Microsoft Launched Generative AI to Create Retail Media Content in Creative Studio

Microsoft advertisers can use AI to create retail media content for their ads. The Generative AI feature is available in “Retail Media Creative Studio.”

BGC reported that the retail media market will reach $100 billion by 2029. There will be 25% growth in digital media spending in coming years.

Microsoft’s retail media platform is best to run retail media campaigns optimized for multiple channels. Now, generative AI is there to help advertisers create content for the target customers.

Advertisers can use AI tools to create banner ads and optimize ads. In-store ads will also be available in retail media.

Microsoft Launched Generative AI to Create Retail Media Content in Creative Studio: eAskme

Microsoft’s Retail Media Creative Studio:

Microsoft is integrating Promote IQ with Retail Media Creative Studio.

The purpose of this tool is to serve retail advertisers and help them create influential ads.

The best thing about the Retail Media Creative Studio AI tool is that it can convert a product URL to a full-fledged optimized banner ad with AI content.

While advertisers can generate creative retail ads with Retail Media Creative Studio, these ads will follow the branding and advertising guidelines at the same time. It is necessary to focus on the user-friendliness of the content.

Retail Media Creative Studio Features:

Retail Media Creative Studio can do many things for an advertiser, such as:

• Enhance images for product ads.
• Create multiple ad copies.
• Edit images.
• Clean images.
• Ad elements adjustment.

As the ads created under Retail Media Creative Studio follow the Microsoft guidelines, they will quickly get approval and have better results.

Retail Media Creative Studio Store Integration and Optimization:

Advertisers can easily optimize banner ads to get the best results. With AI tools, there will not be any need to test the ads with human designers. It is also helping Microsoft to attract more clients.

Microsoft and Vibenomics are working together to enable in-store visuals and audio for the advertisers.

Microsoft AI Ads Optimization and Future:

Microsoft is utilizing more and more AI tools in its ad platforms to help advertisers.

Microsoft Advertising PromoteIQ is already there, and advertisers also have Retail Media Creative Studio to make retail ads better.

Conclusion:

Microsoft is willing to use more AI in its tools and platforms. It is also an indication that everyone should learn AI tools and the use of AI.

Here is the announcement.

More updates are coming from Microsoft.

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The New York Times Lawsuit: NYTimes vs. OpenAI and Microsoft

The New York Times lawsuit against AI giants OpenAI and Microsoft Corporation was filed on 27th December 2023. The New York Times has also uploaded 69 pages of complaint pdf on its website.

In response to the New York Times Lawsuit, OpenAI said that the lawsuit is without merit and that the New York Times is not telling the whole story. The OpenAI said that The New York Times used manipulative prompting techniques to misuse ChatGPT.

Why did the New York Times launch a lawsuit against OpenAI? What was wrong with OpenAI and Microsoft? What is Microsoft and OpenAI doing in response to this lawsuit?

Here is what you must know.

New York Times Lawsuit:

The New York Times Lawsuit: NYTimes vs. OpenAI and Microsoft: eAskme

The New York Times has filed a complaint against OpenAI and Microsoft for copyright infringement. The lawsuit claims that OpenAI and Microsoft use New York Times articles and content to train their AI technologies, such as GPT-4.

With this lawsuit, The New York Times became the first US-based Media company to sue AI companies over copyright work.

New York Times has not made any monetary demand in its lawsuit but said that copying Times content had caused damage worth billions of dollars.

The Times has tried to make a deal with OpenAI and Microsoft about using intellectual properties. But there was no resolution.

Where did the New York Times file the lawsuit?

The Times has filed a lawsuit in the Federal District Court of Manhattan, and its lawsuit New York Times stated that Microsoft and OpenAI have used millions of The Times articles to train their AI chatbots.

New York Times article shared the details of this lawsuit.

The NYTimes claimed that ChatGPT is producing exact copies of The Times articles. It is against the fair use of content.

According to the United States Copyright Office, The Fair use of Copyrighted content means the freedom of expression by allowing other parties to use your content without license.

The New York Times uploaded 69 pages pdf on its website.

OpenAI is using content without consent, and it is not fair use.

Microsoft has not made any comment.

OpenAI Response to New York Times Lawsuit:

In response to the “New York Times Lawsuit” article, OpenAI also published an article stating, "The New York Times lawsuit is without merit.”

On the other hand, OpenAI said they are shocked by the lawsuit as discussions are going on with The Times.

The AI giant said that OpenAI Output is not producing the exact copies of the content. New York Times misused ChatGPT to produce disputed results and called It “Adversarial Prompting.”

What is Adversarial Prompting?

Generative AI tools like ChatGPT block prompts that let users misuse the tool. Yet, many areas and prompts can produce malicious intent or misleading results.

When a person generates unintended AI outputs, then it becomes adversarial prompting.

OpenAI openly accuses the New York Times of using Adversarial Prompting to generate copyrighted content with GPT-4.

Adversarial Prompting is against OpenAI policies:

• You cannot use ChatGPT to produce misappropriate and infringes.
• You cannot use GPT to disrupt services.

OpenAI Accuses The New York Times of Using Manipulated Prompting:

OpenAI claimed that the NYTimes used manipulated prompting practices to generate verbatim results. They also said that the New York Times had used Adversarial Prompting intentionally.

With this practice, the New York Times has violated the terms of use and misused GPT.

The New York Times Vs. OpenAI and Microsoft: Lawsuit Continues

The New York Times lawsuit is telling two stories from both parties. Where the NYTimes is claiming that GPT-4 is using their content, OpenAI claims that the New York Times is misusing ChatGPT.

Conclusion:

OpenAI vs New York Times lawsuit is just the beginning. We are still waiting for Microsoft’s response, as Microsoft is also the party in the lawsuit. No matter what happens, this lawsuit will open the door to improvements in generative AI and explore the threats.

Stay tuned with us to get the latest updates about the New York Times lawsuit.

New York Times lawsuit is not the first famous lawsuit. Here are more.

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Microsoft is Launching New Bid Strategies for Audience Ads

Microsoft has launched new bid strategies for Audience ads and other products.

If you are already using Microsoft Ads, then you know about the Microsoft Audience Network.

The company is already using automated bidding in campaigns. Now, they have launched two more bid strategies for Audience ads.

Microsoft is Launching New Bid Strategies for Audience Ads: eAskme

What are the Microsoft’s New Bid Strategies for Audience Network Ads?

Microsoft has launched 2 bid strategies for the Microsoft Audience network:

1. Maximize Conversions:

This bid strategy will help you get maximum conversions within your ad budget. You can set the maximum CPA and CPC limits.

2. Target Cost Per Acquisition:

This bid strategy will help you get maximum conversions according to your CPA.

Microsoft is also asking advertisers to report if their campaigns are getting less than 30 conversions each month.

Also, you cannot use these bid strategies with 3rd-party platform bidding.

These bid strategies are automatic and will work in Performance Max and Search.

Microsoft is creating more automatic bid strategies to help advertiser get the maximum out of their ad campaigns.

The company is also improving bid strategies and conversion for marketers and advertisers.

Test UET functionality for conversion and targeting:

Microsoft also launched a new UET testing functionality. You can not test the UET tag, setup, configuration, and even troubleshoot.

You will get the following errors when testing UET:

• Receiving Traffic
• Tag not found
• Time Out
• No Traffic Received.

During the holiday shopping season, tag testing and placement can be crucial for generating sales.

Conclusion:

Microsoft has launched new bid strategies ahead of the holiday season. Also, the company has launched UET tag testing, which is essential for marketers.

Microsoft Audience Network Ads will be getting more updates in the coming days to help advertisers and boost conversions.

Stay tuned with us to know what is happening in the Microsoft Ads world and how you can stay ahead.

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DALL·E 3 for ChatGPT, Microsoft Designer and Bing!

DALL·E 3 is one of the best AI tools to generate images from text. AI tools like ChatGPT, Microsoft Bing, and Microsoft Designer will start using DALL·E 3.

With the DALL·E 3 feature, generative AI tools like Bing, ChatGPT, etc., will allow easy image adjustment and prompt engineering.

You still have the option to remove your images from ChatGPT training data.

OpenAI has published a post declaring the launch of DALL·E 3 for text-to-image feature for ChatGPT plus users.

Not only ChatGPT users buy Microsoft Designer, and Bing AI Image Creator will also use DALL·E 3.

With DALL·E 3, AI brands are expected to generate accurate and effective images from text inputs.

DALL·E 3: What you must know

DALL·E 3 for ChatGPT, Microsoft Designer and Bing: eAskme

DALL·E expects users to improve prompt engineering skills to generate accurate images.

DALL·E 3 will save time and eliminate the need for expert skills to generate nuanced images. Now, AI will use simple text to create compelling photos.

DALL·E 3 is expected to be better than DALL·E 2 and improve results for users who do not understand prompt engineering.

With DALL·E 3, image-to-text conversion will deliver better results.

You can use ChatGPT to brainstorm image ideas for your next project and then use that data to generate accurate images.

DALL·E 3 and Safety:

DALL·E 3 has more focus on safety. AI will not allow you to generate hateful and violent images.

You cannot generate images of living personalities and public figures.

Red teamers have tested the DALL·E 3 AI to ensure its safety.

Teams behind DALL·E 3 is also working on a system to help users identify whether the image is generated using AI.

They have named it Provenance Classifier.

The Provenance Classifier is under development and testing. It will help to identify image manipulation and misinformation issues.

DALL·E 3 Availability:

In October 2023, DALL·E 3 will be available for ChatGPT Plus and ChatGPT enterprise users.

With the ChatGPT premium version, users can generate, sell, and use images on merchandise without permission.

Microsoft is also working to add DALL·E 3 to Bing AI Image Creator and Microsoft Designer.

How to Opt-Out Images from DALL·E 3 Training Data?

DALL·E 3 will use training data to generate images. Training data includes images, text, and other sources of information.

For example, after analyzing multiple images for cars, DALL·E 3 can generate a new idea of a hypercar or supercar.

You can opt-out if you do not want to let DALL·E 3 use your data or images as training data.

1. You can block GPTBot from accessing your content using robots.txt
2. Fill in the form to remove your content from training data.

When asking OpenAI to remove your data, ensure you have not allowed third-party apps or sites to use your data.

Conclusion:

Generative AI is becoming the future of content and image creation

But at the same time, it is necessary to ensure that DALL·E 3 AI or any other AI will not cause ethical and legal issues.

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Microsoft Launched New AI Skills Training and Resources at LinkedIn, Skill for Jobs Initiative

Microsoft and LinkedIn came together to launch free AI skills training and certification program. It is part Skills for Jobs initiative.

Microsoft and LinkedIn use AI technology to empower employees' skills and enrich the workforce.

You can now access new AI skills training and resources at LinkedIn Learning. With this launch, LinkedIn users will have access to tools and knowledge that can help them harness the power of AI technology.

Microsoft wants you to learn an I because it can help you improve your work, life and balance.

Skills are also becoming their requirement. Marketing, business and other high-end jobs.

Businesses are already looking for professionals.

Skills to use AI technologies. It is the best time when Microsoft has launched this free air training course.

Let's find out more.

Microsoft Free AI Training course at LinkedIn:

Microsoft Launched New AI Skills Training and Resources at LinkedIn, Skill for Jobs Initiative: eAskme

Microsoft has developed a free AI Skills Initiative coursework with LinkedIn.

In this course, you will find an introduction and issues around AI technology.

Right now, it is only available in English. It's soon, and you will find a free training course available in many other languages.

You will not just complete this air training course; after completion, you will also get a professional certificate in generative AI.

Getting a certificate from Microsoft itself and achievement. To start, you must have a LinkedIn profile.

You will get a free AI Skills challenge on Microsoft Clerk, and Educators will use a trainer to kit with AI content.

With these, you will learn important ask skills necessary to understand AI technology with Microsoft.
This course will remain free till 2025.

What do you get in this course?

You will get 5 instructional videos for 4 hours., such as;

• Artificial Intelligence: Introduction
• Generative AI: What is it?
• Evolution of Online Search with Generative AI.
• Microsoft Bing Chat.
• Generative AI and ethics.

It is just that. First, you complete all 5 videos. Only after that can you access the certification exam.

You will get a certificate if you pass the free AI certification exam from Microsoft 10.

You can display this certification in your LinkedIn profile and share it on other social networks.

Why AI Skills Training?

Microsoft Skills Training Program with LinkedIn satisfies the need for professional AI training.

As it is becoming an important job, according to the World Economic Forum report, AI is the third-most priority for companies' training programs.

As the demand for AI increases, the worries that AI can replace jobs.

70% of people are interested in AI, and 49% worry that AI can take their jobs.

With Microsoft AI Training, employees will understand AI technologies and their utilization.

Conclusion:

Microsoft's LinkedIn Free AI Skills Training program will help millions understand how AI works. With AI skills training, you will be approachable for high in demand jobs such as cyber security.

AI Skills Initiative is just the first step.

There will be a lot. A lot are coming in the field. AI technologies for jobs and lifestyle.

It takes time to innovation, partnership and demand.

So we are focused on what AI brings to us, and also, you should know how it will impact your life at state universities to know more about air technologies, innovations and what is coming next for you.

Still have any question, do share via comments.

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Microsoft is Introducing Ads in Bing Chat for Content Publishers!

Bing Chat is attracting 100 million active users daily. Now, Microsoft is introducing ads in Bing Chats to monetize this feature and allow publishers to display ads.

New ads will be available with AI-powered Bing Chat. This will also change from an ad-free experience to an ad-enabled Bing Chat.

Here is what you must know.

Microsoft is Introducing Ads in Bing Chat for Content Publishers: eAskme

How will Ads in Bing Chat Generate More Revenue for Publishers?

Microsoft is targeting users with a focus on offering an all-in-one experience with tools like Bing search, answers, content creation, and chat.

Bing has recorded over 100 million chats and 100 million active users daily. More than 30% of users are new to the Bing search experience. This is great news for publishers.

Bing Chat offers better solutions and answers to questions asked by users. It is a helpful tool for content publishers.

With new search features like Bing Chat, Microsoft is targeting:

• More traffic for content publishers.
• More revenue.
• Collaboration.

Microsoft preview shows that the company I serious about achieving these goals.
Microsoft uses a unique approach, such as adding resource links and citations.
Microsoft is also exploring new ways for publishers to drive traffic and revenue.

New Ways for Publishers:

Ads in Bing Chat:

Microsoft will be displaying ads in Bing Chat. This is a way for content publishers to generate more revenue if their content contributes to chat responses.

Expanded Hover Experience:

Hovering over links will display more links from the same publisher. This will improve traffic and user engagement.

Rich Captions:

Microsoft also uses licensed content besides chat answers to boost user engagement and revenue sharing.
Microsoft is planning to work directly with content publishers.

Conclusion:

Bing is combining multiple tools to improve the user search experience. Tools like content creation, Bing Chat, search, and answers create an ecosystem.

This all-in-one strategy is giving better results. Publishers are also getting more ways to boost engagement, traffic, and revenue.

Microsoft is working to find more ways for publishers to drive traffic and revenue using available tools and features.

The company is still collecting feedback to make valuable changes to its tools and strategies.

Still have any question, do share via comments.

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Microsoft 365 Copilot: AI-Powered tool for Microsoft Word, Excel, Teams, PowerPoint, and Outlook

Microsoft has launched AI Powered 365 Copilot tool to boost creativity and productivity with Microsoft apps.

Microsoft 365 Copilot is beginning a new era of AI-powered tools for creativity and productivity.

What is Microsoft 365 Copilot?

Microsoft 365 Copilot, AI-Powered tool for Microsoft Word, Excel, Teams, PowerPoint, and Outlook, how and where use it: eAskme

 

Microsoft has combined Large language models with Microsoft 365apps and Microsoft Graph.

With Microsoft 365 Copilot, the company is trying to become the only best solution for professionals and businesses.

Where you can use Microsoft 365 Copilot?

Microsoft 365 Copilot is available with the most popular Microsoft apps, such as:

• Microsoft Word
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Outlook
• Microsoft Teams

With AI-Powered Capitol, Microsoft is planning to boost its users' productivity, skills, and creativity.

You can use Microsoft 365 Copilot to create documents, design presentations, and examine data.

Here is how and where you can use Microsoft 365 Copilot:

Microsoft Word:

In MS Word, you can use Microsoft 365 Copilot to create content, write, edit, and summarize without going anywhere else. You will get text suggestions to power up your content and improve its influence.

Microsoft Excel:

You can use Microsoft 365 Copilot language queries in MS Excel to explore and analyze data. You can find new formulas, correlations, and different scenarios.

Microsoft PowerPoint:

In MS PowerPoint, you can use Microsoft 365 Copilot to create presentations. It works a little differently than other AI presentation generators like SlideModel.AI, Tome or Gamma. You only need to use speaker notes in decks and start using prompts for creating presentations.

Microsoft Outlook:

In MS Outlook, you can use Microsoft 365 Copilot to manage your email communications. With Microsoft 365 Copilot, you can create calendar invites, email threads, and draft responses.

Business Chat is Here:

Microsoft has added a new "Business chat" feature that you can use across Microsoft apps.

With the business chat feature, you can create an amazing experience by connecting emails, notes, contacts, documents, calendars, presentations, etc., in Microsoft Teams.

Use Microsoft 365 Copilot in Microsoft Viva:

Microsoft will integrate Copilot with Microsoft Viva.

With Viva Engage and Microsoft 365 Copilot, you can find conversation starters based on trending topics and sentiments.

Microsoft 365 Copilot will make the answers fast and engaging. Capilot will not only suggest answers but can also relate experts and knowledge.

Conclusion:

Microsoft 365 Copilot is itself a revolutionary feature after ChatGPT.

It will help you manage your tasks more efficiently and automate the process to save time.

Microsoft is testing Microsoft 365 Copilot with 20 customers. Eight of them are from Fortune 500 companies. The feature will roll out to more users in the coming weeks or months.

Microsoft 365 Copilot AI follows AI principles, data security commitments, and Responsible AI standards.

To use Microsoft 365 Copilot feature, you must download and Install Microsoft 365 office.

It's also recommended to take a remote Excel course and other MS Office programs online training to get the best out of Microsoft 365.

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