SearchGPT Can Disrupt Organic Search: Here is How?

OpenAI launched SearchGPT in July 2024. Since then, SearchGPT has set new standards in the search industry. It has the potential to change the organic results for good.

Marketers and researchers are already testing SearchGPT capabilities. They have tested SearchGPT for queries related to business, e-commerce, blogging, B2B sites, etc. The results display that SearchGPT is more about search results than traditional GPT results. It is also a competitor to Perplexity and AI Overviews.

SearchGPT Can Disrupt Organic Search: Here is How?: eAskme

What is SearchGPT?

SearchGPT is a GPT from OpenAI. It was launched to perform search engine-type operations. It is using current GPT data to produce generative AI results in natural language. When SearchGPT produces results, it also includes resources and citations.

OpenAI has called SearchGPT a new way to search. However, the company has not revealed everything that can make people rely on the tool.

There is no information about how SearchGPT accesses information and how it processes that information. It is confirmed that SearchGPT is using RAG. This technology connects web data with AI models. In other words, SearchGPT has access to the data that is not in their database.

BrightEdge Tested SearchGPT:

BrightEdge has tested SearchGPT, Perplexity, and AI Overviews to collect data points using their technologies. The BrightEWdge Generative Parser and Datacube X are the popular technologies that BrightEdge has used.

BrightEdge analyzed SearchGPT to understand:

• How it answers the query.
• What is its ability?
• What methods is it using?

Here is what BrightEdge Discovered:

SearchGPT vs. AI Overviews:

Google AI Overviews are gaining popularity as Google pushed them over search results. It is the reason why everyone is interested in knowing where SearchGPT stands in competition with AI Overviews.
Test results cleared that SearchGPT gives detailed answers with deep knowledge. Google AI Overviews gives short answers based on the latest trends.

According to BrightEdge, SearchGPT delivers reliable answers analyzed from authentic resources. However, it is not the best tool to find answers related to the latest trends.

SearchGPT vs Perplexity:

Similar to AI Overviews, Perplexity also delivers concise solutions. In other words, it is using technology that is like AI Overviews. It can provide biased answers, which is the problem with most generative AI tools.

SearchGPT stands as a better tool than Perplexity as it offers a comprehensive solution. Perplexity is best at giving quick answers.

SearchGPT and Google:

Many believe that SearchGPT can replace Google.

Well, it is not valid.

OpenAI has a clear plan to merge SearchGPT into ChatGPT. It will work as part of ChatGPT.

Now the question arises: is ChatGPT a competitor to Google?

BrightEdge analysis shows that SearchGPT can deliver trustworthy results. Merging it with ChatGPT will make ChatGPT a powerful tool for search and research.

Conclusion:

SearchGPT, in its current state, is better than Google and Perplexity because it delivers diverse results from authentic resources, is capable of delivering competitive solutions, and is better at query interpretation, programmatic, and practical than many other tools.

It is a quality tool for research purposes.

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OpenAI Launched SearchGPT Prototype for AI-Powered Search

OpenAI has launched SearchGPT, a prototype GPT, to test and explore new features. SearchGPT answers questions quickly in clear words and mentions resources.

OpenAI is making people join the wait-list for the launch of SearchGPT.

According to Nicholas Thompson, CEO of The Atlantic, Sam Altman and the OpenAI team worked together to make AI search effective and accurate. SearchGPT can deliver high-quality answers in the fastest way possible. It sources content from trusted publishers.

Here is everything you must know about SearchGPT.

SearchGPT:

SearchGPT is a new feature for ChatGPT. It empowers search capabilities to the OpenAI tools. It can quickly source information to deliver results accurately. OpenAI is opening SearchGPT for a limited number of users to test and collect feedback.

If the test brings good results, then OpenAI will include its features in ChatGPT Pro or ChatGPT Plus. SearchGPT will display source citations, which creates a better user experience than just showing the resource links.

It enables publishers to manage their content contribution in SearchGPT.

What is New with SearchGPT?

New Way to Search:

SearchGPT offers a new way to perform searches using ChatGPT. It displays relevant results based on user questions. It also empowers ChatGPT as a search engine rather than just a chatbot.

What SearchGPT Prototype offers:

SearchGPT makes conversations with ChatGPT more human with questions and follow-ups. Answer with real-time information from trusted resources.

Share links from quality websites.

Partnership with content creators and Publishers:

OpenAI is collaborating with a limited number of creators and partners. This partnership is displayed in the results as SearchGPT shares publisher sites with the searchers. Creators get to boost their traffic and engagement.

Note: ChatGPT only displays links to the top and high-quality publishers.

What is in it for Publishers:

• AI Training: SearchGPT works differently than other generative AI features of OpenAI. Sites excluded from AI training can still be displayed in search results.
• Content Usage: Publishers can decide how SearchGPT can use their content.
• Feedback: With the SearchGPT prototype, OpenAI is collecting feedback that will help improve upcoming GPTs and features.
• Insights: OpenAI also shares relevant information about content performance with content creators.

SearchGPT Prototype:

SearchGPT is available as a prototype for a limited number of users only. OpenAI is collecting feedback that indicates that the data will be used to improve ChatGPT features and products.

What is the Importance of SearchGPT?

SearchGPT is a hint towards the predictions that ChatGPT can replace search engines. Now, it is targeting the search market.

While Google is also ready with Gemini and search engine results, SearchGPT’s presence in search can also impact user behavior, digital marketing, and content creation.

Impact of SearchGPT:

• A new era of content discovery and distribution.
• Changes in SEO strategies for AI.
• New partnerships between publishers and OpenAI.

What’s Next:

OpenAI is empowering ChatGPT and launching new tools to help users. SearchGPT is just a new addition to ChatGPT capabilities. It is yet to be seen how SearchGPT will perform in real-world scenarios.

Conclusion:

OpenAI’s initiative to collaborate with content publishers opens a new way for content creators to increase traffic, engagement, and discovery.

It is the beginning of AI search.

Still have any question, do share via comments.

Share it with your friends and family.

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Other handpicked guides for you;

• OpenAI-Reddit Partnership: Reddit Content in ChatGPT Results
  
• GPT-4o Omni
  
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