Microsoft Monetize Insights: Maximize Monetization!

Microsoft has launched a monetize analytics dashboard for publishers to track their revenue streams and advertising options.

The new monetize analytics dashboard is to help publishers understand where their monetization strategies stand. Another reason is to simplify ad optimization and revenue monitoring. Publishers will also get bid rejection and revenue tracking.

Microsoft Monetize Insights, A New Tool to Maximize Monetization: eAskme

Microsoft Insights for Monetize Analytics Dashboard:

The new monetize insights analytics dashboard is a new analytics dashboard for Microsoft publishers.
Now, publishers can optimize and monitor revenue streams to earn more.

You can access monetize insight in "Microsoft Supply Platform."

Microsoft Monetize Insights Features:

You can access charts and graphs to understand the ad and revenue stream performance.

In the Monetize Insights dashboard, you can check the following:

• Inventory Metrics
• Revenue Changes
• Revenue drivers

With these reports, you can find opportunities, issues, and trends.

Two significant features of Monetize Insights are:

• Bid rejection
• Total Revenue

Bid Rejection Tab:

Publishers can use this tab to learn about the following things:

• Demand Issues.
• Ad Quality Settings.
• Price Floor.

With these reports, you will learn the impact of setting.

Total Revenue Tab:

You can check performance under the "Total Revenue" tab. You will see details like brands, channels, buyers, fill rates, ad requests, impressions, and revenue.

Microsoft Monetize Insights Features:

• Publishers can use Monetize Insights to streamline the ad revenue process. With detailed reports and easy navigation, even new publishers can access accounts and configure the dashboard.
• Every Monetize Insights user can access the new dashboard.
• You can also start using the new Microsoft Monetize insights

How Will Microsoft's Monetize Insights Dashboard Help You?

A newly published dashboard with Monetize insights will give you transparent information about the performance. This data will influence your revenue optimization.

You will get a complete insight into monetization data.

Conclusion:

Monetize insights are essential to understand what more you can do to improve your reining.

Access the new Insight dashboard and check everything before making the next more. After getting real-time insight, it becomes easy for you to manage revenue streams.

Have you ever used Microsoft Ads? Do you know how to use Ad or revenue insights? Do you know how to monetize your blog?

Microsoft advertising is making significant updates to help publishers and advertisers.

Stay tuned to know the latest Microsoft updates faster.

More updates are coming soon.

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Microsoft Updates Store Ads and More.

Microsoft has announced store ads and product updates for January 2023.

On 12th January 2023, Microsoft published a post displaying the upcoming updates for Microsoft Store Ads on desktop.

Microsoft Updates Store Ads on Desktops and More: eAskme

Microsoft has announced updates in the following sections:

• In-Market Audience Expansion
• Microsoft Store Ads
• Responsive Search Ads

Microsoft has shared everything in the updates document and how a marketer should prepare for 2023.

Microsoft Store Ads on Desktop Devices:

If you are from the gaming industry or app marketing, you should know about this.

Microsoft’s new ad format will display your ads in Microsoft Store App, which is accessible on Windows 11 and 10 desktops.

People will see your ads on Gaming and Apps tab in the Microsoft app store.

Here is what Microsoft Store ads will look like:

Microsoft has launched Store ads for desktops to offer the following benefits:

Advertise your apps and games on more devices.

Microsoft ad platform with easy ad campaign setup and management.

Track user behavior with UET Tag:

You must get approval to use Microsoft Store ads.

You should submit your brand name and link to the Microsoft store to get approval. After getting approval, you can use the ad format.

Target International Market:

Microsoft ad update is available for international marketers and advertisers.

Now you can target an audience in Africa and the Middle East.

You can target 71 in-market audiences in Africa and the Middle East.

Africa Regions:

• Congo
• Ethiopia
• Gambia
• Guinea
• Lesotho
• Madagascar
• Malawi
• Mauritania
• Mauritius
• Namibia
• Nigeria
• Reunion Island
• Seychelles
• Tanzania
• Togo
• Zimbabwe

Middle East Regions:

• Algeria
• Armenia
• Azerbaijan
• Bahrain
• Egypt
• Georgia
• Iraq
• Israel
• Libya
• Moldova
• Oman
• Qatar
• Saudi Arabia
• Tajikistan
• United Arab Emirates
• Yemen

Extended Text Ads Final Reminder:

Microsoft has also given a final reminder to advertise that 31st January 2023 is the last day to edit or create Expanded Text Ads. It means that after 31st January 2023, you will not be able to create any new text ads or edit text ads.

From 1st February 2023, all you have is responsive search ads.

Note: Google has also shut down extended text ads on 30th June 2022.

Microsoft Ads 2023: What You Can Expect?

Microsoft has given a glimpse of how the ads in 2023 will be. Microsoft is trying to be a unique ad platform with the following ad formats:

• Local Search Ads
• Marquee Ads
• Vertical Ads

You can create Microsoft Vertical ads for the following categories:

• Automotive
• Tours and activities
• Health Insurance
• Credit cards
• Professional Services
• Cruises

Conclusion:

Microsoft will be testing new ad formats in the coming months or years. As we already know, Microsoft is trying to compete with Google and wants to increase its market share.

With new ad formats, Microsoft is targeting advertisers looking for the best ad formats to target audiences worldwide.

Ad expansion in other countries is also helpful in improving user engagement.

Stay tuned with us for more Microsoft updates.

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Microsoft Launched Generative AI to Create Retail Media Content in Creative Studio

Microsoft advertisers can use AI to create retail media content for their ads. The Generative AI feature is available in “Retail Media Creative Studio.”

BGC reported that the retail media market will reach $100 billion by 2029. There will be 25% growth in digital media spending in coming years.

Microsoft’s retail media platform is best to run retail media campaigns optimized for multiple channels. Now, generative AI is there to help advertisers create content for the target customers.

Advertisers can use AI tools to create banner ads and optimize ads. In-store ads will also be available in retail media.

Microsoft Launched Generative AI to Create Retail Media Content in Creative Studio: eAskme

Microsoft’s Retail Media Creative Studio:

Microsoft is integrating Promote IQ with Retail Media Creative Studio.

The purpose of this tool is to serve retail advertisers and help them create influential ads.

The best thing about the Retail Media Creative Studio AI tool is that it can convert a product URL to a full-fledged optimized banner ad with AI content.

While advertisers can generate creative retail ads with Retail Media Creative Studio, these ads will follow the branding and advertising guidelines at the same time. It is necessary to focus on the user-friendliness of the content.

Retail Media Creative Studio Features:

Retail Media Creative Studio can do many things for an advertiser, such as:

• Enhance images for product ads.
• Create multiple ad copies.
• Edit images.
• Clean images.
• Ad elements adjustment.

As the ads created under Retail Media Creative Studio follow the Microsoft guidelines, they will quickly get approval and have better results.

Retail Media Creative Studio Store Integration and Optimization:

Advertisers can easily optimize banner ads to get the best results. With AI tools, there will not be any need to test the ads with human designers. It is also helping Microsoft to attract more clients.

Microsoft and Vibenomics are working together to enable in-store visuals and audio for the advertisers.

Microsoft AI Ads Optimization and Future:

Microsoft is utilizing more and more AI tools in its ad platforms to help advertisers.

Microsoft Advertising PromoteIQ is already there, and advertisers also have Retail Media Creative Studio to make retail ads better.

Conclusion:

Microsoft is willing to use more AI in its tools and platforms. It is also an indication that everyone should learn AI tools and the use of AI.

Here is the announcement.

More updates are coming from Microsoft.

More updates are coming soon.

Don't forget to like us on Facebook and sign up here to get the latest Microsoft updates.

Share it with your friends and family.

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Microsoft Advertising Sending Email Alerts about Non-Complaint Ads

Microsoft advertising has updated its advertising policy and launched new policy updates. You can find these updates on the Microsoft Advertising policy page.

Microsoft sends email notifications to alert advertisers about the disapproval of products, ads, or even keywords. Advertisers will only get email notifications if their ads get disapproved.

Microsoft advertising focuses on bringing more transparency and safety to Microsoft ads.

Microsoft Advertising Sending More Email Alerts about Non-Complaint Ads: eAskme

Microsoft email notification cadence will send email notifications faster than before, titled “Notice of Violation of Policy- Ad or Ad Component.”

Advertise will receive an email notification within 24 hours.

Manager Customer Account and Rejections for Email Notifications:

A new email notification process will send details about the ad rejections. Advertisers will get an email explaining technical errors to fix.

Advertisers can then reject the ad content in the Microsoft Advertising link. After clicking the link, the recipient will automatically login to a Microsoft ad account. It is easy to check the specific reasons for ad disapproval.

Advertisers can make changes to send the ad with an appeal for approval or leave the ad content.

What are the common reasons for violating Microsoft ads?

Common Microsoft Ad violations are related to the following:

• Gambling ads
• Counterfeit goods
• Misleading product claims
• Inappropriate content.

Microsoft advertising is trying to ensure that advertisers follow the guidelines.

Increase Transparency:

Microsoft advertising has rolled out new policies and email notifications to reduce ad violations.

Microsoft Policies Page lists changes. The focus of the updating policies is to increase transparency in Microsoft ads.

Conclusion:

Microsoft Advertising has seen many ad policy violations. The new notification process will inform advertisers when an ad does not follow Microsoft ad policies.

It is also an excellent step to ensure that advertisers can edit or place new ads rather than running ads unrelated to Microsoft policies.

This step will also help the company to win user trust when a user only has ads with authentic content.

More updates are coming soon.

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Microsoft is Launching New Bid Strategies for Audience Ads

Microsoft has launched new bid strategies for Audience ads and other products.

If you are already using Microsoft Ads, then you know about the Microsoft Audience Network.

The company is already using automated bidding in campaigns. Now, they have launched two more bid strategies for Audience ads.

Microsoft is Launching New Bid Strategies for Audience Ads: eAskme

What are the Microsoft’s New Bid Strategies for Audience Network Ads?

Microsoft has launched 2 bid strategies for the Microsoft Audience network:

1. Maximize Conversions:

This bid strategy will help you get maximum conversions within your ad budget. You can set the maximum CPA and CPC limits.

2. Target Cost Per Acquisition:

This bid strategy will help you get maximum conversions according to your CPA.

Microsoft is also asking advertisers to report if their campaigns are getting less than 30 conversions each month.

Also, you cannot use these bid strategies with 3rd-party platform bidding.

These bid strategies are automatic and will work in Performance Max and Search.

Microsoft is creating more automatic bid strategies to help advertiser get the maximum out of their ad campaigns.

The company is also improving bid strategies and conversion for marketers and advertisers.

Test UET functionality for conversion and targeting:

Microsoft also launched a new UET testing functionality. You can not test the UET tag, setup, configuration, and even troubleshoot.

You will get the following errors when testing UET:

• Receiving Traffic
• Tag not found
• Time Out
• No Traffic Received.

During the holiday shopping season, tag testing and placement can be crucial for generating sales.

Conclusion:

Microsoft has launched new bid strategies ahead of the holiday season. Also, the company has launched UET tag testing, which is essential for marketers.

Microsoft Audience Network Ads will be getting more updates in the coming days to help advertisers and boost conversions.

Stay tuned with us to know what is happening in the Microsoft Ads world and how you can stay ahead.

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6 New Audience Ads Updates from Microsoft Advertising!

Microsoft has announced the launch of many new updates, including 6 updates for audience ads. Now, you will see updates in ad placement, availability, and bidding. Microsoft has also introduced Performance Max and renamed the Hotel ad campaign to Lodging campaigns.

Microsoft has published the article on its website and announced the updates for October 2023.

With these ads’ updates, advertisers can maximize the use of their ad budget with more ad options and better audience targeting.

6 Microsoft Audience Ads Updates:

6 New Audience Ads Updates from Microsoft Advertising: eAskme

With these updates, Microsoft wants to improve profile data, searches, and web activity.

Now, advertisers can target audiences across Microsoft networks such as Outlook, MSN, publishers, and Microsoft Edge.

1. Microsoft Maximize Conversion and Target CPA:

With this update, Microsoft will automatically set bids for your ad campaigns to ensure that your ad gets maximum reach within your ad budget. It will set the average CPA for 30 30-day period.

2. Expanded to New Markets:

In August 2023, Microsoft has expanded its ads to 58 new markets. Now, advertisers can run ad campaigns for 187 markets globally.

3. Predictive Targeting for Valuable Audiences:

Microsoft has released the Predictive targeting feature for Audience Ads. Microsoft audience intelligence will find the target audience automatically for your ad campaigns.

4. Microsoft Casual Games Ad Expansion:

Microsoft has expanded Audience ads to the causal games section. Now, you can place ads on game screens, menus, and homes on computers running on Microsoft Windows. Your ads will start displaying on all Microsoft Causal games.

5. Microsoft 365 Ad Expansion:

Microsoft will display audience ads on the Microsoft 365 mobile app in the US and European countries.

6. Microsoft Video and CTV Ads:

Microsoft has already released CTV and Video ads across various Microsoft platforms and properties.

More Microsoft Ads Updates:

Microsoft has already changed the Hotel Campaigns name and renamed it Loading Campaigns.

Now, vertical ads are also available on the Microsoft network, including Property and Credit card ads.

Soon, you will be able to use ad services for Automotive and Tours.

Conclusion:

Microsoft wants to please its advertisers with features and benefits.

It is necessary to update ad formats and test new features that can make it easy for advertisers to reach the target audience.

Microsoft ads updates are the right step in the direction.

What do you think?

Microsoft is also working on future updates that you will see in the coming days, weeks, or months.

Stay tuned with us for the fastest updates from Microsoft, Meta, Twitter (X), TikTok, and more that matter to you.

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Microsoft Advertising Launched CTV Ads and Online Video Ads

Microsoft advertising has launched “Connected Tv Ads” and “Online Video Ads” to support every screen possible. With new ad sets, Microsoft is targeting billions of targeted viewers.

Microsoft is also expecting that programmatic video ads will add more value to Microsoft ads.

Microsoft CTV Ads and Online Video Ads:

Microsoft CTV Ads and Online Video Ads: eAskme

Microsoft announced during the DMEXZCO conference.

Like Google, Microsoft is also targeting video ads with the expectation to improve 3.5 hours of ad views by 2024.

With new TV and video ads, the Microsoft advertising platform allows advertisers to create TV ads and video ads for targeted audiences.

Microsoft is Targeting multi-screen viewers:

Tech giants like Microsoft are targeting multi-screens.

Studies show that 80% of viewers watch news online on TV, and 90% of users in the US are spending more time on TV than any other device.

Now, advertisers can target audiences based on their behavior.

Microsoft CTV and Video Ads Features:

The reason why CTV and video ads can be more beneficial for Microsoft is because the company is able to target billions of data points that allow advertisers to find the target audience.

Microsoft collects data from multiple sources such as Microsoft Start, Microsoft Bing, Microsoft Edge, etc.

Now, the company is using machine learning technology to find targeted audiences based on browsing history, product preferences, and Demographic information.

Microsoft CTV and video ads will be displayed on:

• The Wall Street Journal
• MSN
• Huffington Post
• MAX
• Bloomberg
• Hulu
• Fox
• Discover+
• Vevo
• Samsung TvPlus
• CNN, etc.

Microsoft is Expecting an increase in ad spend:

With new CTV and Video ads, Microsoft is expecting an increase in US programmatic video ad spending. 

The company is targeting a 30.2% increase in ad spend between 2023 to 2025. Video ad spending will likely reach $22.51 billion by 2025.

Microsoft Ad Spending Increase up to $22.51 billion by 2025 with CTv ads and Online Tv Ads: eAskme

[Screenshot from insiderintelligence]

• If you are using Microsoft ads, then you can use CTV and video ads without additional fees or setup.
• If you are new to Microsoft ads, even then, you can easily create ads without any hassle.

With this announcement, Microsoft is tapping into the world of video and TV ads.

How to start with Microsoft Video and CTV ads?

Follow 4 easy steps:

1. Create your campaign: Set your goal of video views and choose CTV or Video placement.
2. Set Budget and Bids: Create unique ad spends.
3. Choose Targeting: Choose targeting options to reach the targeted audience.
4. Add Assets: Choose messaging and videos according to your ad.

You can even schedule a free consultation with a Microsoft ad expert to create ads.

Conclusion:

Microsoft is a company that earns money from advertisers. The more advertisers spend, the more Microsoft will gain.And, to make sure that advertisers spend more, it is necessary to add multiple ad sets and features. The company is combining the scalability and impact of video ads and CTV ads.

CTV and Video ads help Microsoft to target advertisers and billions of users to increase revenue.

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Microsoft is Introducing Ads in Bing Chat for Content Publishers!

Bing Chat is attracting 100 million active users daily. Now, Microsoft is introducing ads in Bing Chats to monetize this feature and allow publishers to display ads.

New ads will be available with AI-powered Bing Chat. This will also change from an ad-free experience to an ad-enabled Bing Chat.

Here is what you must know.

Microsoft is Introducing Ads in Bing Chat for Content Publishers: eAskme

How will Ads in Bing Chat Generate More Revenue for Publishers?

Microsoft is targeting users with a focus on offering an all-in-one experience with tools like Bing search, answers, content creation, and chat.

Bing has recorded over 100 million chats and 100 million active users daily. More than 30% of users are new to the Bing search experience. This is great news for publishers.

Bing Chat offers better solutions and answers to questions asked by users. It is a helpful tool for content publishers.

With new search features like Bing Chat, Microsoft is targeting:

• More traffic for content publishers.
• More revenue.
• Collaboration.

Microsoft preview shows that the company I serious about achieving these goals.
Microsoft uses a unique approach, such as adding resource links and citations.
Microsoft is also exploring new ways for publishers to drive traffic and revenue.

New Ways for Publishers:

Ads in Bing Chat:

Microsoft will be displaying ads in Bing Chat. This is a way for content publishers to generate more revenue if their content contributes to chat responses.

Expanded Hover Experience:

Hovering over links will display more links from the same publisher. This will improve traffic and user engagement.

Rich Captions:

Microsoft also uses licensed content besides chat answers to boost user engagement and revenue sharing.
Microsoft is planning to work directly with content publishers.

Conclusion:

Bing is combining multiple tools to improve the user search experience. Tools like content creation, Bing Chat, search, and answers create an ecosystem.

This all-in-one strategy is giving better results. Publishers are also getting more ways to boost engagement, traffic, and revenue.

Microsoft is working to find more ways for publishers to drive traffic and revenue using available tools and features.

The company is still collecting feedback to make valuable changes to its tools and strategies.

Still have any question, do share via comments.

Share it with your friends and family.

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Google Search Ads 360 Guide: What’s New and What is Important?

What is Google Search Ad 360? Why Google has updated Search ad 360? What is new?

Google search ad 360 new updates live now.

Google has updated the features and design of the existing Search Ads 360 platform.

Google Search Ads 360 Guide: What’s New and What is Important?: eAskme

The primary reason Google has updated Search Ads 360 is to ensure that advertisers gain maximum scalability and productivity.

It is essential to know what is new in Google Search Ads 360 update.

What is Google Search Ads 360?

Google Search Ads 360 is a search ad management platform for advertisers.

You can easily manage your search marketing campaigns across media channels and multiple engines using a single platform.

Here is what you should know about the latest update to Search Ads 360.

Search Ads 360 Platform Update:

Google wants to serve the advertisers in the best way possible.

Google search ads 360 platform: eAskme

The new design of Search Ads 360 is like the Google Ads platform.

With the latest update, you will get some more benefits such as:

• Quickly process and manage data.
• Faster User experience.
• Improved Bidding Strategies
• Scaling Enterprise Workload.

Pro-level advertisers already appreciate the latest Search Ads 360 update to improve their strategies.

You will also see support for the new campaign types such as:

• Discovery Ad Campaigns
• Performance Max ad campaigns

The New Search Ads 360 with faster Navigation:

Marketers and advertisers are pretty familiar with Microsoft Ads and Google Ads.

Google has updated the Search Ads 360 platform like Google ads to save them from unnecessary design confusion.

Search Ads 360 Overview page looks like you are working on Google Ads.

It makes it easy for you to analyze performance changes and keep an eye on all accounts.

According to Google Search Ads 360, you will save 20% time using the updates platform.

New Google Search Ads 360 with Better Search Engine Support:

Now, Google Search Ads 360 offers better support for third-party tools.

Pro Advertisers tend to use multiple search engines for advertising their business.

With the third-party support feature, you can use features of other search engines features.

You will see Yahoo! Japan features and Microsoft Ad features in the Search Ads 360 platform such as:

• Dynamic Ads for Search
• Sitelink Extension Scheduling
• Responsive search ads
• Call extensions
• Local inventory ads

Support for third-party tools in Google Search Ads 360 will save a lot of time as you need not switch the platform.

Google Search Ads 360 offer Advanced Enterprise Innovations:

Google has also introduced unique features in the updated Search Ads 360 platform.

Now you can use more ways to centralize and streamline the process. You can optimize your ads for multiple search platforms at the same time.

• Now, you can set automated rules and labels for multiple ad platforms.
• You can also use the new template section for ad builder and inventory management.
• The performance center is another important update for Google Search Ads 360. It helps in budget management.

Conclusion:

Google Search Ads 360 is an essential and time-saving platform for advertisers advertising on multiple search engines.

Now you can use updated tools and features to manage ad campaigns for popular search engines and media platforms from one place.

This is quite effective if you run multiple ads on more than one network.

Still have any question, do share via comments.

Share it with your friends and family.

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Microsoft Advertising Launched Open Beta for Credit Card Ads

Microsoft has announced the launch of Credit Card ads for advertisers.

Now advertisers from the USA and Canada can use Credit Card ads.

Microsoft Advertising Launches Open Beta for Credit Card Ads: eAskme

What Are the Microsoft Credit Card Ads?

Credit card ads are Dynamically generated ads. These are feed-based ads, and one cannot use keywords or content to create ads.

Feeds will have details like signup bonuses, card issuer, annual fees, rewards, and cashback percentages to create credit card ads.

Microsoft wants advertisers to add as many details as possible in feeds to create Credit Card ads.

Where will Credit Card Ads Display?

You can find Credit Card ads on the right side of BING search results with text ads.

Advertisers cannot use keywords, but there are few queries that Credit card ads can display, such as credit level, category, etc.

You should also check the disclaimer as it is a must to show disclaimer in credit card ads.

Credit Card ads auction system is different than text ads.

Advertisers can use both text ads and credit card ads.

Beginning of Credit Card Ads:

Microsoft said that the combination of text ads and credit card ads has increased conversion and decreased CPA.

Advertiser with Credit card ads has seen 46% conversion rate with 70% low CPA.

Starting with Credit Card Ads:

Use this link or visit Microsoft Advertising rep to enroll for Credit Card ads.

The advertiser should provide feed to create Credit Card Ads. The feed should have images and contextual keywords.

Microsoft Recommends that advertisers should use feed schedule.

If you still have questions? Share via comments.

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