Is BBB Rating a Google Search Ranking Factor or Not?

Have you ever considered BBB Rating a search ranking factor? Do you want to know if BBB Rating affects your organic ranking?

Google algorithm ranks pages based on 200 or more signals. But is BB rating part of these ranking signals?

Google has denied it multiple times. And here is what you must know!

First, understand what BBB rating is.

Claim: BBB rating is Not a Google Ranking Factor

Is BBB Rating a Google Search Ranking Factor or Not?: eAskme

BBB, or the Better Business Bureau, ranks businesses based on trustworthiness. It is a non-government and non-profit organization.

BBB is the most trusted organization where customers can connect with different businesses.
BBB rating runs between A+ to F. Rating depends upon BBB's trust in a business.

The Better Business Bureau consider the following factors for BBB rating, such as;

• The legality of the business.
• Age of company.
• Inaccurate claims or advertising issues.
• Failures to honour the commitment.
• Complaint History.
• Government and licensing actions.

Businesses only get BBB recognition after meeting the various parameters and paying an annual fee.

BBB Rating is a Search Ranking Factor: Evidence

In 2018, when Google's algorithm dropped medical and health sites' ranking simultaneously, SEO experts noticed poor BBB ranking.

BBB and many other review and ranking sites are also mentioned in SEO groups and forums to display the website's trustworthiness.

Evidence: BBB Rating is not a Ranking Factor

Gary Illyes confirmed his doubt about BBB being a Google ranking factor.

John Mueller also said that Google does not take BB score or any other third-party score to measure the trustworthiness of a website.

Danny Sullivan also said that BBB ratings are not a ranking factor.

Conclusion: BBB Rating is not a Google Ranking Factor

Google believe in the trustworthiness and transparency of the website. Google has 200 ranking signals to measure the quality of the website, and BB ratings are not part of that system.

BBB ratings are also limited to USA, Canada, and Mexico. It is hard to believe third-party ratings with limited availability can affect Google rankings.

Yet it is good to get accreditation from the sites or businesses that Google trust.

Still have any question, do share via comments.

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Microsoft Bing has Added Coupon Codes to Shopping Search Results

Microsoft has updated Shopping search results with coupon codes to help users save money and get the latest shopping discounts.

Microsoft Bing is now displaying active coupon codes for eCommerce websites o make search results engaging.

Microsoft Bing has Added Coupon Codes to Shopping Search Results: eAskme

Microsoft Shopping Search Results Update with Coupon Codes

Adding shopping codes to search results will help shoppers find discount coupons without going anywhere else. It is easy for shoppers to save money on shopping when using Bing search.

It is common for users to ignore discount coupons if they directly visit the website to purchase online.

Here is what new shopping results with coupon codes look like.

You need to click the coupon to copy the code and visit the site to shop with the coupon code. Your coupon code with automatically add to the checkout screen.

Bing has launched coupon codes for search results in the USA, UK, France, Australia, and Germany.

Important Bing Search Annotations Updates:

Bing’s Ethical Choice Annotation Update:

Bing is displaying ethical choice ratings with the help of an ethical fashion app. The result will impact animals, people, and the planet.

You can see ethical choice labels in Bing search.

Bing’s Price History Annotation Update:

Users can see Price History annotation on Bing search results.

Here is an example of price history annotation on a shopping search.

Bing’s Price History Annotation Update: eAskme

This example displays the change in the price to ensure that you are not paying more than expected.

If you see the price is high or fluctuating, you can hold the purchase for the right time.

We all love to save money. Bing is using the same idea to power up its search results and trying to improve its search market share.

Conclusion:

I like the idea of seeing coupon codes, price history, and ethical labels in search results.

It saves time and ensures you do not miss the opportunity to save money when shopping online.

What do you think about the Bing shopping search update?

Have you ever used Bing search?

Do share your thoughts with us.

Stay tuned with us for more Bing and other search updates.

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