
A mistake many digital marketers make is to put a strategy in place and thinking that’s the end of it. The truth is, SEO is a dynamic and shifting industry that’s changing all the time.For example, in September 2019, Google made big changes to how they treat outbound links. Earlier in the year, Google also shifted to mobile-first indexing. These are just two examples of how Google keeps SEO experts on their toes with shifting ranking...