How to Improve Website Crawlability and Indexability? 13 Ways Explained!

Crawling and indexing are the two crucial elements of SEO. Search engines prefer content that is easy to crawl and index. So, if you want to index your website and improve its ranking, then first improve its crawlability.

Crawling in SEO means making content discoverable by search engine bots. The easier a search engine can crawl your content, the more quickly it can index it.

Yet, there are many reasons why Search Engines like Google do not crawl your content. The biggest reason is that your content is not crawlable.

How to Improve Website Crawlability and Indexability? 13 Ways Explained!: eAskme

So, the question is how to make your content crawlable and indexable.

Let’s discover the answer to these 13 strategies to improve crawl rate and indexing.

How to Improve Website Crawlability and Indexability? 13 Ways Explained!

Broken Links:

Broken internal links cause crawlability issues. Check if your website has a broken link.

To find broken links, use tools like Google Search Console, Google Analytics, Brokenlinkcheck, Screaming Frog, etc.

How to Fix Broken Links?

• Redirect them.
• Update broken links.
• Remove broken links.

Canonicalization:

The canonical tag tells Google which page is the main page when there are two or more variations of the same page.

With a canonical tag, you tell Google which pages it should crawl. Wrong canonical tags can lead Google to pages that no longer exist.

How to Improve Canonical Tag?

• Use Search Console’s URL Inspection tool to find rogue canonical tags.
• Use canonical tags for each language when you are targeting multiple languages.

Core Web Vitals Score Optimization:

Optimizing your website to get the best Core Web Vitals score is an easy way to fix issues. The CWV score displays the user experience on your website.

Core Web Vitals include three factors:

• Largest Concertful Paint: Your page should load within 2.5 seconds.
• Interaction to Next Concertful Paint: INP score should be less than 200ms.
• Cumulative Layout Shift: CLS should be less than 0.1.

You can check the website’s Core Web Vitals score and issues using the following tools:

• Lighthouse.
• Core Web Vitals Reports in Google Search Console.
• Google PageSpeed Insights.
• These tools display the issues that your website has and suggest the fixes.

How to improve Core Web Vitals score?

• Use CDN to reduce server response time.
• Reduce JavaScript.
• Avoid layout shifts. Fix issues with your CSS and JavaScript codes.
• To improve the website's crawlability, enhance the Core Web Vitals Reports
• score.

Crawl Budget Optimization:

Optimizing the crawl budget is essential to helping Google crawl the maximum number of pages within a given time frame. Your crawl budget depends on various factors, such as popularity, relevance, site speed, and health.

You can check the website’s crawl rate in Google Search Console.

Garry Illyes also explained the reasons of less crawl rate.

How to Optimize Crawl Budget?

• Clean site structure and easy navigation.
• Fix duplicate and thin content.
• Optimize robots.txt file.
• Use canonicalization.
• Submit a sitemap and fix errors.

Duplicate Content:

Duplicate content is a significant issue. It mostly happens when you do not tell Google which URL version it should index. Wrong pagination is one of the many reasons why duplicate content exists.

How to Fix Duplicate Content?

Declare which URL version Google should crawl.

Remove Redirects:

Unnecessary redirects are bad for user experience and SEO. Get rid of redirect chains. There should not be more than one redirect between pages. Multiple redirects before visiting the destination page cause a crawlability issue.

How to Fix Redirect Loop?

Use tools like Redirect Checker or Screaming Frog to find issues.

IndexNow:

IndexNow is an easy way to boost a website’s crawlability and indexability. It quickly tells Google and other search engines about your website's changes and updates. Make sure that you send essential update signals to search engines.

How to Optimize IndexNow?

Add IndexNow within your CMS. WordPress IndexNow plugin is an easy way to do it.

Internal Link Optimization:

Internal links not only make navigation easy but also impact your website's overall SEO. Optimizing the internal link strategy is a must to make pages crawlable and indexable.

John Muller once said that internal links are critical for SEO. They tell Google what pages to crawl and how deep to go.

Poor internal links generate orphan pages. Such pages don’t get crawled as there is no way for Google to reach those pages with links.

It is an excellent strategy to link your old pages to the new and relevant pages.

How to Improve Internal Linking?

• Link essential pages on the website’s homepage.
• Fix broken links.
• Fix URL issues and redirected pages that are no longer active.
• Optimize the number of links on pages with anchor text.
• Make internal links do-follow.

Page Load Speed Optimization:

Page load speed not only impacts user experience but also affects website crawlability. It is a must to improve your page load speed to make it load faster.

How to Improve Page Load Time?

• Leverage Browser Caching to make the page load faster.
• Get premium and fast hosting.
• Minify JavaScript, HTML, and CSS files.
• Optimize images and compress them using plugins or tools.
• Reduce redirects.
• Remove third-party apps and unnecessary codes.

Robots.txt Strategy:

Robots.txt is an important step. The best use of Robots.txt is to tell Google which pages the search engine should not crawl.

Wrongly coded robots.txt can block Google from crawling your important pages.

How to Improve Robots.txt File?

• Place Robots.txt in the Root Directory.
• Don’t use the wrong wildcards
• Don’t use an index.
• Add sitemap URL.
• Don’t block website content.

Site Audit:

A site audit is a great way to find errors that can affect a website’s crawlability and indexability.

Use the following tools for website Audit:

• SEMrush
• Ahrefs
• Screaming Frog
• Lumar
• Oncrawl
• Ziptie

How to do a Site Audit?

• Audit new pages: Use Google Search Console’s URL Inspection tool. Add the newly published URL and find out if any indexing issue is there.
• Check Indexability Rate: Use SEO Tools to check your website’s indexability rate. In other words, check the number of pages indexed. There is hardly any website that has 100% indexed content.
• Audit Noindex pages: Audit Noindex pages to find out what issues they have.

Structure Data:

Structured Data or Schema is a way to share information with search engines.

Structure data tells Google what the page is about. It improves the page's categorization, crawlability, and indexability. Structure data is used for articles, websites, products, reviews, events, recipes, profiles, etc.

The most popular Structured Data Types Are:

• Schema: Google, Yahoo, Bing, and Yandex collaboratively worked on Schema.
• JSON-LD: It is JavaScript-based structured data.
• Microdata: It is an HTML-based markup.

How to Use Structured Data?

• Select content-specific structured data.
• Use schema vocabulary to add markups.
• Use Google’s Rich Results Test tool to test structured data.
• Check Google Search Console’s Rich Results Report to find errors and fix them.

XML Sitemap Strategy:

Google crawls your website even when you don’t have a sitemap. But to get the best results, you must create and submit an XML sitemap to Google Search Console. Your sitemap tells Google about any changes that you may have made to your website.

How to Improve XML Sitemap?

• Create XML Sitemap using WordPress plugins or SEO plugins like Yoast, AIO SEO, etc.
• Submit the site to the Search console.

Conclusion:

There are 13 most effective and easy ways to increase your website’s crawlability and indexability. It takes time, but the results are overwhelming.

Find issues and fix them. Track your website's crawl budget and issues. Improve site speed and optimize websites to make them user-friendly. Publish high-quality, helpful content.

Use these tips to improve website crawling and indexing.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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Semantic Search for SEO: What, Why and How [Explained Everything]

What is a Semantic search? Why is Semantic Search important for SEO?

Semantic search is an essential part of SEO. The world of SEO has evolved since 2010. Now the focus is more on satisfying user intent rather than building too many links.

Semantic Search for SEO: What, Why and How [Explained Everything]

The year 2024 is known for making user behavior and essential intent parts of SEO.

Search engines understand the users in a better way. With the help of algorithms, updates, and technologies, search engines have developed the programs that help them understand what user wants.

This has made SEO experts work on optimizing content for users.

You cannot just fill keywords in your content and dream of ranking it better. It is important to provide relevant, authentic, rich information with the help of keywords, words, and visual content.

Semantic searches give importance to understanding user behaviour. The latest machine learning programs are helping search engines to understand users better.

Today, I am explaining:

• What Semantic search is?
• Why is semantic search important?
• How to Optimize your content for Semantic search?

What is Semantic Search?

Semantic search explains the search engines' focus on displaying the best possible results. Search engines do it by understanding queries, the internet, and relationship.

Semantic search is important to understand:

• How are people using queries or words in different languages?
• Understanding search queries without clear intent.
• Understanding the relationship between words.

Google has invested a lot of money on patents for this purpose. It helps in best-displaying results for the search queries like "Top 10 tv-series of 2024." As a result, Google will display a list of sites.

In other words, semantic search understands the human language in a much better way.

Earlier, search engines algorithms were not so efficient in understanding user behavior based on queries.

But the semantic search has changed everything.

Semantic search helps search engine giants to differentiate people, places, and things.

Google quickly identify user intent based on the following factors:

• Search History
• Spellings
• Location
• Global search history

Semantic search helps Google to improve user experience by displaying relevant results.

Semantic Search History:

The Knowledge Graph:

In 2012, Google introduced The Knowledge graph to understand content more than just the number of keywords.

The Knowledge graph was the first attempt to create a path of important algorithms. It collects information and their relations.

Hummingbird:

In 2013, the Google Hummingbird update went live. It was the beginning of the semantic search.

Hummingbird uses a natural language processing approach to rank pages with meaningful content.

RankBrain:

Google has launched Rankbrain in 2015.

Rankbrain is an online machine learning system that helps in query analysis and ranking factors.
Similar to Hummingbird, Rankbrain also focuses on user intent.

As a machine learning program, RankBrain keeps learning and analyzing the search results.

BERT:

Google had introduced BERT in 2019.

The focus of BERT is to understand the conversation and user intent.

With the help of BERT, Google displays accurate results.

How Semantic Search Impact SEO World?

Rise of Voice Search:

Semantic search is needed to understand voice commands.

To optimize for the voice search, content creators must work in the to-the-point direction.

What Should You Do?

Create content that quickly answers the user queries in the beginning.

Use structured data to make search engines understand your content.

Focus more on Topics than Keywords:

Search engines focus more on topics rather than just keywords.

Content around broad topics is becoming necessary.

What you can do:

Create guides or pillar articles. Cover everything important about the topic.

The intent is the priority:

The focus of search engines is on intent targeting.

What you should do:

Grab the list of keywords and sort them by user intent.

Understand user intent first and after create content around the topic.

Technical SEO is Important:

Google algorithms cannot do everything automatically.

You must make your website according to Google guidelines to help it understand your content.

Optimization is necessary, and to optimize your content, you must focus on the following:

Keywords:

Keywords are Important.

Use SEO tools to find long-tail keywords.

Understand the difference between keywords and queries.

Use keywords in URL, title, body, heading tags, description, etc.

Link Building:

Earn natural links. Focus on links that add positive value to your website. Also, improve internal linking.

Structured data:

Add Schema Markup to your website.

Errors:

Fix all the errors on your website.

Site Speed:

Optimize your website to improve site speed. Follow what Google says.

Site Structure:

Optimize site structure to make it easy for search engines to index your content.

User Experience:

User satisfaction is the goal of search results.

Google has improved its algorithms overtime to satisfy users.

What you can do:

Optimize website for mobile devices. Get rid of unnecessary images, JavaScript and CSS.

Conclusion:

Focus on semantic search when creating content.

Understand how Google understands different content types.

Stop following outdated SEO practices.

Keep your content relevant for the audience. Update it time-to-time. Optimize site for better indexing.

If you can do these, then you will be on the right path to success.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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• Core Web Vitals
• How Not to Optimize Your Page?
  
• How to Start with SEO Campaigns?
  

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Enterprise SEO: 10 Ways to Optimize Internal Links [Bonus Tip]

At the enterprise level, your website needs special attention. You need to not only care about the content but also about internal linking. It is essential to learn how to optimize internal links.

In the big sites or enterprise-level, internal links get less attention, optimization, and care. Inbound links are essential to build site authority and get a better ranking. Internal links also plan an indispensable role to make visitors visit multiple pages or resources within the site.

If you want to know why? Here is a great guide explaining the importance of internal links.

Enterprise SEO: How to Optimize Internal Links?: eAskme

There are rare sites that give proper attention and optimization to internal links. This way, they are helping Google discover their content and quick indexing.

Today, you will learn how to start with enterprise internal link building and optimize internal links.

This enterprise internal link checklist will help you.

Take Breadcrumbs Seriously:

It is often seen that in enterprise sites, webmasters are not caring about breadcrumbs. Even though breadcrumbs make navigation easy, yet most overlooked.

Breadcrumbs guide says that they are essential to link multiple pages or different categories within the website.

Without breadcrumbs, it ill not be easy for the visitors to find the old posts or pages on your website or blog.

Ideal breadcrumbs will display the visited page like this;

Home>Subcategory> Content page

The primary category and main content page have a lot of links that need attention. Using breadcrumbs, you will make the navigation of old or middle-aged pages easy.

Fix Internal Broken Links:

You may have a lot of posts that became outdated with time. Some of these posts you may have linked from other posts. Removing old pages will cause a 404 error or broken link error.

It is necessary to clean broken links to only external but internally also. First, fix broken links before you start building new links.

A broken link audit will help you discover pages with broken links. You can use 301 redirections to fix broken internal links.

Fix Chains:

eCommerce sites have this issue.

When their one product goes out of inventory, they redirect the page to the product replacements. The problem become more prominent when you start redirecting the page to 10 steps deeper.

The best way to fix this is by redirecting that page to the nearest product alternative.

Organize linking:

Organize your internal links. Create an internal link map with the help of Excel or Google Sheet.

With pen-to-paper style management, you can quickly identify if the related pages are linked to one link family. It is also easy to display your internal link tree this way.

When you are creating such a sheet, you will discover under linked and orphan pages. Start improving their internal link status.

Internal links click depth:

At the enterprise internal link level, the depth of internal links is often overlooked.

If you are running niche product sites, then you will undoubtedly face this problem. It is recommended that your internal linked page will not go three clicks away from the most relevant page.

You will find it hard to rank five or more clicks away from the homepage.

Defensive Navigation:

Sometimes expert SEO professionals start one problem when fixing another.

Displaying the navigation, headers, and footers links is suitable for linking to high-value business pages or blog posts.

Do not dump links. Only add links that are most visited and have real value for the users.

Fewer Links More Authority:

Pages or blog posts with a ton of link will not rank as they have less value for the visitor—no one like to visit a page or post that looks like a sitemap.

Pages with massive links will destroy the page authority of linked pages.

Tip: Only link to pages that are clickable and relevant to the page or visitor.

When adding internal links to a blog post, ask yourself;

• Is it necessary?
• Will the user visit the linked page?
• Will it help your business?

Use this Checklist:

Follow this checklist to ensure that you do not need to invest a lot of time while cleaning up internal links;

• Use operational keywords on the new page.
• Add relevant links.
• Update link map.
• Use compelling anchor text.

Automate internal link building:

It is quite impossible to manage thousands or millions of internal links on your own.

The best strategy is to automate the internal linking process.

There are internal-link plugins for WordPress available online to automate the internal linking process.

Add valuable Links When Publishing New Content:

Every time you publish a new blog post, you need to link it to the already published content.

This is the best strategy to avoid orphaned pages.

Whether you have a category page, blog posts, related pages etc., you always need to choose the relevant link family.

Bonus Tip: Team Efforts:

Enterprise sites have different teams working on content creation, optimization, promotion, social presence, development, etc.

Every team must understand the importance of internal links and be on the same page when working on a page.

Conclusion:

Your blog has the power of internal links. But the result depends upon how or if you use the internal linking in the most effective way.

Enterprise sites understand the importance of scaling business with the help of information and navigation.

All you need is to build a strong content strategy to get more advantages.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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How Directory Listings Influence Search Rankings of A Business?

Directory listings have become an important need for the operation of their businesses online.  They need to submit all their necessary details and optimize these listings.

In this post, we are going to tell you about some remarkable advantages of a good quality directory listings and bad consequences that a local business can face when they ignore this important aspect.

How Directory Listings Influence Search Rankings of A Business?

Why is it important to get listed in business directory?

Getting your business listed in several recognized business directories is essential for two key reasons:

• Increase in business visibility in search engine results page. This leads to better traffic quantity and quality.
• Greater reliability for the business among consumers and search engines.

When your business is listed on any relevant niche or local directory, then it enables search engines to get more information about it.

This increases the chances of a business to appear in search results. It also helps it to target the prospective audience for its services, product, and location.

Search engines favor business directories that belong to well organized categories and have elaborate business listing and high standards.

All those businesses that are mentioned in these directories earn the confidence of search engines.

This results in higher rankings and also attracts a greater number of customers to the website.

Features of the software:

The listing management software helps in efficient administration of all the business data that is used by your business consumers, on a daily basis.

With this software, you gain control over your listings.

Here, we are telling you a few features of this software.

Cleansing Of Data:

This software cleans up the inconsistencies present in the business listings.

The NAP (Business Name, Address, and phone number) Whenever a business moves, all the old data needs to be cleaned up and corrected.

If this is not done after a business moves locations, they will suffer in local search results

Universal Data Management:

Users of this software can perform search in any language of their choice. Its multi-lingual feature allows local customers to perform search in their native language.

In Metropolitan cities like Miami, FL.

Suppression Of Duplicate Listings:

More than a single listing in the directory leads to redundancy. It also creates confusion among customers.

Software for listing management overcomes this issue by finding and suppressing duplicate listings in just a single click.

Efficient Menu Management:

This software provides an intelligent menu that updates automatically. It thus helps a business to get listed in search results.

Optimization of Voice Search:

Software for listing management enhances content by making its voice friendly. This lets user to perform search via voice.

What is the drawback of directory listing?

By failing to submit listings to top niche and local directories, a business makes it difficult for consumers to find their products and services online.

This makes it less likely for search engines to know about the business and make them appear in search results.

Also, submitting an outdated or incomplete listing reduces visibility of a business in search results.

Good thing is that now there are listing management solutions that can update any business listing instantly.

Now you can capitalize on your local SEO with a simple strategy.

Conclusion

Looking at the pros and cons of directory listings, we can say that these listings create a huge difference in the online presence of a business.

It provides local businesses with full control over their online presence.

This includes submission and claiming listings in niche and local directories.

If you still have any question, do share via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

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CHUCKTOWN Sites Website Streamlining Charleston, SC Entrepreneurs

ChuckTown Sites conveys website streamlining administrations to entrepreneurs in Charleston, SC, as a method for drawing in expected clients and guaranteeing severe strength areas for a presence.

Here you can gain proficiency with the distinction between on-location Web optimization and offsite Search engine optimization, too, as how we can assist you with effectively further developing your Website design enhancement technique for improved results.

As a little to medium-sized business, you likewise have the right to have a quality site set up that is constructed utilizing the best nearby Search engine optimization rehearses.

ChuckTown Sites is the neighborhood site and Website design enhancement master for the Charleston, SC, region.

Consistently, we assist entrepreneurs with getting seen on the web and do as such at a reasonable cost.

What is Nearby Web Optimization?

CHUCKTOWN Sites Conveys Website Streamlining Charleston, SC Entrepreneurs: eAskme

On-location Web optimization, also called on-page Website optimization, is the most common way of enhancing the various parts of your site.

Hence, it positions higher in web crawlers, and you can draw in a more significant amount of the right clients and quality leads.

It guarantees that your site or items spring up (and ideally appear first) when a client seeks answers or arrangements you can successfully assist with.

To get more information, check.

What is Off-site Website Optimization?

With regards to On location Web optimization versus Offsite Search engine optimization, or off-page Web optimization, this instead is an approach to emphatically impact your rankings inside SERPs (web crawler results pages) via moves that are made beyond your site.

A few off-site Search engine optimization instances incorporate video promoting, virtual entertainment showcasing, and external link establishment.

Charleston SC Search engine optimization Administrations and Motivations to Pick Us:

Around here at ChuckTown Sites, we are something other than a showcasing organization.

Our group constructs each site with the client, and best Search engine optimization rehearses as a top priority.

What separates us from the rest is that we complete essential on-location Search engine optimization for each site made, which different firms don't do.

For instance, ChuckTown Sites finishes H1's, H2's, alt labels, meta labels, meta depictions, and SSL declarations, improves pictures, submits webpage maps, and sends each site to find out about the Control center and Bing Website admin to affirm you come by the outcomes you expect and want.

Charleston SC Entrepreneurs Win With ChuckTown Sites:

Maintaining a business in Charleston, SC, is tied in with ensuring you are cutthroat in your nearby climate.

With additional individuals searching the web for the right administrations, your business needs a site.

Entrepreneurs will win each time with a site.

Why would that be?

It Assists You With Positioning on Google:

Individuals search for search terms, for example, "web specialist Charleston, SC," and if you don't have a site, you are passing up so much, including clients!

Positioning on Google is an incredible method for ensuring that you take special care of, by far, most individuals searching for nearby administrations.

Individuals lack the opportunity and willpower to venture out to the front entryway and visit organizations face-to-face.

Go to them, which is why we give web architecture in Charleston, SC.

It Lifts Your Believability:

Ensuring that you seem proficient and dependable is fundamental.

A site is an extraordinary way to grandstand how responsible you are.

Having a web specialist in Charleston, SC, guarantees your private venture is tenable, so clients won't ever have an uneasy outlook on buying from you!

It's an Incredible Method for Connecting With Clients:

Searching for a web composition administration in Charleston, SC, guarantees you have a spot to exhibit your administrations and items.

Still, at the same time, it's a phenomenal chance to communicate with clients through email, advancements, and allowing them to ask you inquiries.

Assuming you are searching for the best web specialist Charleston, SC, brings to the table, ChuckTown Sites will support your business in numerous ways.

Still have any question, do share via comments.

Share this post with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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Best SEO Courses Online: Free and Paid!

Do you want to become an SEO expert? Or Do you want to improve your SEO skills? Or, Are you looking for the best online SEO courses?

You cannot become an expert in SEO or any other business because you have watched YouTube tutorials. People believe in experts with professional degrees in certified courses.This is why no one comes to fix his teeth or smile at a doctor who just learned the process from YouTube.

I am not saying that you cannot learn anything extra from YouTube. But same time, you must recognize the importance of professional training. SEO or Search Engine Optimization is what requires professional skills and expert training. Earning SEO certification or a degree from a recognized institute or college is helpful.

SEO is not about static strategies. SEO skills have changed over time. It includes changes in user behavior and Google algorithms.

If you are an SEO beginner, mid-level SEO professional, or SEO expert who wants to share his skills, then you will find everything here.

I am sharing the best online SEO courses you should choose to become an SEO expert in real-time.

Best SEO Courses Online:

Best SEO Courses Online: eAskme

SEO courses are divided into two categories:

• Free SEO Courses
• Paid SEO Courses

Free SEO Courses:

1. SEO Certification Course (HubSpot):

HubSpot is known for marketing, sales, CRM, agency, and customer success.

You can find a free SEO certification course at HubSpot.

HubSpot Free SEO Course covers everything that you should know as a beginner SEO.

You will learn SEO basics, site evaluation, keyword research, and link building.

Duration: 3-6 hours.

2. Ahrefs SEO Training Course:

Ahrefs SEO training course teaches you how to get organic traffic from search engines.

It is a free SEO course for beginners.

You can learn SEO from scratch, keyword research, technical SEO, page optimization, and importance.

Duration: 2 hours or more, including 14 lessons.

3. Free SEO Training by Yoast:

Yoast is one of the most popular SEO plugins for WordPress.

Yoast also offers a “Free SEO Training: SEO for Beginners” online course.

Their SEO course makes it easy for you to understand how to improve site ranking quickly.

Duration: Two hours.

4. SEO Training for Beginners by Shopify:

Do you want to learn eCommerce SEO? Shopify is a big name in the eCommerce business.

Shopify’s free SEO training for beginners is an online course on eCommerce SEO optimization for entrepreneurs.

Duration: One hour and 16 Lessons.

5. On-Page and Technical SEO Course by Semrush:

Semrush is another popular SEO tool for keyword research and analytics.

Semrush’s on-page and technical SEO course cover the technical SEO and on-page optimization factors. You can also test your Semrush SEO certification.

Duration: One hour and seven lessons.

6. Intro to Search Engine Optimization by WordPress:

WordPress is the biggest blogging platform. It is good to learn SEO from blogging platforms.

WordPress’s online SEO course offers SEO fundamentals and on-demand content. You will also get the certification.

7. SEO Basics Course by Conductor:

Conductor’s free SEO course teaches you SEO basics, Evangelizing SEO, and Paid and Organic strategies.

These courses will help you increase search ranking and digital marketing strategies.

Duration: 90 minutes for SEO basics.

8. Complete Guide to Local SEO by BrightLocal:

BrightLocal’s “Complete Guide to Local SEO” is a free online SEO course for beginners.

BrightLocal academy teaches you ways to improve your SEO skills and knowledge.

Duration: One hour and eight lessons.

9. Google SEO Fundamentals Course by Coursera:

UC Davis has designed the “Google SEO Fundamentals” online course. With this course, you can learn the basics of SEO.

Google SEO Fundamentals teaches you keyword research, search behavior, and SEO strategies.

Duration: Eight hours and 11 videos.

10. SEO Specialization Course by Coursera:

SEO Specialization is another free online course by Coursera. This SEO program will teach you competitive SEO analysis, SEO report generation, and influencer relationships.

Duration: Five courses.

Paid SEO Courses:

Free is good, but sometimes you need more premium coaching. And this is when you need to be paid for SEO online courses.

1. Search Engine Optimization SEO Certification Training by Simplilearn:

Simplilearn is quite popular with educators. It offers a premium Advanced SEO Course to help you become a full-time SEO professional.

With Simplilearn’s in-depth Search engine optimization SEO Certification Training, you will learn everything from SEO basics to advanced SEO optimization skills.

Simplilearn SEO course will teach you on-page optimization, analytics, content marketing, etc.

Duration: 58 lessons.

Cost: Self-paced learning SEO Course – $1,199, online boot camp SEO Course – $1,499.

2. SEO Essentials Certification by Moz:

Moz is a popular SEO software provider. You can find courses at Moz Academy.

Moz’s SEO Essentials Certification trains you to become an SEO professional. You will also learn how search engines operate and rank websites.

Duration: 6 Hours.

Cost: $595.

3. Technical SEO Certification by Moz:

Moz Academy is the house of many courses.

Moz’s Technical SEO Certification Series is an on-demand course. With this course, you can improve the technical SEO of your websites, such as site performance, accessibility, indexability, and crawlability.

Duration: 3 Hours.

Cost: $395.

4. SEO Competitive Analysis Certification Course by Moz:

Moz’s SEO Competitive Analysis Certification course is also an on-demand course. You will learn SEO audit, campaigns, and social media presence.

Duration: 3 hours.

Cost: $395.

5. SEO Certification Course by ClickMinded:

Clickminded is a popular educational platform for marketers.

ClickMinded is also offering premium SEO Certification Courses for SEO professionals.

You will learn search engine optimization and get the certification.

Duration 6 Hours.

Course: $997.

6. Advanced Search Engine Optimization (SEO) Certification Training by MarketMotive:

MarketMotive and Simplilearn collaboration offer an in-depth Advanced SEO Certification Training course.

You will get comprehensive SEO Training.

Duration: 25+ hours.

Cost: Self-paced learning $1,199, online boot camp $1,499.

7. SEO 101 by DistilledU:

DistilledU is an online university where you can learn everything about SEO.

Their SEO 101 online course teaches you how search engine algorithms work, learn principles and improve skills.

Duration: 32+ Hours and 8 modules.

Cost: $40/ monthly; $33/month if paid annually.

8. SEO Training by Bruce Clay:

Bruce Clay is known for webpage analysis tools. He is also offering SEO training at SEOTraining.

You can learn everything from scratch to advanced SEO.

Duration 15+ hours and 48 videos.

Cost: $1,495/year.

9. SEO Basics by SERanking:

SEranking offers an all-in-one SEO software.

You will learn everything about SEO and how to make it work. It is also a good course to learn Content SEO.

Duration: 6 hours and 41 lessons.

Cost: Basic subscription at $39.20/month

10. The Non-Techie Marketer’s Guide to SEO by MarketingProfs:

MarketingProfs offer paid SEO course “The Non-Techie Marketer’s Guide to SEO.”

As the name suggests, this course is designed for non-technical people.

You will learn the ranking secrets and search engine ranking.

Duration: 90 minutes and 7 lessons.

Cost: $595/year.

11. Search Engine Optimization (SEO) And Marketing by University of California, San Diego:

University of California, San Diego, also has a designer search engine optimization course.

You will get practical training using online SEO tools.

Online Course

Duration: 3 hours.

Cost: $695

12. Search Engine Optimization Course by University of Phoenix:

University of Phoenix’s search engine optimization course will teach you keyword research, competitor analysis, site architecture, etc.

You will also learn the Best SEO practices and tactics.

Online Course

Duration: 5 weeks and 3 hours.

Cost: $1,194

13. Search Engine Optimization by University of Cape Town:

The University of Cape Town also offers a search engine optimization course. You will learn the best SEO practices and earn a certificate from a top African University.

Online Course

Duration: 10 hours per week for 10 weeks.

14. Foundations of Search Engine Optimization by University of Toronto:

The University of Toronto offers micro-courses to improve SEO strategies and competitive research skills. You will learn how Google works.

Online Course

Duration: 15 hours.

Cost: $559 Canadian.

Other SEO Trainings and courses:

Besides the above SEO courses, many resources can help you learn professional SEO.

1. LinkedIn Learning:

LinkedIn learning is a great place to learn SEO and marketing skills.

You can learn from+ more SEO courses and videos. Each course will empower you with SEO skills.

2. PluralSight:

PluralSight is an online learning platform where you can learn SEO also.

You can learn to code and get certifications.

Cost: $229/year.

3. Udemy:

Udemy is also an online learning platform. There are many SEO courses that you can choose to learn.

4. Skillshare SEO Courses:

Skillshare offers video tutorials such as SEO tutorials.

You can learn SEO courses by paying $159/per year.

Conclusion:

SEO is a continuous learning process. The more you learn, the more knowledge you must test. The more you test your skills, the more experience you gain.

SEO is changing year after year due to Google algorithms and the way users use search engines.

Skilled professionals can help websites rank. You can improve your skills using above mentioned free and premium SEO courses.

Keep yourself updated to improve your skills and eliminate outdated SEO strategies.

Still have any questions, feel free to ask me via comments.
 
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GTmetrix: How to Optimize Your Website with Speed Test Tool?

Do you want to improve your website speed and performance? If yes, then a speed test tool will be helpful for you.

Many professional tools are available online that give you insight into your website.

Each tool does different jobs and has a different cost; not every tool is for you. So many questions will eat your brain out when you are looking for the best tool to optimize your website.

To make things easy for you, I am discussing a popular speed test tool GTmetrix.

Today, you will learn how to use GTmetrix to optimize your website speed and performance.

What is GTmetrix?

GTmetrix How to Optimize Your Website with Speed Test Tool: eAskme

GTmetix is a popular free and premium speed test tool to check the speed of your website, blog, or webpage. It was launched in 2009, and since then, it has been helping webmasters.

GTmetrix report will display all the errors and suggestions you need to fix the errors on your website or page.

You can check load time, size, number of requests, performance score, structure, LCP, TBT, CLS, etc.

Every webmaster, blogger, SEO expert, developer, etc., can use the GTmetrix tool to optimize the speed of his website or blog.

GTmetrix Faqs:

• Developed by Carbon 60.
• 900 million+ pages tested every day.
• 1,000,000+ registered users.
• 5,000+ enterprise accounts.
• 104 job servers in 22 locations.

How to Use GTmetrix?

You can access the GTmetrix website.

For a starter, you can use GTmetrix for free even without registration. You only need a GTmetrix login to change browser type or edit location.

 

Follow these simple steps to check your website on GTmetrix:

• Go to GTmetrix.com
• Type or website URL in the “Enter URL to Analyze” box.
• Hit the “Test Your Site” button.
• Within seconds GTmetrix report will display your website’s latest performance report.

You can review metrics to understand what is wrong and where.

GTmetrix report of your website will display the following:

What is GTmetrix Measurement?

GTmetrix Measurement is important to understand your website issues and fixes.

GTmetrix Grade:

GTmetrix Grade is the score of the overall performance of your website or blog. GTmetrix Grade, including performance and structure score.

Your website GTmetrix grades comes from the complex calculations of architecture and page speed.

Websites with clean structure and fast loading get better grades than poorly structured websites.

Performance Score:

You can compare your GTmetrix performance score with the Lighthouse performance score.

It will help you better understand the metrics and their impact.

Structure:

GTmetrix structure score is based on GTmetrix’s assessment algorithm, which performs audits with lighthouse assessments.

It shows if your site structure is good or bad.

GTmetrix Web Vitals:

GTmetrix also displays your core web vitals score. Web Vitals, including LCP, TBT, and CLS.

Under the Web Vitals report, you can check issues that you should fix to meet the following requirements:

• First Contentful Paint (FCP)
• Largest Contentful Paint (LCP)
• Total Blocking Time (TBT)
• Cumulative Layout Shift (CLS)

You can also check levels to understand what you should fix first.

Largest Contentful Paint (LCP) :

Your website LCP should be less than or equal to 1.2 seconds.

Total Blocking Time (TBT):

TBT of your website displays the total time that prevents users from engaging with your website.

Cumulative Layout Shift (CLS):

Cumulative Layout Shift checks the unusual shift in layout during page load. It shows the stability of your website structure.

You will find 6 tabs to check your website performance in detail: Summary, Performance, Structure, Waterfall, Video, and History.

GTmetrix Speed visualization is an easy way to see how your website looks when it loads. It also displays important metrics.

You will find issues in the structure tab that must be fixed quickly.

Now you understand what is available in GTmetrix Summary Tab.

Let’s discuss the other 5 important tabs in GTmetrix.

GTmetrix Performance Tab:

GTmetrix performance tab display metrics that impact your website performance, such as:

• FCP
• Time to Interactive
• Speed Index
• TBT
• LCP
• CLS

You will also see your website's “Browser Timings” or webpage.

In the “Browser Timings” section, you can check the following:

• Redirect duration
• Connection Duration
• Backend Duration
• Time to First Byte (TTFB)
• First Paint
• DOM Interactive Time
• DOM Content Loaded Time
• Onload Time
• Fully Loaded Time

GTmetrix Structure Tab:

The GTmetrix Structure tab is where you should fix your website or blog speed.

You will find suggestions to fix speed issues and core web vital issues. You can see audits report and impact ratings.

Click on the down arrow of the issue to know how you can fix it.

 

You may find a lot of technical solutions here. If you cannot understand technical solutions, click “Learn How to Improve This,” and you will find guides to fix your website. You will also learn what not to do and how things work for you.

GTmetrix Waterfall Tab:

You will not see a real waterfall, but you will see the flow of your website.

And that is quite important for you.

GTmetrix Waterfall Tab: eAskme

 

You will find which resources consume more time to load and affix.

Fixing many such issues using a CDN service like Cloudflare is easy.

GTmetrix Video tab:

In the GTmetrix video tab, you can record a video of webpage loading and find out different issues.
You can only do that after signing up and logging in to GTmetrix.

GTmetrix History Tab:

The GTmetrix history tab displays the changes on your website over time.

It is helpful to find out if your changes are bringing a positive impact.

Conclusion:

GTmetrix speed test tool that offers suggestions to improve your website performance and speed.

It is easy to find errors on your website that impact speed and user experience. It also affects your search engine ranking.

GTmetrix is the tool that you should use to optimize your website speed and search ranking.

If you still have any question, do share via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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404 Errors: Google's John Muller Explains When to Fix and When Not?

What does Google think about 404 Errors? When Should I Fix 404 Errors? And When should I ever care about them?

Google’s John Muller has explained how fixing 404 errors on inbound links can waste time.

John Muller explained in a Reddit discussion about fixing broken links and the time one spends resolving these issues.

404 Errors, Google Explains When to Fix and When Not?: eAskme

Inbound 404 Broken Links Reddit Discussion:

jefferymr15 asked on Reddit if it is possible to locate broken 404 links the same way one identifies expired domain names.

He wants to understand if fixing the inbound broken links or broken backlinks from other websites is necessary.

How do you find 404 Error-broken links to fix? John Muller’s way

John Muller responded that you can check Google Analytics to see the inbound 404 pages. You will find the sites linking to your website or domain name. This way, you can identify if the site is a proxy or getting some traffic.

Another way to visit server logs is to find which search engine bots are crawling those links.

John Muller Advise When Not to Fix 404 Error Pages:

John Mullers said it doesn’t make sense to fix 404 error pages.

You need to stay regular. Do not get alarmed when you see 404 error pages. There needs to be more SEO value to fixing 404 error pages, but it takes a lot of effort.

Why Some 404 Error Pages Should Be Fixed but Others Shouldn’t?

John said that it is easy to find and fix 404 errors. But You want to save time fixing 404 errors.

He advised that it is a waste of time to fix 404 error pages.

What he doesn’t say is here.

Inbound 404 Error Pages to Active Pages:

If you have broken links from inbound pages, those will become 404 error pages. You must fix them with a 301 redirect.

Why?

Because your internal pages are linked to other working pages that need traffic. 301 redirects will fix 404 error pages in internal links.

It will also help to reduce bounce rate.

You can also check 404 error pages in your search console report.

Inbound Broken Link to removed Pages:

You will see these issues when an old page is removed. There is no need to fix these 404 error pages.

Redirecting the 404 error page to the homepage or another relevant page will not be helpful.

Conclusion:

John Muller clarified when you should redirect 404 pages and when you do not need to fix them.

It is best to focus your energy and time on other important SEO aspects than just error pages.

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IndexNow - Celebrating Two Years of Growth! With 1.4 Billion Daily URL Submissions

IndexNow is known for quick indexing websites and webpages. More than 60 million websites are joining IndexNow daily to index their web content effectively.

Two years ago, the IndexNpw plugin was introduced to bridge the gap between search engine indexing and website content. IndexNow is now celebrating the 1.4 billion URL submissions daily.

You can easily integrate IndexNow with Duda, WordPress, and Wix platforms.

IndexNow for Search Indexing in Real-Time:

IndexNow - Celebrating two years of growth! With 1.4 Billion Daily URL Submissions: eAskme

Search indexing commonly faces issues where they are not updating every change as they happen. Search engines cannot check every single update on your webpage.

Search engine crawlers visit your website or web pages to check the updates and changes. They need bandwidth to crawl your website content.

Lack of real-time indexing is the reason why search engines do not reflect the latest changes made to a page.

How does IndexNow fix the Indexing Issues?

IndexNow sends ping signals to participating search engines. With simple ping, search engines will understand when you update, delete, or publish a new page.

With IndexNow, you can instruct search engines to crawl important updates.

Popular CMS like WordPress and Cloudflare have made IndexNow integration easy.

You do not need any third-party plugins to IndexNow If you are using plugins like:

• Yoast
• SEOPress
• RankMath
• All-in-one SEO

If you are running a website on Duda or Wix premium, then you will automatically get IndexNow-enabled services.

You can activate IndexNow with 4 steps:

1. Generate IndexNow API.
2. Host it on the root directory of your website.
3. Add codes to let IndexNow API submit your website URLs.
4. Check web admins’ tools to know if all the URLs are submitted or not.

If you are publishing new posts or updating old posts, then you must make sure that search engines should crawl and index them.

You can do it with the help of IndexNow API or plugins.

Conclusion:

Real-time indexing is necessary to ensure that your updates get indexed faster. IndexNow is the best at it.

With IndexNow, you can streamline the indexing process and update search engines automatically. Use search IndexNow to update your updates, changes, or new articles automatically.

Still have any question, do share via comments.

Share it with your friends and family.

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Google Pagespeed Insights Lighthouse 11 Update: What is There for You?

Google has launched an update for speed inside; this time, it is updating Lighthouse 11 with new features.

Google Pagespeed Insights Lighthouse 11 is the latest update of the newest version of the Google Lighthouse.

You can check your website speed, fix buzzes, and get a score.

What is Google Pagespeed Insights Lighthouse 11?

Google Pagespeed Insights Lighthouse 11 Update: eAskme

Google Lighthouse is a free-to-use tool to measure your website performance issues and find ways to fix them.

It is a free tool that anyone can use. All you need is to type your website URL or webpage URL and hit Enter to get a Google page speed insights report with the core web vital scores.

Google page speed insights lighthouse 11 update launched on August 28, 2023.

It is available for every user who wants to test his website.

What has changed in Lighthouse 11 or Google Pagespeed Insights?

Here are the updates and changes that you can find out;

• Updated accessibility audits.
• Updated best practices score.
• Fixed a bug related to Largest Contentful Paint.
• Updated INP or interaction to Next Paint reports.
• Fix many bugs to improve reports.

Updated interaction to next paint (INP) report:

Google has introduced the Interaction to Next Paint metric to improve the interactivity of the webpages.

The search engine giant has also said the INP report will become official in March 2024.

Now, Google has also removed the INP metric from the experimental stage.

The recent change in Lighthouse 11 displays that Google is serious about the INP metric.

Bug fixed in Largest Contentful Paint (LCP):

A bug was reported with the launch of Lighthouse 10.2.0. In Lighthouse 11, this bug is fixed.

13 new accessibility audits:

• td-has-header
• table-fake-caption
• table–duplicate-name
• skip-link
• select-name
• link-in-text-block
• label-content-name-mismatch
• input-button-name
• image-redundant-alt
• html-xml-lang-mismatch
• aria-text
• aria-dialog-name
• aria-allowed-role

Conclusion:

Google Lighthouse 11 is an essential and official update for Google Pagespeed Insights. You will get a better report to check your website performance and when your bugs are fixed.

Check your website performance with Google Lighthouse 11 and fix issues to make it user-friendly. It is also essential for the overall SEO of your website.

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Dynamic Rendering: What is it? Why and When You Need it?

What is dynamic rendering? Should you use it or not? These are the questions that we will answer today.

Dynamic rendering is considered a temporary solution to SEO problems caused by JavaScript. Search engine giant Google considers it a temporary solution.

It can cause complexity on your website. To fix the issues, it is best to use server-side rendering, hydration, or static rendering.

Search engines understand the importance of dynamic rendering to fix crawling and indexing issues related to JavaScript SEO.

This suggests that you should learn dynamic rendering and its use.

What is Dynamic Rendering?

Dynamic Rendering, What is it? Why and When You Need it?: eAskme

Dynamic rendering preset JavaScript in a different way.

In dynamic rendering, the webmaster sends the full version of the site page to the search engine but displays the regular site to website visitors.

In this way, Google crawlers visit your page and index it without using JavaScript.

If you want to minimize crawl time and budget, then you should consider using dynamic rendering.

Before using dynamic rendering on your website, here you should know how dynamic rendering works.

How Dynamic Rendering Works?

Dynamic rendering is not as simple as HTML. Installing dynamic rendering on your website can be time-consuming, challenging, and intensive.

The typical dynamic rendering work is to serve users with JavaScript experience but send HTML files only to search crawlers.

Here is what you should understand:

• Install dynamic renderer to identify search engine crawlers.
• Dynamic rendering understands the crawlers and presents content that is easy to index for search engines without JavaScript.
• Dynamic rendering displays the page with the whole HTML and JavaScript experience for a user.
• Dynamic Rendering Solve Problems:
• Dynamic rendering makes it easy for search bots like Google crawlers to index your website content quickly.

It saves load time for search engines and makes it easy for your website to get indexed in SERP.

Search engines will crawl your website without taking the JavaScript process. In other words, your site without JavaScript features will upload in the search index.

You should consider dynamic rendering if you are using a massive website like ecommerce or news website.
Improving your site indexing will help in SEO and content marketing.

Should You Use Dynamic Rendering or not?

If you have many JavaScripts on your website, then it is wise to use dynamic rendering. But it is a short-term solution.

Dynamic rendering also reduces your crawl budget. It is a quick way to index your website pages and save resources.

When should you consider using dynamic rendering?

• Large websites
• Site with Updated JavaScript functions.
• Sites with chat apps and massive social media sharing.

Dynamic rendering vs. Cloaking:

Cloaking is a black hat strategy where a webmaster creates a website that sends two different content versions of one page.

The sole purpose of Cloaking is to mislead search engines to chase ranking.

Dynamic rendering is different than Cloaking.

The site sends the same content to users and search engines in dynamic rendering.

But search engines will get site content without JavaScript to index quickly.

How to use Dynamic rendering?

If you have a JavaScript-heavy website, use dynamic rendering to make indexing fast.

Search engine crawlers find it difficult to crawl sites with too many JavaScripts. They prefer sites with less or no JavaScript.

You should understand that dynamic rendering needs additional resources and can slow down your hosting server speed.

Dynamic rendering serves users with site pages rendered with JavaScript and serves search engine bots with site pages without JavaScript.

Conclusion:

Dynamic rendering helps solve JavaScript SEO issues.

But it is a short-term solution that can slow down your site.

Before using dynamic rendering, you should know the following:

• Website is indexable or not.
• Is the site using JavaScript or not?
• Does your site have dynamic content?
• Sites with crawl budget issues.

Due to JavaScript issues, dynamic rendering will help index pages, not indexing. It is the easiest way to make your website crawlable and indexable.

Still have any question, do share via comments.

Share it with your friends and family.

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