10 Local SEO Strategies For Dentists And Doctors

Are you working as an SEO expert for dentists or doctors websites? Do you want to know how to use local SEO strategies to increase the search presence of dentists and doctors?

Organic traffic is known as the best traffic for any website or blog. And targeted organic traffic is the best of the best.

10 Local SEO Strategies For Dentists And Doctors: eAskme

Search engine giant Google is delivering a maximum number of organic traffic to healthcare websites, including websites of dentists and doctors.

According to the SimilarWeb report, Mayoclinic receives 86.31% organic traffic, ClevelandClinic receives 84.3% organic traffic, and HopkinsMedicine gets 79.32% organic traffic.

As an SEO professional, you should know that it is not easy to rank on the first page of Google. Search engines have evolved, and algorithms are updated.

Patients use search engines like Google to find doctors and dentists in the local area. "Doctor near me" or "Dentist near me" is quite popular searched on Google.

Users want the nearest healthcare solution, and this is when you should consider Local SEO seriously for your healthcare website.

Local SEO is helping every business to grow and meet potential clients in the local area. It is necessary to use Local SEO to grow the number of local clients for healthcare sites of dentists and doctors.

Today, I am sharing how you can use the following Local SEO strategies to rank dentists' and doctors' websites on the first page of Google.

What is Local SEO?

Local SEO is focused on making your website rank for geo-specific searches.

For example: "Doctors in Chicago, and "SEO agency in California" are the local searches.

Patients can search "Doctors near me" or "Dentists near me." Google uses the user's geolocation to display nearby doctors or dentists.

With the help of Local healthcare SEO, you can rank your healthcare business for the relevant searches. With best SEO practices, your site can even rank in the first 3 results.

Why Dentists and Doctors are Interested in Local SEO?

Patients want quick help. They open Google search to find nearby healthcare specialists.

People do not follow yellow pages anymore. Rather patients visit Google and type "doctor near me" or "dentist near me" and schedule an appointment.

Modern-era patients use Google to book their first appointment with doctors. Geolocation-based searches are popular among patients.

With the help of Local SEO, you can meet more patients.

Dentists and Doctors should also create their Google Business Profile to help them rank better in local areas.

If you fill your Google My Business page with all the necessary information, you have better chances of getting appointments.

You can make sure that local patients can find you without spending a dime on Google ads.

Local SEO also helps you compete with other doctors or dentists in the local area.

The major reason why Doctors and Dentists need Local SEO is to meet more patients.

Now, look at the best Local SEO strategies for Doctors' and Dentists' websites.

10 Effective Local SEO Strategies for Dentists and Doctors:

As you know the Local SEO benefits, you should also understand that it is not tedious, expensive, or time-consuming.

Some Local SEO factors need time to bring results.

Let's get familiar with Local SEO strategies for healthcare.

Google Business Profile:

Google My Business was rebranded as Google Business Profile.

To get maximum benefits from Local SEO, you should add services, products, timings, and practices to your Google Business Profile.

If Google has already created a listing for your business, you first claim that listing, check the accuracy, and verify it.

It is necessary to add an appointment link on Google Business Profile, and you will see up to 44% growth in appointments.

Keyword Research:

Keyword research also plays an important role in Local SEO. Optimize your content with local keywords. It will help search engines to display your business to potential patients.

Use location-specific keywords such as "Doctors near me," "Dentists near me," etc.

Think like your target patient to find relevant local keywords.

What do your patients need? Are you the best Doctor for them? What keywords are they using to find relevant doctors?

Use SEO tools like Ahrefs, SEMrush, KWfinder, etc., to find relevant keywords.

Note down important keywords and search volume. Use keywords with a small search volume.

Google Posts:

Google Posts is a free tool from Google.

Use Google Posts to communicate and engage with your target audience.

Share announcements, and promote offers and services using Google posts.

Add visual content in Google posts to boost engagement and add CTA links.

Must use UTM parameters to find out the source of your traffic.

Google posts will help you understand your patients better.

You will find a lot of content ideas.

According to Convertrank, discount and service-related content boost conversion.

Adopt a Google post strategy to deliver recent messages to your potential patients.

Even if you do not know how to write engaging content, then hire the services of a copywriter.

You can add up to 1500 words in Google posts.

Google posts and effective, engaging, and free for you.

But to access Google Posts, you must have verified your Google Business Profile.

Safety and Health:

Covid19 has changed healthcare practices worldwide.

Now you should add Safety and Health attributes to your Google Business Profile.

Upload all the necessary information that is helpful for your patients.

Add information like appointment booking link, walk-in appointment, precautions, COVID safety requirements, etc.

By adding this information, you can build trust with your patients.

Hours:

The operational timing of your healthcare business is important for your patients.

According to Brightlocal Survey, 64% of patients use Google Business Profile to find addresses and contacts.

Patients visit Google to find doctors' or dentists' addresses, timing, and contact numbers.

It is necessary to add correct information, or else your patients will leave negative reviews.

Must update active contact number and healthcare timing.

Local Landing Page:

Add the CTA landing page to your Google Business Profile.

Your landing page can help engage and communicate with your patients.

For example, Your keyword is "Dentist in New York." You should add relevant information to your landing page that satisfies the need of patients in New York.

Address every problem of your patient.

Share the benefits of your services. Use creative visuals.

Display customer reviews, testimonials, etc.

Also, add a Call-to-action button on your page.

Use a dynamic map to make it easier for your patients to find your location.

Local SEO Link Building:

Link building is also important for Local SEO.

Google also considers sites with high authority links.

You want to earn links from high-quality sites. But build links with local sites. It will help to improve your local business ranking.

Create content and publish that in community blogs with backlinks pointing to your website.

Sponsoring health events will also help you earn quality backlinks and mentions.

Get published in local newspapers, websites, and magazines.

Local business directories will also help you.

Google Business Profile Calls and Messages:

Patients can call on your number listed in GBP.

It is important to answer every call.

To deliver a better customer experience, you should answer every call with patience and enthusiasm.

Reviews in Local SEO:

Local reviews play an important role in Local SEO for dentists or doctors.

81% of patients first read reviews on Google before visiting a doctor or dentist. Earlier it was 98%. There is decline, yet reviews are still important.

Online reviews are influential and make the patient decide if he/she wants to visit the facility or not.

75% of customers leave reviews online. In 2023 this stat was 76%.

People are more intended to leave a bad review than a good one. Because everyone remembers harassment, but very few remember the treatment.

You should respond to each review.

One Address for Multiple Businesses:

Multiple businesses can use one location in Google Business Profile, but you should have a different Tax code.

Conclusion:

Local SEO is important to attract local traffic and local patients.

Your business can rank better in Google search with the help of Local SEO optimization.

With Local SEO, doctors and dentists can improve their online presence, get more appointments, and generate more earnings.

Optimize Google Business Profile for better results.

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Google Search Ads 360 Guide: What’s New and What is Important?

What is Google Search Ad 360? Why Google has updated Search ad 360? What is new?

Google search ad 360 new updates live now.

Google has updated the features and design of the existing Search Ads 360 platform.

Google Search Ads 360 Guide: What’s New and What is Important?: eAskme

The primary reason Google has updated Search Ads 360 is to ensure that advertisers gain maximum scalability and productivity.

It is essential to know what is new in Google Search Ads 360 update.

What is Google Search Ads 360?

Google Search Ads 360 is a search ad management platform for advertisers.

You can easily manage your search marketing campaigns across media channels and multiple engines using a single platform.

Here is what you should know about the latest update to Search Ads 360.

Search Ads 360 Platform Update:

Google wants to serve the advertisers in the best way possible.

Google search ads 360 platform: eAskme

The new design of Search Ads 360 is like the Google Ads platform.

With the latest update, you will get some more benefits such as:

• Quickly process and manage data.
• Faster User experience.
• Improved Bidding Strategies
• Scaling Enterprise Workload.

Pro-level advertisers already appreciate the latest Search Ads 360 update to improve their strategies.

You will also see support for the new campaign types such as:

• Discovery Ad Campaigns
• Performance Max ad campaigns

The New Search Ads 360 with faster Navigation:

Marketers and advertisers are pretty familiar with Microsoft Ads and Google Ads.

Google has updated the Search Ads 360 platform like Google ads to save them from unnecessary design confusion.

Search Ads 360 Overview page looks like you are working on Google Ads.

It makes it easy for you to analyze performance changes and keep an eye on all accounts.

According to Google Search Ads 360, you will save 20% time using the updates platform.

New Google Search Ads 360 with Better Search Engine Support:

Now, Google Search Ads 360 offers better support for third-party tools.

Pro Advertisers tend to use multiple search engines for advertising their business.

With the third-party support feature, you can use features of other search engines features.

You will see Yahoo! Japan features and Microsoft Ad features in the Search Ads 360 platform such as:

• Dynamic Ads for Search
• Sitelink Extension Scheduling
• Responsive search ads
• Call extensions
• Local inventory ads

Support for third-party tools in Google Search Ads 360 will save a lot of time as you need not switch the platform.

Google Search Ads 360 offer Advanced Enterprise Innovations:

Google has also introduced unique features in the updated Search Ads 360 platform.

Now you can use more ways to centralize and streamline the process. You can optimize your ads for multiple search platforms at the same time.

• Now, you can set automated rules and labels for multiple ad platforms.
• You can also use the new template section for ad builder and inventory management.
• The performance center is another important update for Google Search Ads 360. It helps in budget management.

Conclusion:

Google Search Ads 360 is an essential and time-saving platform for advertisers advertising on multiple search engines.

Now you can use updated tools and features to manage ad campaigns for popular search engines and media platforms from one place.

This is quite effective if you run multiple ads on more than one network.

Still have any question, do share via comments.

Share it with your friends and family.

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8 Steps to Learn SEO for Free at Home

Since the pandemic times have arrived, many businesses and colleges have gone remote. It has forced people all over the world to work and study from home. The majority of IT-related tasks became even more beneficial because it does not involve logistics and face-to-face work.

8 Steps to Learn SEO for Free at Home: eAskme

It takes concentration, analysis, and a flexible schedule, which can also be done from home when done remotely.

Learning SEO (Search Engine Optimization) belongs to these tasks that can be mastered from the comfort of your home.

The trick is to start with the basics to ensure that nothing is missed as you progress with the more complex tasks.

We all know that SEO is always expensive, yet it does not have to be since there are at least eight steps that you can start with for free!

8 Steps to Learn SEO for Free at Home

1. Free SEO Evaluation Tools:

Starting with SEOptimer to Google Analytics and Google Search Console, you can implement free analysis of your website before you start making any radical changes.

These are free and are not overly complex. Start with the tabs that you understand and analyze each alert that comes up.

If something is not clear, Google usually provides helpful database links that explain the basics.

Just enter some URLs of your website and see what problems come up.

It will help you fix each issue without paying a single dime.

2. Master Keyword Research:

This is where the heart of correct SEO lies, as it's always a guessing game regarding what will work and what keywords are useless.

Thankfully, everything is not that difficult since SEO specialists use the most popular keywords that they would like to be ranked for.

First, think about what search queries might be good for your business or services.

Once you come up with a list, adjust it all with free tools like Keywords Everywhere, KeyWordsFX, or Google Ads Keyword Planner.

Explore more than one instrument to see how they work.  Most importantly, these are free!

3. On-Page VS Off-Page:

Using On-page SEO stands for formatting rules (H2 tags), correct use of keywords, easy navigation, URLs, short meta descriptions based on your content, and images that have all relevant descriptions.

It takes time and effort as you create this, so the best method is to work with your SEO aspects manually.

Off-page SEO works differently since you focus on advertising and creating links that lead to your online content.

When someone mentions your brand or acts as an influencer on Instagram, it brings additional visitors that may become your customers.

While these pages may work together, it is not recommended to make it challenging to collect statistical data.

4. UX Signals Identification:

UX stands for User Experience and helps to address the right results and descriptions.

As you modify your website, you should think about correct design and usability.

You can use Google's RankBrain tool, which is not too challenging to use even for beginners.

It approaches user behavior based on your website or a field where your business operates.

Using machine learning methods, it studies what your potential customers like and what click-through rates are most frequent.

It also checks so-called dwell time or how long someone visits your page before navigating to another page.

This way, you can focus on what your visitors like the most or adjust the content that might be weak.

5. Provide Unique Cotent:

This aspect is often ignored when discussing SEO tools as people either keep their pages short or overly lengthy.

Still, what matters is being unique as Google crawlers will always place original content on top.

If something that you have is repeated all over the web, it will create even more competition. It is just like a resume that stands out from the rest and becomes chosen.

If you want to keep things stylish and create something that does not contain plagiarized content, find an expert by reading Top Writers Review and choosing relevant writing services.

It will always pay off and will help you to avoid legal trouble.

6. Analyze Your SEO-Friendliness:

It is not right to think that a plethora of keywords will help you to get on top.

When you implement too much, your text becomes unreadable and chases visitors away.

It is necessary to keep the right balance and add keywords organically without coming up with sloppy posts.

Keep your articles interesting since it is the main point of bringing customers to your website.

7. Proofread Your Pages:

Another essential aspect that you should not ignore because Google and Bing both use machine learning and AI-based tools that check your text for accuracy.

Just check your text for paragraphs, wordiness, and spelling.

Even if you copy and paste your content to MS Word or Google Docs, it will already highlight spelling errors, which will help you to avoid trouble.

As "crawlers" make a snapshot of your pages, it will also look accurate.

8. Explore Link Building:

Google has over 200 ranking factors where link building is among the Top 3 aspects to consider.

When there are references from other websites, it means that your page is also mentioned elsewhere.

Thus, it helps to bring up the level of trust.

Still, it is one of the most challenging aspects of SEO work since not every link is acceptable.

If search engines see that your text is overfilled with references, it may bring you to the bottom.

Good links come from guest blogging or those cases when your website is mentioned organically.

Conclusion:

Even though one may learn how search engine optimization works and the main Bootcamp principles, it's far from everything; regardless if you are approaching Joomla, CSS, Java, or WordPress, the complex part is to understand your objectives because it always comes down to the structure of your website.

It's good to start using Google Analytics and URL Inspection Tool by helping search engines' spiders crawl your content correctly.

In simple terms, get things ready by understanding what SEO metadata must be included.

The more you adjust your website for specific tasks, the more efficient your final results will be.

If you still have any question, feel free to ask me via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

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How to Start an SEO Campaign?

Are you an SEO expert or SEO agency? Do you know how to launch an SEO campaign for maximum benefit? Or Is this your first time starting an SEO campaign?

You should know that an SEO campaign is different than any Facebook ad campaign.

How to Start an SEO Campaign?: eAskme

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You need to do a lot of things to make your SEO campaign successful. And, the first step is to understand Search Engine Optimization.

Today, I am making things easy for you by displaying how you should start an SEO campaign.

Understand Keyword Ranking and Rankbrain:

Google is using Rankbrain to optimize search results. Rankbrain is a machine learning program (AI).

With the help of Rankbrain, Google understands the user queries to offer better results and improve user experience.

Before Rankbrain, the Google algorithm was human-made. Rankbrain has saved a lot of time and cater to each user differently. This is the evolution of Google algorithms.

There is no black and white in search ranking.

Artificial Intelligence is helping Google to automatically understand and change the value of domain authority, backlinks, mentions, etc., according to the search behavior.

The algorithm also focuses on user intent behind the search query. Understanding how the user interacts with search results helps them develop better algorithms.

For example, if a user likes the new results, the algorithm changes for him; otherwise, it stays the old version.

Keywords and queries are always important for search engine algorithms.

Google is not all about a keyword but about the user intent. It is quite easy for search engine giants to identify the idea or usability behind the keywords.

For example, If I publish the list of "SEO tools," then Rankbrain understands the user intent and ranks the post for other keywords or queries like "Keyword research tools and SEO softwares.

Everyday Rankbrain is evolving and learning more about the concept behind the keywords. It is helping Google to become user-friendly.

As you understand the importance of keywords and how Rankbrain works, it is time to understand how to create an SEO campaign step-by-step.

Understand Your Website:

Before you launch an SEO campaign, it is a must to understand your website setup.

Here is what you must analyze:

Platform:

Find out if your website or blog is on the modern platform or still running on an outdated platform.

Modern platforms like Hubspot are safe, fast, reliable and easily optimizable. You can easily make changes to your whole website or its design on a modern platform.

If you are using an outdated platform, you must think about relocating your website to modern platforms like WordPress.

There must be some cost that you must pay, but you can do it at a cheap price also.

When moving your website from one platform to another, it is important to take backup.

Remember: Moving a website is a crucial process. Taking backup work like movers for you. In case of any error, you can use this backup.

If you cannot move your website on your own, then take the help of some expert or search Google to move your website from one platform to another.

It is like searching for the movers to move to Orange County. You will find many articles helping you with the website relocation. Like you will find this website if you are moving to orange county.

Analyze your design:

Changing a website design is a crucial decision.

You want to use the modern and most up-to-date design, but you also do not want your readers to feel like they are on the wrong website.

If your website design is not responsive or lazy loading, you must move to the fresh design, which is mobile-friendly, fast loading, and according to core web vitals.

You can buy a premium theme for your website and install it.

In both cases, you must optimize your website. Without optimization or with poor optimization, you cannot make your content rank in search results.

It is the area where you need to think beyond keywords.

Topic Selection and Keyword Research:

For best results, you need to understand the user intent.

You can do this by going after topics rather than just blindly filling your site with keywords.

But it does not mean that you should ignore keywords. Keywords still hold importance.

Do keyword research to find the list of keywords and the user intent behind those keywords. Then you can optimize your content with these keywords.

Before you head after keyword research, understand that your topic should be right for the SEO campaign. 

You can do some brainstorming exercise.

Note down all the important topic ideas.

Now answer these questions:

• Who is your target audience?
• What are they looking for?
• What products or services are you offering?
• What message do you want to deliver?
• What topics must you write about?
• What topics have you written or writing about now?

Now narrow down the list. Remove all the unnecessary keywords and get rid of duplicates.

Only choose the most valuable keywords from the list. You can always get back to the list for more ideas.

Once you know the topic, the next step is to do keyword research.

Your research will help you optimize the article or website.

You can use tools like;

• SEMRush
• MOZ
• Rank Tracker, etc.

Now use an Excel sheet to write down all the keywords according to the topics.

Use the SEMRush keyword magic tool to get more ideas.

After this research, you must narrow down the title to ensure that you can associate 7-10 keywords with each topic.

Choose the keywords with high search volume that you are already ranking for.

In the end, you will have all the important topics and keywords that you must use on your website.

Pillar Content:

I have talked a lot about the "Pillar Content" strategy.

As a webmaster, blogger, or content writer, you must understand that content is the soul of your website.

Without an effective content strategy, you cannot dream of better search rankings.

So, go after long-tail keyword research. Whether you are working for SEO New York, SEO New Delhi, or SEO Mississauga, long-tail keywords research will always help you.

You can use tools like Longtail pro for finding long-tail keywords related to the topic.

Note down all the important long-tail keywords.

It will help you to create pillar content.

Pillar content is usually 10times longer than the traditional posts.

When you create pillar content for each topic, you will have ebook-style content published on your website. This will also work as a series of guides that help the visitor.

Your pillar article should have all the information that the user finds important and attractive.

SEOs also use long-tail keywords for building backlinks. You can also use them for internal linking.

This will help you attract more traffic and gain a better ranking.

SEO Audit:

SEO audit is the first step to create an SEO campaign.

You must understand how to do an SEO audit.

SEP audit will help you identify errors on your website that you must improve for improved SEO ranking.

You will find out the strength and weaknesses of your website, content or off-page SEO.

You can use SEMRush for SEO audit. Ahrefs also help you perform the SEO audit.

Your SEO audit should include technical and on-site analysis of the website.

Here are the steps that you must follow for an effective SEO audit report.

Step 1 – Page Inventory:

Get the list of all the Urls, titles and descriptions. It will help you find out where your website is standing.

You will find out if the pages are crawlable by Google or if they are following the best SEO practices or not.

You will also find out where you need to optimize Meta Titles and Meta Descriptions.

Step 2- Accessibility Issues:

Go to Google search console, and you will learn if there are any accessibility issues or your website or not.

Google Search Console is free for all. It is the best tool to find technical errors on your website or blog.

Robots.txt:

Go to the Robots.txt section.

Make sure that you are using Robots.txt on your website.

Ensure that your Robots.txt is not blocking Google or other search engines from crawling your posts or pages.

Google search Console teaches you how you can fix accessibility issues.

Sitemap:

Now go to the Sitemap. The common sitemap Url looks like easmple.com/sitemap.xml.

Your sitemap work as the roadmap for search engines to crawl your website.

Submit sitemaps to Google Search Console for better crawling.

404 errors:

It is a must to fix 404 errors.

No one wants to visit pages that have nothing but 404 errors.

404 error display to search engines or the users when they visit pages on your website that no longer exist. The other reason is that they are visiting the page from the wrong URL.

You can find the list of these errors in the Google search console. And fix them by redirecting these urls to the most relevant content.

Remember: If you have just added your website to Google Search Console, you have to wait for some time before Search Console started showing data.

When redirecting 404 pages to active pages, use 301 redirects.

Step 3- On-Site Optimization:

To get an on-page optimization report, you must use the tools mentioned above.

With the help of SEO tools, you can find every optimization error on your website.

Make sure that you must fix all the on-site optimization issues.

Goals:

What are your SEO goals? Do you have any?

It is a must to define SEO goals before launching an SEO campaign.

Also, understand how to track your goals.

Without set goals, you cannot track or measure success.

If you think that keyword ranking is your goal, then you are not on the best path. The best way to track your SEO goals is by tracking user behavior on your website.

Check the engagement level, comments, social shares, bounce rate, etc.

Google Analytics is the best tool for this job.

Implement On-Site-Optimization:

If you have completed the five steps I have mentioned, then it is time for this 6th step.

Now you are ready for On-Site-Optimization.

Improve or optimize your Meta keywords and meta descriptions. Make sure they look natural even when you are using keywords.

Fix all the accessibilities issues, such as 404 errors, robots.txt errors, sitemap errors, etc.

Use SEO tools to find out major SEO issues of your website or content. Fix all the technical errors.

Once you fix all the issues on your website and optimize it, you need to focus on optimizing on-site content.

You need to create and optimize new articles and use pillar content strategy in old articles.

You can do this when you follow these steps:

• Link back to pillar content.
• Activate a strong internal linking strategy.
• Optimize content for the topic.

These will help you easily on-page-optimize your content.

Local SEO:

I have already shared the importance of Local SEO.

Local SEO is the best way to target and reach local customers. It is even better as the business display in a search result when the user is looking for it.

Business directories, Bing and Google, are the important factors of Local SEO.

The first step is to list your business on Bing, Google My Business and Local business directories.

You must use the same address that you have on your website.

Then optimize the local listings with title, photo, description and additional images.

Must claim and verify your business listings.

Backlinks:

Backlinks are still important.

A backlink is a link that directs a user from another website to your website. Google still considers backlink as a ranking factor.

When building links, quality comes first.

Where high-quality links can help you rank better, poor-quality links will get your website penalized.

Make sure that your website does not have any toxic links.

Get the backlink report of your website and get the bad links removed or disavow them.

I have written multiple guides on how you can earn natural links in positive ways.

The most common and authentic ways to backlinks are;

Tracking Competitor backlinks profile:

Tools like SEMrush, Ahrefs, etc., help you track competitors' backlinks. You can try to build links from the same websites.

Relevant Directory Link Building:

Industry-related link building still works. All you need is to use extremely relevant directories to build links.

Here I have mentioned a lot of ways how you can earn backlinks.

Conclusion:

The most effective SEO campaign is also a completely optimized and carefully managed SEO campaign.

SEO takes time, and this is what you must understand.

Follow these steps to rank better in search results.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Sharing is Caring!

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