LinkedIn Report: The Most In-Demand Marketing Jobs In 2024

LinkedIn has recently published a report revealing the most in-demand marketing jobs and skills.

Bureau of Labor Statistics report shows that 11.3 million job openings are in the USA.

“Great Reshuffle” or “Great Resignation” has impacted industries worldwide, including the marketing world. It is expected that marketing jobs will grow by 10% by 2030.

LinkedIn Report: The Most In-Demand Marketing Jobs In 2024: eAskme

LinkedIn has published a report displaying the changes in marketing jobs in 2024.

You can see how marketers survive the changing economy, most-sought skills, and available positions.

Changes for Marketers:

A recent LinkedIn report shows that 31% of LinkedIn users have changed jobs.

Among them, 618,000 are marketers.

59% of members in the Asia-Pacific region have changed their jobs. 46% job change was reported in Europe, Africa, and the Middle East. North America had the lowest job change rate.

Top Marketing Skills In-Demand:

Digital marketing is one of the most favorite skills on the LinkedIn report.

And, the reason we already know. Almost every business needs digital marketers to expand their brand and generate more sales.

Pandemic has also forced people to take their business offline to online.

Top In-demand Marketing skills in North America are:

• Merchandising
• Event Marketing
• Digital Marketing
• Social Media Marketing
• Property Management

Top In-Demand skills in Europe and the Middle East are:

• Digital Marketing
• Merchandising
• Ad serving
• Email Marketing
• Search Engine Optimization

In Asia top in-demand skills are:

• Digital Marketing
• Ad serving
• Affiliate Marketing
• Facebook Marketing
• Social Media Marketing

You can also find a lot of marketing courses on LinkedIn learning that are helping marketers to brush up on their marketing skills and learn better communication and time management skills.

Top Jobs for Marketers:

Most In-Demand Marketing Jobs in North America are:

• Social Media Marketer
• Marketing Strategist
• Marketing manager
• Online Specialist
• Product Marketing Manager

Most In-demand jobs in Europe and the Middle East are:

• Marketing Manager
• Marketing Specialist
• Social Media Manager
• Digital Marketing Specialist
• Digital Marketing Manager
• Most In-demand jobs in Asia are:
• Content Writer
• Digital Marketing Specialist
• Marketing Manager
• Digital Marketing Manager
• Digital Marketing Executive

Increase in Remote Jobs and Relocation to Big Cities:

Lockdown has taught the world how businesses can run from home and the importance of remote work.

LinkedIn has reported 121% growth in Remote Jobs in North America, 77% in Asia, and 58% in Europe.

Even though the demand for remote jobs is increasing, professionals are moving to urban areas such as London, New York, Singapore, Sydney, Los Angeles, Paris, etc.

Salary is the biggest motivator:

According to LinkedIn, marketers prefer salary more than seniority.

Professionals are even ready to move down if they get a better salary from their current position.

Find LinkedIn’s report here.

Conclusion:

LinkedIn is not just a professional social network, but it reveals what is happening and how things are changing in different industries.

There is no doubt that the demand for remote jobs and digital marketers will skyrocket in the coming years.

It is when one should learn digital marketing skills and get digital marketing certification.

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LinkedIn's Industry Edition: Published Top 25 Companies 2022 in Every Industry

LinkedIn has published the Industry Edition report. In this report, LinkedIn has revealed the Top Companies report of 2022.

LinkedIn’s “Top Companies list” of 2022 has 25 companies in each category including businesses from advertising and marketing industry.

LinkedIn's Industry Edition: Published Top 25 Companies 2022 in Every Industry: eAskme

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New “Industry Edition” report is helpful for job seekers who want to work in top companies.

Report shows the best places to work in 2022.

LinkedIn has revealed top companies in the Following industries:

• LinkedIn Top Companies 2022: Consumer Goods
• LinkedIn Top Companies 2022: Financial Services
• LinkedIn Top Companies 2022: Health Care
• LinkedIn Top Companies 2022: Marketing and Advertising
• LinkedIn Top Companies 2022:  Media and Entertainment
• LinkedIn Top Companies 2022: Real Estate
• LinkedIn Top Companies 2022: Retail
• LinkedIn Top Companies 2022: Technology and Information
• LinkedIn Top Companies 2022: Travel and Hospitality

LinkedIn has considered the following points/factors for listing “25 Top Companies”:

• Ability to Advance
• Company Stability
• Company Affinity
• Educational Background
• External Opportunities
• Gender diversity
• Skills Growth

LinkedIn has used data that shows the in-demand professionals with relevant experience.

Your skills are needed when you want to place yourself in these top companies.

Here is the complete list of LinkedIn “Top Companies” in Every Industry.

Top Companies 2022: Consumer Goods:

1. PepsiCo: A parent company of Frito-Lay, Tropicana and others.
2. AB InBev: A parent company of Anheuser-Busch, Grupo Modelo, SABMiller and others.
3. Reckitt
4. Colgate-Palmolive
5. Danone
6. The Clorox Company
7. SC Johnson
8. Beiersdorf
9. Red Bull
10. Del Monte Foods, Inc.
11. The J.M. Smucker Co.
12. General Mills
13. Land O'Lakes, Inc.
14. The Wonderful Company
15. Constellation Brands
16. Impossible Foods
17. Coty
18. Campbell Soup Company
19. Morton Salt
20. Niagara Bottling
21. Boar's Head Brand
22. Smithfield Foods
23. Shiseido
24. Frito-Lay
25. Driscoll

LinkedIn Top Companies 2022: Financial Services:

1. Blackstone
2. Citadel Securities
3. JPMorgan Chase & Co.
4. FINRA
5. Oaktree Capital Management, L.P.
6. Jack Henry & Associates
7. Andersen
8. ING
9. Jane Street
10. PitchBook Data
11. Guardian Life
12. Silicon Valley Bank
13. Bank of America
14. PIMCO
15. Jump Trading LLC
16. Wells Fargo
17. Capital One
18. Mastercard
19. BNP Paribas
20. OCC
21. Crédit Agricole CIB
22. Credit Suisse
23. Cboe Global Markets
24. Loomis, Sayles & Company
25. Venmo

Linkedin Top Companies 2022: Health Care

1. Kaiser Permanente
2. Arthrex
3. Parexel
4. Athenahealth
5. Teladoc Health
6. Walgreens Boots Alliance
7. MicroVention-Terumo
8. The Johns Hopkins University School of Medicine
9. CVS Health
10. City of Hope
11. ZEISS Medical Technology
12. Hologic, Inc.
13. Allscripts
14. UnitedHealth Group
15. Galderma
16. Avanos Medical
17. Curology
18. UChicago Medicine
19. Varian
20. University of Maryland Medical Center
21. Janssen Pharmaceuticals
22. Nevro
23. Medtronic
24. Pfizer
25. Elanco
    

LinkedIn Top Companies 2022: Marketing & Advertising

1. Havas Media Group
2. Merkle
3. VMLY&R
4. Criteo
5. Spark Foundry
6. Power Digital Marketing
7. Quotient Technology Inc.
8. PHD
9. Digitas Health
10. Publicis Health
11. Area 23
12. RPA
13. Intouch Solutions
14. Digitas North America
15. Horizon Media
16. Spectrum Reach
17. Ogilvy
18. Octagon
19. McCann Worldgroup
20. Starcom
21. Saatchi & Saatchi
22. Walmart Connect
23. WPP
24. 360i
25. DDB
    

LinkedIn Top Companies 2022: Media & Entertainment

1. The Walt Disney Company
2. Twitch
3. Thomson Reuters
4. CNN
5. Audible
6. Univision
7. iHeartMedia
8. FOX Entertainment
9. The New York Times
10. The Wall Street Journal
11. Bloomberg News
12. Sinclair Broadcast Group
13. Audacy
14. HuffPost
15. Salem Media Group
16. The Washington Post
17. SB Nation
18. Comscore, Inc.
19. Dow Jones
20. GBH
21. Business Insider
22. Beasley Media Group
23. Nexstar Media Group, Inc.
24. NBC News
25. The Associated Press
    

LinkedIn Top Companies 2022: Real Estate

1. Newmark
2. PGIM Real Estate
3. Brookfield Properties
4. Hines
5. Long & Foster Companies
6. Real Estate One
7. JBG SMITH
8. Invitation Homes
9. Keller Williams Realty, Inc.
10. Lincoln Property Company
11. @properties
12. Boston Properties
13. HomeSmart
14. HER, REALTORS®
15. The Michaels Organization
16. Eastdil Secured
17. Vornado Realty Trust
18. Weichert, Realtors
19. Alexandria Real Estate Equities, Inc.
20. Edina Realty
21. Ryan Companies US, Inc.
22. Sotheby's International Realty
23. Related Companies
24. Lendlease
25. JLL

LinkedIn Top Companies 2022: Retail

1. Amazon
2. Levi Strauss & Co.
3. Etsy
4. L’Oréal
5. Walmart
6. Kering
7. Hermès
8. CHANEL
9. CITY Furniture
10. Carter's
11. Casper
12. Mattress Firm
13. 1-800-FLOWERS.COM, INC.
14. HUGO BOSS
15. J.Crew
16. Warby Parker
17. Rent The Runway
18. Hudson
19. The Buckle, Inc.
20. PVH Corp.
21. eBay
22. Tory Burch
23. adidas
24. Richemont
25. Perry Ellis
    

LinkedIn Top Companies 2022: Technology & Information

1. Google
2. Apple
3. IBM
4. Amazon Web Services (AWS)
5. AT&T
6. Intel
7. Verizon
8. Oracle
9. Salesforce
10. Meta
11. Cisco
12. SAP Concur
13. Esri
14. Instagram
15. Dell Technologies
16. MathWorks
17. Samsung Electronics
18. Snap Inc.
19. Analog Devices
20. Synopsys Inc
21. Juniper Networks
22. T-Mobile
23. CDK Global
24. Tableau
25. Viasat Inc.

LinkedIn Top Companies 2022: Travel & Hospitality

1. Expedia Group
2. American Airlines
3. Delta Air Lines
4. Marriott Vacations Worldwide
5. Delaware North
6. United Airlines
7. Priceline
8. Southwest Airlines
9. Spirit Airlines
10. Mandarin Oriental
11. British Airways
12. Aimbridge Hospitality
13. Hard Rock International
14. JetBlue
15. Hilton Grand Vacations
16. Borgata Hotels Casino & Spa
17. Soho House & Co
18. OTG Management
19. ARIA Resort & Casino
20. Four Seasons Hotels and Resorts
21. TAO Group
22. Hilton
23. Alaska Airlines
24. Wynn Las Vegas
25. Frontier Airlines
    

Conclusion:

LinkedIn's latest Top Companies report is helpful for every person who wants to work in the best companies with the best working atmosphere.

LinkedIn has also published the location of these companies, notable skills, job titles, and largest job functions.

Make sure to learn everything about the company before going for the interview.

If you still have any question, feel free to ask me via comments.

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10 Elements To Include in Your Annual Report

What can marketers glean from the annual reports of some of the world's top brands?

Quite a lot, it turns out.

Annual reports are more than just accounting documents—they're valuable tools for understanding how companies think about themselves and what they want their audiences to know about them.

10 Elements To Include in Your Annual Report: eAskme

Here are 10 elements to include in your annual report:

1. Tagline or mission statement:

If you're looking for an organizational refresher, turn to your annual report.

You'll likely find a tagline or mission statement that captures the essence of who you are and what you do—something you can share at meetings with potential business partners or possibly even use a copy on your company's website.

2. An overview of the year (i.e., highlights and challenges):

An overview is a great way to remind people of the crucial moments over the last 12 months and how you faced your biggest challenges.

It's also an opportunity to show off your company's personality.

After all, everyone knows at least one person whose year-in-review emails are nearly impossible to get through without cracking up.

That same lighthearted tone can make your annual report memorable—and possibly inspiring for some readers.

3. An explanation of changes made to the company's business model over the past year and how they influenced financial performance, if applicable:

If your business made changes to its model (e.g., new products and services, a merger or acquisition), share this information with readers to get a sense of how it might impact future earnings.

For example, describing the rationale behind the change may inspire trust in some audiences and allow you to position your company as an industry leader.

To give you an idea, here are some progress report samples from Venngage.

4. A snapshot of key metrics by which you measure success (ex: total market share, brand awareness, customer satisfaction index) and percentage change from the last period accordingly:

This is a great way to lend concrete evidence of the progress you've made as a company.

Whether it's new product lines or increased sales, this information can reassure investors and business partners that you're on track to achieve your goals—and may even inspire them to join you.

5. A summary of significant changes made to products/services for this reporting period and overall strategy moving forward if applicable:

Audiences like to know that companies they work with or invest in are staying relevant and producing new products and services (that is, if you'd prefer readers not to wonder when the last time your company made a significant change was).

If you've come up with something exciting, it's worth telling readers about.

It might drum up business—and who knows? You could even generate some media coverage.

6. A brief history of how the company came to be and its vision for the future:

Use this space wisely if your annual report is your only opportunity to explain why you do what you do—or even who you are as a business.

Dig into your archives and dust off old documents that detail how and why your company was

7. A list of key milestones achieved over the reporting period:

This is another opportunity to share your accomplishments with readers.

Did you meet your previous financial targets?

Did you open new stores or hire more employees?

You can use this information to show how the company has evolved—and might even inspire some people to make a career out of working for you.

8. A snapshot of the company's ecosystem, including suppliers/vendors, business partners, and customers/clients:

Your annual statement is a great chance to introduce your audience to the company's partners and collaborators, as well as its biggest customers and suppliers.

This allows you to strengthen your connections throughout the local and global business world—and might even help you forge new ones.

Also, many people hire consultants or work with vendors whose businesses may complement yours; giving these individuals exposure could result in valuable leads for future collaborations.

9. A recap of any significant partnerships in place for this reporting period and any news to share about future collaborations:

This can be an excellent place to announce any notable partnerships formed or lost over the previous year—or even ones that may be on the horizon.

If you're working with someone new, it's worth telling readers about; this will make them feel like they're part of your success story and show what makes your company unique.

10. A glimpse into the future as to where you see yourself in five years (or more) and how you plan to get there:

The annual report is an excellent opportunity for business leaders to share their vision for the future of their companies.

If investors have been asking questions about your key milestones, this section might help answer some of them by giving readers a sense of how far along you are toward reaching your goals.

This can also be an excellent place to discuss any challenges that may need to be overcome on the way—and how you'll go about doing so.
 
Yes, annual reports can be a lot of work. But they're also a chance to show your company's true colors.

Suppose you think about your report as an opportunity to reach out to potential business partners and investors.

In that case, while also giving readers a glimpse into the progress you've made over the last year—you'll find that it's worth the effort.

Conclusion:

To make things easier for you, check out Venngage — an online editing platform that provides various report templates you can use for your presentation.

With Venngage, you can make more reports in just a few clicks. So check out their page and make your very own annual report today!

Still have any question, do share via comments.

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