Google AIO Is Ranking Topic-Specific Sites

Google's AI Overviews ranks niche-specific websites in its results. In other words, micro niche sites have better chances to rank in Google AIOs than multiniche sites from brands.

BrightEdge has published a study analyzing the changes in Google AI overviews. New results show that topic-specific blogs or websites are getting more space than branded websites.

And all this has changed with Google's Core Update.

Google Core Update and AI Overviews:

SEO experts have already speculated that AIO results will display content from top-ranking sites. The real story is not so different. Google AI Overviews are mirroring organic results.

After the August 2024 Core update, AIOs started displaying niche-specific websites in the results.

BrightEdge's AI Overviews Study:

Here is what the BrightEdge Study shows:

• Since the August 2024 core update, AI Overviews have been displaying 41% of results from top-ranking pages.
• AIOs focus on topic-specific websites.
• AI overviews will focus on organic results rather than extracting content from non-ranking sites.
• AIO is ranking low-ranking websites for topic-specific results.
• Google's August 15th Core Update has changed how sites rank in organic results and AIOs.
• AIO results match the ranking of the top 100 websites for the search query.
• New and topic-specific websites are getting more exposure.
• AIO results are all about the topic.

BrightEdge used its dataset for this study.

BrightEdge Dataset includes Data Cube X, content analytics, and SEO platforms.

Data Cube X focus on:

• Organic Keyword Research
• Competition analysis
• AI-powered keyword and topic research
• Organic traffic

Google AI Overviews Expansion:

Google has expanded AIO to non-registered users. This means that regardless of whether you have a Google account, you will still see AIO results for any query.

This way, Google is ensuring that more users develop the habit of using AIO results over other organic pages.

AIO results are not industry-specific. Google delivers AIO results for every query.

Non-registered or non-login users will not see AIO results in the following scenarios:

• Education
• Healthcare
• B2B Tech

Non-logged-in eCommerce users will see 90% less AIO results as compared to logged-in users.

At the same time, Google displays product grids to non-signed-in users.

Google AIO and Product Comparisons:

The holiday season is coming, and Google AIO is ready for it. It displays product comparisons to help buyers decide.

• 172% growth in apparel-related queries in August 2024.
• 42% increase in the use of unordered lists.

AI overviews provide user-friendly product comparisons. It will undoubtedly impact the buyer's decision.
The user can compare products with visuals and statistics. AIO is using high-quality images, which is an indication for marketers to use HD images in eCommerce product listings.

Another thing that marketers should learn from AIO results is that it feeds on data. The more and accurate data your listing has, the better your influence on buyers' decisions.

When it comes to comparing eCommerce products, context becomes essential. Comparison is the best way to do it. Compare products and let users know which is the best.

Google AI Overviews Getting Better:

Google is ranking topic-specific content in AIO results. In most results, you will find the content from the top 100 pages used to answer searchers' queries.

For example, to learn blogging, you will go to an online course on learning blogging rather than visit HuffingtonPost.

Conclusion:

Google is increasing the top-ranking pages in the AIO results. Product comparisons are helping customers and will become more precise throughout the holiday season.

Google's organic results and AI Overviews are displayed side by side. The focus is on highlighting topic-specific results for the user's query.

BrightEdge has published the timeline of changes in AI Overviews.

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Google's John Mueller Explains When Not to Worry About Organic Traffic Fluctuations

Websites admins and bloggers are complaining about traffic fluctuations. Whenever you see a drop in traffic, you try to make significant changes to recover the ranking and traffic. But this strategy can also backfire.

Here is what John Mueller wants you to do when you see traffic fluctuations.

Google's John Mueller Explains Why Not to Worry About Traffic Fluctuations: eAskme

John Mueller’s view about traffic fluctuations:

Small traffic fluctuations are normal. John wants you to focus on long-term goals. The focus should be on improving traffic and ranking for long terms by filling content caps and creating evergreen content.

Traffic Fluctuations are Normal:

Traffic fluctuations are common. Every month, there is a new Google update that can improve or decrease your website’s ranking and organic traffic.

Regular traffic fluctuations create a graph that creates anxiety among bloggers and website admins.

John Muller replied to a Reddit question asking the same thing. He said that measuring changes in the number of clicks looks massive, but clicks are a small part of your ranking.

It also means that when the number of clicks is less, even a drop of two clicks will look huge. It is best to focus more on creating content with user intent.

This is the reason why changes in the clicks graph look massive as compared to changes in impressions.

Is it True?

Yes, it is. I have been looking at daily traffic fluctuations. They only create anxiety and a loss of productivity. So, the best thing to do is to avoid the chart as long as you do not see any significant shift.

What You Should Do?

Don’t Panic:

Stop panicking about every single change. If you are holding the same position in the ranking, do not worry about the number of clicks.

Long-term goal:

Instead of looking at the ranking chart on a daily basis, focus more on long-term goals. Create genuine content to see a positive change in organic traffic.

Understand the Context:

Seasonal and Event blogs see massive change due to the demand for that topic. Understand that these changes are caused by a viral event or something else.

Study Traffic Fluctuations:

Traffic fluctuations are a great way to learn and understand search engines and how they behave on different occasions throughout the year.

Conclusion:

The more you look at daily traffic fluctuations, the more anxiety you will have. It is best to work on filling your website with relevant content for your audience. When publishing content, focus on feeding the intent. The more you work on your content and marketing, the less you must worry about traffic fluctuations.

Stay tuned to know what more is coming.

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>

Travel Content SEO Strategy Guide: How To Build Links, Traffic & Conversions

Travel brands strongly rely on SEO strategy. The content quality makes a travel brand create a unique voice and appeal in the market. The Internet has made it possible for Travel businesses to explore more ways to expand their reach with the help of creative content. Before the internet, travel companies were replying only to photos, print media, brochures, etc., to promote their brand in local and overseas markets.

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions: eAskme

Sharing travel journeys, photos, videos, etc., are great ways to make people aware of the popular attractions and how they can spend their time traveling to the same places.

But the travel industry is filled with similar content.

So how can you make your travel content stand out?

You must find unique ways to present your content to boost engagement, traffic, and conversion.

And to find a unique travel content approach, you need to have an effective content strategy.

Unique content strategy is something where travel brands should invest their resources.

Today, you will know how to do it.

How to Get Started with Travel Content SEO?

How to Get Started with Travel Content SEO?: eAskme

For a newbie, developing a content strategy can be time-consuming as you do not know what to do.

Creating an effective content strategy is not too difficult.

Start from the beginning.

First, understand your position before planning a future content strategy.

For example, if your website is new and does not have backlinks, it is wise to target low, competitive keywords with a good search volume.

Ut, If you have a massive and diverse link profile, your focus should be more on attracting visitors than just building links.

Prioritize what you want to do.

Do you want to focus on readers? Or Do you want to build more links?

For a new site, link-first is a good approach. For established sites, readers should be the priority.

Now the question is; how you can target both objectives of your content strategy.

Effective Links Strategy:

Links are important for search ranking.

Search engines like Google focus on the value of the links.

If you have a website with no or fewer links, it is necessary to obtain new links from high-quality sites.

And, to earn links positively, you need to create quality content that attracts backlinks.

When your content attracts natural backlinks, then you not only earn links but also earn social mentions, social shares, traffic, and better ranking.

Let's find out how you can create content to earn links:

Content with Key Stats:

Content with statistics always earns more links than content with zero statistics.

Publish travel statistics on your website to attract bloggers and journalists. It is an easy way to earn resource links.

Statista is the best example of a site that has earned links because of sharing stats.

People always need to know about the latest stats, and if you can provide them with what they need, you have a better chance of earning more backlinks.

Publish Case Studies:

Case studies are a proven way to earn links.

But to create a journalist's friendly case study, you need to invest time and money.

Once your case study starts grabbing attention, you will start earning backlinks.

You can hire small PR companies to create your brand or business case studies.

Become an Authentic resource:

A lot of popular websites have resource pages.

Your job is to get your site or content listed on those resource pages.

To get features on resource lists, your content must have link-worthy quality.

Once you have quality content or blog post, start pitching sites with resource lists and ask them to add your blog post.

This will help you earn more travel-related backlinks.

Podcasting:

Podcasting is still popular and powerful for grabbing attention and earning backlinks.

You should know that it takes time to make your podcast gain attention.

Podcasts offer the following benefits:

• Gain authority.
• Become an Influencer and connect with others.
• Attract collaborations.
  

Roundup Posts:

Roundup travel posts are old content yet an effective content strategy.

You can also include the ego-bait approach to earn more links with your roundup posts.

Create travel content with newsworthy images, videos, and offers.

After creating link-building posts, it is necessary to gain traffic on such posts.

How to Get More Traffic to Travel Blog Posts?

Once you build links regularly, you must bring traffic to your content.

Here is what you can do to attract more traffic o your Travel website or blog.

Understand Visitors' Personas:

You can create better content with maximum impact when you understand your visitor's personas.

You should offer travel content to your audience and everything that makes your visitor stay on your blog, such as travel offers, tour guidance, etc.

Keyword Research:

Keyword research is an important part of travel content strategy.

Target the keywords with high volume but with low competition.

You can start with long tail keywords.

Note down all the keywords you want to rank for.

Try to cover everything related to the topic in your blog post.

Improve Existing Content:

Travel content changes with the time, conditions, and regulations.

Improving your old and outdated travel content is important if you cannot write evergreen blog posts.

Prioritize:

Once you know what to publish, it is necessary to prioritize your content.

Create a topic cluster to understand which content you should publish first and which can be published in the next weeks, months, or years.

You can use multiple keywords in your travel blog post. Also, use LSI keywords to make your blog post look natural.

Do not fill your blog post with keywords only.

Travel Content Structure:

Your content structure is important to grab attention.

Make a clean folder and URL structure for SEO.

Not only create blog posts but also interlink them for easy navigation.

Internal links are important to tell search engines that your blog posts are related to each other.

On-Page Factors:

When you are writing your blog post, optimize it according to the on-page factors.

Optimize URL, title, heading, subheadings, conclusion, etc.

Use necessary external and internal links to improve the overall quality of your blog post. It will also improve user experience.

Create Content That Sells:

Your content is why people should or shouldn't buy from you.

Focus on creating content that sells.

Here is how you can do it.

Optimize About Us:

Your About Us page is where people want to know more about you and your business.

Optimize the About us page. Fill it with every important information that makes your audience choose your travel blog over others.

Add recommendations and testimonials to improve trust building.

Write Memorable Content:

People consume a lot of content daily.

It is hard for them to remember which site they visited unless they have the impression of visiting your website again.

It is necessary to make your content memorable so that people should easily recognize your brand.

Content Creation is Just the Beginning:

If you think content creation is everything, you are not following the right path.

The content creation process is not just about publishing new content but also about proofreading, testing, analyzing, and updating old content.

No matter how good your travel content is, there are always some areas where you need to improve to outrank your competitors.

Conclusion:

In the travel industry, not every content work for everyone.

Your content changes according to your target location, audience, and conditions.

The bet is to prioritize your travel content and publish it only when you fill in every important information in your post.

Your post should convert your visitors into your regular audience.

Follow the above tips, and let me know when you need more.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

Best SEO Courses Online: Free and Paid!

Do you want to become an SEO expert? Or Do you want to improve your SEO skills? Or, Are you looking for the best online SEO courses?

You cannot become an expert in SEO or any other business because you have watched YouTube tutorials. People believe in experts with professional degrees in certified courses.This is why no one comes to fix his teeth or smile at a doctor who just learned the process from YouTube.

I am not saying that you cannot learn anything extra from YouTube. But same time, you must recognize the importance of professional training. SEO or Search Engine Optimization is what requires professional skills and expert training. Earning SEO certification or a degree from a recognized institute or college is helpful.

SEO is not about static strategies. SEO skills have changed over time. It includes changes in user behavior and Google algorithms.

If you are an SEO beginner, mid-level SEO professional, or SEO expert who wants to share his skills, then you will find everything here.

I am sharing the best online SEO courses you should choose to become an SEO expert in real-time.

Best SEO Courses Online:

Best SEO Courses Online: eAskme

SEO courses are divided into two categories:

• Free SEO Courses
• Paid SEO Courses

Free SEO Courses:

1. SEO Certification Course (HubSpot):

HubSpot is known for marketing, sales, CRM, agency, and customer success.

You can find a free SEO certification course at HubSpot.

HubSpot Free SEO Course covers everything that you should know as a beginner SEO.

You will learn SEO basics, site evaluation, keyword research, and link building.

Duration: 3-6 hours.

2. Ahrefs SEO Training Course:

Ahrefs SEO training course teaches you how to get organic traffic from search engines.

It is a free SEO course for beginners.

You can learn SEO from scratch, keyword research, technical SEO, page optimization, and importance.

Duration: 2 hours or more, including 14 lessons.

3. Free SEO Training by Yoast:

Yoast is one of the most popular SEO plugins for WordPress.

Yoast also offers a “Free SEO Training: SEO for Beginners” online course.

Their SEO course makes it easy for you to understand how to improve site ranking quickly.

Duration: Two hours.

4. SEO Training for Beginners by Shopify:

Do you want to learn eCommerce SEO? Shopify is a big name in the eCommerce business.

Shopify’s free SEO training for beginners is an online course on eCommerce SEO optimization for entrepreneurs.

Duration: One hour and 16 Lessons.

5. On-Page and Technical SEO Course by Semrush:

Semrush is another popular SEO tool for keyword research and analytics.

Semrush’s on-page and technical SEO course cover the technical SEO and on-page optimization factors. You can also test your Semrush SEO certification.

Duration: One hour and seven lessons.

6. Intro to Search Engine Optimization by WordPress:

WordPress is the biggest blogging platform. It is good to learn SEO from blogging platforms.

WordPress’s online SEO course offers SEO fundamentals and on-demand content. You will also get the certification.

7. SEO Basics Course by Conductor:

Conductor’s free SEO course teaches you SEO basics, Evangelizing SEO, and Paid and Organic strategies.

These courses will help you increase search ranking and digital marketing strategies.

Duration: 90 minutes for SEO basics.

8. Complete Guide to Local SEO by BrightLocal:

BrightLocal’s “Complete Guide to Local SEO” is a free online SEO course for beginners.

BrightLocal academy teaches you ways to improve your SEO skills and knowledge.

Duration: One hour and eight lessons.

9. Google SEO Fundamentals Course by Coursera:

UC Davis has designed the “Google SEO Fundamentals” online course. With this course, you can learn the basics of SEO.

Google SEO Fundamentals teaches you keyword research, search behavior, and SEO strategies.

Duration: Eight hours and 11 videos.

10. SEO Specialization Course by Coursera:

SEO Specialization is another free online course by Coursera. This SEO program will teach you competitive SEO analysis, SEO report generation, and influencer relationships.

Duration: Five courses.

Paid SEO Courses:

Free is good, but sometimes you need more premium coaching. And this is when you need to be paid for SEO online courses.

1. Search Engine Optimization SEO Certification Training by Simplilearn:

Simplilearn is quite popular with educators. It offers a premium Advanced SEO Course to help you become a full-time SEO professional.

With Simplilearn’s in-depth Search engine optimization SEO Certification Training, you will learn everything from SEO basics to advanced SEO optimization skills.

Simplilearn SEO course will teach you on-page optimization, analytics, content marketing, etc.

Duration: 58 lessons.

Cost: Self-paced learning SEO Course – $1,199, online boot camp SEO Course – $1,499.

2. SEO Essentials Certification by Moz:

Moz is a popular SEO software provider. You can find courses at Moz Academy.

Moz’s SEO Essentials Certification trains you to become an SEO professional. You will also learn how search engines operate and rank websites.

Duration: 6 Hours.

Cost: $595.

3. Technical SEO Certification by Moz:

Moz Academy is the house of many courses.

Moz’s Technical SEO Certification Series is an on-demand course. With this course, you can improve the technical SEO of your websites, such as site performance, accessibility, indexability, and crawlability.

Duration: 3 Hours.

Cost: $395.

4. SEO Competitive Analysis Certification Course by Moz:

Moz’s SEO Competitive Analysis Certification course is also an on-demand course. You will learn SEO audit, campaigns, and social media presence.

Duration: 3 hours.

Cost: $395.

5. SEO Certification Course by ClickMinded:

Clickminded is a popular educational platform for marketers.

ClickMinded is also offering premium SEO Certification Courses for SEO professionals.

You will learn search engine optimization and get the certification.

Duration 6 Hours.

Course: $997.

6. Advanced Search Engine Optimization (SEO) Certification Training by MarketMotive:

MarketMotive and Simplilearn collaboration offer an in-depth Advanced SEO Certification Training course.

You will get comprehensive SEO Training.

Duration: 25+ hours.

Cost: Self-paced learning $1,199, online boot camp $1,499.

7. SEO 101 by DistilledU:

DistilledU is an online university where you can learn everything about SEO.

Their SEO 101 online course teaches you how search engine algorithms work, learn principles and improve skills.

Duration: 32+ Hours and 8 modules.

Cost: $40/ monthly; $33/month if paid annually.

8. SEO Training by Bruce Clay:

Bruce Clay is known for webpage analysis tools. He is also offering SEO training at SEOTraining.

You can learn everything from scratch to advanced SEO.

Duration 15+ hours and 48 videos.

Cost: $1,495/year.

9. SEO Basics by SERanking:

SEranking offers an all-in-one SEO software.

You will learn everything about SEO and how to make it work. It is also a good course to learn Content SEO.

Duration: 6 hours and 41 lessons.

Cost: Basic subscription at $39.20/month

10. The Non-Techie Marketer’s Guide to SEO by MarketingProfs:

MarketingProfs offer paid SEO course “The Non-Techie Marketer’s Guide to SEO.”

As the name suggests, this course is designed for non-technical people.

You will learn the ranking secrets and search engine ranking.

Duration: 90 minutes and 7 lessons.

Cost: $595/year.

11. Search Engine Optimization (SEO) And Marketing by University of California, San Diego:

University of California, San Diego, also has a designer search engine optimization course.

You will get practical training using online SEO tools.

Online Course

Duration: 3 hours.

Cost: $695

12. Search Engine Optimization Course by University of Phoenix:

University of Phoenix’s search engine optimization course will teach you keyword research, competitor analysis, site architecture, etc.

You will also learn the Best SEO practices and tactics.

Online Course

Duration: 5 weeks and 3 hours.

Cost: $1,194

13. Search Engine Optimization by University of Cape Town:

The University of Cape Town also offers a search engine optimization course. You will learn the best SEO practices and earn a certificate from a top African University.

Online Course

Duration: 10 hours per week for 10 weeks.

14. Foundations of Search Engine Optimization by University of Toronto:

The University of Toronto offers micro-courses to improve SEO strategies and competitive research skills. You will learn how Google works.

Online Course

Duration: 15 hours.

Cost: $559 Canadian.

Other SEO Trainings and courses:

Besides the above SEO courses, many resources can help you learn professional SEO.

1. LinkedIn Learning:

LinkedIn learning is a great place to learn SEO and marketing skills.

You can learn from+ more SEO courses and videos. Each course will empower you with SEO skills.

2. PluralSight:

PluralSight is an online learning platform where you can learn SEO also.

You can learn to code and get certifications.

Cost: $229/year.

3. Udemy:

Udemy is also an online learning platform. There are many SEO courses that you can choose to learn.

4. Skillshare SEO Courses:

Skillshare offers video tutorials such as SEO tutorials.

You can learn SEO courses by paying $159/per year.

Conclusion:

SEO is a continuous learning process. The more you learn, the more knowledge you must test. The more you test your skills, the more experience you gain.

SEO is changing year after year due to Google algorithms and the way users use search engines.

Skilled professionals can help websites rank. You can improve your skills using above mentioned free and premium SEO courses.

Keep yourself updated to improve your skills and eliminate outdated SEO strategies.

Still have any questions, feel free to ask me via comments.
 
Share it with your friends and family.

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Rank Tracking: Meaning, Importance, and How to do it?

Rank tracking is one of the essential parts of an SEO strategy. Marketers and SEO experts spend hours tracking the ranking of different keywords.

Tracking keyword ranking is important for SEO experts to find keyword and ranking opportunities.

Rank Tracking, What is it, Importance, and How to do it: eAskme

Keyword rank tracking reveals important things such as:

• Website visibility in search.
• Position
• Traffic
• Conversion
• Sales
• Revenue.

To track the rank of your website in search results, you need to understand the process, choose the right platform, and choose the best tools.

Only then can you plan a result-oriented keyword research strategy.

Rank tracking also reveals how your website responds to changes in SEO over time and how you can improve performance and increase traffic.

Today, you will learn everything.

What is Rank Tracking?

Rank tracking changed with time. It is more about quality and relevance.

SEO experts, marketers, and web admins invest a lot of time and effort tracking keywords to increase website traffic, conversion, and revenue.

Your SEO goal is to optimize your content with the help of researched keywords to improve traffic and conversion.

Why is Rank Tracking Important?

If you are ranking for keywords that are giving traffic but do not have any business conversion, you are wasting your SEO in the wrong direction.

To make your SEO strategy effective, you must analyze the latest trends and track keyword rankings. It will help you understand where you are getting maximum traffic and where you should improve.

You will also find new opportunities to improve your content visibility in search.

There are many SEO tools that you can use to track keywords.

But you should also know how to track search ranking.

How to Track Search Ranking with Keyword Groups?

Plan which keywords you want to track.

Then use SEO tools or visit Google to find out the rank position of your website for a target keyword.
Visiting Google and searching manually is not a wise strategy.

It is best to use SEO tools like SEMRush, Ahrefs, etc., to identify keywords and create keyword groups. Understand the difference between branded and targeted keywords.

It is a must to rank for branded terms. Top ranking for branded keywords will deliver maximum traffic and improve conversion and sales.

Make a list of Golden keywords which are necessary for you to rank.

Desktop or Mobile:

Google is serious about mobile-first indexing. This displays different results for the same queries on Desktop and Mobile phones.

Track ranking on both devices.

It can cost you more to track keyword ranking on both devices.

The best way to do this is to choose a keyword or SEO tool with unlimited keyword rankings.

Competitor rank tracking:

You do not like seeing your competitors get maximum traffic from the keywords you want to rank.

It is the time when you run competitor analysis.

Tracking the keyword ranking of your competitors will help you discover the keywords that are driving maximum traffic.

You will find opportunities to rank better using content optimization, link building, and publishing new content.

Comparing your website or page with your competitors will reveal what you lack and what needs to be done.

You can plan how to improve your ranking in Google searches.
Focus on non-branded terms.

Search Ranking Distribution:

Ranking distribution will help you get better results.

For example, optimizing content already ranking in the 10th+ position can help you improve ranking, traffic, conversion, and revenue.

Improving content that ranks between 4th to 10 position can also help you improve the position and traffic.

Geo Tracking:

If you are running a local business or business in a geo-location, you should know how your website ranks in different locations.

With this strategy, you will learn whether your SEO strategy is going in the right direction.

Track trending keywords, learn search algorithms, external factors, and site updates and how they affect your organic ranking.

Rank Tracking Tools that You Should Use:

Always choose a professional and premium rank-tracking tool.

There are many such as:

• Ahrefs
• SEMrush
• Ubersuggest
• Conductor
• BrightEdge
• Traject Data, etc.

You only need to type the keyword; the tool will display everything you need to improve your keyword ranking.

Tracking keywords using SEO tools:

• To reveal what your competitors are missing.
• Check automated reports.
• Track keyword position on a daily or weekly basis.

With this data, you will better understand how keyword rankings are changing and what should be your ranking strategy to perform better than your competitors.

What is the Effective Rank Tracking Strategy?

Now it is the time to reveal how you can track keyword ranking effectively and when you should not use Rank Tracking.

Effective Rank Tracking:

Keyword Tracking Tools:

Use a keyword tracking tool that is authentic. Always choose the best and most accurate keyword-tracking tool.

Integrate results with Google Search Console:

You do not want to track the millions of keywords that SEO tools display. 

Rather you should take the help of your Google Search Console report to find out which keywords are most valuable for your business.

Keywords with No Value:

Stop tracking keywords that have no conversion value.

Regularly track Keywords:

Track keywords regularly to know when keyword position is changing.

Use refreshed data:

Make sure that your SEO tool is displaying refreshed data.

Analyze Keyword Positions:

Analyze keyword data to understand which pages rank better and which have lost their position.

With this data, you can better create an effective SEO strategy to rank your content.

Action:

You cannot reach anywhere without action.

All the data you have collected will not give any result without using it in your SEO strategy.

Listen to the data and optimize your content for targeted keywords and organic ranking.

When Should You Now Use Rank Tracking?

80/20 Rule:

If your data has 80% value but 20% keywords, you are touching a very small portion of search traffic.

Volume:

Targeting 1st position for five keywords with 100 searches a month is a waste of SEO efforts. Focus on keywords with at least 10,000 organic searches monthly.

Non-Branded Keywords:

If you are a small business or have limited resources, you should focus on non-branded keywords.

Zero-Click or Universal Results:

You will not be ranking for such keywords.

People Also Ask:

People also ask shows that the user is looking at something other than what is already ranking. You may not want to waste your SEO efforts to rank for such keywords.

The number of Universal Results:

Focus on what type of content is ranking better. For example, if a user’s query is about video content and video content is ranking better, you have less chance to outrank videos with your text content.

Conclusion:

Rank tracking is important. You will gain enough data to help you improve your content's organic ranking and outrank competitors.

But rank tracking will only work if you are ready to invest enough time and money.

Still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

Rebranding Google Webmaster Guidelines as Google Search Essentials

Google is finally rebranding Webmaster Guidelines as Google Search Essentials.

Google has made it clear that Webmasters is an outdated term.

Google Search Essentials is the new and simplified version of Google Webmaster Guidelines.

Rebranding Google Webmaster Guidelines with Google Search Essentials: eAskme

The main idea behind this rebranding exercise is to eliminate the term “Webmasters.”

Google had already removed webmaster when the company rebranded “Google Webmaster Central” as “Google Search Console.”

According to Google, webmasters do not include all content creators trying to rank their content in SERP.

Google Search Essentials:

All the Google Webmasters Guidelines are moved to different sections in Google Search Essentials.

Google Search Essentials displays 3 essential categories, such as;

• Technical Requirements
• Spam Policies.
• Key Best Practices

I am explaining what you can find in these categories.

One thing for sure is that Google is not removing any critical content from the sections and not adding anything new to their existing Google Webmasters Guidelines.

Google Search Essentials only displays the same content in a different format.

What is included in Google Search Essentials?

Technical Requirements:

In the Technical requirements section, you will see what is necessary for the webpage to rank in Google search results.

According to Google Search Essentials, most websites clear the technical requirements without doing anything.

Google Search Essentials Technical requirements are:

• Allow Googlebot
• Page loads without error
• Indexable content

Simply put, your content should be according to Google search guidelines, and the page should be indexable.

It is an essential requirement that most of the sites are already fulfilling.

Remember: Ranking your page on Google takes a lot of work.

Spam Policies:

Google is strictly against spamming. You will find spam policies you must follow to rank your webpage in Google and avoid de-indexing.

Google Search Essentials Spam Policies include:

• Cloaking
• Copyright removal requests
• Doorways
• Hidden Text and links
• Hacked Content
• Keyword Stuffing
• Link Spam
• Misleading functionality
• Malware and malicious behavior
• Machine-generated traffic
• Online Harassment removal
• Scraped content
• Auto-generated content
• Sneaky redirects
• Scam and Fraud
• Thin Affiliate Pages
• User-generated spam

You may have already seen these topics in Google Webmaster Guidelines.

Key Best Practices:

You can do many things to improve your content and SEO.

But there are a few things that Google wants you to take care of to improve your search engine ranking and presence.

Google Search Essentials Key Best Practices are:

• Create people-first, helpful and reliable content.
• Place keywords in the Title, main headings, alt text, and link text.
• Ensure that links are crawlable.
• Share about your products and services in online communities.
• Follow best practices for Javascript, Structured data, videos, and images.
• Enhance your rich snippets.
• Control how your content appears in Google search results.

Conclusion:

Rebranding is not a new thing. Not only Google but Bing has also rebranded and Microsoft Bing.

Google is completely removing webmaster terms from their pages.

From now, you will see Google guidelines in Google search essentials.

The updated guidelines from Google will help webmasters to avoid meaningless content.

Google has explained everything in its blog and Google Search Essentials page.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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How to Increase Google Search Visibility with Twitter?

Twitter is one of the biggest social networks. You can get traffic from Twitter and use it to improve your search engine ranking.

Businesses are using Twitter to market their products and services.

With the help of the right hashtags, you can reach the target audience, build relationships, promote your brands, gain followers, and generate sales.

How to Increase Google Search Visibility with Twitter?: eAskme

Brands use visuals, service links, store locations, special offers, contact information, etc., to communicate effectively.

Your success on Twitter depends on how efficiently you engage with your target audience and the SEO optimization of your content.

Brands use creative ways to engage with the target audience, and SEO optimize their content to rank better in SERP.

To get maximum from your tweets, you need to use ways to maximize exposure.

Here are the best ways to maximize the reach of your tweets.

Branding:

Branding on Twitter is more about expanding awareness and brand identity.

You can do it easily.

Go to Google, and search for your brand name.

If Google is showing Twitter Carousel, you can find some recent tweets there.

This search result gives you control over what you want to display in SERP.

It is very rare as search engines do not give control over search results.

If you do not see the Twitter carousel in the search result, you should take this article's help.

Twitter carousel in the search result will display a strong image in front of the target audience. It is an easy way to show authority, branding, and leadership.

Your audience will easily find out more about your brand with this result.

Share content on Twitter that your audience finds interesting and engaging.

Make sure your tweets carry your brand message.

Leverage twitter Carousel in SERP:

Leveraging the Twitter carousel is a professional strategy.

Here is what you can do:

• Tweeting about trending topics will help grab the attention of the wider audience. Make sure your tweets are exciting and trendy. Timing is also very important.
• Tweet relevant content that your audience finds interesting.
• Mentions others and tags them when it is necessary.
• Use popular but relevant hashtags.
• Add Call-to-Action in your tweets.
• Ask your team to share the content.

Build Following on Twitter:

To grab the attention of a massive audience, you must increase the number of followers and stay active on your Twitter account.

Make sure that you share relevant tweets which are valuable to your audience.

Promote Your Content:

Use Twitter ads to promote your content.

You should promote:

• Brand-specific content
• Evergreen content
• Pillar articles

These will help in generating more traffic, more social shares, and more backlinks.

You already know how important links are.

Optimize your Twitter Profile:

Your Twitter profile is also responsible for your SERP ranking.

Optimizing your Twitter profile is necessary as every user on your page will find all the information about your brand from your profile.

Ensure you add important information, goals, keywords, hashtags, and emojis.

Conclusion:

Twitter is one of the most popular social networks where you can build followers, gain authority, and establish your brand.

Optimize your Twitter strategy to improve your search engine visibility.

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Increase Your Website's Traffic In Seven Easy Steps

Over the past few decades, technology has completely revolutionized how businesses interact with consumers. Digital marketing is increasingly becoming popular, and it has given rise to the use of websites as an easy and efficient way of communication.

So most of the companies depend heavily upon website traffic.

Increase Your Website's Traffic In Seven Easy Steps: eAskme

Other people are at: How to Choose the Best Phone for Gaming

Website traffic plays a significant role in your ranking in SEO.

Because of the more visitors you have, your business will have more potential to grow.

The number of visitors is also the number of opportunities your business has to gain customers.

More website traffic means that the company will get the opportunities to grow, spread its geographical area, and expand its products or services.

The following are the seven ways to increase website traffic:

1. Advertise Through Paid Ads

The most obvious suggestion in the box, but it works.

Paid Ads are the best way to increase website traffic. You build your brand through promotion by creating brand awareness.

You can adjust the paid methods of advertising according to your goals.

Are you looking for more traffic or more conversions?

For example, suppose you aim to get more consumer traffic on your website with a higher sales conversion.

In that case, your keyword usage will vary accordingly.

You will have to target keywords with commercial intent in your paid advertisements. Each channel of advertising that you pay for has its benefits and drawbacks.

So do your research, understand your goals, and then spend your money.

2. Use Un-Tapped SEO Opportunities

Search Engine Optimization is a long-term marketing method that produces consistent and long-lasting results.

As long as you maintain a good ranking on the Google web page results, your website will keep on getting organic traffic.

So if you execute SEO keyword strategies, you will observe traffic growth.

Digital marketing and SEO experts use tools to monitor the website's traffic.

The website traffic checker gives you all the information you need to update or change strategies.

According to the results, the best SEO strategies that attract the most traffic are:

Using high-volume and low-competition keywords:

Using tools, you can filter out keywords according to their search volume and difficulty.

The search volume indicates how many times people have searched it, and the difficulty score tells your website's ranking by using that keyword.

Keep your consumer's search intent in mind before modifying the filters and extracting a list to your liking.

Use the content explorer:

It is a database that you can use to search across billions of different webpages.

Use filters to separate high organic traffic receiving webpages that have little to no backlinks.

You can use this database to help you explore your content options that usually derive traffic to pages.

3. Link Up With Influencers And Leverage Networks

An instant strategy to gain traffic from a specific audience is to impact the already established network.

SEO experts refer to backlinks as one of the deriving factors of quality and long term traffic.

So to make quality backlinks, seek out influencers and websites that have publications related to your work.

Settle down different methods of collaboration using guest posts or leverage.

You can also try to introduce your business and website as a way for them to expand their traffic.

The traffic you gain through this strategy is more likely to convert into leads and then customers than paid traffic.

For example, you can use Facebook, Quora, or Reddit are prevalent network opportunities that you can explore to increase your website's traffic.

4. Use Social Media

Some SEO experts may disagree, but social media can become your biggest traffic growth channel if used correctly.

It is not enough to create good content and cross your fingers in hopes that people find your content.

A more proactive technique will get you far.

You can use Twitter for short and effective linking.

Google plus promotion techniques can help your website show up in people's personalized search results.

This strategy is beneficial for business promotion. Suppose your business is more business – customer-focused.

In that case, you can use social sites that will give you room for infographic promotion, such as Instagram and Pinterest.

The most effective manner to use this strategy is to use social media channels that hold a significant concentration of your target audience.

5. Have Unique Content

Using multiple channels can't benefit you if you don't produce good content that engages your audience.

Keep on writing engaging and authentic content that is more likely to attract more audience and backlinks.

That is the only way you will maintain consistent traffic on your website.

Producing great content once can get you traffic, but it will also increase bounce rates.

To ensure that the bounce rate stays to the minimum, keep your audience engaged with relevant and engaging content.

6. Do Guest Blogging

Contrary to popular belief, guest blogging is, in fact, not dead.

Guest blogging is the strategy to increase traffic on your website by posting on other websites.

Guest blogging helps to increase brand awareness.

Standards for guest blogging have made it impossible to use any shady techniques that may manipulate the audience.

That is why guest blogging is becoming relevant again.

7. Email Marketing

One of the oldest digital marketing strategies in the book, but just as effective.

Email marketing is the easiest way to increase traffic for your website.

No change in algorithm or policies can affect email marketing, which makes it a reliable channel.

If the content is convincing enough, you have more chances of increasing your website traffic that turns into leads and then customers. But each business is unique, and each niche comes with its strategies.

Some baselines that can help you figure out your email marketing strategies are:

• Sharing new content updates your audience about the changes and updates. New content can prove very inviting to people, and it is the perfect little nudge they need to visit your website often.
• Test before you launch the whole campaign. You can perform split tests to try different content and subject content to improve the success rate. You can test and see what kind of emails will get the most action.
• Working on your email subject can be a game-changer. People will choose to ignore or reach your email based on your email subject. Get creative with it so that it becomes more enticing and convincing.

Conclusion

Website ranking plays a vital role in achieving your targeted goals.

A lot of your investment budget goes into marketing, so selecting how you spend your money is crucial.

By devising smart and effective digital marketing strategies, you can monitor your website's traffic and tweak it according to your niche.

Do share your questions, suggestions and anything you want me to know in the comments.

Why?

Because, Sharing is Caring!

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17 Common SEO Errors That Can Hurt Your Organic Rankings [Fix Them]

Have you ever checked your website for SEO errors? Do you know how to fix the most common errors?

Fixing SEO errors or website errors is the best strategy to improve user experience, click-through rates, and search engine ranking.

No matter how good optimize your website or blog is, you face some common SEO errors once in a while.

17 Common SEO Errors That Can Hurt Your Organic Rankings: eAskme

Other people are at: Top 5 Questions To Ask Before Hiring An SEO Agency

SEO errors are bad for your organic growth. A site or page with SEO errors can lose search ranking.

Ignoring SEO errors will cause you a loss of organic traffic and authority.

It is necessary to understand these errors and fix them quickly.

So, without wasting any time here, I share the list of most common SEO errors that you must fix for a better ranking.

Accessibility and Indexing related issues:

Duplicated content:

Duplicate content, copy content, and plagiarism are some of the major issues why Google devalues many sites in search ranking.

There are chances that two or more pages on your website display similar information or an exact copy.

This makes it hard for search engines to find and index the most helpful page.

Google bots make the site suffer from identical content.

Copy content pages lose link power, and social shares are divided into multiple pages.

There are many ways to fix duplicate content, but the most effective is to use a canonical tag.

Using the canonical tag, you will tell search engines about the preferred page.

Noindex tag:

Bloggers or webmasters use the Noindex tag to tell search engines which pages they should not index.

If you use the noindex tag on a useful page, it will not index in search results.

To ensure that you should now keep track of noindex pages using excel sheet or Google drive page.

iFrames:

An iFrame is an HTML file within another HTML file.

The content within iFrame is invisible to search engines. Most of the time, iFrames lead the user to low-quality pages with thin content.

Iframes also take a lot of time to load and thus not good for your website speed.

Word Count:

You cannot explain the topic is too short words. Google considers too short content as low value or thin content.

Word count is not a ranking factor. But without explaining the topic, you cannot serve your audience in the best way possible.

The problem with too short content is that you get less chance to use keywords, LSI, and user queries.

Make sure that the content you create is thorough, robust, and actionable.

Flash:

The era of Flash sites has gone.

Even the Flash software discontinued on 31st December 2020.

Browsers are also not supporting flash content anymore.

Search engines cannot fully understand the content within Flash. So, the best is to get rid of Flash content.

AMP:

Accelerated Mobile Pages will make your website load faster.

You must optimize your website with AMP plugins for mobile devices.

Without the mobile-optimized site, you cannot rank your content.

Outdated Tags:

Outdated tags is a common SEO error.

Without fixing them, you cannot make your site user-friendly.

To ensure that your website or blog runs smoothly, you must fix this error.

CSS and Javascript errors:

Not all the CSS and Javascript codes are compatible with AMP.

It is necessary to fix CSS and Javascript errors.

HTTP Status Code:

HTTP status code errors come from the server.

A lot of SEO tools are available to help you in finding such errors.

Server Status Code 4xx Errors:

Too many 4xx errors will bring negative Pagerank. Sites with 4xx errors are usually less visited by Google Bots.

Fix all the 404 errors.

Server Status Code 5xx Errors:

5xx Errors display that server is causing problems. You must fix it to improve Pagerank.

HTTPS and Server errors:

Mixed Content:

Mixed content is a major issue with the sites that have changed their HTTP status to HTTPS.

Google chrome also does not load mixed content properly.

The site or page that has both HTTP and HTTPS content are prone to hacking.

It is necessary to fix the mixed content issue.

Insecure Password code:

<input type=”password”> is known as the insecure password input. You must fix this issue.

Match Names:

Ensure that your domain name for SSL certificate registration matches the domain name you see in the address bar.

Links and Redirects:

Orphaned Pages:

An orphaned page is a page without any internal link to it.

Google bots can crawl pages with links quite easily as compared to orphaned pages.

Most of the time, orphan pages are not indexed in Google.

Redirected Pages:

Do not link to redirected pages.

Making doorway pages invite doorway pages SEO penalty.

Doorway pages are the pages that rank for some keyword but redirect the user to another page.

Bad Links:

Links from low-quality sites or sites with a bad reputation can ruin your Pagerank.

To get rid of this issue, you must use Google’s disavow form.

PageSpeed:

Leverage Browser Caching:

Using browser caching will help you load certain content first before loading the complete page.

Compression:

Compression helps you save many bytes size data. You can compress CSS, JavaScript, and HTML files.

Hreflang Attributes:

Webmasters use Hreflang attributes to tell the Google language of the page. There are some Hreflang errors that you must fix.

Hreflang Page Source Conflicts:

You will find the following issues:

• Conflicting hreflang URLs
• rel=canonical URLs
• No Self-referencing hreflang URLs

Invalid Hreflang Values:

Ensure that you are using the right language with the correct country code.

Conclusion:

These are a few of the most common SEO errors that can cause you to lose traffic and search ranking.

Fix these errors to improve click-through rate and chances to rank higher in SERP.

Optimizing a website is your job.

If you still have any question, feel free to ask me.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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4 SEO Tips To Help You Improve Your Rankings

When you decide to take your business online, or create a blog or any other type of website, there’s one thing that you will definitely be hoping for. To put it simply, you will want people to be able to find you.

What’s more, you’ll want them to be able to find you easily.

4 SEO Tips To Help You Improve Your Rankings: eAskme

Other people are at: Google Webmaster Guidelines: Everything that You Must Know

If you aren’t quite sure about how to achieve that, I’ll let you in on a little secret.

You will need search engine optimization (SEO), which is explained in detail on this website.

Okay, I suppose that wasn’t such a big secret, was it?

Anyone who has a website today has heard about SEO already. In case you haven’t, then I suggest you reevaluate your priorities, because search engine optimization is definitely a priority regardless of the type of website you are running.

After all, how can you expect people to find you if you aren’t ranking well on those search engines and if your site is somewhere on the 50th page of Google or a different engine?

Let me answer that for you.

You can’t. No matter what kinds of marketing campaigns you are running, if you don’t invest some time, and possible some money, in search engine optimization, you will hardly be able to expect people to find you organically.

Sure, this is more important for some businesses and less important for others, but the truth is that everyone benefits from a great ranking, which is why you shouldn’t take SEO for granted and ignore it completely.

You can benefit from a great ranking as well, just as long as you take the necessary time to improve those rankings.

The first thing that you need to understand is that this won’t come overnight and that you will need to be patient.

Oh, well, nothing good happens overnight, which is why I am quite sure that you will be ready to arm yourself with patience once you understand what it is that a great SEO strategy can actually do for you.

Since I am pretty sure that you already know what search engine optimization can do for you, we won’t be dwelling on that.

Instead, I’ll focus on giving you some tips on how to improve your rankings.

Hopefully, you will use those to your advantage and be happy with the results you achieve. So, here we go.

Get An Expert

This is probably the most obvious tip that I could give you, but it’s the one that is worth emphasizing, since people aren’t quite aware of its importance yet.

Let’s say you have a company in Indianapolis and you want to take it online and get great rankings.

The fastest and the most successful way towards doing that is by hiring an Indianapolis SEO company and thus letting experts handle the work and do their magic.

I know that you might think you can do all of this on your own, but the simple truth is that search engine optimization requires a lot of skills and knowledge and you just might not have what it takes.

SEO is a pretty complex field and it cannot be learned in a day or two.

So, if your plan is to just get some tips and learn a few basic things before you set out with your very own SEO strategy, I’ll have to give you some bad news.

You are likely going to fail that way.

People need to understand that there are experts who have specialized in this type of marketing and that using their services is a sure path towards meeting any ranking goals that you might have set.

Sure, this means that you’ll need to pay the experts, but investing in SEO is undoubtedly worth it.

So, think carefully about this first tip that I have given you and try to use it.

After all, using the services of the perfect expert is your guarantee that you’ll succeed in improving your rankings.

Now, I’ll proceed with giving you a few more concrete ranking tips which you can either use alone if you are feeling confident or mention to the SEO expert that you hire.

I know what the better option would be for sure, but it’s ultimately up to you.

Titles, Descriptions, URL

You might have heard this tip quite a few times by now if you’ve done any research on the topic, since it’s probably one of the oldest tricks in the book.

Yet, it is definitely worth repeating over and over again, as its effectiveness doesn’t seem to subside overtime.

Basically, you’ll need to optimize your titles, descriptions and your URL if you want to get any results in your efforts to improve rankings.

Fresh Content Matters

If you are planning on designing your website and then leaving it be for the rest of its days, then I hate to break it to you, but you’ll likely fail in your endeavors to get noticed.

To put this simply, in order for your site to be recognized as useful and thus get ranked better, you will need to constantly keep updating it with fresh content.

Keep in mind that I’m not talking only about blog posts here.

Articles, videos, music, infographics, comments and everything else that might be relevant to your niche falls under the category of “content” and needs to be fresh and useful to your audience.

The tips on this page might be useful to you: https://www.quicksprout.com/ways-to-improve-seo-ranking/

Make It Mobile Friendly

If your website isn’t mobile friendly in 2021, then you have absolutely nothing to search for on the Internet and you might as well shut the site down completely and return to nothing but the old, traditional marketing methods.

Just take a look around you and think for a minute about how much time people spend on their phones and it will be perfectly clear to you why making the site mobile friendly is important and why it can improve your rankings.

So, make sure not to forget to do this, because it is definitely one of the crucial steps you should take.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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