ChatGPT Search Indexing: How to Index Your Content?

ChatGPT search indexing is the real thing. But how to index your website for ChatGPT search is the question that I am answering today.

ChatGPT launched a real-time search feature to attract Search engine users.

While Google is using AI Overviews to display AI-generated search results, ChatGPT is trying to grab Google’s share of the search engine market.

While ChatGPT and Google are competing, OpenAI is expanding ChatGPT search crawlers and their capabilities.

OpenAI uses Bing indexing features in its crawlers. Bing and OpenAI’s partnership helped ChatGPT make its way to the search engine industry.

ChatGPT Search Indexing

Bing and OpenAI worked together to launch ChatGPT Search.

OpenAI docs reveal details about the OpenAI crawlers. Right now, ChatGPT search uses GPT-4o technology. It is working on the o1-preview system to generate synthetic results.

OpenAI is using 3 types of crawlers:

1. OAI-SearchBot: It is the main crawler responsible for search engine features.
2. ChatGPT-User: It handles user interactions and requests.
3. GPTBot: It is responsible for AI data training.

How do you configure Robots.txt for ChatGPT Search Indexing?

To index your content in ChatGPT search, you must allow OAI-SearchBot in your robots.txt file.

It is also necessary that Bing indexed your website content.

Once you allow OAI-SearchBot, the search crawler will update your file in up to 24 hours.

What does ChatGPT Search have for Publishers?

ChatGPT search offers 4 features to content publishers:

1. Citation: ChatGPT search cites the source of the content.
2. Source sidebar: It displays source links.
3. Multiple Source Attribution: It adds numerous citations to the content.
4. Location: it also displays maps for local searches.

What Should You Consider when Indexing Content in ChatGPT Search?

Here are the factors responsible for ChatGPT search indexing:

• Content usability and freshness.
• It is citing paywall pages.
• 404 pages in the search.
• Multiple source citations.

Conclusion:

ChatGPT search indexing requires robots.txt verification. Optimizing your robots.txt file for crawlers is necessary.

Update your content, use facts, and write in an optimized structure to help OpenAI search to index the content.

Make sure that major search engines are indexing your content. It is another tip that will help you index your content in ChatGPT search.

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Google AIO Is Ranking Topic-Specific Sites

Google's AI Overviews ranks niche-specific websites in its results. In other words, micro niche sites have better chances to rank in Google AIOs than multiniche sites from brands.

BrightEdge has published a study analyzing the changes in Google AI overviews. New results show that topic-specific blogs or websites are getting more space than branded websites.

And all this has changed with Google's Core Update.

Google Core Update and AI Overviews:

SEO experts have already speculated that AIO results will display content from top-ranking sites. The real story is not so different. Google AI Overviews are mirroring organic results.

After the August 2024 Core update, AIOs started displaying niche-specific websites in the results.

BrightEdge's AI Overviews Study:

Here is what the BrightEdge Study shows:

• Since the August 2024 core update, AI Overviews have been displaying 41% of results from top-ranking pages.
• AIOs focus on topic-specific websites.
• AI overviews will focus on organic results rather than extracting content from non-ranking sites.
• AIO is ranking low-ranking websites for topic-specific results.
• Google's August 15th Core Update has changed how sites rank in organic results and AIOs.
• AIO results match the ranking of the top 100 websites for the search query.
• New and topic-specific websites are getting more exposure.
• AIO results are all about the topic.

BrightEdge used its dataset for this study.

BrightEdge Dataset includes Data Cube X, content analytics, and SEO platforms.

Data Cube X focus on:

• Organic Keyword Research
• Competition analysis
• AI-powered keyword and topic research
• Organic traffic

Google AI Overviews Expansion:

Google has expanded AIO to non-registered users. This means that regardless of whether you have a Google account, you will still see AIO results for any query.

This way, Google is ensuring that more users develop the habit of using AIO results over other organic pages.

AIO results are not industry-specific. Google delivers AIO results for every query.

Non-registered or non-login users will not see AIO results in the following scenarios:

• Education
• Healthcare
• B2B Tech

Non-logged-in eCommerce users will see 90% less AIO results as compared to logged-in users.

At the same time, Google displays product grids to non-signed-in users.

Google AIO and Product Comparisons:

The holiday season is coming, and Google AIO is ready for it. It displays product comparisons to help buyers decide.

• 172% growth in apparel-related queries in August 2024.
• 42% increase in the use of unordered lists.

AI overviews provide user-friendly product comparisons. It will undoubtedly impact the buyer's decision.
The user can compare products with visuals and statistics. AIO is using high-quality images, which is an indication for marketers to use HD images in eCommerce product listings.

Another thing that marketers should learn from AIO results is that it feeds on data. The more and accurate data your listing has, the better your influence on buyers' decisions.

When it comes to comparing eCommerce products, context becomes essential. Comparison is the best way to do it. Compare products and let users know which is the best.

Google AI Overviews Getting Better:

Google is ranking topic-specific content in AIO results. In most results, you will find the content from the top 100 pages used to answer searchers' queries.

For example, to learn blogging, you will go to an online course on learning blogging rather than visit HuffingtonPost.

Conclusion:

Google is increasing the top-ranking pages in the AIO results. Product comparisons are helping customers and will become more precise throughout the holiday season.

Google's organic results and AI Overviews are displayed side by side. The focus is on highlighting topic-specific results for the user's query.

BrightEdge has published the timeline of changes in AI Overviews.

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Google Search Result Integrates Internet Archive Links

Google’s new collaboration with the Internet Archive allows it to use and rank Internet archive links in search results. This will help users who want to access older pages or earlier versions of the latest pages.

Google is integrating the Internet Archive in its “About this result” feature. Soon, global Google users will have access to the Internet Archive in search results.

There are 866 billion webpages on the internet. Internet Archive Wayback machine has stored snapshots of those pages.

How to Access About Internet Archive Pages with Google Search Results?

Internet Archive Pages will be displayed as part of the “About this result.”

• Go to “About this result.”
• Click on “More about this page.”
• Now, you will see the archived page.

Why Older Pages in Search Results?

Researchers and analysts are looking for older versions of the latest pages. Adding them to the search results is the easiest way to make these pages available for users. “About this page” is the best place to display Internet Archive links.

Internet Archive and Benefit:

The Internet Archive has been collecting screenshots of webpages for the past 25 years. Mark Graham has explained that thousands of websites left the Internet, and millions of content pages vanished from search results.

This collaboration will bring those pages to life, which can add more value to the user experience.

What You Should Know?

• Websites that opt out of the Internet Archive database will not display in search results.
• Google is bringing historical web content to life with this collaboration.
• These results will help you to find out how information has changed over the years.
• Google Search is already displaying Internet Archive pages in search results.

How will Internet Archive Integration in Google Search impact SEOs and Organic Traffic?

It is best to see how Internet Archive results in Google searches will impact SEO and organic traffic. Will users click older pages to find more information? Will these pages send traffic to the website?

Websites will not get additional traffic as the web archive adds its URL structure in the snapshot and its links.

Conclusion:

Google’s collaboration with the Internet Archive will bring back the older pages in search results. However, these will not replace the new pages but serve as additional sources of information. You can access them under the “About this result” section.

Stay tuned to know what more is coming.

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SearchGPT Can Disrupt Organic Search: Here is How?

OpenAI launched SearchGPT in July 2024. Since then, SearchGPT has set new standards in the search industry. It has the potential to change the organic results for good.

Marketers and researchers are already testing SearchGPT capabilities. They have tested SearchGPT for queries related to business, e-commerce, blogging, B2B sites, etc. The results display that SearchGPT is more about search results than traditional GPT results. It is also a competitor to Perplexity and AI Overviews.

SearchGPT Can Disrupt Organic Search: Here is How?: eAskme

What is SearchGPT?

SearchGPT is a GPT from OpenAI. It was launched to perform search engine-type operations. It is using current GPT data to produce generative AI results in natural language. When SearchGPT produces results, it also includes resources and citations.

OpenAI has called SearchGPT a new way to search. However, the company has not revealed everything that can make people rely on the tool.

There is no information about how SearchGPT accesses information and how it processes that information. It is confirmed that SearchGPT is using RAG. This technology connects web data with AI models. In other words, SearchGPT has access to the data that is not in their database.

BrightEdge Tested SearchGPT:

BrightEdge has tested SearchGPT, Perplexity, and AI Overviews to collect data points using their technologies. The BrightEWdge Generative Parser and Datacube X are the popular technologies that BrightEdge has used.

BrightEdge analyzed SearchGPT to understand:

• How it answers the query.
• What is its ability?
• What methods is it using?

Here is what BrightEdge Discovered:

SearchGPT vs. AI Overviews:

Google AI Overviews are gaining popularity as Google pushed them over search results. It is the reason why everyone is interested in knowing where SearchGPT stands in competition with AI Overviews.
Test results cleared that SearchGPT gives detailed answers with deep knowledge. Google AI Overviews gives short answers based on the latest trends.

According to BrightEdge, SearchGPT delivers reliable answers analyzed from authentic resources. However, it is not the best tool to find answers related to the latest trends.

SearchGPT vs Perplexity:

Similar to AI Overviews, Perplexity also delivers concise solutions. In other words, it is using technology that is like AI Overviews. It can provide biased answers, which is the problem with most generative AI tools.

SearchGPT stands as a better tool than Perplexity as it offers a comprehensive solution. Perplexity is best at giving quick answers.

SearchGPT and Google:

Many believe that SearchGPT can replace Google.

Well, it is not valid.

OpenAI has a clear plan to merge SearchGPT into ChatGPT. It will work as part of ChatGPT.

Now the question arises: is ChatGPT a competitor to Google?

BrightEdge analysis shows that SearchGPT can deliver trustworthy results. Merging it with ChatGPT will make ChatGPT a powerful tool for search and research.

Conclusion:

SearchGPT, in its current state, is better than Google and Perplexity because it delivers diverse results from authentic resources, is capable of delivering competitive solutions, and is better at query interpretation, programmatic, and practical than many other tools.

It is a quality tool for research purposes.

Still have any question, do share via comments.

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Google AI Overviews Launched in 6 Countries

Google search results now display AI Overviews results in 6 countries. It is also improving AI Overviews' language capabilities with in-text links. A new save function was also introduced.

Google AI Overviews was first launched in the USA in May 2024. Now, it is expanding to countries outside the USA.

Google AI Overviews Launched in 6 Countries: eAskme

Google AI Overviews Launched is 6 Countries:

Users from the United Kingdom, Brazil, Mexico, India, Indonesia, and Japan will also get AI Overviews in search results.

While SEOs are complaining about the drop in referral traffic due to AI overviews, Google is determined to roll out this feature to more countries in the coming months.

According to Google, AI Overviews will deliver more website traffic and become a long-term tool to increase search presence.

New Features of Google AI Overviews:

Google has also launched new features in AI Overviews, such as:

• Users will see a new resource link of relevant websites or blogs.
• Testing in-text links.
• New save function to save AI Overviews.
• Ease of language for some queries.

Google claimed that people are more engaged with AI overviews than general search results. They ask more extended questions and engage in human-like conversations.

Impact on Publishers:

Google AI results deliver high-quality traffic. This also means that AI overviews will display top-ranking results as links. However, there is no clear indication of how it will impact a publisher.

In-text links can lead users to websites, but it is unclear how many users will follow those links.

The SEO community is worried about the fact that AI-generated results will give summarized solutions to the users, and they will never click the link to learn more.

Google’s AI Overviews and User’s Reaction:

Google is taking a positive stand about AI overviews. The company is clearly going to roll out AI overviews in more countries and for more queries. Users also interact with AI Overviews, which makes the search engine believe that the results are beneficial.

Conclusion:

Google is trying everything to help users. It is running a business to bring quality searches in front of the searchers. AI Overviews is Google’s effort to improve the search market with quality results that its algorithm believes are better than other sites.

Now, it all depends on the user’s response. If users are satisfied with AI overviews, then they will be the most effective part of Google search.

What do you think?

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Is Core Web Vitals Score a Google Search Ranking Factor or Not

Is Core Web Vitals Score a Google search ranking factor? Do you optimize Core Web Vitals search ranking? Can CWB score influence rankings?

Core Web Vitals Score is used to help webmasters analyze page optimization and influence user engagement and experience.

Core Web Vitals and Google search ranking factor: eAskme

But how much does Google care about Core Web Vital's score? Let's find out today.

Let's understand everything about content and its impact on search results.

Core Web Vitals Score:

Core Web Vitals is the score that you get after analyzing your website using Google tools. Each score displays a different aspect of the user experience.

Core Web Vitals Score measures the user-friendliness of a website or webpage.

Claim: Core Web Vitals Score is a Google Ranking Factor

There are the 3-core metrics of CWV (Core Web Vitals):

• Largest Contentful Paint: LCP measures the load time of the webpage, including text images and other content.
• Interaction to Next Paint: INP measures a web page's overall responsiveness at the level of user interaction. It has replaced the First Input Delay (FID), which measured the browser response during user engagement.
• Cumulative Layout Shift: CLS measures the content shift during page load.

INP replaced FID in March 2024.

Difference Between INP and FID:

FID was part of Core Web Vitals before March 2024. It measured taps, clicks, and other user engagement on the page. The focus of this metric was to measure the first input on the page.

INP replaced FID to analyze user engagement at a much deeper level. It explores the complete lifecycle of user interaction.

To get a better ranking, it is a must to keep INP lower or equal to 200 milliseconds.

Evidence: Core Web Vitals Score is a Ranking Factor

Google Search Central announced CWV as a ranking signal. The related article published on the Google developer page states that Core Web Vitals is the set of metrics to analyze the responsiveness, speed, and stability of the webpage for user experience. It will impact the search ranking change.

During the Ask Me Anything event in 2021, Philip Walton said that web vitals are the ranking factor.

John Muller also clarified that the Core Web Vitals score impacts search ranking as it plays a vital role in analyzing a web page's user-friendliness. He added that even if a website has the best CWV score but its competitor has better relevance to the search query, Google will prefer relevance over CWV score.
Websites optimizing for Core Web Vitals will see a shift in organic ranking.

In 2022, John Muller confirmed that page experience is a ranking factor.

Improving the Core Web Vitals score is a must, but focusing on other metrics is also necessary to rank better. Page experience is and will always be a ranking factor.

Conclusion: Core Web Vitals Score is a Google Search Ranking Factor

Google itself confirmed that the Core Web Vitals score is a ranking factor. There is not much left to say. All you need to do is optimize your website for CWV. It can also impact the helpfulness of your content.

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Is Content a Google Search Ranking Factor or Not?

Is Content a Google search ranking factor? Do you optimize Content for Google search ranking? Can Content influence rankings?

Content is the king, is the oldest saying in the SEO and marketing industry. Without content, there can be no search, no marketing, and nothing else. You cannot do anything without content.

Is Content a Google Search Ranking Factor or Not?: eAskme

But how much Google cares about it? Let's find out today.

Let's understand everything about content and its impact on search results.

Content:

Content is information that you share to display your expertise, knowledge, products, and services to others.

Content is everything that you can find on a website like eAskme.

But does Content impact your Google search position? Let's find out.

Claim: Content is a Google Ranking Factor

Content is the basis of every website or app. Engaging with readers, ranking in Google searches, and boosting organic traffic is necessary.

Almost every person in the business understands the potential of high-quality content and its impact on search results.

Search engines like Google rely on content. Without content, Google cannot display anything.

It is a part of search engines, algorithms, marketing campaigns, etc.

Evidence: Content is a Ranking Factor

Google's "How Search Works" explains how content automatically generates results. When ranking a website or webpage, Google focuses on meaning, relevance, quality, usability, and content.

And everything comes from the content.

Google explains that its system analyzes content relevance to rank it in SERP.

It also means that the Google system understands the queries and the intent behind those queries.

Ten years ago, it was easy to create a website that ranked with a clean design, audience targeting, valuable content, site structure, etc.

Even after a decade, Google has preferred valuable content when ranking your website or page.

Google's "Search Engine Optimization (SEO) Starter Guide" explains image optimization, video optimization, website performance, SEO, and site in search console.

How to Create Valuable Content?

To create a valuable content experience, it is a must to create content that has the following ingredients:

• Create content to satisfy user intent.
• Use easy-to-read language.
• Optimize images, videos, and other types of content.
• Create scalable, unique, and fresh content.
• Use evergreen content.
• Display authority and expertise using data and research.
• Add enough information to satisfy users' needs.
• Optimize links.
• Avoid ad manipulation.

Google is interested in content that is trustworthy, expert, and authoritative.

Google's John Muller also said that Google looks at the whole content instead of just H1 tags.

Evidence: Content is not a Google Search Ranking Factor

There is no single piece of evidence to support this theory. The reason is simple: content is only possible with it.

Content search is only possible with content search.

Conclusion: Content is a Google Search Ranking Factor

Content is the soul of every business. Search engines rely entirely on content and quality.

Content quality is among the top 3 ranking signals in Google search results.

Create evergreen, exceptional, trustworthy content to rank better and improve organic position.

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Is Canonicalization a Google Search Ranking Factor or Not?

Is canonicalization a Google search ranking factor? Do you want to optimize the canonicalization strategy for Google search ranking? Can canonicalization influence rankings?

Search engines want you to use canonical tags or canonicalization. But does it impact organic search ranking?

Rel=Canonical tag you will direct Google to the preferred version of your website URL. Still, there is no guarantee that Google will follow your path.

Is Canonicalization a Google Search Ranking Factor or Not?: eAskme

To answer this question, first understand the canonicalization and then dig deep to find facts.

There are very few people who are asking this question, yet it is worth answering.

But does Canonicalization impact your Google search position? Let's find out.

Let's understand everything about canonicalization (rel="canonical") and its impact on search.

Canonicalization:

Canonicalization is the process of telling a search engine which URL is the best representative of your website. It also helps Google to choose the best page and avoid duplicate pages or versions of the same page.

The easiest way to use canonicalization is to add a rel=canonical tag to declare the representative URL.

Google wants to use to use rel="canonical".

But is canonicalization (rel="canonical")  a Google organic ranking factor? Let's find out.

Claim: Canonicalization is a Google Ranking Factor

Canonicalization or rel="canonical" is an HTML tag that tells Google the best representative of your URL.

In most common cases, Google uses the canonical URL to avoid duplicate versions.

For example, if you set the www version as canonical, then Google will use the URL with www to crawl and index.

This helps Google save resources and time by avoiding duplicate versions of the URL.

In 2023, Google itself recommended the use of canonical tags.

But if you want to avoid duplication in syndicated content, then you should now use canonical links.
Ask syndicated sites or webmasters to use the noindex tag instead of canonical.

The sole purpose of a canonical URL is to share a preferred version of your domain URL with search engines.

As rel=canonical helps Google to find a preferred version of URL, webmasters started believing that it also impacts search engine ranking.

Evidence: Canonicalization is Not a Google Search Ranking Factor

Google has nowhere mentioned that canonicalization or rel=canonical is necessary for ranking.

Google's John Muller said that the best strategy is to use the rel="canonical" tag to avoid duplicate content issues in search results.

Difference between rel=canonical and Noindex:

Rel=canonical tells Google that the source or link is essential and should be indexed. But no index tells the search engines that that page should not be indexed.

In other words, rel=canonical pass link juice, but noindex doesn't do it.

Conclusion: Canonicalization is not a Google Search Ranking Factor

Canonicalization helps Google to identify the preferred version and avoid duplicate versions of the URL. It is necessary to index only preferred URLs. It works as a suggestion.

You should rel=canonical to help Google. However, it is not a Google ranking factor.

Still have any question, do share via comments.

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Is Code-To-Text Ratio a Google Ranking Factor or Not?

Is Code-To-Text Ratio a Google search ranking factor? Do you want to use the Code-To-Text Ratio for Google search ranking? Can the Code-To-Text Ratio influence rankings?

Code is a must for any website. Without code, there cannot be a site or app. While coding can make or break a website, it is also believed that coding can influence search ranking or ranking signals.

The code-to-text ratio impacts responsiveness, speed, indexing, and user experience. To create the best user experience, SEOs work, SEOs work hard to find the best Code-to-text ratio for clients' websites.

Is Code-To-Text Ratio a Google Ranking Factor or Not?: eAskme

It is not easy to determine the code-to-text ratio, yet SEOs try everything.

But does the Code-To-Text Ratio impact your Google search position? Let's find out.

Let's understand everything about the Code-To-Text Ratio and its impact on search.

Code-To-Text Ratio:

Code-to-text ratio is the percentage of text compared to code on the webpage or website. Code-text ratio checkers are available to calculate the exact ratio.

It is a must to have optimized code on your website or page. Anything more than that is unnecessary. Yet, it is good to find out if your code is impacting search ranking.

Claim: Code-to-text ratio is a Google Ranking Factor

The code-to-text ratio can directly influence user experience. Code-heavy sites load slowly, which negatively affects user experience.

Sites with low code or poor coding create design, crawling, and indexing issues. The code helps search engine engines understand why the page is there and its relevance to the website.

Evidence: Code-to-text ratio is a Google Search Ranking Factor

Google’s John Muller once said that HTML code does not affect website search engine rankings.

Although Google does not outrank sites based on their code, too much code is not beneficial for users. Complex or hidden codes can damage your page's SEO and rankings.

It is better to optimize code to create a fast-loading website with a clean user experience. Better user experience and Core Web Vitals score are important for better rankings.

How to Optimize Code-to-text Ratio?

The code-to-text ratio directly impacts Core Web Vitals score and user experience.

• Check code errors using the W3C validator tool.
• Check the HTML code errors and fix them.
• Improve code and get rid of any useless code to improve page load time.
• Compress images, use cache codes, and get rid of flash codes to improve website speed.

Conclusion: Code-to-text ratio is not a Google Search Ranking Factor

Your website code is not a ranking factor. Yet, it is important to optimize website code to optimize load time and responsiveness and fix coding errors. It is best to optimize the Code-To-Text Ratio within 20-75%.

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Is Contact Information A Google Ranking Factor or Not?

Is contact information a Google search ranking factor? Do you want to use contact information for Google search ranking? Can contact information influence rankings?

The reason why contact information is necessary is to give your audience a way to contact you. It can be through email, chatbot, or phone. Contact forms are the most common way to let people contact you.

Yet, only some websites publish contact information or contact pages.

Is Contact Information A Google Ranking Factor or Not?: eAskme

But does contact information impact your Google search position? Let's find out.

Let's understand everything about contact information and its impact on search.

Contact Information:

Contact information is the information that the webmaster publishes on his website to let others contact him. Contact forms, email IDs, phone numbers, and social media pages are part of the contact information.

Claim: Contact Information is a Google Ranking Factor

SEOs have two beliefs about contact information. Many believe that it is necessary to rank in search results, while others believe that it is not necessary.

Contact information is used on two most popular places:

• Contact information on Google My Business.
• Contact Information on website.

Evidence: Contact Information is a Google Search Ranking Factor

Contact information such as website name, physical address, email ID, phone numbers, and social media links are usually published on citation sites. Citations influencer search engine position as they are helpful for users to find ways to contact the website or business.

In 2009, Google launched Places to display contact information.

Since then, it is believed that contact information play a crucial role in ranking for local search terms.

According to the Google Quality Raters Guidelines document, the role of contact information changes according to the type of website. Contact information is crucial for businesses operating in the local area, such as banks, offices, etc.

While it is essential to have contact information on important pages and citations, it is not a ranking signal that can influence rank position.

The presence of contact information is necessary for a good user experience.

Contact information also helps in building a high level of trust. It is necessary to display contact information on important pages where users are most likely to contact your business.

Evidence: Contact Information is Not a Google Search Ranking Factor

John Muller answered the question by saying that Google does not look for search information as a ranking signal. It does not impact search ranking.

Yet, it is good to display contact information from the user's point of view.

Sites with contact information are gaining points on user experience.

Conclusion: Contact Information is a Google Search Ranking Factor (Not Always)

Contact information is an integral part of the local listing. It influences local search ranking in Google organic results.

In recent years, Google has improved its algorithm to analyze the importance of contact information for the user. Contact information is necessary when a user needs to contact a business. In most cases, this happens to businesses in the local area.

Contact information on your website is more important for your clients and users than search engines.

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Google AI Overviews: How to Optimize Your Blog or Website to AI Overviews and It's Impact on Your Business.

Google I/O 2024 is all about the launch of AI Overviews. Google searches will now display AI-generated results on top of organic results and paid ads. Search engines will also use ads in AI Overviews to generate revenue.

Since the launch of Gemini AI, Google has been using it on various platforms, such as ads. Gemini is Google's most powerful AI.

Now, Google is using the power of generative AI in search results. And to do so, they have launched AI overviews.

Google AI Overviews: eAskme

 

What are AI Overviews? How it works? How to access it? How it works? How AI Overviews Source Data? How to Turn on and Off AI overviews? How to Optimize Your Blog or Website to AI Overviews?

Here is everything for you to know.

AI Overviews:

AI Overviews is the quick-answer solution in search results. All you need to do is type the question in Google search, and generative AI Overviews will generate the most suitable answer.

It says that Google will do Googling for you.

For example, if you ask Google, "Why Does My Candle Burn Unevenly?" It will generate an AI overview with a detailed answer in a paragraph.

Google has tested AI overviews more than a billion times in Search Labs.

You will also get steps or a day plan for Google.

For example, if you ask Google to give you a seven-day meal plan, AI Overview will generate a result with a meal plan for each day.

For some queries, Google AI Overviews will give you answers in 3 different formats such as:

• Original
• Simpler
• Break it down.

 

Who can Access AI Overviews?

AI Overviews have been rolled out in the USA only. Google plans to launch AI Overviews for a billion users by the end of 2024.

To access AI Overviews, you need:

• You must be 18 years or older to access AI Overviews.
• A Laptop, Desktop, Android, or iOS device with internet connection.
• Open the latest Chrome or Firefox browser app.

How to Get AI Overviews?

Go to Google.com or Open the Google search app.

How Google AI Overviews Works?

• AI Overviews for Some Searches: AI Overviews is available for limited searches or queries.
• AI Overviews for other searches: AI Overviews not available for every search.
• Listen to the Overview: You can list AI Overviews results.
• Read AI Overviews: For most results, you can read in English and Hindi.

AI Overviews will display three types of results:

• AI Overviews on the top without organic results.
• Below AI Overview of generative content, the user will use shopping ads.
• AI Overviews will display targeted ads.

Google AI Overviews are triggered when a user types a question and query in a Google search. If the Google system believes that there is no better organic result to answer the user's query, then AI overviews will generate the best solution. In doing so, AI overviews also link to other sources or articles.

Sites that Google AI Overview Link To:

Google AI Overviews is expected to display links to eCommerce sites, business websites, or question-answer sites like Quora and Reddit.

Google already made a deal with Reddit, which may give Reddit a boost in AI Overviews. Users will see links to sources and other informational content.

How AI Overviews Source Data?

Google is using Gemini and large language models to create generative results. It automatically sources data. A webmaster or SEO needs help including its site in AI Overviews.

According to the Google document, it is sourcing information like the Knowledge panel.

What will the Impact of AI Overviews on Your Business?

If your business solely depends upon organic traffic, then you may see a drop in organic traffic only if AI Overviews generates results for the same queries.

Industry experts and SEOs are already raising concerns over the drop in organic traffic due to AI-generated content on Google searches. Washington Post published an article explaining how Google AI Results bring carnage to publishers.

ZipTie's report states that AI Overview will cover 80% of queries, which is a serious concern if your website needs to be included in AI Overviews.

How to Optimize Your Blog or Website to AI Overviews?

Content creators, publishers, SEO experts, and marketers are already looking for ways to make the content and links discoverable in AI Overviews.

Here are a few things that you can do:

Structured Data:

The structure of your content is one of the significant things that impact user experience. It will also affect your presence in AI overviews. Google wants to make results more engaging, and structured content is the way to make your content engaging in the eyes of Google and its users.

Expert the Topic:

Create content that covers multiple queries without making the user the user go through multiple pages. Make the customer's journey easy.

Build Authority:

Building authority is the only way to move forward. Reddit and Quora's presence in AI Overviews is the best example of that. Create collaborative content with subject-matter experts or industry experts.

Improve SEO:

Fix technical SEO issues. Make it easy for Google crawlers to crawl your website. Optimize on-page, on-site, and content SEO.

Search Queries:

Keep an eye on search queries that trigger AI Overviews. Track those queries. Use them in your content with relevant information and the best answers.

What is coming next?

Here is what you will see in the future of AI Overviews:

• Google will launch adjustable features in AI Overviews.
• AI-generated reasoning in results.
• Planning for scheduling your day or work.
• Generate ideas.
• Get answers for visual queries like images and videos.

How to Turn on or Off AI Overviews?

You can Turn on or Turn Off AI overviews in Search Labs.

• Open your browser.
• Sign in using Gmail ID.
• Go to the "Manage" settings of your browser.
• Click on the Toggle button to turn on or off the "AI Overviews."

Important Note: There is no option to turn off AI Overviews completely. They are not part of Google search and will be there like the Knowledge Panel.

Conclusion:

Google's AI Overviews will expand to more queries in the coming days. Google is expecting to bring 1 billion users to AI overviews. Soon, it will become a habit for users to rely on AI Overviews. It is best to understand what is coming and be ready with content optimization and user-engagement strategies.
Be open and adapt new technologies to stay effective in Google search.

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Are Browser Bookmarks Google Search Ranking Factor or Not?

Are browser bookmarks a Google search ranking factor? Do you want to optimize the browser bookmarks for Google search ranking? Can browser bookmarks influence rankings?

Browser bookmarks are the most common way to save the page from visiting again.

There is not much going on about Browser Bookmarks in SEO discussions. You also cannot find data about the number of times the users bookmark your site.

Are Browser Bookmarks Google Search Ranking Factor or Not?: eAskme

There are very few people who are asking this question, yet it is worth answering.

But do browser bookmarks impact your Google search position? Let's find out.

Let's understand everything about browser bookmarks and their impact on search.

Browser Bookmarks:

When a user saves a webpage in his Chrome or Mozilla browser that becomes a browser bookmark. User can save a webpage in Google Chrome or Mozilla FireFox browser using browser bookmarks.

Claim: Browser Bookmarks is a Google Ranking Factor

There are sites and web admins who believe that Google tracks browser bookmarks and uses this data to rank web pages or websites in Google's organic search results.

People started making assumptions when Google applied for the patent in 2006. Google patent data shows how others can use search customization based on data.

This is not true, as its nature has nothing to do with the user's experience and the answering of organic queries.

Bookmarking is the easiest thing to do. But it has nothing to do with the organic ranking.

And here is the evidence.

Evidence: Browser Bookmarks are a Google Search Ranking Factor

Browser bookmarks do not solve the search engine's core purpose. Thus, it never impacts search engine ranking.

Also, if Google is going for a patent, it doesn't mean that everything is related to search results. There are major flaws in this theory.

Bookmarks are easy to manipulate:

Bookmarks are under the control of the user, and they are easy to manipulate. Web admins can hire a freelancer to create thousands of bookmarks in no time. This is the poorest strategy that anyone wants to follow.

Search ranking is a challenging task. It takes quality, authority, and expertise.

Bookmarks play out of Context:

Users tend to save Browser Bookmarks without adding any context. A lot of times, these bookmarks are saved using non-related words such as my favorite site, etc.

Such data do not help organic users.

Google has Better Ways to Collect Data:

Google has better algorithms and ways to collect and filter data to optimize organic search results.

Google algorithms, machine learning, and AI technologies work way better than browser bookmarks.

Conclusion: Browser Bookmarks are not a Google Search Ranking Factor

Browser Bookmarks has nothing to do with the Google search ranking. It is not a ranking factor. Google never uses any browser bookmark data to rank a website. Organic ranking is more about content, user experience, and engagement.

Still have any question, do share via comments.

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Is Co-Citation A Google Search Ranking Factor or Not?

Is co-citation a Google search ranking factor? Do you want to optimize the co-citation strategy for Google search ranking? Can co-citation influence rankings?

SEOs believe that co-citation is a ranking factor. It is known as a long-time link-building strategy in which a webmaster cites two different sites from one page. It is often confused with co-occurrence.

SEO experts have been building links for two or more clients from one website using this strategy.

Is Co-Citation A Google Search Ranking Factor or Not?: eAskme

 

But does co-citation impact your Google search position? Let's find out.

Let's understand everything about co-citation and its impact on search.

Co-Citation:

Co-citation is the way to publish or source two different documents or articles from the existing content or newly published content.

For example, when a webmaster publishes an article about real estate in New York and cites different real estate companies in that article, it is called co-citation.

There can be a delay in getting your website cited in an existing article.

Claim: Co-Citation is a Google Ranking Factor

The earliest existence of co-citation was found in 2006 when Jim Boykin published his co-citation understanding document. He defined co-citation, where A and B documents are cited by C. He also explained how to make the citation strong and impactful.

Co-citation is helpful in adding relevance, trust, and reputation to search queries.

But is it a ranking signal? Let's find out.

Evidence: Co-Citations a Google Search Ranking Factor

In 2014, Bill Slawski and Rand Fishkin discussed on Twitter the connection and differences between co-citation and co-occurrence.

The most common citations come from academics, Wikipedia, and research papers, where most of the resources are cited. Case studies, books, and publisher resources get the maximum number of citations.

Marketers have been working hard to get content cited. SEOs use co-citations to build links, and Google has also empowered its algorithms with BERT, HummingBird, and RabkBrain.

Now, search engines understand the connection and differences between co-citation and co-occurrence. Google knows when and why webmasters cite a resource, and it is easy to identify link schemes.
 
Citation has been part of the news world since the 1900s.

Evidence: Co-Citations a Google Search Ranking Factor

Co-citation is an excellent way to gain authority when links come naturally. Google quickly identifies link manipulation practices.

In 2021, John Muller stated that buying links or link schemes is against Google's policies. Google not only acts against sites selling links but also hurts sites buying links.

Google has always been against link-building practices, yet SEOs work to do them in one way or another.

Conclusion: Co-Citation is Somehow a Google Search Ranking Factor

Co-citation is complicated when it comes to ranking better in search results. If citations are natural, they bring benefits.

However, citations from low-quality sites or link submission sites can hurt rankings.

Link citations empower academic documents and Wikipedia. Those links also have some weight-age over low-quality links.

Understand Google's indexing and ranking algorithms. It is best to avoid link manipulation.

Create link-worthy content to earn citations.

Still have any question, do share via comments.

Share it with your friends and family.

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Is Click Depth a Google Search Ranking Factor or Not?

Is click depth a Google search ranking factor? Do you want to optimize the click depth strategy for Google search ranking? Can click depth influence rankings?

Click depth tells how far a page is from the user’s reach or how many clicks a user needs to hit before visiting another page.

For a website, every page is important, but for a user, the page he is interested in is more important than others.

Is Click Depth a Google Search Ranking Factor or Not?: eAskme

Click depth helps users to find the desired page.

But does click depth impact your Google search position? Let's find out.

Let's understand everything about click depth and its impact on search.

Click Depth:

Click depth is the depth of the page that the user wants to visit. For example, if your page is listed on page 2, then it has a low value compared to the page listed on the homepage.

The pages listed on the homepage hold the best value for the users as they are accessible easily.

But is click depth an organic ranking factor in Google? Let’s find out.

Claim: Click Depth is a Google Ranking Factor

Some SEO experts believe that click depth influences search ranking, while others believe that it is not a ranking signal.

The reason they give is that homepage links are more easily accessible than pages listed far from the homepage.

Evidence: Click Depth is a Google Search Ranking Factor

Google’s John Muller said that Google gives little to no attention to how users can find a page on a website. If a user needs to make multiple clicks to visit the page, then holds less value than pages that are just one click away.

Brendan Bennett also said that Google rarely crawls pages more than 3 clicks away from the homepage.

It is best to hold your top pages under the 5-click depth.

SEOs also use this strategy to earn more backlinks for their home pages.

Pages that display on the homepage get maximum exposure, views, clicks, and social shares.
More user engagement results in better ranking.

How to Improve Click Depth?

Optimize Navigation Menu:

It not only displays top categories in the navigation menu but also optimizes it with low-level but top-ranking categories in navigation. This way, you make it easy for users to access your content. It will improve the click depth for those pages.

Optimize Internal Links:

Optimize click depth by adding internal links to important pages. Link blog posts, articles, and guides to make internal navigation easy for the users.

Optimize Breadcrumbs:

Breadcrumbs work as secondary navigation. Optimize it to build links between the deep pages and the homepage.

Conclusion: Click Depth Maybe a Google Search Ranking Factor

Click depth is somehow a ranking factor yet it is not impacting search engine ranking. It is more related to user experience than ranking signals.

Making important pages accessible to the users is a great way to ensure better ranking and user experience.

John Muller also indicated in that way.

Still have any question, do share via comments.

Share it with your friends and family.

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Is Click-Through Rate (CTR) a Google Search Ranking Factor or Not?

Is Click-Through Rate (CTR) a Google search ranking factor? Do you want to optimize the Click-Through Rate strategy for Google search ranking? Can CTR influence rankings?

There are many beliefs and disbelief in this context. While many people believe that CTR directly influences search ranking, many others believe that Click-through rate is not a ranking signal.

Is Click-Through Rate a Google Search Ranking Factor or Not?: eAskme

But does Click-Through Rate (CTR) impact your Google search position? Let's find out.

Let's understand everything about ClickThrough Rate and its impact on search.

Click-Through Rate (CTR):

Click-Through Rate is the way to measure the performance of your content and marketing campaigns. It is easy to calculate CTR.

CTR = clicks/impressions.

As far as good CTR is concerned, it can be anything between 1.8% to 5%.

In the organic search results, your rank position influences the CTR. Your page title, keywords, and descriptions also influence the Click-Through Rate.

Good CTR is necessary for traffic, leads, sales, and influence.

But is CTR a Google organic ranking factor? Let’s find out.

Claim: Click-Through Rate (CTR) is a Google Ranking Factor

From the beginning of SEO, marketers believed that CTR directly influenced search ranking.

The oldest document we found is from 2002, which says that CTR should be used in search ranking.

In 2014, Rand Fishkin did an experiment where he asked people to search a query and click his page from Google search. His blog post ranked number 1 and received hundreds of page views.

In 2016, Larry Kim from MOZ did another experiment where he compared thousands of keywords and query rankings in Google search to understand the influence of click-through rate. He said that Rankbrain is giving preference to pages that have higher CTR.

How to Improve Organic CTR?

Here are the multiple ways to improve Click Through rate.

• Optimize page title and description.
• Make the page user-friendly, responsive, and fast-loading.
• Avoid Keyword stuffing and cannibalization.
• Use LSI, related, and long tail keywords.

SEOs are using heading and title optimizer tools to write better meta titles and descriptions.

Evidence: Click-through rate (CTR) is not a Google Search Ranking Factor

WordStream and Perficient published articles against CTR as a ranking signal.

Experts found flaws in CTR as a ranking signal approach.

It was easy to influence CTR using paid opportunities.

These are the old experiments, and Google search has changed a lot in past years.

Google’s Gary Illyes also said that CTR is not a ranking factor.

Conclusion: Click-Through Rate (CTR) is not a Google Search Ranking Factor

The Click-Through Rate is not a ranking factor. However, it also does not mean that you should ignore content optimization. You must use SEO tools to write headlines, titles, and descriptions.

Optimized titles and headings result in more clicks and traffic.

But, if your sole purpose is to rank higher in search results, then focus on other important ranking factors.

Share it with your friends and family.

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Is Google Adsense a Google Ranking Factor or Not?

Have you ever used Google Adsense? Is your website monetized with Adsense? Do you use Adsense to influence organic ranking? Can Google Adsense influence rankings?

These are the questions that I am answering today.

Webmasters and marketers are using Google Adsense. Let’s understand everything about Google Adsense.

Is Google Adsense a Google Ranking Factor or Not?: eAskme

Google Adsense:

Google Adsense is one of Google's many products. It is a platform that helps bloggers and webmasters monetize their sites with contextual ads. While publishers monetize their content with Adsense, some believe that Adsense approval also helps increase Google ranking.

If you are also one of those, then this post is a myth buster for you.

Who do you believe that Adsense can influence Google Ranking? Can Adsense impact your rankings?

The most common belief is that Google sends traffic to sites monetized with Adsense. There is a belief that Google favors its products and services in search results.

The more traffic Google sends to Adsense monetized sites, the more revenue Google generates from ad views and clicks.

But can a company like Google follow such practices?

Another group of people believe that Adsense ads can negatively impact search rankings.
Let’s find out everything.

Claim: Google Adsense is a Google Ranking Factor

Let’s go through every claim.

Adsense Improve Search Ranking:

According to this theory, Adsense monetization improves search ranking. It enhances the revenue and organic ranking. Google sends more traffic to Adsense-optimized sites to generate more revenue.

Adsense is a Google product, and Google favors its products in organic traffic.

People believe in this theory because they do not trust Google’s ranking signals. Google’s reputation is always at stake due to antitrust lawsuits filed in Europe. There are also open investigations into Google's alleged business practices.

Google is said to Be ranking its products and services over other businesses in search. The Department of Justice is also tracking Google’s behavior.

Google always said it does not follow any malicious practices.

Adsense is Bad for Ranking:

Another claim is that Google ads can decrease organic ranking.

Too many ads are never suitable for user-experience. Bad user experience led to the loss of organic ranking.

Google's focus is on improving user experience. Ads from Adsense and any other network can create issues with this.

Evidence: Google Adsense Is a Google Search Ranking Factor

Google confirmed that Google Adsense does not impact search engine ranking.

Nd, it is true. My sites have been ranking well even when I am not using Adsense on many of them. Google is not against content monetization, yet it should not bother visitors.

You should not pursue Adsense, believing that it can improve your search engine ranking. Other factors, such as content quality, user experience, and branding, can help you improve your rankings.

Too many ads on your platform can negatively impact your ranking.

Conclusion: Google Adsense is a Google Search Ranking Factor

Google Adsense is not a ranking factor. It is just a way to monetize your website or make money with blogging.

Adsense ads work as any other ads. Too many ads can damage user experience and lower your ranking.

Always follow the best practices when monetizing your website or optimizing your blog for Google search.

Still have any question, do share via comments.

Share it with your friends and family.

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Are Breadcrumbs Google Search Ranking Factor or Not?

Are Breadcrumbs a Google search ranking factor? Do you want to optimize the Breadcrumbs for Google search ranking? Can Breadcrumbs influence rankings?

Breadcrumbs are part of every blog or website to make navigation easy for visitors. Breadcrumbs markup also helps search engines navigate through pages. According to Google, Breadcrumbs indicate page position in the hierarchy.

Is Bounce Rate a Google Search Ranking Factor or Not?: eAskme

In SEO, breadcrumbs are not the pieces of bread that you leave behind to avoid getting lost; rather, they are the navigation to old pages or posts that your user can find.

But do website breadcrumbs impact your Google search position? Let's find out.

Let's understand everything about breadcrumbs and their impact on search results.

Breadcrumbs:

Breadcrumbs help users navigate to old pages. Google also considers finding page positions in the site hierarchy.

Breadcrumbs on a website work as the trail to old posts or pages. With these, a user can quickly find relevant pages that are not linked to pages.

As breadcrumbs are important for navigation, they also impact user experience, which is necessary to rank in Google search results.

But are breadcrumbs a Google organic ranking factor? Let's find out.

Claim: Breadcrumbs is a Google Ranking Factor

Google started displaying site hierarchy in 2009. With this update, Google search results started displaying the page positions on websites.

It displays the root, folders, and subfolders.

As breadcrumbs started displaying in search results, SEO experts stated claiming it as a ranking factor.

Googleblog published a post explaining that breadcrumbs can improve search snippet position for a very small number of search results.

This is where SEOs started believing that breadcrumbs impact Google's organic search ranking.

Evidence: Breadcrumbs are a Google Search Ranking Factor

Google is scanning website pages based on their position, topics and subtopics. Breadcrumbs become essential to create a hierarchical structure where you place pages on their positions.

Google developer document structured data explains that breadcrumbs markup helps Google categorize pages.

At the same time, a user can visit a page from different sources and keywords. This is because a page can rank for multiple queries.

For example, one of my top-ranking pages ranked for more than 1000 queries. It means that the user not only visited the page using the exact match keyword but also used synonyms or related queries.

You can specify multiple breadcrumbs. Breadcrumbs markup makes it easy for Google to categorize the page regardless of queries.

Google's 2009 U.S. patent application also explains that the search engine giant can use breadcrumbs even when the web admin is not using them.

Breadcrumbs is there to help Google understand the website structure. This information helps to rank pages in search results.

But the Patent never saw daylight and was left abandoned.

Breadcrumbs Influence Google PageRank:

Google's PageRank technology is a link analysis system that ranks web pages or blog posts. Even though Google has retired the PageRank Toolbar, it is using PageRank technology to rank pages.

Google treat breadcrumbs as normal links, and it can pass link juice to other links.

Google is still using PageRank as a ranking signal.

Google Search Console Warning about Breadcrumbs:

Google Search Console featured a guide about breadcrumbs and published a warning that misuse of structured data can lead to manual action.

Google will only consider something like that when Breadcrumbs are part of ranking signals. Google search console also displays breadcrumbs structured data reports.

Google also sends breadcrumbs error-related emails to the web admins to help them fix the issues.

The purpose of the whole exercise is to fix breadcrumb errors and improve search results.

Conclusion: Breadcrumbs are a Google Search Ranking Factor

Breadcrumbs are impacting the search results. Google is serious about breadcrumbs and has talked about them in multiple documents, tweets, and posts.

Breadcrumbs work as normal links for Google, but they are important for displaying a clear website structure. They are also part of GSC. It is necessary to fix any breadcrumbs-related errors to avoid ranking-related issues.

Still have any question, do share via comments.

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