharing how you can use the following Local SEO strategies to rank dentists' and doctors' websites on the first page of Google.

What is Local SEO?

Local SEO is focused on making your website rank for geo-specific searches.

For example: "Doctors in Chicago, and "SEO agency in California" are the local searches.

Patients can search "Doctors near me" or "Dentists near me." Google uses the user's geolocation to display nearby doctors or dentists.

With the help of Local healthcare SEO, you can rank your healthcare business for the relevant searches. With best SEO practices, your site can even rank in the first 3 results.

Why Dentists and Doctors are Interested in Local SEO?

Patients want quick help. They open Google search to find nearby healthcare specialists.

People do not follow yellow pages anymore. Rather patients visit Google and type "doctor near me" or "dentist near me" and schedule an appointment.

Modern-era patients use Google to book their first appointment with doctors. Geolocation-based searches are popular among patients.

With the help of Local SEO, you can meet more patients.

Dentists and Doctors should also create their Google Business Profile to help them rank better in local areas.

If you fill your Google My Business page with all the necessary information, you have better chances of getting appointments.

You can make sure that local patients can find you without spending a dime on Google ads.

Local SEO also helps you compete with other doctors or dentists in the local area.

The major reason why Doctors and Dentists need Local SEO is to meet more patients.

Now, look at the best Local SEO strategies for Doctors' and Dentists' websites.

10 Effective Local SEO Strategies for Dentists and Doctors:

As you know the Local SEO benefits, you should also understand that it is not tedious, expensive, or time-consuming.

Some Local SEO factors need time to bring results.

Let's get familiar with Local SEO strategies for healthcare.

Google Business Profile:

Google My Business was rebranded as Google Business Profile.

To get maximum benefits from Local SEO, you should add services, products, timings, and practices to your Google Business Profile.

If Google has already created a listing for your business, you first claim that listing, check the accuracy, and verify it.

It is necessary to add an appointment link on Google Business Profile, and you will see up to 44% growth in appointments.

Keyword Research:

Keyword research also plays an important role in Local SEO. Optimize your content with local keywords. It will help search engines to display your business to potential patients.

Use location-specific keywords such as "Doctors near me," "Dentists near me," etc.

Think like your target patient to find relevant local keywords.

What do your patients need? Are you the best Doctor for them? What keywords are they using to find relevant doctors?

Use SEO tools like Ahrefs, SEMrush, KWfinder, etc., to find relevant keywords.

Note down important keywords and search volume. Use keywords with a small search volume.

Google Posts:

Google Posts is a free tool from Google.

Use Google Posts to communicate and engage with your target audience.

Share announcements, and promote offers and services using Google posts.

Add visual content in Google posts to boost engagement and add CTA links.

Must use UTM parameters to find out the source of your traffic.

Google posts will help you understand your patients better.

You will find a lot of content ideas.

According to Convertrank, discount and service-related content boost conversion.

Adopt a Google post strategy to deliver recent messages to your potential patients.

Even if you do not know how to write engaging content, then hire the services of a copywriter.

You can add up to 1500 words in Google posts.

Google posts and effective, engaging, and free for you.

But to access Google Posts, you must have verified your Google Business Profile.

Safety and Health:

Covid19 has changed healthcare practices worldwide.

Now you should add Safety and Health attributes to your Google Business Profile.

Upload all the necessary information that is helpful for your patients.

Add information like appointment booking link, walk-in appointment, precautions, COVID safety requirements, etc.

By adding this information, you can build trust with your patients.

Hours:

The operational timing of your healthcare business is important for your patients.

According to Brightlocal Survey, 64% of patients use Google Business Profile to find addresses and contacts.

Patients visit Google to find doctors' or dentists' addresses, timing, and contact numbers.

It is necessary to add correct information, or else your patients will leave negative reviews.

Must update active contact number and healthcare timing.

Local Landing Page:

Add the CTA landing page to your Google Business Profile.

Your landing page can help engage and communicate with your patients.

For example, Your keyword is "Dentist in New York." You should add relevant information to your landing page that satisfies the need of patients in New York.

Address every problem of your patient.

Share the benefits of your services. Use creative visuals.

Display customer reviews, testimonials, etc.

Also, add a Call-to-action button on your page.

Use a dynamic map to make it easier for your patients to find your location.

Local SEO Link Building:

Link building is also important for Local SEO.

Google also considers sites with high authority links.

You want to earn links from high-quality sites. But build links with local sites. It will help to improve your local business ranking.

Create content and publish that in community blogs with backlinks pointing to your website.

Sponsoring health events will also help you earn quality backlinks and mentions.

Get published in local newspapers, websites, and magazines.

Local business directories will also help you.

Google Business Profile Calls and Messages:

Patients can call on your number listed in GBP.

It is important to answer every call.

To deliver a better customer experience, you should answer every call with patience and enthusiasm.

Reviews in Local SEO:

Local reviews play an important role in Local SEO for dentists or doctors.

81% of patients first read reviews on Google before visiting a doctor or dentist. Earlier it was 98%. There is decline, yet reviews are still important.

Online reviews are influential and make the patient decide if he/she wants to visit the facility or not.

75% of customers leave reviews online. In 2023 this stat was 76%.

People are more intended to leave a bad review than a good one. Because everyone remembers harassment, but very few remember the treatment.

You should respond to each review.

One Address for Multiple Businesses:

Multiple businesses can use one location in Google Business Profile, but you should have a different Tax code.

Conclusion:

Local SEO is important to attract local traffic and local patients.

Your business can rank better in Google search with the help of Local SEO optimization.

With Local SEO, doctors and dentists can improve their online presence, get more appointments, and generate more earnings.

Optimize Google Business Profile for better results.

Still have any question, do share via comments.

Share it with your friends and family.

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What Is Competition Analysis?: Everything that You Should Know is Here

“What is Competition Analysis?” This is one of the most common questions in the SEO world. Especially when you are a newbie in SEO industry.
 

One of the most common jobs of every SEO professional or expert is to keep both eyes open and track the activities of his competitors.

Competition analysis opens the doors of massive opportunities to boost social signals, backlinks, traffic and conversion.

Competition Analysis:

What Is Competition Analysis?: Everything that You Should Know is Here: eAskme

SEO competition analysis is an essential part of a mature SEO strategy.

With the help of SEO competitor analysis, you can quickly gather highly useful data such as competitor keywords, links, content, and on-page optimization strategies.

The big reason why you should perform competition analysis regularly is to track the online activity and SEO strategies of your competitors.

Without competition analysis, your SEO strategy will lack the power of more in-depth research.

Without analyzing your competitors, you will not be able to find how the brands are targeting the customers in your industry.

There are the following reasons why you should perform competition analysis:

• What SEO techniques work in the respective industry?
• Which keywords your competitors are targeting?
• How your competitors are earning links?
• What type of content your competitors are creating?
• How your competitors are optimizing pages?
• What your SEO strategy is lacking?
• How can you improve your SEO performance?
• How can you beat the competitors?

An SEO expert focus on three major areas when doing competition analysis;

• Content


• Links


• Technical SEO

To get maximum out of your competition analysis, it is necessary to focus on these elements.

Today, I will share how you can use competitive analysis factors for the benefit of your business.

What works and what’s not:

To quickly create a full-proof SEO strategy, it is must to analyze the industry leaders and how they are working.

You should know that brands dedicate their focus entirely on developing a robust SEO strategy that will help them to earn links and stay on the first spot in SERP.

Such websites always have creative content, valuable links and crawlable website.

It is common that most of the ties you can find flaws in their strategies.

And, this is what you need to figure out.

Focus on the weaknesses of your competitors and learn how you can leverage those weaknesses for the growth of your business, blog or website. This will help you achieve new heights in SERP.
Find out what is working for your competitors.

For example; as an eCommerce business, you want to beat a shop in your local area.

This is where you are limiting yourself.

Taking a narrow approach will bring limited results.

Never limit your competitor analysis to one competitor only. To develop a robust SEO strategy, your focus should be on analyzing all the top-ranking competitors.

Analyze the top-ranking competitors, their websites, how they are building links where they are promoting their business, and how they are generating revenue.

The broader approach in competition analysis will make you create content that will appeal not only the search engines but customers also. With the help of competitor analysis, you can collect all the necessary data and information which is required to create the most influential piece of content.

This broader approach will also help you become an influencer in your industry, and your research will make you discover many facts and tactics that others are not following.

This is the big reason why you should perform an in-depth competition analysis regularly.

Stop Guessing and Start Analyzing:

Guessing has no spot in the SEO industry.

You are not into the betting world, but you are in a professional world of tactics, experience and skills.

Make sure; your in-depth SEO analysis is based on real facts, factors and strategies.

The success of your SEO also depends upon how you are analyzing these factors.

Your job is to collect the data and refind it to reach the first spot in Google search.

If you rely on guessing game, then you will surely miss critical competition analysis factors.

Avoid this.

Guessing only work if you are doing it for the hobby. But where the money comes into play, you need to focus on real-time data, skills and experience.

Your competitor analysis will make you shake hands with two significant terms such as;

• Keyword Gap Analysis


• Content Gap Analysis

What is the Content Gap Analysis?

There was a time when online business was a new thing, and competition analysis was not necessary.

This was the time when the market was not saturated, and SEO was adding keywords and write unstructured content to create a well-performing SEO strategy.

But now, this is not what you can even dream about.

Now you are in the world of in-depth competitor analysis where you need to analyze content gap and keyword gaps.

Content Gap Analysis will help you discover if your content;

• Is Outdated


• Is lacking in-depth knowledge


• Is lacking content uniqueness


• Is not easy to digest

Your detailed content gap analysis will show you what you have and what you are missing. Use this data to create engaging content.

The research will help you enrich your content with all the necessary factors and represent high authority content.

This will increase the number of social shares, link backs and the number of followers.

What is Keyword Gap Analysis?

The keyword gap analysis will help you find out all the important keywords that should be there in your content, but you are not utilizing them.

It will open keyword mining opportunities.

A keyword gap analysis will also help you target more customers who are interested in the similar topic.

You can also create an unbeatable strategy to beat you, competitors, with the help of keyword gap analysis.

How Your Competitors are Earning Links?

Finding link building opportunities are critical for every online business and SEO.

You can use SEO tools like Ahrefs, Majestic or SEMRush, to reach the link profile of your competitors.

Remember: These tools will not show you a complete picture as they have some limitation, and most of them will display you what is there from the last 90 days.

You should broader your research to understand your competitors link profile.

Find out:

• How many links your competitors already have?


• What is backlink history?


• Links from .org, .net, .edu and .gov, etc.


• Top ranking page and most linked pages.

This information will help you to understand better what your competitors are doing.

Implementation:

One thing that you should keep in your mind is that you cannot get a 100% answer to what your competitors are doing.

Yet, competition analysis will give you data that will help you better understand their strategies and what is working for them.

You can find out what your competitor is doing and track every network where they are performing shares, link building and promotions.

Now, put together all the pieces of your research and create a chart or report based on your competition analysis.

Remember: You can only beat your competitors but not the algorithm.

Final Words:

Competition analysis plays a vital role in the success of an SEO strategy.

Your focus on these three major completion analysis elements will create your journey to success or failure.

Technical SEO, links and content research will help you create evergreen and highly original pieces of content.

The research will also increase the knowledge that will help you analyze different competitors quickly and create better campaigns.

Once you can leverage the weaknesses of your competitors, you can easily outrank any business or competitor.

Do you track your competitors?

What is your strategy to outrank your competitors?

Do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Sharing is Caring!

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10 Must Have Listings Management Local SEO Tools

Businesses are struggling to find their way into a successful online presence. Enterprises are focusing on establishing a strong local and global presence. If you are running a business from a local location, then online local presence is significant for you.

As a small business or local business, you may find it difficult to invest time in developing an online presence.

It is crucial for you to understand that most of the people make their buying decision online.

Listing management is one of the most important strategies you need to focus.

10 Must Have Listings Management Local SEO Tools: eAskme

Other people are reading: Secret tools you must use

With the help of local SEO tools, you can effectively manage local listings.

Benefits of using local SEO tools for Listing managements:

• Automate listings to find more directory listing opportunities.
• Automatically update all listings.
• More business reviews.
• Use of Analytics tool

Some Local SEO listing management tools focus on one or more features where others offer a complete solution.

There are best SEO tools like SEMRush and Moz that offer a complete solution. These tools provide a listing management feature.

To get success in the online world, you need to choose Local SEO tools with additional functions.

Today, I am sharing some of the best Local SEO listing Management tools:

Advice Local:

AdviceLocal is a listing management local SEO tool. It supports a vast database of popular directories.

AdviceLocal allows you to create local citations manually. Because of the manual behavior, it takes time to get a considerable score on local directories.

AdviceLocal is not just limited to local listings. Like Moz, it is also a complete Local SEO solution provider.

Price:

The plan starts at $15/month.

WhiteSpark

Whitespark born as a web design company but it also offers SEO tools to help Local Businesses.

Local business can use Whitespark to improve local search marketing.

Whitespark offer Citation finder tool to find local citation opportunities. Citation opportunities will help you improve regional search rankings.

Citation finder tool offers 3 free searches per day. You can use this tool for free to access limited search results. For a newbie, it is a good opportunity to explore tools.

You can also opt for a paid subscription at $17/month.

WhiteSpark Local SEO tools offer:

Local rank tracker:

Local rank tracker tool uses location to give details of overall SEO performance.

It gives you everything that you find in Ahrefs rank tracker tool. You can use Local rank tracker to find the way to rank in search results and track competitors’ behavior. Whitespark gives you access to the social activity.

Reputation Builder:

Reputation builder is another favorite local SEO tool from Whitespark. It allows the customer to share the review on various online review sites. You can use this tool to track customer experience by calculating NPS.

Review Monitoring:

Review the monitoring feature of Whitespark sends you a notification whenever your business gets a negative review. So you can promptly take action to get rid of native review.

Yext:

Yext is another SEO tool that you can use for local listings management. Yext offers multiple services to improve Local SEO of your business.

Yext is an excellent platform that integrates with the massive list of directories. The tools use these directories to update your business information.

The most popular Yext Local SEO tools offer:

Knowledge manager:

As the name suggests, this tool helps to manage questions that your consumers are asking. It also includes promotions, locations, hours of operation, and your staff. You can add some information and some of the data it adds automatically.

Yext Pages:

Yext pages are one of the notable features of Yext. It is a system which updates the listings with accurate information. Yext pages and Knowledge manager work together to give customers the information about your brand.

Yext Listing:

Yext listing controls the information you share about your business online. It tracks the information you share on social networks and search engines.

You can use Yext listing to publish updates, set up integrations, listing improvement suggestions, and analytics.

Yext App directory supports Zandesk, Zapier, and HubSpot.

Yext Reviews:

As the name suggests, you can use Yext reviews to get reviews from the customers. You can use these reviews on your website. You can easily monitor reviews using Yext reviews.

Yext Add-on services:

• Analytics
• Data cleaning
• Get rid of Duplicate listing
• Google My Business Listings management

ReviewTrackers:

Reviewtrackers is popular software to track reviews. It notifies you about reviews on various review sites. You can access all this information from a single dashboard.

You can Reviewtrackers software to track reviews and feedback from all the popular review sites. It also follows how your business is doing in some locations.

The popular brands like American Family Insurance, Midas and Subaru use rank tracker tool.

Price:

You can use this tool to track a single location or multiple locations. The single location plans start at $59/month. Multiple location plans start at $10-$50/month.

Moz Local:

Moz local is one of the most popular Local SEO tool available. Moz is in the business from more than ten years. Moz provides the most trusted data and ways to optimize.

No matter you are running a small or large business, Moz local is for all. It makes sure that local listing contains accurate information and gets regular updates. This helps you to improve website visibility.

Moz local help you manage local listings effectively. It automates the process.

Moz not only collects data but also share your listings information with popular search engines, business aggregators, apps and directories.

At any point in time, you can change, or edit the listings using Moz local. You do need to modify it in Moz local, and it will automatically update the information in each directory.

Moz Local also sends you alerts whenever your listing gets a new review. It covers all the major review platforms. This makes it easy for you to reply to every review online.

Moz Local also allows you to reply to Google reviews.

Moz local provide you location focused reports. These reports help you to find the growth of your business in targeted areas. You can also find out the focus of customer interactions.

Price

Right now price of Moz local is $99/year.

Synup:

Synup is there to power your locations with local marketing suite. It is the tool that you can use for listings management, reputation management and track local search analytics.

Synup is for every small or large business targeting local customers.

The beauty about Synup is that it allows unlimited listings updated. It also sends you an alert when your business receives a new review.

Synup cover 200+ directories and local search engines.

Price

Price of Synup is $30/location for upto 25 locations.

Local SEO Checklist:

Major Local SEO tools lack the presence of technical SEO. To fix this problem, you need Local SEO Checklist.

Local SEO Checklist comes from Synup. It gives you all the information you need to optimize your site for local search.

You can use Local SEO Checklist to:

• Check if Google My Business Listing is according to guidelines.
• Check Schema markup on your website.
• Audit business listing.

SEMRush:

SEMRush is one of the most popular SEO tools. Some of the popular brands such as Quora, HP, eBay, etc. are using SEMRush.

SEMRush is an all-in0one seo tool. It offers website information, keyword information, competition analysis, and various other helpful information to boost the overall SEO of your business or website.

Some of the most popular tools of SEMRush are keywords research, competitor analysis, and backlink checker.

SEMRush also offers listing management tool. With their collaboration with Yext, they have introduced a listing management tool.

SEMRush listing management tool is easy to use the tool. All you need is to enter data and find location. It will display listings of your business. Make some updates and SEMRush will automatically update the listings.

Price:

To use SEMRush listing management tool you subscribe $99.95/month plan. You can additionally add $20/location per month.

BrightLocal:

BrightLocal is also a favorite Local SEO tool that you can use for listings management.

Right now more than 60k businesses, freelancers and local SEO agencies are using BrightLocal for reporting and analytics.

BrightLocal offers you:

• Customized dashboard
• Lead Generation Tools. Your customers can use this feature to create a local search audit of your business.
• Tracking
• Scan and audit directories
• Google My Business audits
• Google analytics and Social analytics integration
• Offer White label solutions

Price:

The price starts at $29/month.

Hibu:

Hibu is a favorite listing management tool available online. Hibu allows you to keep online business information accurately.

Hibu offers some of the popular digital marketing and Local SEO tools.

It is an FB marketing partner; Yahoo preferred partner, Bings ads partner, Google My Business partner and Google ads premier partner.

Hibu offer some valuable services such as;

• Hibu confirms business information and ultimately control the new business listings.
• Hibu offers real-time updates.
• It offers 24/7 reports and insight.
• It features your business using menus, events, videos, and photos.

Final Words:

To grow your local business or business in local market it is necessary to manage local listings.

By using listings management local SEO tools you can understand buyers personas, improve brand reputation, and improve customer outreach.

Are you running a local business? How are you targeting the local market? Which local listings management tool you are using?

Do share your views and questions via comments.

Time to Improve your Local SEO with These:

• Develop these SEO skills


• Hire Local SEO Firm

• Create Engaging content

• Use SEO to build reputation

• Avoid these SEO Practices

• Use these Search Engine Optimization Services

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How Using a Cincinnati SEO Agency Can Add Value to Your Online Business

Gone are the days of printing hundreds of flyers and spreading them all around town. These days, if you want your company to get ahead of the game, you need to have a strong online presence. Most citizens use technology to stay up to date with the latest trends as well as find products that they want. It’s much easier to advertise your services online to grab the attention of potential clients.

It’s not as easy as creating a few digital ads and calling it a day.

How Using a Cincinnati SEO Agency Can Add Value to Your Online Business: eAskme

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For your business to pop up as one of the first searches on potential clients’ search engine lists you need an experienced Cincinnati SEO agency.

SEO stands for Search Engine Optimization, and it’s exactly that.

By hiring an SEO agency and giving them the control over your marketing and SEO strategies, you will add tremendous value to your online business.

Here follow a few reasons how.

It Generates More Business:

80% of internet users will rather click on a search engine result, than an ad that pops up on the screen.

An experienced Cincinnati SEO agency will have the right tools and knowledge to make sure your business pops up organically.

If you are relying on social media or Google ads, then you are missing a whole bigger backend solution.

By incorporating specific SEO keywording strategies and optimization, an SEO agency drives more organic traffic to a company’s website.

Eliminates Competition:

Before the internet, we had to think of creative window displays and other techniques to attract customers into our shops.

Businesses with the same niche, was in constant competition to have bigger signs and better specials to win over clients.

In modern times, the business with the biggest online presence is the one that most certainly will attract more customers.

When you invest in your website, online marketing and SEO strategies you will have the upper-hand.

Chances are, if your company’s page and reviews pop up on a client’s screen five search pages before your competitor’s, they’ll call yours instead. 

Attracts Local Clients:

Many consumers don’t want to travel far from home to get the product that they want.

In fact, 93% of consumers visited stores within a 5-mile radius of their homes after a quick online search.

The day of walk-in clients are gone.

Especially if your business isn’t situated in a storefront or a busy street, then you are going to need your customers to find you in some kind of way. 

Internet users will search for specific services in a specific location.

A Cincinnati SEO agency will ensure that your local business is the first to appear on their search page results.

Increase Your Online Presence:

What does it really mean to have an online presence? To have a great online presence you need to be active online. This means that your business will look much more credible when it has a busy online presence.

Posting an ad or company news every other month, won’t help grow your business’ online profile.

An SEO agency can help you be more active online by creating SEO rich blog posts and articles, ads, and other reports.

An up-to-date online presence will add value to your company.

Reports:

One of the biggest benefits of using an agency to run your digital footprint, is that it can provide you with valuable information and data.

Data can indicate important statistics, such as the number of locals or international customers who are looking for our specific service.

By looking at reports from SEO experts, you will be able to adapt your product and services by looking at your client demographic.

You will be able to make beneficial changes to your company’s marketing strategies as well as client services, by looking at data reports from your agency.

It is a proven fact that almost 75% of internet users don’t scroll past the first page results on their search engines.

In the growing world of technology, it’s important that you add value to your business by creating a strong online presence.

Make sure you are a quick click away by hiring an experienced Cincinnati SEO agency to optimize your online appearance.

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How Directory Listings Influence Search Rankings of A Business?

Directory listings have become an important need for the operation of their businesses online.  They need to submit all their necessary details and optimize these listings.

In this post, we are going to tell you about some remarkable advantages of a good quality directory listings and bad consequences that a local business can face when they ignore this important aspect.

How Directory Listings Influence Search Rankings of A Business?

Why is it important to get listed in business directory?

Getting your business listed in several recognized business directories is essential for two key reasons:

• Increase in business visibility in search engine results page. This leads to better traffic quantity and quality.
• Greater reliability for the business among consumers and search engines.

When your business is listed on any relevant niche or local directory, then it enables search engines to get more information about it.

This increases the chances of a business to appear in search results. It also helps it to target the prospective audience for its services, product, and location.

Search engines favor business directories that belong to well organized categories and have elaborate business listing and high standards.

All those businesses that are mentioned in these directories earn the confidence of search engines.

This results in higher rankings and also attracts a greater number of customers to the website.

Features of the software:

The listing management software helps in efficient administration of all the business data that is used by your business consumers, on a daily basis.

With this software, you gain control over your listings.

Here, we are telling you a few features of this software.

Cleansing Of Data:

This software cleans up the inconsistencies present in the business listings.

The NAP (Business Name, Address, and phone number) Whenever a business moves, all the old data needs to be cleaned up and corrected.

If this is not done after a business moves locations, they will suffer in local search results

Universal Data Management:

Users of this software can perform search in any language of their choice. Its multi-lingual feature allows local customers to perform search in their native language.

In Metropolitan cities like Miami, FL.

Suppression Of Duplicate Listings:

More than a single listing in the directory leads to redundancy. It also creates confusion among customers.

Software for listing management overcomes this issue by finding and suppressing duplicate listings in just a single click.

Efficient Menu Management:

This software provides an intelligent menu that updates automatically. It thus helps a business to get listed in search results.

Optimization of Voice Search:

Software for listing management enhances content by making its voice friendly. This lets user to perform search via voice.

What is the drawback of directory listing?

By failing to submit listings to top niche and local directories, a business makes it difficult for consumers to find their products and services online.

This makes it less likely for search engines to know about the business and make them appear in search results.

Also, submitting an outdated or incomplete listing reduces visibility of a business in search results.

Good thing is that now there are listing management solutions that can update any business listing instantly.

Now you can capitalize on your local SEO with a simple strategy.

Conclusion

Looking at the pros and cons of directory listings, we can say that these listings create a huge difference in the online presence of a business.

It provides local businesses with full control over their online presence.

This includes submission and claiming listings in niche and local directories.

If you still have any question, do share via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

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A Beginner’s Guide to SEO in 2025!

Search engine optimization can be a complicated subject, but it is important for small businesses to get a basic understanding of SEO as one of the best ways to increase your online exposure. Good website rankings can increase the amount of business you get both online and offline and could be the key to a business’s survival in the new year because let’s face it, this digital age that we live in isn’t going anywhere.

A Beginner’s Guide to SEO in 2025!: eAskme

Getting good SEO information, especially as a beginner can be difficult. There are many resources online that provide SEO tips and strategies, but most tend to be too complicated for a beginner to understand or are out of date strategies that once worked but don’t anymore and can potentially lead a beginner down the wrong path.

With that said, there are some basic foundational SEO tips that every business owner should know, whether you are a beginner or expert. I have written this guide to help you learn what they are and how to implement them in your business.

Let's start with keyword research.

Keyword Research:

Keywords are crucial when it comes to SEO. It is the key element that connects you with your customers and potential clients. Your web content should, therefore, have relevant keywords that customers are most likely to search for.

Write down all keywords relevant to your business so that you don't forget anything important. It should also contain the location of your business if possible. To ensure you have unique keywords, try searching them online to see if they already exist.

You can use keyword tools such as the one provided by Google to come up with new keywords that are relevant to your business, products, and services.

Optimizing Page Titles and Meta Descriptions:

When used in titles, keywords should be natural and attractive. They should entice the reader click to continue reading the rest of the content. Keywords should also be informative and closely related to what the rest of the content is about.

Using the right meta descriptions is also one of the best SEO tips you can grasp. They help show the reader briefly what your content is about within the search engine results. It shouldn't be too long, so it drives the reader away before they click on your website listing.

While meta descriptions have a little bit of influence on SEO rankings if they feature relevant keywords, it is mostly about getting the searcher to click on your website in the search results to read more about your company.

Having a good click-through rate can also give you a boost in the search rankings.

Optimizing Page Content:

The type of content you use will determine whether the reader reads it to the end or not.

Long boring content is usually discouraging which makes the reader give up before reaching the end. You should, therefore, make your content unique and exciting.

One of the ways to maximize this SEO strategy is using enticing headlines and subheadings. This breaks down the content into sections making it easier to read.

You can also use visual content such as pictures and videos to make it more interesting and break up the content even further and make the text less blocky.

The content you write should be relevant to your business and the message you're trying to pass across to your prospective clients.

Optimizing Social Media Profiles and Business Listings:

Social media platforms have become more than the area of socialization. They can now be used by businesses to attract more customers. Search engines also use social media in their ranking algorithms.

Some online business directories allow you to enter your social media profiles, so you should put as many details about your business as possible on them. This will make it easier for customers to learn more about your business and find you.

You can also use your social media profiles to interact with your customers. Post updates regularly and communicates with your customers by responding to their concerns and questions.

Make sure you post new updates about your brand or products which can alert your customers about new products and make them feel more connected to your business.

Being active can also signal to Google that you are a real business.

Building Relevant Backlinks:

When used correctly, backlinks can help your business achieve significant growth, but when not used successfully they can be damaging to your business and online presence.

It is essential that you build quality and relevant backlinks to your website.

Backlinks show that other websites “trust” your site as a useful resource, as they are linking to it. As such, they represent a part of what search engines look for when ranking websites in the search results: the more quality backlinks you have, the higher your chances of being placed at the top.

Other than creating high-quality links and ensuring the websites that link to you are legit, you should try and get links from sites that rank well in the search engines too.

Analyzing your competitor's backlinks and getting backlinks from the same websites that are linking to their site is a great place to start, especially if they are ranking above you. If it worked for them, it would probably work for you too.

You can reach out to the target website and try and offer something of value to them to get them to link to you. A great piece of content on your site is also another excuse to blag a link from them.

Conclusion:

The tips above are the foundation of any SEO campaign and can bring fantastic results for beginners when used correctly.

Monitoring your website's performance is also very important since it will help you identify your areas of weakness if you're not performing well and show you what changes need to be made. You can also use online tools to analyze your website and identify areas you need to improve on. This will help you improve your ranking and grow your business.

If you still have any question, feel free to ask me via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

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Will Link Building Really Help Your Company?

If you’ve spent any time on the internet looking for a way to promote your website, you’ve probably heard about link building.

There is a flood of information out there about the effects that backlinking has on SEO and how important they are in the great scheme of things.

Will Link Building Really Help Your Company?: eAskme

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This article was written expressly to demystify backlinks and give a historical perspective on them:

What are Backlinks?

A backlink simply refers to any link that points back to a page on your site.

It’s the main method search engines use to decide how to rank websites competing for the same keyword.

It’s a relatively easy concept to grasp:

• A blog linking to your product page is considered a backlink.
• An author’s bio linking to your personal blog is a backlink.
• Advertising and linking to your services in a website’s comment section is a backlink.
• Hiding a link in some WordPress plugin and adding it to the footer of every website that uses that plugin is also a backlink.

The problem is, not all backlinks are created equal: some of these will benefit your website, some will have no effect, and some will be considered spam and even hurt your website’s ranking.

Outsourcing it to software developers is one way to ensure you’ll get it right.

How Did They Become so Essential?

You might be wondering why do search engines decide to rank a page based on how many people link to it?

Well, for this, we have to hop back to the dark ages of humanity: before the internet revolution. Alta Vista and Yahoo were the top dogs in the search engine market.

The problem was, whatever algorithm they were using, it didn’t work.

Most search pages were brim-full with spam and misinformation, and the companies had no meaningful way to check the authority of a site.

Enter Google. created by two Standford Compsci Ph.D. students, they realized that there has to be a better way to recognize the informative and authentic pages from the low-quality low-effort ones.

Since both of them were in academia, they already had something like backlinks standing right in front of them.

But, how do you know a research paper is influential and authoritative? Easy, by the number of citations it has.

A research paper with 200 citations has made a bigger splash in academia than one with only 5. Their brilliance was to consider links a page has to other websites as a citation.

Ushering in an era of search results free (almost) from spam and changing the landscape of the algorithms used in search engines forever.

Eventually, giving birth to SEO companies from London to Mumbai who tried to leverage the algorithms to rank higher. 

What Techniques Can I Use?

Now that we have learned what backlinks are and how they became the dominant way to rank websites on the internet, it is time to learn how to use that knowledge to rank higher.

There are two complementary ways you can approach backlinking:

Focus on Your Content

One way to ensure that your content gets more attention is by publishing content that has a higher chance of getting attention.

The internet is filled with content, and you have to have ingenuity if you want to stand out:

• Publish content that is statistically proven to be shared more. Lists, How-Tos, and Whys are the most linked post types, and you should focus on them if you want other people to link to your blog or website. Quizzes and random posts are almost never shared.
• Visuals matter! Creating informative and intuitive infographics will go a long way to compliment what you’re already talking about in your post.
• Doing the research, citing papers, and being original is rare but, a valued currency on the net. It’ll make you look genuine and authoritative on the subject, too.

Focus on Making Sure Your Content is Seen and Shared

It’s not enough to only focus on writing content without reaching out to bloggers and websites in your domain.

There’s a real possibility no one will even see your content without some kind of promotion.

• Make sure you share your content on social media.
• Reach out to bloggers that are relevant to your website and inform them about your content.

If you have any question, feel free to ask via comments

Share it with your friends and family.

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