Social media influencers are new yet growing role taking over the Internet right now.
These internet celebrities, whose history can be dated back to the early 2000s when digital blogs and platforms were first emerging, develop their fame and notability through the Internet, with millions of people listening to their advice and following their footsteps.
The fact is that in this modern day in age, social media influencers hold a significant amount of power.
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| Social Media Influencers and Your PR Strategy: eAskme |
A massive 85 percent of users trust the content created by influencers more than the content that comes directly from the brand they advertise.
Nearly 50 percent of people say they rely on influencers' recommendations when deciding what to purchase.
Their power is rising, so it makes sense to collaborate with influencers to boost your brand awareness.
Many PR firms will have validated contacts with which they can work to support a brand as they work hard toward their goals.
What do you need to know about social media influencers and how they can help your pr strategy?
The Pros and Cons:
There are two classifications of social media influencers, each with pros and cons.
On the one hand, you have micro-influencers. These have a smaller following, with 1,000 to 5,000 followers for brand advocates and between 5,000 to 25,000 followers for general micro-influencers.
These influencers tend to be much more reasonably priced; they have solid and honest relationships with their followers and have a reasonable engagement rate.
However, their visibility and reach could be improved due to having fewer followers, while their results are difficult to measure.
They are saying that you are likely to see more returns when you work with local micro-influencers, as even though their followers may be comparatively few, you will be working more closely with your target audience.
On the other hand, there are macro influencers. Medium influencers can have between 100,000 and 250,000 followers, while celebrities have over 7 million followers.
Their reach and visibility are much more significant.
The results are also easier to measure and show excellent professionalism due to their reach and experience. The downside is that they are much more expensive.
You also may lose some control over your content as they can be more demanding on how the content will be presented. They also are more likely to be working with your competition.
It may be tempting to chase after the big names, thinking they'll get you the biggest bucks, but you might end up pouring a lot of money into something that could be more financially viable and effective with your customers.
Social media success comes down to engagement, where local micro-influencers who connect with people in your target market have the upper hand.
There are significant pros and cons to weigh up when deciding on the scale of influencers you choose to work with.
Social Media Influencers Have Changed the Game:
While there are various aspects to consider carefully, the help an influencer can give to a brand is undeniable.
They have changed the role of public relations entirely, and if a brand stays on the bandwagon, they are likely to remain caught up in the competition.
According to the reputable source Forbes, today's social media platforms are acting like a giant megaphone for the opinions and voices of the customer.
Suppose you can use social media influencers as part of your broader public relations strategy.
In that case, you will be able to reach many more potential customers and a much larger target audience.
You will also be promoting a great positive image of your whole brand while increasing the engagement you can nurture with your current customers.
Suppose you can embrace the new public relations tactics and adjust from traditional methods.
In that case, you will promote yourself as a modern, relevant brand while unifying your customers' experience.
With the help of a knowledge PR firm, you will be able to find the right influencer for your brand and your budget.
If you still have any question, do share via comments.
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