Retargeting Ads: How it works?

Ads retargeting is an essential part of ad campaigns. You must understand what Retargeting is. How can you use success retargeting strategy for your business?

Google first addressed retargeting in 2010.

Now, businesses are using ad retargeting in a much more significant way.

Retargeting Ads: eAskme

Is there no option you should use retargeting ads or not?

Ads retargeting is a must.

Now the question is, how should you use retargeting for your paid campaigns?

Whether a newbie or an expert marketer who wants to improve your retargeting strategy, you should know how to create retargeting campaigns.

Importance of Ads Retargeting:

Retargeting ads are pretty beneficial for eCommerce sites.

The eCommerce industry has a 0.7% to 4% conversion rate, which is relatively low. Low attention span is the reason. When people scroll a lot, they usually forget the product they are interested in. Therefore, retargeting ads help improve your marketing strategy.

People visiting your page for the first time may not be interested in purchasing anything.

For example, if only 4% of visitors want to buy from the site, then the rest, 96%, are not easy to convert.

If your retargeting ad tells people to buy your product, it will not yield any good results.

Your "Buy Now" retargeting ad will not make 96% of people convert.

What makes the retargeting ad successful?

• Audience behavior segmentation.
• Choosing the best ad platform.
• Serve the right audience to pitch the right message.

How Retargeting Ads Will Help You?

The retargeting ad is unsuccessful if it only pitches to people "Buy Now."

A successful retargeting ad will follow the next buying decision step.

Your retargeting ad should understand what your customer is looking for and the steps to help him make the final purchase decision.

To make it work for you, you need a remarketing strategy.

Tagging:

Tagging is the first thing you need to take care of when running retargeting ads.

Tags are helpful when you are targeting customers on apps or websites.

Each ad platform has a different pixel for retargeting ads.

Here are the most popular ad platforms for retargeting:

• Google Ads
• Facebook/Meta Ads.
• Twitter Ads.
• Microsoft Ads.
• Instagram Ads
• LinkedIn Ads.
• Twitter Ads.
• Snapchat Ads.
• TikTok Ads.
• Pinterest Ads.

Adding too many pixels to your website can slow down your website.

Therefore, it is best to use Google Tag Manager for effective management.

How do Tags Work?

Tags help to identify user behavior on your website. And use this data for ad targeting on different platforms.

The best thing about using tags is to get rid of third-party cookies. Google has already announced that the brand will remove third-party cookies.

This change has increased the need for retargeting ads.

Create Targeted Audiences:

The absence of third-party cookies will impact the ad retargeting.

Instead, you will need first-party data such as email address, contact number etc.

After collecting first-party data, you will have limitless segmentation opportunities such as;

• How do visitors come to your website or blog?
• How long do visitors stay on your website?
• What action visitor has completed?
• What products or categories have they viewed?
• Have they purchased anything?
• How much have they spent on watching videos?
• What offers have they found interesting?
• How have they engaged with your social media pages?

Be creative when creating retargeting ads to remarket your business.

Upload visitors' information on ad platforms to retarget users.

You can upload:

• First Name and Last Name:
• Email Address
• Phone Number
• Address, etc.

You can easily retarget the audience when your data matches the ad platform.

With the help of pixels and tags, you can easily create an audience based on behavior.

You can create remarketing lists after linking your Google ads account with your YouTube channel.

Message:

Once you understand your audience, choosing the right message is next.

Use different messages for different audience segmentations.

Dont look for the sale but look for the process that can lead the user to make the purchase.

Here is what you can do in different scenarios:

• For Product Awareness, create an informative page and lead the visitor to that page.
• Use qualifying factors for retargeting ads and make them download whitepapers.
• Lead people to lucrative offers once they complete an action.
• Don't use push marketing. Ads retargeting is about Pull marketing.
  

Ad Platform:

After choosing the tags, pixels, audience, and message, the next step is to choose the right ad platform for retargeting ads.

I have already shared the major ad platform for retargeting.

How to find the best retargeting platform for ads?

You can find the answer with these.

Critical Demographics of your audience.

Pages where the audience spends maximum time.

Why are you collecting user information?

The message you are sending to your audience.

You will find the answer to these questions when you dig deeper into user behavior and understand buyers' personas.

And with that answer, you will find the best retargeting ad platform.

Conclusion:

Use the above tips to see growth in conversion and revenue.

In the past few years, retargeting options have changed a lot.

Now, it is necessary to align retargeting with users' expectations.

Keep an eye on what is changing in the ads and marketing industry. It will keep you updated with the changes in retargeting strategies.

Still have any question, do share via comments.

Share it with your friends and family.

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Social Listening: What is it? Importance and How to Use it?

What is social listening? Why do brands care about it? How to get started with social listening for your business?

Social media marketing is a must for every business. Marketers are leveraging social media marketing tools to improve brand presence on social media networks.

Businesses focus on website optimization and content creation, but social media is where small businesses are facing challenges.

Social Listening: What is it? And How to Use it?: eAskme

Social media is the home of a massive audience. With social media listening strategies, you can ensure that your brand gains momentum and popularity on social media platforms. You will better understand what your target audience is interested in and why they need it.

With Social listening, you will have a better understanding of your customer's needs. You will discover what your target audience is talking about and find the areas of improvement and influence.

It is the time when you should learn:

• What is social listening?
• Social Listening and Social Monitoring: Difference
  
• Why Social Listening is Crucial for Your Business?
• How do you use different tools to get started with social listening?
• How to Build a Social Listening Strategy?
  

 Let's find out the answers!

What is Social Listening?

As the term suggests, social listening is about listening to your target audience's behavior on social media networks with tracking tools.

You can track conversations to get deeper insights, analyze them, and find the relation with your brand.

It will help you form better marketing strategies on social media platforms.

Audience conversations will include:

• Brand mentions
• Competitors
• Keywords
• Relevant topics

The reason why you should use social listening practices is to know your audience better than your competitors. You will learn the interests, customer behavior, and what makes them love the brands.
Collect this data and analyze it. With this data, you can generate new content ideas or better product ideas for your customers.

What You Can Do with Social Listening?

• Track brand mentions
• Spot popular trends
• Evaluate public perception
• Understand your target audience

You can not only use social listening to create marketing strategies but also use it to improve your products, services, and even customer engagement.

Social Listening and Social Monitoring: Difference

You may have heard about social listening and social monitoring.

Don't get confused. Both are different terms. Even though people use each of these terms in the place of others. The use of these terms depends upon the objectives and scopes.

Social monitoring is strictly related to your brand, but social listening is about collecting data to gain insight.

Social monitoring is about what your target audience is saying. Social listening is about why your target audience is saying such things.

Social monitoring monitors brand mentions, queries, questions, solutions, trending topics, etc. It is about knowing what is happening to your brand on social media. Social listening does more than this. You can also understand content strategy, decision-making, and branding.

Social monitoring is related to brand mentions, but social listening focuses on the latest trends, user behavior, and conversations.

Social monitoring and social listening are both essential parts of your marketing strategy.
Yet, today, we are covering everything about social listening.

Why is Social Listening Important?

Social listening can help you understand customers and their needs. With this, you can improve your customer support, products, and services.

Here are the reasons why social listening is essential for your business.

Reputation Management:

With social listening practices, you will learn what your audience expects from your products, services, brand, or messaging.

You will go through the positive and negative mentions of your brand and work on fixing issues to improve your online reputation.

Understand the Target Audience:

Do you want to understand your target audience?

If yes, then you need social listening.

With social listening, you will learn what your target customer wants, desires, pinpoints, and opinions. With this information, you can optimize your content strategies and improve products.

Market Analysis:

Social listening gives you deeper insight into your industry, such as opportunities, trends, and consumer behavior. You should use this information to improve customer service and outrank your competitors.

Insights:

Social listening will open deeper insight that will help you track competitors' behavior, their failures, and successes.

You will find out how your competitors target customers and what you should do.

Crisis Management:

In online business, you can face a crisis at any point in time. With active social listening, you can understand the upcoming issues and fix them before it is too late.

Engaging Content Strategy:

You will find different content formats and types that best suit your audience. With social listening insights, you can create engaging content.

Lead Generation:

Social listening is also essential for lead generation.

You can discover a target audience already interested in your products, services, topics, or niche.

Combining social listening with your brand and content strategy will help you generate more leads.

5 Social Listening Tools:

With social media listening, you will collect essential data from social media sites.

Here are the social listening tools that you can use.

1. Hootsuite:

Hootsuite is a popular social media management tool. You can also use it for social media listening.

With Hootsuite, you can track brand mentions, hashtags, and keywords. With this, you can follow conversations to engage.

You can easily integrate the Hootsuite tool to track Reddit conversations, brand mentions, consumer behavior, etc.

Price: $99/month or 30-day free trial.

2. Sprout Social:

Sprout Social is also a popular social media tool for social listening.

You can use Sprout Social Smart Inbox to track DMs, mentions, and comments. You will get all the essential data in the content feed. It will be easy for you to find out what is happening.

With Sprout Social, you can also do the following:

• Sentiment Research
• Audience Analysis
• Influencer recognition
• Crisis management
• Competitor comparison

Price: 30-day free trial or $249/month

3. Brandwatch:

Brandwatch is also a popular social listening tool to analyze and track social media conversations. You will get the result from 100 million sources.

Brandwatch will track brand mentions to track perception and sentiment.

Brandwatch AI also displays historical data, conversation translation, and brand mention.

Price: You need to book a meeting with the Brandwatch company.

4. Meltwater:

Meltwater is also a tool that you can use for social media monitoring as well as social media listening.

Meltwater collects data from social media feeds from sites like YouTube, Facebook, Reddit, Instagram, Twitch, etc. It can even track podcast mentions.

With Meltwater, you can also track conversations, topics, report building, behavior, crisis management, and consumer segmentation.

Price: Set a Meeting with the Meltwater team.

5. Talkwalker:

Talkwalker is a premium social listening tool. It can track brand mentions on 10+ social media networks and 150 million websites.

Talkwalker AI tools will analyze data from 127+ languages, including conversation clustering, typical activity, and issue detection.

Price: Set a Meeting with the Talkwalker team.

How to Build a Social Listening Strategy?

Now you know what social listening is, its importance, and its tools. Now, it is the time to build a perfect strategy for a social listening program.

6 Ways to Create the Social Listening Strategy:

1. Set Goals:

What do you want to achieve?

You should clearly define your goals and objectives.

Make sure that you match your goals with your objectives and write down to ensure that you are not missing anything.

You may want to achieve the following:

• Track brand emotion and improve presence.
• Improve customer support.
• Learn from insight to improve products or services.
• Follow industry trends and events.
• Understand how your competitors are working on social media.
• Setting your goals is the first step to success.

2. Harness the Tools:

You can work on social media networks manually. But, it is best to use social media management tools to make the job easy and effective.

With the help of social media listening tools, you will have access to the data retrieved from millions of websites and social media networks. You can use it to analyze trends, activity, and sentiment.

Always use premium social listening tools to get maximum benefits.

Choose the tool that aligns with your goals and objectives.

A professional social listening tool will cover every important aspect of social listening that can impact your business.

3. Identify Topics and Keywords:

Not only define topics but also list topics and related keywords. You should also include hashtags. Hashtags work great at social listening.

Track themes and keywords that are important for your business. Remove unnecessary keywords from your list.

Keep updating your list. This way, you will keep your keyword and topic list updated to create content that can grab maximum engagement.

4. Workflow:

A clear workflow is needed to define jobs and distribute them. Social listening covers different parts and who will work on which part is necessary to explain.

Hire someone who can monitor your social listening regularly and engage with the content—also, track alerts.

5. Adapt and Evolve:

Learn from the data and improve your social listening strategies. Listen to what data tells and improve your content, products, or services.

Use the result to improve customer services, content strategies, and marketing.

6. Social Media Measurement:

It is essential to measure the success of your social listening strategies.

Evaluate the results and how it can impact your business.

Track social media engagement metrics to learn what type of content performs better on social media.

Conclusion:

Social media is the house of conversation. Billions of users are spending hours on social media channels. Social listening is the best strategy to listen to these conversations and grab every opportunity to brand your business or sell more.

Listening to your target audience will give you the bigger picture of what you should do, how you should improve your products, and how you can outrank the competition.

Follow these tips and start your journey to success with social listening.

Still have any question, do share via comments.

Don’t forget to share it with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Social Media Branding: How to Build Brand Image on Social Media?

What is Social Media Branding? Why and how is it essential for your business? Why do marketers use social media branding as a marketing tool? How do you start with social media branding for your business or blog?

Social media presence is a must for every online business. You can reach the maximum target audience with a firm hold on your social media image.

Social media is a must.

Generally, your social media profile or page is the most common way for a social media user to reach you. It allows you to create brand image, build trust, analyze sentiment, and control user perception.

But it takes time.

Social Media Branding, How to Build Brand Image on Social Media: eAskme

 

You must carefully analyze and market your brand image on social media platforms. It takes time, consistency, and commitment to reach the goal.

Today, I am explaining:

• What social media branding is?
• Why is it important?
• How do you start social media branding for your business?

What is Social Media Branding?

So, what is social media branding?

As the name suggests, it is related to creating brand identity and spreading it correctly on social media platforms.

You may have already used a brand strategy for your business and need a branding strategy on social media.

Make social media branding a necessary part of your business branding strategy.

Your Social Media Branding Strategy Should Include:

Brand Identity:

Work on improving how your brand is being presented on social media websites. Optimize your social media profile, use a logo, fonts, color palettes, and other creative visuals.

Brand Voice:

Speak to your target audience to deliver your brand message with value. Your brand should follow a similar tone and voice regardless of social network.

Social Media Content Strategy:

Develop a social media content strategy to engage with your audience. Use appealing social media content types, topics, and formats.

Social Media User Engagement:

Interact with your audience to build connections. It will help you build trust for your brand on social media websites.

Be consistent because this is where most of the brand strategies fail.

Your social media voice, tone, and identity are essential while telling the stories.

Why Social Media Branding Matters?

A marketing strategy can only be completed with a social media marketing strategy. Branding is one of the essential parts of your marketing strategy on social networks.

Remember: Social media users need more time to focus. It is necessary to give them something to remember.

With a solid social media presence, you can control the sentiment and perceptions related to your brand. It will help you build trust, attract new customers, and increase sales.

But, you must add loyalty to your branding strategy to achieve these things.

Your competitors are already on social media. The real task is how you can stand out without messing with your brand image and audience.

Your social media branding content strategy should display the following:

• What is your brand?
• What is your message?
• What are your brand values?
• Why should people trust your business?

If you can deliver the answer, your social media branding is on the right path.

Consistent work is the key to spreading brand awareness and creating brand recognition on social media.

It will help your target audience understand why they should choose your brand over others.

With this, your social media branding strategies will become effective.

How to Create Brand Image on Social Media Platforms?

Work in multiple directions that lead to the same destination.

A multi-layer marketing approach will help you to build the brand on social media.

Here is how you can build your brand on social media.

1. Understand your audience:

It is the first and essential step to make any marketing strategy successful.

You need to know your audience to save resources on meaningful things.

When you understand what your audience wants, it will be easy for you to create and deliver that.

Take the help of social media demographics such as likes, comments, issues, desires, sentiments, trends, etc.

2. Work on Brand Identity:

Take a clear picture of your brand identity strategy. What you want to achieve and how you want to present your brand on social media should be clear.

Understand social media users' preferences and behavior to understand better what to publish.

3. Brand Tone and Voice:

Decide what tone and voice you want to use on social media. Do you want to become friendly and casual? Or do you want to be formal and professional?

You need to decide what type of content you want to publish. Do you like to share tutorials? Do you want to use Meme marketing? Do you want to use infographics?

You can also analyze what type of questions your audience asks and what content they like the most.
It will help you decide the tone and voice of your brand on social media.

4. Social Media Platform:

There are hundreds of social media platforms. You can only be active on some social media networks.

Decide which social media platform should be your preference. Ensure that most of your target audience is active on that social media network.

5. Social Media Content:

Now, create a content strategy for your social media branding.

Ensure your posts display your brand identity, story, and vision.

You can try different social media content types to choose the best one.

6. Analyze and Improve:

Social media monitoring is essential here. You must analyze the content performance and user engagement.

Read their comments, and check the number of likes and social shares.

You will find out which type of content is best for your audience.

Now, optimize social media branding for your business.

How to Optimize Social Media Branding?

Now, you understand social media branding and its importance.

Next is to know how you can improve your social media branding strategies.

1. Focus on trends:

Social media users are interested in the latest trends. You must also follow the latest content formats, features, and directions.

Find out what your social media audience wants to see more from you.

Create trustworthy content with engaging storytelling.

2. Respect them:

When improving your brand, do not ignore the importance of being human. Do not post content like a machine. Do not be noisy.

Share what they like to build trust and connection.

Engage with trends, leave comments, write about what is popular, give your honest opinion, and it will be fun for you.

3. Create Your Style:

Create a style that matches your brand identity and voice on social media.

Understand what you should and should not do on a social media network.

Make sure that the team is also following a similar branding strategy.

4. Engage with Your Audience:

Engagement is vital on a social media network.

You should use polls, ask questions, ask feedback, reply to comments, etc., to give your audience ways to engage with your brand.

User engagement is the best way to grow on a social media platform.

5. Storytelling:

No one wants to be bored on social sites.

Learn the art of storytelling to create compelling content for your audience.

Your stories should be unique that only your brand can tell.

6. Optimization:

Optimize your social media profile or page. Fill it with important information such as title, images, description, work timing, contact information, etc.

Not only that, but also optimize the content you are publishing on a social media website.

For example, you can share images on Pinterest and Instagram. But videos work better on TikTok.

Here is how you can do it:

• How to Optimize FB Page?
• LinkedIn Company Page

7. User Generated Content:

UGC is one of the most potent content brands are using to influence the audience. It also influences the brand image on social sites.

Publish customer reviews, audience comments, and user stories.

If someone is talking about your company and if it is good. Then, publish it on your social profile.

8. Monitoring:

On social media, monitoring your content performance is the best way to find a way to improve.

A/B testing is still working on social media websites.

Conclusion:

A consistent social media branding strategy is necessary to make your brand stand out.

Follow the above tips to improve your brand image on social media platforms.

Plan for the long term for better results.

Still have any question, do share via comments.

Share this post with your friends and family.

join the eAskme newsletter to stay tuned with us.

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8 Social Media Marketing Tips to Increase Your Following

Social media is an essential part of every Internet user's life, which is why many businesses utilize social media for marketing.

Massive social media platforms like Facebook, Instagram, LinkedIn and Twitter are among the most popular platforms that help businesses grow.

Social Media Marketing Tips to Increase Your Following: eAskme

Such platforms connect businesses to a broader audience and help promote their brand, consequently increasing its popularity and sales.

However, establishing your presence online does not necessarily equate to more success.

For your business to become more prominent and successful, you need to boost your social media following, and this can be done with these few tips:

Build a Strong Brand Identity:

If you want to increase your following, you need to have a strong brand identity.

This is a no-brainer.

Your brand should be relatable, so it's easy for your target audience to connect with it. It should also be unique and stand out from the rest of the brands.

Make sure that you are consistent with your branding that the colors and themes you use on your website, blog and social media profiles are the same across all platforms.

Also, do not neglect to share helpful content that resonates with your audience's interests and needs.

And always remember to provide excellent customer service by responding to comments, questions and concerns promptly and appropriately.

Follow Relevant Accounts:

When creating content, think about what your audience cares about and create content that directly addresses their problems.

Don't be afraid to share other people's content.

Sharing others' work can be a great way to build relationships with them and increase the likelihood of reciprocity in the future.

Hashtags are a great way to find new audiences who might not otherwise see your content.

Still, they can also help organize and keep track of conversations on social media platforms like Twitter or Instagram.

Engage with Followers:

One of the easiest ways to increase your social media following is to engage directly with your current audience.

It takes a lot less effort to convince someone who already knows you or you that they should follow you on social media than it does to attract a whole new person.

Therefore, make sure to respond whenever someone comments on one of your posts, tweets you, or asks you a question; ask questions in your posts and encourage people to respond; post content designed to encourage sharing, such as user-generated content contests or polls; use hashtags to find your posts easily and share them with others.

Schedule Posts to Keep Organized:

Scheduling posts is a great way to increase your following. You can schedule posts for the future, ensuring that you constantly post timely content.

This keeps you organized and on top of things.

Plan what you want to post about the month or week in advance. It's okay if you don't have the content at the moment.

At least plan out what you will post about.

Create a calendar to write down what posts are scheduled for what day. Use apps or websites to schedule posts to multiple social media channels at once.

Hootsuite is an example of a website that allows you to do this.

Cross Market All-Platforms into One:

The best way to cross-market all platforms into one is to be prepared.

If you want to post across all your social media platforms, plan!

This will help you create a cohesive brand and ensure that your marketing strategy is working well as a whole.

It's essential to cross-market on all of your platforms because it helps your social media followers understand who you are and what you represent in one glance.

It also makes it easy for them to find you if they search for the same handle across multiple social media sites.

Market Research Relevant Hashtags and Keywords:

Doing market research is highly important in different fields.

From sorting clients to finding your target audience. It can help when you are planning out your social media posts.

By looking at what your competitors are doing with their social media, you can get ideas on what works and what doesn't work.

You want to find the most popular hashtags that apply to your business.

Given that hashtags were originally made for Instagram, you're going to find the best ones on this platform.

You can also use Keyword Tool or even Google Trends or Google Adwords to find what people are searching for.

Whether it is a gaming company, live casino, or even an online shop, the right hashtags and keywords will help your business and brand get more visibility.

Build Partnerships:

When it comes to social media marketing, the best way to build a large followers base is by establishing partnerships. This is one of the best ways to get your brand noticed.

For instance, Instagram has popularized this concept by introducing the "Partner" program. This allows influencers with over 100,000 followers to partner with brands and creates sponsored posts for them.

This benefits both parties because the brand can reach a wider audience through an influencer's account, and the influencer can make money from posting about products.

A similar concept applies to all other social media platforms as well.

While not all platforms have an official partnership program, you can still find brands willing to collaborate with you to reach a wider audience.

Use Data to Understand and Respond:

Social media is more than likes and clicks.

It's about knowing what people want from you and what they're looking for when visiting your social pages.

The best way to understand and respond to people's needs is by using data.

An excellent place to start is with Google Analytics, which will let you see who's visiting your site, how long they stay and where they're coming from.

You can also see what pages they spend the most time on and what content gets the most views.

After evaluating this data, it is easier to plan what steps should be taken next to attract more followers.

Conclusion:

Social media is about respecting your customers and allowing them to connect with you.

If you can take the time to understand social media and use it this way, you will engage with your customers in a whole new way.

This post provides some tips that businesses can follow to increase their following and boost their presence online.

Still have any question, do share via comments.

Share this post with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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