Website Crawling: What, Why and How To Optimize It?

 
Website crawling depends upon many things, such as website structure, internal linking, sitemap, etc.

It is important to ensure that Googlebot and other search engine bots can easily crawl your website.

Without crawling your website content, Google cannot find and index the pages.

Optimize website crawling to expand your content reach to search engines.

Here is what you must know about website crawling.

What is Crawling in SEO?

Website Crawling, What, Why and How To Optimize It: eAskme

In SEO, crawling means letting search engine bots discover your content.

Ensure search engine bots can access your website content, such as videos, text, images, links, etc.

How Search Engine Web Crawlers Work?

Search engine crawlers can discover page content and links and download your webpage content.

After crawling the content, search engine bots send the crawled content to the search index library. Search engines also extract links to web pages.

Crawled links can be in different categories, such as;

• New URLs
• Pages without guidance to crawl.
• Updated URls
• Not-updated URLs
• Disallowed URLs
• Inaccessible URLs

Crawled URLs will be listed in the crawl queue and assigned priorities.

Search engines assign priority based on many factors.

Search engines have created their algorithms to crawl and index website content.

You should know that popular search engine bots such as Googlebot, Yahoo Slurp, Yandex Bot, DuckDuckGo, Bingbot, etc., work differently.

Why Should Every Webpage Be Crawled?

If a page is not crawled, it will never get indexed in SERP. It is necessary to let search engines quickly crawl website pages as soon as you make any changes or publish new posts.

The latest posts will be irrelevant if not crawled quickly.

Crawl Efficiency Vs. Crawl Budget:

Google search bots will not crawl and index your entire website.

100% crawling is not what always happens. Most of the massive sites face crawling issues.

You will find all not index links under “Discovered - Currently not indexed” in the Google search console report.

You will face some crawling issues even if you do not see any page under this section yet.

Crawl Budget:

The crawl budget refers to the number of pages Googlebot wants to crawl in a specific period.

You can check the crawl requests in “Google Search Console.”

Here you should understand that increasing the number of crawls does not mean that all the pages are getting crawled. It is better to improve the quality of crawling.

Crawl Efficiency:

Crawl efficiency is the delay between publishing a page or update and getting that page or update crawled.

Crawl optimization can make a bigger impact on your website ranking.

Search Engine Support for Crawling:

Best crawling practices help search engines rank optimized pages and reduce the greenhouse effect of running search engines.

SEOs are talking about two APIs that can improve search crawling, such as:

• Non-Google Support from IndexNow
• Google Support from The Indexing API

These APIs push your content to search engine crawlers for quick crawling.

Non-Google Support from IndexNow:

IndexNow API is one of the most popular APIs Bing, Seznam and Yandex use for quick indexing. Right now, Google is not favoring IndexNOW API.

Now only search engines but CDNs, CRMS, and SEO tools also use IndexNow API to quickly index pages.

If your audience is not from search engines, then you may not find massive benefits with IndexNow.

You should also know that IndexNow will add additional load to your server. Understand if you can bear the cost of IndexNow to improve crawl efficiency.

Google Support the Google Indexing API:

Google Indexing API is for those who want to improve Google crawl efficiency.

Google has said that Indexing API is only for the event and job posting markups. But webmasters have found that it can also help improve search efficiency for other pages.

Here you should understand that crawling is not indexing. Google crawls your page, and if it is non-compliant, it will not index.

Manual Submission in the Google Search Console Support:

You can submit your URLs manually in the Google search console.

But you should only submit 10 URLs within 24 hours. You can also use third-party apps or scripts for automatic submissions.

How to Create Efficient Website Crawling?

Server Performance:

Always host your website on a reliable and fast server. Your site host status should display as green.

Get rid of meaningless content:

Remove outdated and low-quality posts to improve crawl efficiency. This will help you in fixing the index bloat issue.

Go to the “Crawled – Currently not Indexed” section and fix the issues for 404 pages and use 301 redirects.

When to use Noindex:

Use Noindex and rel=canonical tags to clean your Google search index report. You can even use robots.txt to disallow pages you do not want search engines to crawl.

Block non-SEO URLs such as parameter pages, functional pages, spaces, API Urls, and useless styles, scripts, and images.

Fix pagination issues to improve crawling.

Optimize Sitemap:

Use XML sitemap and optimize it for better crawling.

Internal Linking:

Internal links can easily scale crawl efficiency.

Use breadcrumbs, pagination, links, and filters to connect pages without scripts.

Conclusion:

Website crawling is important for the success of an online website or business. It is also the basic of SEO.

Optimize your web crawling performance and fix issues to improve crawl efficiency.

Still have any question, do share via comments.

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>

What is a Contractor Marketing SEO Agency?

These agencies help contractors be more seen in the online or physical world. They work with the contractors to market their companies and help them have more customers and be more profitable.

What is a Contractor Marketing SEO Agency?: eAskme

What is SEO?

SEO is search engine optimization and uses specific words and phrases to help you get the exposure that you need for your company.

SEO is a good way to get noticed and get an online presence for your contracting business.

Why Do I Need a Marketing SEO Agency?

You need a marketing SEO agency to make sure that someone can develop a marketing plan to help get the name of your business and the services you provide to the general public.

There are different ways an agency can help you do this; some are outlined below.

How Can a Marketing SEO Agency Help a Contractor's Business?

A marketing SEO agency can help in many ways, such as building brand awareness, generating leads, and lets you have someone else do the marketing so that you can concentrate on your business and making profits.

There are more ways that an agency can help you, and you need to research to see who can do this best for you.

For example, if you want the best contractor marketing SEO agency, you need to make sure that you look at more than one company.

By checking in to more than one business, you can ensure that you find the best one for your business.

Getting a few websites, social media accounts, and email accounts are not enough for your business; you need to draw traffic to those sites.

Getting traffic to your sites is getting customers to your business, and that is how you make a profit.

A good marketing SEO agency will get you all the traffic you need to make a good profit.

Building Brand Awareness:

A good marketing SEO agency can help you build brand awareness for your company.

They can do this in many ways, such as building a digital marketing plan that is more than just a stale website and a social media account.

You need much more than this to get your name found on online searches.

A website that changes with the times, including changes in your business, current trends, and other important changes, will help your business.

Having more than one social media account will also help your company, especially if you interact with it.

Add an active email account that you can use for advertising purposes, and you will have a successful marketing campaign.

Generate Leads:

You need leads in your contracting business to get the work you need to be profitable.

A good marketing SEO agency can help you generate leads through your marketing strategies.

There are a few ways that they can do this to keep business headed your way.

First, you can use your website to generate leads by having an "email for more details" or something like that.

Then, you can use those emails to send out more information about what you do and give examples of your work.

You can then use social media to promote your services and give ways for people to contact you through your social media accounts.

Other Ways a Marketing SEO Agency Can Help:

There are other ways an agency can help you get leads for your business.

• They can design flyers with your help and send those out in mass mailings.
• They can put pay-per-click ads on the internet for online searches.
• They can also do something called geo-fencing to bring you business.

Mass mailings are usually flyers that are made with your help and then are sent to as many addresses that can be possible.

You can send these flyers to everyone in your town or city, or you can target a particular area to which you want to send them.

Pay-per-click ads are a form of internet advertising with advertisers paying a small fee each time their particular ad is clicked on.

It is a way of paying people to search for your websites and getting them to see what you have to offer.

Advertisers must bid on ad placement in the search engine's sponsored links so their ads can show up first on the pages.

They can tell you how it works and what you need to do.

Geo-fencing is when you create an invisible boundary around your business.

You can do this through GPS or RFID technology, which will generate a software response when a mobile device enters the boundary or leaves it.

This means that you can set up a boundary at fairs and trade shows that will set off ads for your business when someone comes into or leaves your vicinity.

This can cause potential customers to come and see you or your business.

Conclusion:

Using a contractor marketing SEO agency will help your business generate more leads and customers for your business.

In addition, they can help you create a bigger online presence, which will help you make a bigger profit for your business.

Still have any question, do share via comments.

Share it with your friends and family.

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15 Top Rated Project Management Tools for SEO Experts

Managing multiple SEO campaigns can be challenging. 

However, it is the time when you need the best project management tools.

SEO is a complicated process where you must deal with keywords, competitors, and search engine algorithms.

15 Top Rated Project Management Tools for SEO Experts: eAskme

 

Other people are at: Bitcoin Era Pro

No matter you are an SEO newbie or an expert, there are times when you will be struggling to manage projects, tasks, and plans.

Staying focused and organized is also not easy when you must do many things.

This is where you should take the help of the latest technologies, such as project management tools.

• Why SEOs need Project Management Tools?
• Why do you need a project management tool?

The answer is to manage projects with ease.

A professional project management tool can bring peace of mind to your work.

Benefits of Project Management Tools:

You will find more than one benefit of project management tools, such as;

Planning:

With the help of pro-level SEO project management software, you can quickly and accurately plan your SEO and marketing tasks.

Time and Task Management:

Whether working with a team of SEO professionals or as an SEO freelancer, you always need a project management tool to plan and assign tasks quickly.

You will also receive a notification to know how much work has done and what are jobs need your focus on.

Accurately Allocate Resources:

A professional SEO project management tool will give you a clear picture of where you are spending your maximum budget and what resources need your attention.

It is also helpful to organize PPC ads.

Reports:

Reports play an essential role in SEO.

Project management tools will help you in generating and analyze information.

These are also why most expert SEO professionals use project management software. With PM, you can quickly and accurately improve the productivity of your SEO efforts.

There are tons of project management software available online. Which project management tool is best for you?

Let's find out with this list of the most popular project management tools.

Best Project Management Software for SEO experts:

Asana:

Asana is a cloud-based project management software. It is pretty popular among popular SEO agencies.

You can create a virtual workplace and let your stakeholders collaborate with your team.

Asana is widely used for digital marketing and SEO.

You can set expectations, plan tasks, set goals, and manage marketing strategies.

Pros of Asana for SEO:

• Easy Task Management
• Automated Workflow
• Visual Reporting features
• Free for the first 15 users.
• Easy integration with Salesforce, Microsoft Office, and Dropbox.

Cons of Asana for SEO:

• Challenging design.
• No Time Tracking
• Not the best for small SEO teams.

Site: https://asana.com/

Monday:

Whether you like Mondays or not, if you are an SEO professional, then you should like Monday.com.

Monday.com is a full-fledged expert project management tool that you ever need to manage SEO tasks.

You can customize this project management tool according to your choice.

Monday.com is popular among small SEO agencies.

Pros of Monday.com:

• Clean user interface.
• Customizable templates.
• Accessible communication and notifications.

Cons of Monday.com:

• Not very easy to understand.
• Slow loading dashboard.
• No client license.

Site: https://monday.com/

GanttPro:

If you have ever used Gantt Charts, then you will also find Ganttpro quite valuable.

It is a web-based project management platform.

Pros of GanttPro:

• Easy to understand.
• Undo function.
• Customizable.

Cons of GanttPro:

• Not easy to integrate everywhere.
• No invoicing or billing tools.
• Manual update.

Site: https://ganttpro.com/

Trello:

If you are in the SEO business, you may have already heard about Trello.

Even though many Trello alternatives are running online, Trello is one of the most popular projects management systems.

You can start with a free SEO plan from Trello.

Pros of Trello:

• Free starter plan.
• Drag and drop feature.
• Best for all campaigns.

Cons of Trello:

• Kanban based.
• Limited upload size up to 250 MB.
• Cannot manipulate relationships.

Site: https://trello.com/

Teamwork:

If you want a Kanban-based project management tool, then Teamwork is for you.

You can create custom accounts for your brand campaigns.

Pros of Teamwork:

• Add unlimited users.
• Easy to Understand.
• Copy tasks.

Cons of Teamwork:

• Overwhelming.
• No chat functions.

Site: https://www.teamwork.com/

Zoho Projects:

Zoho Projects is another popular cloud-based project management platform.

You can manage multiple SEO projects with the help of Zoho Projects.

Zoho Project offers both free and premium plans.

Pros of Zoho Projects:

• Real-time chat.
• Easy Timekeeping.
• Quickly spot lags or delays.

Cons of Zoho Projects:

• Overwhelming.
• Not easy to customize.

Site: https://www.zoho.com/

Wrike:

Wrike is also a popular professional project management tool to manage SEO projects easily.

You can find multiple communication options.

Here is the detailed review of Wrike explaining everything about it.

Pros of Wrike:

• Prioritize tasks.
• Clean Workflow.
• Advanced features.

Cons of Wrike:

• High price.
• Not easy for new users.
• Not very easy to navigate.

Site: https://www.wrike.com/

Smartsheet:

Smartsheet is a famous work and project management tool.

With Smartsheet, you can create real-time visuals and automate tasks to save time.

Pros of Smartsheet:

• Easy communication and collaboration.
• Add dependencies and tasks.
• Custom dashboard.

Cons of Smartsheet:

• Upload is limited to 10 documents per ticket.
• Not very functional for large teams.

Celoxis:

Celoxis is a full-fledged Project management service for big SEO agencies.

You can easily find every function you need to manage your project management tasks.

You can generate numerous reports and enjoy high visibility.

Pros of Celoxis:

• Easy to use tools.
• Time Tracking.
• Resource management.
• Budgeting.
• Value for money.

Cons of Celoxis:

• Not free.
• No invoicing or billing.

Site: https://www.celoxis.com/

ProofHub:

ProofHub is an easy-to-use project management tool for SEO professionals.

You can assign tasks and use documents, calendars, and workflows.

Pros of Proofhub:

• Every essential tool is available.
• Unlimited users.
• Accessible communication and document sharing.

Cons of ProofHub:

• Manually enter recurring tasks.
• No Budgeting.

Site: https://www.proofhub.com/

ClickUp:

Click-up is also a professional cloud-based project management platform for managing SEO campaigns.

You can schedule tasks, create and manage to-do lists, and use workflows.

Pros of ClickUp:

• Easy to use.
• Multiple views.
• No complexity.
  

Cons of ClickUp:

• Subtle navigation.
• Planning is required.

Site: https://clickup.com/

Forecast:

Forecast if you need one project management tool to manage every SEO project.

It is an Ai-native-based PM platform.

Pros of Forecast:

• Easy tracking.
• Schedule visualization.
• Easily gather data.

Cons of Forecast:

• Manual entries.
• Not best for large enterprises.

Site: https://www.forecast.app/

Adobe Workfront:

Adobe also offers a project management solution.

Adobe Workfront is what you need for your SEO projects and easy integrations.

Pros of Adobe Workfront:

• Best design.
• Real-time data.
• Transparent.
  

Cons of Adobe Workfront:

• Time-consuming setup.
• Difficult to find tasks.

WorkOtter:

WorkOtter is a popular project portfolio and resource management software.

With this tool, you can easily plan resources for your SEO projects.

Pros of WorkOtter:

• Easy-to-use.
• Quality reporting and communication.
• Ideal resource management.
  

Cons of WorkOtter:

• Cloud-only technology.
• Only support English.

PSOHUb:

PSUHub is an all-in-one project management platform.

You can use it to manage your SEO projects easily.

Pros of PSOHub:

• Time Tracking.
• CRM Integration
• Easy reporting.
  

Cons of PSOHub:

• Length setup.
• Users must have the same license.

Site: https://www.psohub.com/en/

Conclusion: How to choose the best Project Management tool for SEO?

Today, you have learned about SEO professionals 15 most popular project management tools.

But, which is the right tool for you?

It entirely depends upon your need. Choose according to your requirement and target.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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How to Train Your SEO Team? Complete Guide!

Train your SEO team to be successful. SEO Training programs are becoming part of every SEO firm and team. It is the way to improve SEO skills and the onboarding of your team members.

It is easy to train yourself but challenging to train a complete SEO team.

Where you need commitment to teach yourself SEO, you need more than one thing and strategies to train your team the real SEO.

Most SEO experts hire services, SEO beginners, or SEO professionals to get the job done. To ensure that your SEO team can handle the current project, you need to train and brief them regularly.

Large enterprises often run different SEO training programs for their SEO professionals.

SEO professionals will do more than one thing, and you need:

• Scalable SEO training program.
• Practical SEO training.

Today you will learn the effective ways to team your team's professional SEO and improve SEO skills.

Why Does Your Team Needs an SEO Training Program?

How to Train Your SEO Team, Step-by-steo SEO Training guide: eAskme

The SEO training program is as essential as any other training program for teams working in a business.

SEO experts and teams are pretty busy. Sometimes they need more time to update themselves.

SEO training programs are the best way to improve SEO team members' skills.

Benefits of SEO Training Program:

Results in SEO depend upon the expertise of SEO professionals.

SEO professionals must stay updated.

Practical training is the best way to teach SEO teams.

SEO Training programs are the most effective way to train SEO newbies and experts.

It is a must to train your SEO team.

Let’s find out how to create a professional SEO training program for your SEO team.

1. Planning:

Planning or outlining is the first thing you need before creating an effective SEO training program.

Make sure that you add all the essentials to your SEO training course.

Add SEO essentials in logical order.

Write down all the factors or topics you want to cover in your SEO course.

Add practical, philosophical, and influential factors to make your SEO training program engaging and exciting.

Here is what you should contain in your SEO training program for your team:

• SEO Introduction
• SEO Understanding
• SEO Fundamentals
• On page SEO
• Technical SEO
• Keyword Research
• Topic Research
• Content Planning
• SEO Audits
• Links
• Site Structure
• SEO Standard Operating Procedures
• SEO Workflow
• SEO Reporting
• Rank Monitoring
• Site health

2. SEO Training Ways:

Here are the ways how you can train your SEO team such as;

Live Sessions:

Live Training Sessions are the easiest way to train your SEO team.

Prepare a live training schedule and ensure every team member participates in live training sessions.

As an expert, your participation should be impactful and effective.

Explain a topic, discuss issues, display solution, and how to analyze the result.

Record your live SEO training sessions for future training.

Online SEO Training Course:

If you are an SEO expert and know how to create an online course, then you should create a complete SEO course online.

You can create online courses for SEO training and use such courses to train your teams.

But there are two major disadvantages of online SEO courses, such as;

• Time-consuming
• Low interaction

SEO Documents:

SEO documentation is another way to train your SEO teams.

But this strategy only helps if your documents are updated regularly.

You can create a course page and link to each topic published on a different page.

3. Training Schedule:

After outlining the course and deciding on the training medium, the next thing is to set up the schedule.

Make sure that every team member must follow the SEO training schedule.

4. Evaluation:

You must use evolution and accountability strategies in your SEO training to make it result-oriented.

Here are the strategies that you can use:

Polls, Quizzes, and tests:

After completing each lesson, ensure your team participates in quizzes, polls, and tests. This will let you know what your team understands for the session.

Projects:

Give your team to deal with real-time projects and display what they have learned from the course.

It is a practical approach but needs a lot of time and work.

Monitor:

Monitor the work and progress of your SEO team. Find out if they use what they learned in the SEO training program.

Conclusion:

The focus of your SEO training program should be on improving the SEO skills of the team.

Rather than finding who to blame, make sure that you find ways to train your SEO team so that they will understand and use the training to deal with real-world SEO issues.

Make your training effective, engaging and fill it with practical examples or projects.

Still have any question, do share via comments.

Share this post with your friends and family.

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>

Top SEO Tactics For Tech Companies!

Tech companies can gain a competitive edge in the crowded digital marketplace by implementing effective search engine optimization (SEO) strategies.

In this post, we'll explore top SEO tactics and best practices for tech companies.

SEO helps web browsers optimize your page’s content and expand visibility in organic search results.

A well-implemented SEO strategy would require the services of web developers, designers, copywriters, and an SEO expert to create site content optimized for particular keywords and query intent.

Tech companies looking for substantial online visibility and improved search ranking metrics should consider implementing these quality SEO-winning tactics.

How to Improve Your On-Page SEO:

Top SEO Tactics For Tech Companies!: eAskme

On-page SEO deals with Website content, HTML, and Website structure. We shall take these components one after the order.

Content Optimization:

First, web content must show expertise, authoritativeness, and trustworthiness to rank high on Google search pages.

This follows the E-E-A-T principle mentioned in the Google Search Quality Guidelines.

Techies need to regularly audit their websites to see that they are creating high-quality content that is original and answers users’ questions.

Part of improving your site’s E-E-A-T is to include an ‘About Us’ page that establishes your credibility.

In addition, quoting credible sources does a lot to establish the reliability of your brand and create a positive brand reputation.

Recently, brands are turning to User Generated Content to appear more authentic. This type of content comes mostly from customers and sometimes employees.

It includes blog posts, customer reviews, product reviews, social media posts, and other forms of content ordinary people create about a brand.

According to Jukin Media, Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. Tech startups can take a cue from this and push out more user-generated content.

Perhaps the best example of a successful UGC strategy could be Coca-Cola’s ‘Share A Coke Campaign,’ where customers uploaded creative images of their names on Coca-Cola cans and bottles on their social media platforms.

The results were astounding; the #Share A Coke became the number global trending topic on social media, more than 250 million bottles and cans were sold in the US, and millions of social media followers were gained.

This campaign proved that asking customers to post about you increases your exposure.

Other content strategies Tech startups need to prioritize are to research keywords in their niche and affect them in their SEO writing strategy.

Google frowns at keyword stuffing; it ruins users’ experience and hurts a site’s rankings. Visual content should also be promoted for more engagement.

HTML Optimization:

HTML codes communicate the content of your website to search engines and bait users to pick your page over others.

Here are On-Page SEO HTML factors that should be made a priority:

Title Tags:

While scrolling through a number of search results, a page's title tag helps web users determine if that page answers their search queries.

Optimizing your title tag is an important step in the SEO process. Many SEO experts recommend front-loading your keywords in the title tag.

This boosts visibility and attracts clicks. In addition, power words, punctuation, formatting styles, and uniqueness can be game changers in creating a click-worthy title tag.

Meta Descriptions:

While Meta descriptions do not directly contribute to your website’s rankings, a well-designed meta description encourages users to click.

To create the right meta description, use actionable words containing your keywords.

It should also be short and snappy; 120 to 156 characters is ideal.

Image Optimization:

It enables web crawlers to add your page to the index and assists visually impaired users in accessing your content.

Use SEO-friendly ALT tags and upload your pictures in the right format (Webp, JPEG, and PNG are good choices) and size. On mobile devices, size the visuals correctly.

Geotagging:

This helps local businesses link their social media content to their geographical location. Adding your keywords in your geotags can mean higher traffic for your website.

Your location can sometimes be the only thing you need to Stand out from the competition; for this reason, geotags are necessary.

Web Structure:

When your website is structured logically, there are two main advantages.

First, Search engine bots crawl easily; second, users find what they are looking for faster.

While building a site structure that works and achieves SEO success, Tech companies need to specifically consider the following:

Site Speed:

According to Google, the probability of bounce increases as page load time goes from 1 second to 3 seconds.

For every additional second a page takes to load, 10 percent of users leave. Therefore, the importance of a fast site speed for conversion can not be overemphasized.

Using a Content Delivery Network (CDN) can improve site speed by storing cached versions of a website’s content on servers in various locations worldwide.

When a user requests content from your website, the CDN serves the cached version from the server nearest to the user, reducing the distance and time needed to transfer the data.

This results in faster loading times, better user experience, and improved SEO performance.

If your site is not up to Google’s Core Web Vitals standard, consider working on the site speed, compression, reducing redirects, image optimization, and caching.

Responsive design:

Responsive design allows mobile users to enjoy the same experience as desktop users. It specifically involves resizing images to suit a mobile screen and creating mobile menus and adaptable fonts.

The web designer is responsible for creating flexible grids that suit all screen sizes and resolutions for the best user experience.

A responsive design aims to give every user seamless access to web content regardless of their device.

URL structure:

URLs are located in the address bar of search engines and should be made as simple as possible. Use your keywords in them.

In addition, hyphens should be used between these words rather than underscores, which are invisible when formatted in a link.

URLs encourage clicks as they let visitors know what the content of your webpage is.

Indeed, they do not hold the same prominence as other SEO tactics; they should be addressed because they play a role in site rankings.

Links:

As part of your SEO strategy as a tech company, use helpful internal, outbound, and Backlinks to establish credibility.

When popular, trusted websites, for instance, link to your page, they have vouched and established the relevance of your page.

The more links you have pointing to your page from other resources, the better for your SEO efforts.

How to Monitor And Evaluate The Success Of Your SEO Strategy:

When all has been said and done, it is a good idea to confirm that these strategies that have been implemented are delivering the expected results.

Tracking and monitoring your progress helps you understand what areas need improvement or tactics to be dropped.

Not every tactic works for everyone; this is why monitoring is important. Tactics that do not produce the required results can be dropped or re-strategized.

When it comes to evaluating SEO strategies, here are some areas that should be paid attention:

Social Media Reach:

Social media reach is based on the number of followers, subscribers, fans, connections, and visibility percentages.

Social Media Analytic tools like Google Analytics offer insights about your social media impressions, reach, and even that of your competitors.

In addition, pay attention to what people say about your brand (reviews, commendations, complaints).

This provides feedback about what people think about your brand and products. Step up your game where needed and intensify your efforts in areas you are doing well.

Conversion Rate:

Conversion rate can be determined by assessing how many visitors signed up for your newsletter, filled a form, engaged with content, purchased your product, or took other required actions on your website.

The formula for calculating the conversion rate is the number of conversions divided by the total number of people that visited your page multiplied by 100.

Domain Authority:

Factors such as On-page optimization, metadata maximization, Backlinks, and technical SEO upgrades are considered when assessing domain authority.

Tools like Moz’s Domain Authority provide insights into your website’s SEO strength.

Search Rankings:

As a company that understands the importance of SEO, your page has to at least be on the first page of Google search results.

To keep track of your rankings and ensure you constantly climb the ladder, you can use effective tools such as SEMrush and get a detailed report on how well your keywords are doing and your ranking position.

After assessing the report, changes to the keyword strategy can be made.

Website Traffic:

Monitoring website traffic helps you to understand your user’s content preferences and guide your focus in the future.

Factors such as the number of visitors to a page at specific times and periods of the day, bounce rate, speed, and total visit lengths are considered.

Google Analytics is the most recommended tool for Website monitoring.

User behaviors, interests, and other important metrics can be analyzed, such as the average time spent on the page or sources that link users to your page.

Link Quality and Quantity:

To ensure that your website is not crammed with links that do nothing to improve rankings or user experience, consider if the links you are putting out promote relevance, human value, authority, and trust.

Building and maintaining quality links on your site is gradual; the rewarding results make the whole process worth it.

Conclusion:

A proper SEO strategy consists of tactics implemented regularly over an extended period. Do constant monitoring and evaluation to know which tactics to discard and which to keep.

After putting everything in place, do not just sit back and wait for the results.

Over time, after making consistent tweaking, your SEO strategy can begin to take shape, and your tech company can get the visibility it deserves.

Still have any question, do share via comments.

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How to Choose the Best SEO Expert for Your Business?

Making a good decision when hiring or choosing the best SEO expert can positively impact your business.

The difference between the decrease in Google rankings and a boom in organic traffic narrows down to choosing between a bad and a good SEO specialist.

With the right SEO expert, such as Christoph Specht, businesses in every sector may reduce their marketing budget, increase sales, and improve customer experience.

How to Choose the Best SEO Expert for Your Business?: eAskme

But before you lock yourself into any contract with an SEO expert, you should consider the following tips to make the right choice:

Have Clear Goals:

When finding an SEO expert, it will be best to set clear goals you need to achieve.

This will ensure that you choose an expert who will meet the needs of your business.

Ascertain that the expert you choose understands your business goals better and can be willing to partner with you to ensure they are achieved.

In addition, a good SEO expert will give you a detailed plan to help you attain desired results.

Plus, they will be upfront about their services and rates and willing to answer all your questions.

Research Well and Make Comparison:

It will be best to consider different SEO aspects for businesses looking to increase sales and improve their online presence through online searches.

SEO marketing often helps businesses to generate traffic, drive more revenue/sales, and improve their online visibility.

The hands-on approaches to SEO marketing make SEO companies popular.

Do your research on Google, and you will find thousands of sites claiming to deliver the best services.

But be wary of some SEO experts as they may deceive you that they can deliver.

To find and choose a good SEO expert for your business, you must research and compare different agencies on your list.

Ask for Client Examples and Case Studies:

Request samples of websites that potential SEO experts have optimized, as well as keyword rankings that helped them rank.

You will be looking for current samples and those that show progress.

But because of customers’ confidentiality, most agencies might be unable to give you updated data.

In addition, ask for case studies for websites similar to yours.

Although it might help to see samples of websites similar to yours, it is also advisable to ask for website examples with the same goals as yours.

For instance, if you run an eCommerce business that sells products online, you must ask for case studies for eCommerce companies.

Look at the Communication:

Great communication is important when finding and choosing the best SEO expert.

Good SEO strategies take several months or years to work and establish.

If you enter into a long-term contract, you need to make sure that you work with an expert who communicates effectively and regularly.

Determine how regularly you will talk to the expert and the methods you will use to communicate.

Plus, it must be simple to reach the expert even when you haven’t decided yet.

Check the Experience:

Many SEO experts say they are good at what they do but lack the experience to provide quality services.

So this is something you must check before you commit to any contract.

A decade ago, Google introduced the Penguin update, which targets SEO experts who use black hat strategies.

However, this hasn’t stopped some from doing blackout jobs.

That is why it is best to ensure the expert you hire has SEO experience and doesn’t use certain antediluvian link-building strategies, which may ruin the ranking of your website.

Use a Budget:

Before hiring any SEO expert, look at your budget first. A good budget outlines how much you may afford for SEO services.

As far as SEO is concerned, cost counts. Normally, you get what you pay. This is why it is best to set a reasonable budget.

Conclusion:

Choosing a good SEO expert to work with is more about finding a specialist who excels in specific SEO techniques and skills.

And more importantly, it can also be about choosing an SEO specialist who communicates transparently and sets reasonable expectations about the type of results you want to see.

Still have any question, do share via comments.

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How SEO Experts are Using ChatGPT?

ChatGPT is the hottest topic among SEO professionals, Marketers, technologists, and businesses.

ChatGPT is a new AI-powered human-like chatbot with the potential for Search Engine Optimization.

Google is one of many things that marketers care about. ChatGPT is the next technology in the SEO game.

How SEO Experts are Using ChatGPT?: eAskme

Based on the Large Learning Language model, the new ChatGPT can do wonders that traditional chatbots cannot do.

ChatGPT is trained on massive data, and with Artificial intelligence can process that data training to answer questions, reject unethical requests, acknowledge mistakes, and talk conversationally.

Even though ChatGPT is not competing with Google yet, it is changing how people search for information online. This new technology will also shape the future of search engines.

Some serious SEO professionals are already using ChatGPT to get the benefits of AI in search engine optimization.

What can SEO Professionals do with ChatGPT?

Artificial Intelligence and Machine Learning are not new. But it is now being used in almost every aspect of life. With ChatGPT, marketers, and SEOs are also using AI and machine learning.

ChatGPT can easily answer questions and participate in human discussions.

You can use ChatGPT to write content, poems, essays, and fictional stories. And this is what SEO professionals need.

ChatGPT can create content so powerful that it is banned by the New York City Department of Education to stop its usage from cheating.

You can also use ChatGPT to create debug code and meta descriptions effectively. ChatGPT is not the best tool for creating complex codes due to the lengthy instruction process. But shortly, you can use it for more jobs.

ChatGPT is powerful and accurate; you can use it to get the best answers. It can also become your search assistant.

You can even get scary results.

But you can still use it for completing repetitive tasks and streamlining efforts.

Let's find out how SEO experts are using ChatGPT.

Content Creation:

With ChatGPT, you can create content without hassle. Yet, there are reasons that you should not use chatbots for blog posts and articles.

John Muller has already said that auto-generated content is considered spam.

Google's anti-AI detection algorithms can easily identify AI-written content.

Without using human oversight when generating content with AI can create meaningless or less effective content.

You can use ChatGPT to create PPC ads, social media posts, and email pitches. ChatGPT is also helpful for brainstorming.

You must check AI-generated content before using it.

Keyword Research:

There are risks of using AI-written content by ChatGPT. Yet, there are ways how you can leverage the power of ChatGPT.

The best way is to use ChatGPT for keyword research.

It is easy to research keywords with AI chatbots like ChatGPT. Type a keyword and hit enter to make a list of related keywords.

Note down the keywords and queries with keyword research and competition.

Develop Content Strategy:

You can use ChatGPT to plan content marketing.

Even if you have yet to get results with a focus on content marketing strategies, you can use the result to adopt effective strategies.

The chatbot can result in similar results for each competitor. This can cause similar articles.

Search Intent:

ChatGPT is quite useful for understanding search intent.

You will get improved answers with ChatGPT.

ChatGPT is learning from what users are asking, offering results greater than many users can expect.

You can improve your search ranking by answering questions related to the topic.

Write SEO Titles:

You may have already used Title generators. ChatGPT, you can generate titles for the article on any topic.

Analytics:

ChatGPT not only helps you write articles and titles but also helps you to gather potentially useful data.

You can find new organic ranking opportunities with ChatGPT.

You can even ask ChatGPT to write parsing data and excel formulas.

I have barely scratched the surface when it comes to using ChatGPT for SEO and marketing. There is a lot of potential in ChatGPT, but you can only get the best results when you use it with caution.

SEO and AI:

AI like ChatGPT can make everything easy for you and save time. Yet you must recognize the limitation and drawbacks of the tool. The major limitation is that ChatGPT cannot access data created after 2021. This means you cannot use it for the latest events.

ChatGPT will improve in the coming weeks or years. But we need to predict when it will start learning about new events.

Another limitation of ChatGPT is that it is biased. You can expect inaccurate results.

Another worry for mankind is that ChatGPT can enslave humanity if it becomes self-aware.

Conclusion:

ChatGPT is getting popular because of its usability.

SEO experts can use ChatGPT to complete tasks efficiently and faster.

But, at the same time, we should keep our eyes open to know if it will become self-aware or a threat to mankind.

Till the time, enjoy it with your expert skills and knowledge.

Still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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How to Increase Google Search Visibility with Twitter?

Twitter is one of the biggest social networks. You can get traffic from Twitter and use it to improve your search engine ranking.

Businesses are using Twitter to market their products and services.

With the help of the right hashtags, you can reach the target audience, build relationships, promote your brands, gain followers, and generate sales.

How to Increase Google Search Visibility with Twitter?: eAskme

Brands use visuals, service links, store locations, special offers, contact information, etc., to communicate effectively.

Your success on Twitter depends on how efficiently you engage with your target audience and the SEO optimization of your content.

Brands use creative ways to engage with the target audience, and SEO optimize their content to rank better in SERP.

To get maximum from your tweets, you need to use ways to maximize exposure.

Here are the best ways to maximize the reach of your tweets.

Branding:

Branding on Twitter is more about expanding awareness and brand identity.

You can do it easily.

Go to Google, and search for your brand name.

If Google is showing Twitter Carousel, you can find some recent tweets there.

This search result gives you control over what you want to display in SERP.

It is very rare as search engines do not give control over search results.

If you do not see the Twitter carousel in the search result, you should take this article's help.

Twitter carousel in the search result will display a strong image in front of the target audience. It is an easy way to show authority, branding, and leadership.

Your audience will easily find out more about your brand with this result.

Share content on Twitter that your audience finds interesting and engaging.

Make sure your tweets carry your brand message.

Leverage twitter Carousel in SERP:

Leveraging the Twitter carousel is a professional strategy.

Here is what you can do:

• Tweeting about trending topics will help grab the attention of the wider audience. Make sure your tweets are exciting and trendy. Timing is also very important.
• Tweet relevant content that your audience finds interesting.
• Mentions others and tags them when it is necessary.
• Use popular but relevant hashtags.
• Add Call-to-Action in your tweets.
• Ask your team to share the content.

Build Following on Twitter:

To grab the attention of a massive audience, you must increase the number of followers and stay active on your Twitter account.

Make sure that you share relevant tweets which are valuable to your audience.

Promote Your Content:

Use Twitter ads to promote your content.

You should promote:

• Brand-specific content
• Evergreen content
• Pillar articles

These will help in generating more traffic, more social shares, and more backlinks.

You already know how important links are.

Optimize your Twitter Profile:

Your Twitter profile is also responsible for your SERP ranking.

Optimizing your Twitter profile is necessary as every user on your page will find all the information about your brand from your profile.

Ensure you add important information, goals, keywords, hashtags, and emojis.

Conclusion:

Twitter is one of the most popular social networks where you can build followers, gain authority, and establish your brand.

Optimize your Twitter strategy to improve your search engine visibility.

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When Should A Company Bring In An SEO Expert?

One of the essential things an SEO expert does is develop an SEO strategy for the company that hires him.

This means that he evaluates the company's growth potential and creates a plan for improving the results the company is having.

When Should A Company Bring In An SEO Expert?: eAskme

But this doesn't happen overnight, as some people may think. Nor can it be done by anybody who knows how to publish a blog post.

Nevertheless, the expertise of such a person is invaluable to many businesses that want to grow and remain relevant in the years to come.

What Can An SEO Expert Do For A Company?

People's business has changed a lot over the last few decades.

More and more companies have started looking for new ways of finding clients, which means abandoning old formats, such as traditional stores, and moving forward.

And with that, how companies and various businesses reach out to their potential clients has changed.

Sure, some may still use traditional marketing tools and resources, but they also have an eye on what's new in the field and how those new techniques can help them move forward and stay relevant in the future.

Some companies may struggle to grasp the new concepts that dominate the marketing scene right now, but many understand that to keep up with others in their industries, they have to bring in people who already know how to do things they don't.
 
This is where the SEO expert comes in. Some company managers and owners may not fully understand what such an expert does, and they might still think that such a person is only used to writing articles for blogs or posting on social media. But the expert has a much more critical role in a company. For example, he does the research needed to create the company's message. That usually means checking what the competition is doing and seeing what people typically search for that is relevant to the business. After that, he can start developing the message, adjusting the tone of voice, and selecting the most engaging channels to spread that message. Sure, it may sound like something anyone can do in their spare time, but it is essential to fine-tune those searches and do the proper research before putting the message out.
 
Also, the SEO expert helps develop the company's strategy to engage with clients.

That means that he will be a part of the entire process of getting new clients and making sure that they are served to the best standards.

That's because not all companies know how to do that.

Some are just relying on the fact that they are so big that clients eventually will have to deal with them. But that isn't always the right approach.

Clients can decide to work with smaller companies that offer a better experience.

So, to retain clients, companies must carefully create and distribute messages so that the clients feel like they are taken care of the way they want.

When Should A Company Bring In An SEO Expert?

There are different opinions on when to bring in an SEO expert.

And these opinions usually vary according to how much the manager or owner of a company knows about SEO and its importance for the company.

For instance, some believe that bringing an expert in right as you open up the business can be premature, and they consider it best to wait for a certain period and see how the business does on its own.

But others feel that bringing an expert right away can improve the company's chances of success.

That's because new companies usually deal with much older competitors with a solid client base and are already using an SEO specialist to engage with them.

Not to mention that the client pool is constantly shrinking.
 
Another factor people consider when deciding when to bring in an SEO expert is the company's size.

Some believe these experts are only suitable for companies that are already developed and have a lot of clients.

They think such a specialist is needed only when a large business wants to become even more significant and needs help implementing new strategies for development.

On the other hand, some believe that smaller companies can also use the service of such experts.

They argue that big companies didn't get big just by sheer luck and grind work.

They believe that a company, no matter how small it is, can benefit from the help of a professional that knows how to create a message and set up a guideline for a company to follow.

This way, it even is easier for the business to know which way they have to go to get the best results.

But Is It Best To Hire An Expert Or Outsource This Position?

This depends on how the business owner or manager sees things and how big the workload is. Smaller companies may be better off outsourcing this position.

That's because this way, they don't have to dedicate a lot of resources and create a different position within the company.

On the other hand, more prominent companies may want somebody in-house, so their SEO needs are taken care of daily.

But this also raises the issue of how many resources are needed and where to get them for the position to be relevant.

Who Can Create An SEO Strategy?

Many people don't know what an SEO strategy is but think that coming up with one isn't necessarily too hard.

This is where they are wrong.

Firstly, such a strategy should always be created by an expert in the field, and that's because he is the one that knows best what practices are being used and what indicators and benchmarks should be monitored.

Sure, any good strategy implies consulting with the people running the business, which are usually involved in every step of planning.

But the creation of the strategy itself is usually left to the ones that know most about what SEO is and how it can be used.
 
Another thing one should know about who should create an SEO strategy is that SEO isn't something you can learn overnight.

Some people, especially business managers and owners, think they can do a bit of online research and develop a strategy that can be used to generate more profit for their company.

But SEO is a process and can't be learned by simply reading about it on forums and websites.

Sure, a bit of research can be pretty helpful.

This way, anyone interested in hiring a specialist will have a general idea about what he does and what to ask them.

But reading a few guides and watching YouTube tutorials isn't a substitute for practical experience.

Also, when developing a strategy, the examples one might find online may not be translatable to their own business.

So How Should One Go About Creating Such A Strategy?

The first thing one should do is hire a professional.

Many companies and individuals can help companies create a comprehensive strategy to increase visibility and raise engagement rates.

Also, one should be prepared to answer any expert questions and give access to whatever resources he might need.

What Should An SEO Strategy Include?

Coming up with an SEO strategy isn't that easy.

That's why the people that usually create them are highly skilled professionals that understand how various industries work and what clients are looking for.

That's why they can develop complex strategies to help businesses develop and grow.

One thing any strategy should include is constant keyword research and monitoring.

The keywords are the building blocks of any successful message.

That's because the text of the message is usually created around them. Therefore, they must be relevant to the industry and the company.

Also, when coming up with the message, these keywords can't be just stuffed in to make the text look longer.

They must be included logically, enhancing the text and giving it that appeal to potential clients. This way, the message is both relevant and easy to consume.
 
Another thing any SEO strategy should include is very well-defined goals.

People often think this strategy is an overnight solution to poor client numbers, and it doesn't work that way.

The goals that the strategy includes have first to be realistic and attainable.

These goals can change once the company evolves and finds the audience they are looking for.

So the people who create the strategy must be realistic about what they can obtain in a certain amount of time. This is why SEO goals aren't usually set for very long periods.

They are most frequently between a few weeks and a couple of months. SEO people need time to evaluate the results and adjust the strategy accordingly.

Even with these strategies, long-term goals are a thing, but they are not usually as strict or as crucial as short-term ones.

Still have any question, do share via comments.

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