Retargeting Ads: How it works?

Ads retargeting is an essential part of ad campaigns. You must understand what Retargeting is. How can you use success retargeting strategy for your business?

Google first addressed retargeting in 2010.

Now, businesses are using ad retargeting in a much more significant way.

Retargeting Ads: eAskme

Is there no option you should use retargeting ads or not?

Ads retargeting is a must.

Now the question is, how should you use retargeting for your paid campaigns?

Whether a newbie or an expert marketer who wants to improve your retargeting strategy, you should know how to create retargeting campaigns.

Importance of Ads Retargeting:

Retargeting ads are pretty beneficial for eCommerce sites.

The eCommerce industry has a 0.7% to 4% conversion rate, which is relatively low. Low attention span is the reason. When people scroll a lot, they usually forget the product they are interested in. Therefore, retargeting ads help improve your marketing strategy.

People visiting your page for the first time may not be interested in purchasing anything.

For example, if only 4% of visitors want to buy from the site, then the rest, 96%, are not easy to convert.

If your retargeting ad tells people to buy your product, it will not yield any good results.

Your "Buy Now" retargeting ad will not make 96% of people convert.

What makes the retargeting ad successful?

• Audience behavior segmentation.
• Choosing the best ad platform.
• Serve the right audience to pitch the right message.

How Retargeting Ads Will Help You?

The retargeting ad is unsuccessful if it only pitches to people "Buy Now."

A successful retargeting ad will follow the next buying decision step.

Your retargeting ad should understand what your customer is looking for and the steps to help him make the final purchase decision.

To make it work for you, you need a remarketing strategy.

Tagging:

Tagging is the first thing you need to take care of when running retargeting ads.

Tags are helpful when you are targeting customers on apps or websites.

Each ad platform has a different pixel for retargeting ads.

Here are the most popular ad platforms for retargeting:

• Google Ads
• Facebook/Meta Ads.
• Twitter Ads.
• Microsoft Ads.
• Instagram Ads
• LinkedIn Ads.
• Twitter Ads.
• Snapchat Ads.
• TikTok Ads.
• Pinterest Ads.

Adding too many pixels to your website can slow down your website.

Therefore, it is best to use Google Tag Manager for effective management.

How do Tags Work?

Tags help to identify user behavior on your website. And use this data for ad targeting on different platforms.

The best thing about using tags is to get rid of third-party cookies. Google has already announced that the brand will remove third-party cookies.

This change has increased the need for retargeting ads.

Create Targeted Audiences:

The absence of third-party cookies will impact the ad retargeting.

Instead, you will need first-party data such as email address, contact number etc.

After collecting first-party data, you will have limitless segmentation opportunities such as;

• How do visitors come to your website or blog?
• How long do visitors stay on your website?
• What action visitor has completed?
• What products or categories have they viewed?
• Have they purchased anything?
• How much have they spent on watching videos?
• What offers have they found interesting?
• How have they engaged with your social media pages?

Be creative when creating retargeting ads to remarket your business.

Upload visitors' information on ad platforms to retarget users.

You can upload:

• First Name and Last Name:
• Email Address
• Phone Number
• Address, etc.

You can easily retarget the audience when your data matches the ad platform.

With the help of pixels and tags, you can easily create an audience based on behavior.

You can create remarketing lists after linking your Google ads account with your YouTube channel.

Message:

Once you understand your audience, choosing the right message is next.

Use different messages for different audience segmentations.

Dont look for the sale but look for the process that can lead the user to make the purchase.

Here is what you can do in different scenarios:

• For Product Awareness, create an informative page and lead the visitor to that page.
• Use qualifying factors for retargeting ads and make them download whitepapers.
• Lead people to lucrative offers once they complete an action.
• Don't use push marketing. Ads retargeting is about Pull marketing.
  

Ad Platform:

After choosing the tags, pixels, audience, and message, the next step is to choose the right ad platform for retargeting ads.

I have already shared the major ad platform for retargeting.

How to find the best retargeting platform for ads?

You can find the answer with these.

Critical Demographics of your audience.

Pages where the audience spends maximum time.

Why are you collecting user information?

The message you are sending to your audience.

You will find the answer to these questions when you dig deeper into user behavior and understand buyers' personas.

And with that answer, you will find the best retargeting ad platform.

Conclusion:

Use the above tips to see growth in conversion and revenue.

In the past few years, retargeting options have changed a lot.

Now, it is necessary to align retargeting with users' expectations.

Keep an eye on what is changing in the ads and marketing industry. It will keep you updated with the changes in retargeting strategies.

Still have any question, do share via comments.

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How to Get More Facebook Likes for Free? Complete Guide!

Do you want more Facebook page likes without advertising? Do you want to grow your Facebook page audience without using ads?

If yes, then it is time to find out how you can invite people to like your page on Facebook for free.

Every person and business running a page wants to grow the Facebook audience.

How to Get More Facebook Likes for Free? Complete Guide!: eAskme

To attract millions of people on Facebook to like your Facebook page, you need to make them aware of the existence of your page.

Facebook audience or Facebook page likes are still a debatable thing.

We Are Social has published a report stating that pages with less than 10k followers will get only 0.29% engagement, but pages with 100k followers will have 0.05% engagement.

I know that the number is not very impressive.

Yet the number of fans and followers of Facebook can influence the users visiting your brand.

Consumers always prefer brands that have a more social presence.

So, let's find out how you can attract more followers on your Facebook page without advertising.

Invite to Follow Facebook Page:

The first thing you may have seen on your Facebook page is inviting people to like your Facebook page.

How to find the Facebook page invite button?

• Go to your Facebook page.
• Make sure you are visiting as a personal profile.
• Click on "…" to visit the invite button.
• Now you can invite your friends.

You may also see the blue invite button on some Facebook pages.

When you click on the "Invite to Follow" link or the "Invite the Friends" button, it will show you the list of friends. Choose the friends you have not invited until now and send invitations to like your Facebook page.

According to Facebook, "Facebook invite limit is up to 200 friends."

Invite only 200 friends in 24 hours. And come back again to invite another 200 friends.

The Facebook app also has a friends invite button.

Limit:

Facebook has set the limit to Facebook page invites.

Result:

The result of a Facebook page invite depends upon your connection with your friends on Facebook.

If you are personally connected with Facebook friends or have influence, more friends will accept your Facebook page invite. You should also optimize your Facebook page.

You can also send messages to your friends on Facebook asking them to like your Facebook page.
If you cannot do it, then Facebook invites ads campaign to help you.

Other Ways to Increase Facebook Page Likes for Free:

Question/Answers:

Questions and Answers are a great way to connect with people on Facebook and other social networks.

You can also join the sites like Quora and Answer the public with your Facebook page.

When answering and asking questions using your page, you will make people visit your Facebook page. If your answers or questions are helpful and engaging, users will surely like your Facebook page.

Facebook Groups:

Create a Facebook group for your page. You can also join other Facebook groups as a page.

After creating the Facebook group, start inviting friends to your group.

Also, create engaging posts in your Facebook group.

Your Facebook group's engagement level will help you get more Facebook page likes.

Videos:

Use videos on Facebook to boost engagement.

People will see Follow link next to the page title in Facebook Watch. The more people engage with your videos, the more likes you will have.

Share Pressing issues:

Share the content on your page that is important for others.

It is an easy way to attract others and boost social shares for your Facebook posts.

Industry News:

Be the first to Publish the latest news related to your industry.

People love breaking news, and pages get more likes that share the latest news.

Should You Buy Facebook Likes?

This is one of the most asked questions about building a following for the Facebook page.

It's not always good to buy social likes.

Because when you buy followers or likes, you are not building fanbases interested in your content.

That means such likes will have almost zero engagement.

Conclusion:

These are the best free ways to get more Facebook page likes.

Always follow the legit methods when building followers for Facebook pages.

Genuine followers will engage with your content and give you more social shares and traffic.

Still have any question, do share via comments.

Share this post with your friends and family.

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>

Remarketing: What is it, and What are the Types of Remarketing?

Remarketing is there to help you target audiences based on their social engagement and website activity.

Remarketing is not a new strategy.

Due to remarketing, people see unlimited ads daily.

The success of remarketing is about how you use it as a paid marketing tool to achieve the target.

Remarketing: What is it, and what are the types of remarketing?: eAskme

If you are already using remarketing and have not seen any success, here are the tips that will help you target different types of users with segmentation.

In the coming days, it will become difficult for social media networks to track users, yet they must earn from their ad platforms. So, social media sites are not experimenting with new ways to reach target customers.

Let's start from the basics, as you are here to power up your remarketing.

What is Remarketing?

Remarketing is also known as retargeting.

Marketers use remarketing as a paid marketing strategy to run ads on different networks to reach the target users who have already visited the site or shown interest in the business, product, or services.

Marketers place social media pixels to track user behavior to make retargeting work on the business website. Pixels keep track of how many pages users have visited, which pages have gained maximum attention, etc.

Engagement-based remarketing makes it easy to understand your audience and reach those who have already engaged with your business on social media.

Here are the 8 different types of remarketing that you should use for your ad campaigns.

Remarket Price Page Visitor:

Users who visit a price page show more interest than those who have visited your homepage only.

That user may be comparing features and prices with your competitors or finding what features you are offering.

Categorizing price page visitors in relevant categories will help you create a list of audiences with higher intent.

You can then target those users with your ad campaigns.

Users with higher intent are more willing to make a purchase or perform call-to-action.

You can also create blog posts comparing different products to help your target audience find easy product comparisons.

Remarket Industry-Specific Page Visitors:

It is not accessible to market in niche-specific industries if you segment your target audience based on industry.

You may have different pages for each industry. In this case, you must create different remarketing audiences for each page.

You will have lists of people interested in one industry or another.

Now create industry-specific ads to target those audiences.

For example, You may have a blogging course page. Retarget the audience who is visiting your page.

You should also create industry-specific price pages for your audiences.

Cross-Channel remarketing:

Use remarketing segmentation for cross-channel remarketing.

Find out who has viewed your campaigns and channels and remarket to those interested in your products or services.

You can do it by using audience targeting on every platform.

Some platforms allow you to target lower-cost audiences.

You can use LinkedIn ads to target such audiences.

Remarket Cart Abandoners:

If you are in the eCommerce industry, then you know the importance of sales. You may have seen that many users add products to their cart but do not checkout.

Remarketing those users with creative ads can encourage them to make final purchases.

You can promote some offers, discounts, or cashbacks.

Offer something more than your competitors.

Remarket Previous Buyers:

You can remarket your products or services to previous buyers.

When remarketing to those who have purchased your product, the focus should be on promoting relevant products that can enhance the customer’s experience and satisfy his need.

For example, if someone has purchased Hiking shoes, he can be interested in hiking gear.

When remarketing existing buyers, make sure that your ads are not annoying.

Remarket Higher Converters:

In the B2B industry, converting the audience into a buyer takes a lot of time.

You should start by offering free guides and explainers, where people can sign up for more.

You can remarket your products to higher funnel assets and set sign-up campaigns for low funnel assets.

Remarket Video Viewers:

Video ads are prevalent. Almost all social networks, such as Facebook, Instagram, YouTube, etc., use them.

YouTube is the best example where you can segment the audience according to the following:

• Who viewed any video from your YouTube Channel?Who has viewed specific videos?
• Viewed any video from a YouTube channel.
• Viewed certain videos.
• Channel interactions.

Meta allows you to segment people based on:

• Who viewed videos for 3, 10, or more seconds?
• Who has watched a video to a particular percentage?

LinkedIn also allows you to segment your audience based on their video view length.

People spending most of their time on your videos are more likely to sign up or download.

Remarket Page Engagers:

You may have a Facebook business page or Instagram page. Target page audience based on their engagement with Meta ads.

People who are engaging with your page are showing deep interest.

You can remarket people according to the following:

• People who like or follow your page.
• Everyone who has engaged with your Facebook page.
• Anyone who has visited your FB page.
• People who have engaged with your ads or posts.
• People who have clicked on your Call-to-action button
• People who have sent messages to your Facebook page.
• People who have saved your page or posts.

You can include or exclude people based on these criteria.

Conclusion:

Now you know the different types of remarketing on different social networks.

Understand audience segmentation and how you can use ads for remarketing.

Use an appealing message to make sure your audience converts.

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Partnership Marketing [Explained]: What it is? and How to Use Co-Marketing for Branding, Links, Traffic and Revenue?

What is partnership marketing? How to use partnership marking to build links and increase brand awareness? If partnership marketing is a new thing for you, then this post will be quite interesting today.

Partnership Marketing: What it is? and How to Use Co-Marketing for Branding, Links, Traffic and Revenue?: eAskme

Other people are at: Facebook Pages Received 6 New Feature Updates: Explained here.

I have explained different types of marketing over the year, such as.

• Affiliate Marketing
• Email marketing
• Content Marketing
• Digital Marketing
• Social Media Marketing
• Growth marketing
• Pull Marketing
• Video Marketing
• Coupon Marketing
• Search Engine Marketing

Most of the time, you find them connected.

But marketing strategies are changing.

This is the reason why every year you see a new form of marketing.

Marketers are continuously researching for hours, weeks, and years to develop new influential marketing strategies. People find new things attractive, and this idea works with creativity in the marketing world.

While going after new marketing strategies, marketers often overlook the tried and tested marketing strategies.

Partnership marketing or co-marketing falls under this category.

What is Partnership Marketing or Co-Marketing?

Partnership marketing is also known as co-marketing.

As the name suggests, partnership marketing happens when you collaborate with other businesses to target a similar audience to promote products or services.

In 2019, National Geographic and Coors Light collaborated to target 10 million users worldwide and increased brand visibility by 7%.

Similarly, Social Chain and Buffer published a report to achieve 17,000 downloads in one week.

According to cheifmarketer, 77% of brands found partnership marketing effective in 2019.
And, it still works.

How to start with Partnership Marketing:

The basic concept of Partnership Marketing is to find a business with a similar audience. But you need to ensure that business is not your direct competitor.

For example; If you are running a travel blog, you should partner with the travel industry's businesses.

This will help you to boost brand awareness and build marketing strategies that will target similar customers with different products.

It is relatively easy to find such businesses.

Find out:

• If other businesses are publishing content, where you also publish?
• Who are the influencers or best service providers in your industry?

You will find a lot of businesses that are ready to partner for an extra boost.

After choosing the partner to collaborate with, you need to do a few things.

Write blog posts on each other's websites.

This way, you will build some quality links that can drive traffic to your website. These links also help to improve website visibility. The audience on your partner's blog will learn about your blog, business, product, or service.

Before you start writing your first blog post for the partner's website, it is essential to do keyword research. With the right keywords and optimized content, your con ranks the blog post in search results.

This is a practical approach to establish you as an expert content writer and marketer. Your post will stay on the site if you are generating value for them.

Write about a similar topic on your blog, and you can rank better in search results.

Mentions:

Partnership marketing or Co-marketing is when you and your partner not only exchange blog posts but also mention each other on different sites, social networks, or publications.

For example; If you publish a guest post on third-party sites, then start mentioning your partner's website there.

It is an excellent way to increase brand mentions, build more links, boost traffic and SEO performance.

Ask your partner to do the same for you.

Social Media Sharing:

During the content partnership, you both will be creating content for each other's website and publishing it on third party sites.

Sharing the content you are publishing on all the popular social media networks, and social profiles is a great way to boost brand awareness.

It is an easy way to grab more traffic.

Tag your partner, and you will see an increase in the number of followers also.

Email Newsletters:

Use email marketing to engage with existing followers and share the published content.

You should share the content published on your site with your email subscribers and also make sure that your partner also shares the content you have published on his website with his email subscribers.

Email lists are the effective place to engage with the audience.

If you don't have email subscribers, then start building your list.

Collaborate for eBook:

Collaborate with your partner to publish a professional and targeted ebook.

A book with creative storytelling can help both of you to influence most people in your industry.

To make the eBook influential, you must produce a quality ebook.

Co-host a Webinar:

The webinar is an effective strategy to educate the people about the products, services, or brand by boosting their knowledge on a particular topic.

Invite the influencers or partners to host the webinar with you.

To make the webinar profitable for you and your partner, you need to ensure that your product should align with what your partner is offering.

Add a call to action.

You can either help them make the purchase decision or direct them to the place where they can join your email newsletter.

Brands are using this strategy to offer products or services at better or competitive prices.

But you should not push your products on others. Ensure that what you are offering is valuable to build trust.

Think beyond making sales only.

If it is possible, you should take your webinar to a real life event.

Share clients:

All forms of marketing are there to help you generate more leads, sales, and revenue.

Partnership marketing helps you achieve long-term goals and improve your brand value, number of followers, traffic, and sales.

Conclusion:

To make Partnership marketing work, you and your partner should truly align with each other.

If you can make it work, then it will a turning point for your business.

Do share you questions, suggestions and anything you want me to know in comments.

Share it on Facebook, Twitter with your friends and family.

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• What is Content Syndication and How to use it?
  
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AI-Powered Social Media Management for Affiliate Marketers

Social media has become a crucial component of affiliate marketing strategies, allowing marketers to reach new audiences, build brand awareness, and drive conversions. However, managing social media campaigns can be a time-consuming and laborious process, requiring constant monitoring, content creation, and engagement.

AI-Powered Social Media Management for Affiliate Marketers: eAskme

 

This is where an AI-driven tool for ad comes in, leveraging machine learning algorithms to streamline and optimize social media campaigns for affiliate marketers.

AI-Powered Content Generation:

One of the primary benefits of AI-powered social media management tools is their ability to generate high-quality, engaging content at scale.

AI-powered content generation tools can analyze consumer preferences, trends, and industry best practices to create content that resonates with the target audience.

This includes generating social media posts, tweets, and other content that is optimized for search engines and tailored to the target audience.

AI-Driven Social Media Analytics:

AI-driven social media analytics tools can provide the following:

• Valuable insights into social media performance.
• Enabling affiliate marketers to track engagement.
• Conversions.
• Other key metrics.

These tools can analyze vast amounts of data, including user behavior, preferences, and demographics, to identify areas for improvement and optimize social media campaigns for greater success.

Seeking a guide on how to monetize your blog? Here it is - https://www.mgid.com/blog/maximize-your-blogs-earnings

AI-Powered Social Media Automation:

AI-powered social media automation tools can streamline social media management, automating tasks such as content scheduling, posting, and engagement.

These tools can analyze consumer preferences and trends to create personalized content and engagement strategies, ensuring that social media campaigns are more effective and efficient.

AI-Driven Social Media Optimization:

AI-driven social media optimization tools can optimize social media campaigns for greater success, analyzing performance metrics and providing actionable insights to improve engagement, conversions, and other key metrics.

These tools can identify areas for improvement, such as content optimization, ad targeting, and engagement strategies, and provide recommendations for optimization.

Conclusion:

In conclusion, AI-powered social media management tools have revolutionized the way affiliate marketers approach social media campaigns, enabling them to streamline, optimize, and automate social media management for greater success.

By leveraging AI-powered content generation, analytics, automation, and optimization tools, affiliate marketers can create high-quality content, track performance metrics, and optimize social media campaigns for greater engagement, conversions, and revenue.

Still have any question, do share via comments.

Share it with your friends and family.

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Instagram Content Plan: How to Create One?

What is an Instagram content plan? Do you need an Instagram Content Plan strategy?

The Instagram content plan can make a huge difference in growing audience and engagement on Instagram.

If you want to achieve something on Instagram, you must follow the best strategies for the Instagram content plan.

Instagram Content Plan: How to Create One?: eAskme

A planned content strategy can deliver better results than working without a plan.

Your content plan for Instagram will help you meet your goals and perform better on this social network.

Today, you will learn how to create an effective content plan for Instagram to boost conversion and brand reach.

Tips to boost your content strategy on Instagram:

Set Goals:

Goals are the first thing you should define when creating a content strategy for Instagram.

What do you want to achieve on Instagram? Do you want to drive traffic or engagement?

After deciding on goals, you will know how to use your content on Instagram to meet those goals.

Use KPIs to analyze the performance of your Instagram content campaigns.

After setting goals and KPIs, the next thing is to set milestones.

For example, is you want to grow by 12% in one year, then you should set a milestone of 1% growth every month.

Setting milestones will also help you understand the type of content you will use on Instagram.
Now you are ready to plan your content calendar for Instagram.

Content Calendar for Instagram:

You need a roadmap for your Instagram content strategy.

Content Calendar work as the roadmap.

Set the start and end date of each Instagram content campaign.

It will help you analyze the performance of the content strategy, and you can update your strategy on the way.

The content calendar is the best way to organize your campaigns and content ideas. It will also fill your content gaps.

You can create an Instagram content plan for the campaign, month, or quarter.

After setting the Content calendar for Instagram, you are ready to choose the topics.

After choosing topics that can help you meet your goals, choose videos and images you can use on Instagram.

Save all the details of your content plan in an Excel doc or Google sheet.

Align your content with the marketing campaign.

It will help you create content series on Instagram.

You can launch giveaways, release products, or ask influencers to promote your products or services on Instagram.

Holidays and events are the best time to target consumers with engaging content.

Theme and Tone:

The theme and tone of your content plan should be consistent.

Make sure you are using the same theme for the complete content campaign on Instagram. Also, use a similar tone.

Go to your website and look at the content and theme. It will help you decide the theme and tone for Instagram content.

Then, you can use Instagram stories to choose color schemes like your brand.

Use a consistent filter and angle when using videos and pictures on Instagram. This will help to keep a consistent theme throughout the campaign.

Decide how you want to collect and answer messages such as DMs, comments, or captions.

Choose a consistent way to respond to your customers or audience.

Creativity:

Creativity is important for content campaigns on Instagram.

Instagram offers multiple ways to share your content, and it is time to understand how to use creativity to get maximum benefits.

Instagram is one of the most popular photo-sharing platforms. However, it also means you should use photos on Instagram to tell stories and promote your brand.

Not only photos but videos are also popular on Instagram. You can use videos on Instagram to display the quality and usability of your products to services.

Instagram short videos and reels are a great way to engage with your target audience.

If you prefer longer videos, you should use Instagram TV or IGTV to expand your brand reach.

If you are selling something, then Instagram shopping is for you.

You can also use product launches and product tags, as Instagram users can directly buy through the platform.

The best thing about these is that users can buy from you without leaving Instagram.

Instagram stories last for 24 hours only. After that, you can use Instagram stories to share updates, new launches, giveaways, etc.

The best content to promote products and services on Instagram is the content produced and shared by Influencers, users, and brands.

People love to follow the products and services promoted by influencers they are already following.
Brand mentions and product promotion by Influencers help in building trust.

Compelling CTAs and Captions:

Not only videos and images but captions and CTAs also help in boosting your brand’s performance on Instagram.

You should use the best and most targeted CTA to boost user engagement.

Hashtags:

Not only Twitter but Instagram is also full of hashtags.

Using the relevant hashtag can help you reach your target audience.

Your audience can also find you using your unique hashtag.

Use content-specific hashtags when publishing new content on Instagram.

Post at the Best Time:

What is the best time to post on Instagram?

Events and holidays are the best time to promote your business, services, and products.

You can schedule your posts on Instagram.

Analyze:

You can analyze the performance of your content using Meta Business Suites or the Instagram app.

You will see how users engage with your content and get realistic statistics.

Your content insights are a great way to understand the performance of your content.

You can also check the age and other metrics of your followers.

Conclusion:

The Instagram content plan is important to grow your business on this major photo-sharing platform.

You can boost user engagement, improve brand reach, and generate more sales with the right content plan.

Make sure to create a content calendar to ensure that you will not miss any content opportunities.

In addition, make sure your content is relevant to what you want to achieve on Instagram.

Still have any question, do share via comments.

Share it with your friends and family.

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>

Social Listening: What is it? Importance and How to Use it?

What is social listening? Why do brands care about it? How to get started with social listening for your business?

Social media marketing is a must for every business. Marketers are leveraging social media marketing tools to improve brand presence on social media networks.

Businesses focus on website optimization and content creation, but social media is where small businesses are facing challenges.

Social Listening: What is it? And How to Use it?: eAskme

Social media is the home of a massive audience. With social media listening strategies, you can ensure that your brand gains momentum and popularity on social media platforms. You will better understand what your target audience is interested in and why they need it.

With Social listening, you will have a better understanding of your customer's needs. You will discover what your target audience is talking about and find the areas of improvement and influence.

It is the time when you should learn:

• What is social listening?
• Social Listening and Social Monitoring: Difference
  
• Why Social Listening is Crucial for Your Business?
• How do you use different tools to get started with social listening?
• How to Build a Social Listening Strategy?
  

 Let's find out the answers!

What is Social Listening?

As the term suggests, social listening is about listening to your target audience's behavior on social media networks with tracking tools.

You can track conversations to get deeper insights, analyze them, and find the relation with your brand.

It will help you form better marketing strategies on social media platforms.

Audience conversations will include:

• Brand mentions
• Competitors
• Keywords
• Relevant topics

The reason why you should use social listening practices is to know your audience better than your competitors. You will learn the interests, customer behavior, and what makes them love the brands.
Collect this data and analyze it. With this data, you can generate new content ideas or better product ideas for your customers.

What You Can Do with Social Listening?

• Track brand mentions
• Spot popular trends
• Evaluate public perception
• Understand your target audience

You can not only use social listening to create marketing strategies but also use it to improve your products, services, and even customer engagement.

Social Listening and Social Monitoring: Difference

You may have heard about social listening and social monitoring.

Don't get confused. Both are different terms. Even though people use each of these terms in the place of others. The use of these terms depends upon the objectives and scopes.

Social monitoring is strictly related to your brand, but social listening is about collecting data to gain insight.

Social monitoring is about what your target audience is saying. Social listening is about why your target audience is saying such things.

Social monitoring monitors brand mentions, queries, questions, solutions, trending topics, etc. It is about knowing what is happening to your brand on social media. Social listening does more than this. You can also understand content strategy, decision-making, and branding.

Social monitoring is related to brand mentions, but social listening focuses on the latest trends, user behavior, and conversations.

Social monitoring and social listening are both essential parts of your marketing strategy.
Yet, today, we are covering everything about social listening.

Why is Social Listening Important?

Social listening can help you understand customers and their needs. With this, you can improve your customer support, products, and services.

Here are the reasons why social listening is essential for your business.

Reputation Management:

With social listening practices, you will learn what your audience expects from your products, services, brand, or messaging.

You will go through the positive and negative mentions of your brand and work on fixing issues to improve your online reputation.

Understand the Target Audience:

Do you want to understand your target audience?

If yes, then you need social listening.

With social listening, you will learn what your target customer wants, desires, pinpoints, and opinions. With this information, you can optimize your content strategies and improve products.

Market Analysis:

Social listening gives you deeper insight into your industry, such as opportunities, trends, and consumer behavior. You should use this information to improve customer service and outrank your competitors.

Insights:

Social listening will open deeper insight that will help you track competitors' behavior, their failures, and successes.

You will find out how your competitors target customers and what you should do.

Crisis Management:

In online business, you can face a crisis at any point in time. With active social listening, you can understand the upcoming issues and fix them before it is too late.

Engaging Content Strategy:

You will find different content formats and types that best suit your audience. With social listening insights, you can create engaging content.

Lead Generation:

Social listening is also essential for lead generation.

You can discover a target audience already interested in your products, services, topics, or niche.

Combining social listening with your brand and content strategy will help you generate more leads.

5 Social Listening Tools:

With social media listening, you will collect essential data from social media sites.

Here are the social listening tools that you can use.

1. Hootsuite:

Hootsuite is a popular social media management tool. You can also use it for social media listening.

With Hootsuite, you can track brand mentions, hashtags, and keywords. With this, you can follow conversations to engage.

You can easily integrate the Hootsuite tool to track Reddit conversations, brand mentions, consumer behavior, etc.

Price: $99/month or 30-day free trial.

2. Sprout Social:

Sprout Social is also a popular social media tool for social listening.

You can use Sprout Social Smart Inbox to track DMs, mentions, and comments. You will get all the essential data in the content feed. It will be easy for you to find out what is happening.

With Sprout Social, you can also do the following:

• Sentiment Research
• Audience Analysis
• Influencer recognition
• Crisis management
• Competitor comparison

Price: 30-day free trial or $249/month

3. Brandwatch:

Brandwatch is also a popular social listening tool to analyze and track social media conversations. You will get the result from 100 million sources.

Brandwatch will track brand mentions to track perception and sentiment.

Brandwatch AI also displays historical data, conversation translation, and brand mention.

Price: You need to book a meeting with the Brandwatch company.

4. Meltwater:

Meltwater is also a tool that you can use for social media monitoring as well as social media listening.

Meltwater collects data from social media feeds from sites like YouTube, Facebook, Reddit, Instagram, Twitch, etc. It can even track podcast mentions.

With Meltwater, you can also track conversations, topics, report building, behavior, crisis management, and consumer segmentation.

Price: Set a Meeting with the Meltwater team.

5. Talkwalker:

Talkwalker is a premium social listening tool. It can track brand mentions on 10+ social media networks and 150 million websites.

Talkwalker AI tools will analyze data from 127+ languages, including conversation clustering, typical activity, and issue detection.

Price: Set a Meeting with the Talkwalker team.

How to Build a Social Listening Strategy?

Now you know what social listening is, its importance, and its tools. Now, it is the time to build a perfect strategy for a social listening program.

6 Ways to Create the Social Listening Strategy:

1. Set Goals:

What do you want to achieve?

You should clearly define your goals and objectives.

Make sure that you match your goals with your objectives and write down to ensure that you are not missing anything.

You may want to achieve the following:

• Track brand emotion and improve presence.
• Improve customer support.
• Learn from insight to improve products or services.
• Follow industry trends and events.
• Understand how your competitors are working on social media.
• Setting your goals is the first step to success.

2. Harness the Tools:

You can work on social media networks manually. But, it is best to use social media management tools to make the job easy and effective.

With the help of social media listening tools, you will have access to the data retrieved from millions of websites and social media networks. You can use it to analyze trends, activity, and sentiment.

Always use premium social listening tools to get maximum benefits.

Choose the tool that aligns with your goals and objectives.

A professional social listening tool will cover every important aspect of social listening that can impact your business.

3. Identify Topics and Keywords:

Not only define topics but also list topics and related keywords. You should also include hashtags. Hashtags work great at social listening.

Track themes and keywords that are important for your business. Remove unnecessary keywords from your list.

Keep updating your list. This way, you will keep your keyword and topic list updated to create content that can grab maximum engagement.

4. Workflow:

A clear workflow is needed to define jobs and distribute them. Social listening covers different parts and who will work on which part is necessary to explain.

Hire someone who can monitor your social listening regularly and engage with the content—also, track alerts.

5. Adapt and Evolve:

Learn from the data and improve your social listening strategies. Listen to what data tells and improve your content, products, or services.

Use the result to improve customer services, content strategies, and marketing.

6. Social Media Measurement:

It is essential to measure the success of your social listening strategies.

Evaluate the results and how it can impact your business.

Track social media engagement metrics to learn what type of content performs better on social media.

Conclusion:

Social media is the house of conversation. Billions of users are spending hours on social media channels. Social listening is the best strategy to listen to these conversations and grab every opportunity to brand your business or sell more.

Listening to your target audience will give you the bigger picture of what you should do, how you should improve your products, and how you can outrank the competition.

Follow these tips and start your journey to success with social listening.

Still have any question, do share via comments.

Don’t forget to share it with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Social Media Branding: How to Build Brand Image on Social Media?

What is Social Media Branding? Why and how is it essential for your business? Why do marketers use social media branding as a marketing tool? How do you start with social media branding for your business or blog?

Social media presence is a must for every online business. You can reach the maximum target audience with a firm hold on your social media image.

Social media is a must.

Generally, your social media profile or page is the most common way for a social media user to reach you. It allows you to create brand image, build trust, analyze sentiment, and control user perception.

But it takes time.

Social Media Branding, How to Build Brand Image on Social Media: eAskme

 

You must carefully analyze and market your brand image on social media platforms. It takes time, consistency, and commitment to reach the goal.

Today, I am explaining:

• What social media branding is?
• Why is it important?
• How do you start social media branding for your business?

What is Social Media Branding?

So, what is social media branding?

As the name suggests, it is related to creating brand identity and spreading it correctly on social media platforms.

You may have already used a brand strategy for your business and need a branding strategy on social media.

Make social media branding a necessary part of your business branding strategy.

Your Social Media Branding Strategy Should Include:

Brand Identity:

Work on improving how your brand is being presented on social media websites. Optimize your social media profile, use a logo, fonts, color palettes, and other creative visuals.

Brand Voice:

Speak to your target audience to deliver your brand message with value. Your brand should follow a similar tone and voice regardless of social network.

Social Media Content Strategy:

Develop a social media content strategy to engage with your audience. Use appealing social media content types, topics, and formats.

Social Media User Engagement:

Interact with your audience to build connections. It will help you build trust for your brand on social media websites.

Be consistent because this is where most of the brand strategies fail.

Your social media voice, tone, and identity are essential while telling the stories.

Why Social Media Branding Matters?

A marketing strategy can only be completed with a social media marketing strategy. Branding is one of the essential parts of your marketing strategy on social networks.

Remember: Social media users need more time to focus. It is necessary to give them something to remember.

With a solid social media presence, you can control the sentiment and perceptions related to your brand. It will help you build trust, attract new customers, and increase sales.

But, you must add loyalty to your branding strategy to achieve these things.

Your competitors are already on social media. The real task is how you can stand out without messing with your brand image and audience.

Your social media branding content strategy should display the following:

• What is your brand?
• What is your message?
• What are your brand values?
• Why should people trust your business?

If you can deliver the answer, your social media branding is on the right path.

Consistent work is the key to spreading brand awareness and creating brand recognition on social media.

It will help your target audience understand why they should choose your brand over others.

With this, your social media branding strategies will become effective.

How to Create Brand Image on Social Media Platforms?

Work in multiple directions that lead to the same destination.

A multi-layer marketing approach will help you to build the brand on social media.

Here is how you can build your brand on social media.

1. Understand your audience:

It is the first and essential step to make any marketing strategy successful.

You need to know your audience to save resources on meaningful things.

When you understand what your audience wants, it will be easy for you to create and deliver that.

Take the help of social media demographics such as likes, comments, issues, desires, sentiments, trends, etc.

2. Work on Brand Identity:

Take a clear picture of your brand identity strategy. What you want to achieve and how you want to present your brand on social media should be clear.

Understand social media users' preferences and behavior to understand better what to publish.

3. Brand Tone and Voice:

Decide what tone and voice you want to use on social media. Do you want to become friendly and casual? Or do you want to be formal and professional?

You need to decide what type of content you want to publish. Do you like to share tutorials? Do you want to use Meme marketing? Do you want to use infographics?

You can also analyze what type of questions your audience asks and what content they like the most.
It will help you decide the tone and voice of your brand on social media.

4. Social Media Platform:

There are hundreds of social media platforms. You can only be active on some social media networks.

Decide which social media platform should be your preference. Ensure that most of your target audience is active on that social media network.

5. Social Media Content:

Now, create a content strategy for your social media branding.

Ensure your posts display your brand identity, story, and vision.

You can try different social media content types to choose the best one.

6. Analyze and Improve:

Social media monitoring is essential here. You must analyze the content performance and user engagement.

Read their comments, and check the number of likes and social shares.

You will find out which type of content is best for your audience.

Now, optimize social media branding for your business.

How to Optimize Social Media Branding?

Now, you understand social media branding and its importance.

Next is to know how you can improve your social media branding strategies.

1. Focus on trends:

Social media users are interested in the latest trends. You must also follow the latest content formats, features, and directions.

Find out what your social media audience wants to see more from you.

Create trustworthy content with engaging storytelling.

2. Respect them:

When improving your brand, do not ignore the importance of being human. Do not post content like a machine. Do not be noisy.

Share what they like to build trust and connection.

Engage with trends, leave comments, write about what is popular, give your honest opinion, and it will be fun for you.

3. Create Your Style:

Create a style that matches your brand identity and voice on social media.

Understand what you should and should not do on a social media network.

Make sure that the team is also following a similar branding strategy.

4. Engage with Your Audience:

Engagement is vital on a social media network.

You should use polls, ask questions, ask feedback, reply to comments, etc., to give your audience ways to engage with your brand.

User engagement is the best way to grow on a social media platform.

5. Storytelling:

No one wants to be bored on social sites.

Learn the art of storytelling to create compelling content for your audience.

Your stories should be unique that only your brand can tell.

6. Optimization:

Optimize your social media profile or page. Fill it with important information such as title, images, description, work timing, contact information, etc.

Not only that, but also optimize the content you are publishing on a social media website.

For example, you can share images on Pinterest and Instagram. But videos work better on TikTok.

Here is how you can do it:

• How to Optimize FB Page?
• LinkedIn Company Page

7. User Generated Content:

UGC is one of the most potent content brands are using to influence the audience. It also influences the brand image on social sites.

Publish customer reviews, audience comments, and user stories.

If someone is talking about your company and if it is good. Then, publish it on your social profile.

8. Monitoring:

On social media, monitoring your content performance is the best way to find a way to improve.

A/B testing is still working on social media websites.

Conclusion:

A consistent social media branding strategy is necessary to make your brand stand out.

Follow the above tips to improve your brand image on social media platforms.

Plan for the long term for better results.

Still have any question, do share via comments.

Share this post with your friends and family.

join the eAskme newsletter to stay tuned with us.

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Learn Top 5 Marketing Strategies To Help Grow Law Firms

Law firm marketing strategies are in high demand. It is necessary to grow your law firm business.

As a marketer, you should follow the latest marketing tactics to grow your law firm or your client's law firm business.

You need effective marketing strategies that work for a law firm. The law firm is a serious business that deals with many demanding clients. Some of them are emotional, and some of them are angry. Use your marketing strategies to connect with clients.

So, let's find out what these 5 top Law firm marketing strategies are:

Learn Marketing Strategies To Help Law Firms Grow: eAskme

1. Law Firm Search Engine Optimization:

Search engine optimization is part of every online business and marketing strategy. Clients, whether they are looking to buy something or for legal advice, always use Search engines like Google, Bing, etc., to find the answers.

Search engines are the best place to connect with your target audience. And, You can do it only when you rank your law firm website content in search results.

According to a Forbes report, the First page receives 71% clicks. 

And, to rank Law Firm content in SERP, you need the help of SEO experts, SEO professionals, or SEO firms.

SEO is a professional marketing strategy for law firms.

You need to follow these tactics for Law firm marketing with SEO:

• Use keywords
• Earn backlinks from high-authority sites.
• Write evergreen content, and update old articles.

2. Law Firm Website UI and Design:

A professional and fully functional Law firm website is necessary to show your presence in search engines and find clients.

75% of legal clients use websites to find legal advice, attorney, or legal firm.

It is essential to optimize the Law firm website UI with a professional theme, colors, fonts, etc.

Also, host your law firm website on professional hosting services.

Make sure that your law firm website:

Offer easy navigation.

• Load faster
• Mobile friendly
• Call-to-action

You must use call-to-action buttons on your website for clients so that they can book appointments, share their contact details, or write emails to your firm.

3. Law Firm Content Marketing:

Publishing new content to target law firm clients is essential. But, at the same time, you need to market your content.

Create content that talks to your audience, add keywords, share on social media, user advertisements, etc.

Use different content formats to connect with your clients and influence them. You can also use video marketing.

4. Law Firm and Social Media Marketing:

90% of law firms and lawyers share their content on social media networks LinkedIn.

Lawyers are using LinkedIn to connect with clients and increase their network. LinkedIn company page is helpful for a law firm to gain attention.

With LinkedIn page optimization, you can create ads, gain followers, and boost engagement, traffic, and clients.

5. Law Firm Email-Marketing and Ads:

Email marketing is helpful when you have an email list of your clients. You can also use PPC and direct ads to target your clients.

Law firm email marketing campaigns are helpful to build email lists and convert clients using a sales funnel.

PPC ads for law firms are not a cheap marketing tactic. It is a must that your ad targets the specific customer only. Narrow down your ad target to match the target audience only.

Conclusion:

Follow these 5 top marketing strategies for your law firm to grow in the coming days, months, or years.

Focus on your target client, increase your brand presence, use emotional content, and promote with content marketing.

These will help you multiply the growth of your law firm.

If you still have any question, feel free to ask me via comments.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Top 10 Social Media Sites for Marketers

There was a time when the yellow ads and paper banner in the streets were enough for businesses to market themselves. But today, the number of smartphone users is increasing. Imagine your businesses putting up the banners in the street, but everyone is busy checking their phones, and they don’t see your ad.

Well, this surely happens and that is why you want to be on the mobile screens. This is where the social media platforms come into the play.

Top 10 Social Media Sites for Marketers: eAskme

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Through the social media platforms, marketers tend to increase the business visibility, which eventually leads to the increased sales funnel.

For My opinion you should spend time on Instagram, Best performer in 2020, you can Buy Instagram Followers from some vandor.

This helps marketers capture the attention of the new target audience and retain the previous audience.

But the confusion sparks when there are multiple social media platforms and a business or a marketer, you don’t know which one to use.

To help such marketers out, we have added the top ten social media platforms which will help you penetrate the market of your interest.

Let's, have a look!

Facebook:

It is needless to say that everyone has used Facebook once in their life, and they have managed to love it with all its glory.

The platform tends to have a daily active user base of 1.45 billion, which is huge for the businesses that want to define and capture the user's attention.

The most effective way to use Facebook is to engage the potential and retaining customers, get their reviews about the business, and upgrade the customer service.

Whenever someone talks about social media platforms, Facebook is the first one they think about, and it’s all for the right reasons.

The main reason for its popularity among the businesses is the reason that they offered the paid advertisement before anyone else.

If you are a business, it is mandatory to have a Facebook page that should be updated on a regular basis.

By updating, we mean the uploading the product pictures on a regular basis.

Moreover, if some potential customer texts in the inbox, it is essential to get back to them, respond to their queries, and take their orders if they want to.

In other words, if you want to choose the one social media platform for your business advertisement, Facebook should be the way to go.

Facebook Tips for you:

• Facebook Tricks for Better Facebook Experience
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• Everything about Facebook Watch

Twitter:

This sparrow is most famous for having the cream of the social media users because everyone on Twitter are intellectual and have a good mind.

They have 320 million the monthly active users, and the best way to use Twitter is to provide real-life updates while building the authority in the industrial field.

This has to be the most fast-paced social media platforms because whatever new is happening around the world, it will be broadcasted on Twitter through the ever-famous tweets.

If you are a business that is regular with the updates and publishes new tweets every day, Twitter will be an apt fit.

Twitter allows the businesses to share the links for the blog posts or the new products, which is essential to direct the potential users to the readable links.

This strategy will help you gain the attention of the audience through informational content, and the reputation built will be perfect in the industry.

Twitter Tips for you:

• Twitter Promoted Trends Spotlight Goes Global
• Ultimate Guide to Hashtags
• Useful Twitter Tips for Bloggers
• 5 Ways to Get 10x More Retweets on Twitter

LinkedIn:

This platform has a registered user base of over 562 million, and if you want to get in touch with the potential employers and partnerships while gaining the attention of the B2B people, this platform is the way to go.

This is a social media platform specially designed for the professional, and through this platform, you can get in touch with the senior managers of the leading businesses.

For instance, if you are going to make the team and are recruiting, you will find the best employees on LinkedIn.

You can also share the job descriptions, and through the provided information, you will be able to foster a positive image in front of everyone, building a positive reputation for yourself.

Linkedin Tips for you:

• How to Advertise on LinkedIn
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• How to Publish Video Content on LinkedIn

YouTube:

Many people think that the social media platform set doesn’t include YouTube, but when it comes to the advertising, YouTube is the perfect platform with a user base of over one billion.

Through YouTube, the users can highlight the company culture, and the businesses ought to make the user-generated content on YouTube, which fosters engagement among the user base.

When you create the video content for the YouTube channel, it literally ensures the directing of the user base to your business.

If you don’t want to create the new video, the YouTube platform allows you to embed the links to your website as well. However, when you create the videos, they need to be visually attractive.

YouTube Tips for you:

• Advantages of YouTube in Your Digital Marketing Strategy
• Killer Ways to Get More YouTube Subscribers
• Top Benefits of Using YouTube For Your Business

Pinterest:

This platform is for the creative people who have a knack for putting in efforts. This platform has a monthly user base of over 175 million, and 81% of them are women.

Through Pinterest, the users can easily share and grow their ecommerce business.

According to the stats, the 87% of the inners have made the purchase decision, which is a great percentage.

Pinterest also offers the shopping feature, which allows the users to promote their business and products.

Instagram:

This is the most used social media platform, and the credit goes to the aesthetic visuals and eye-catching pictures.

This platform is perfect for building the brand, and if you have a good photo of your products, Instagram will make sure it reaches the target audience. However, there is a limitation of the links in the posts, so be careful about that.

Moreover, through Instagram, the user engagement will be enhanced, and businesses will be at liberty to communicate with the audience.

Instagram Tips for you:

• 33 Instagram Facts You Must Know
• Fast Tricks to Increase Your Instagram Followers
• 7 Ways to Grow Instagram Audience for Business

Google+:

This is the perfect platform given the point that it can help you manage and enhance the Google My Business Listing.

This might not be the most successful social media platform, but if the business is enlisted on Google My Business, it’s a great booster.

Tip: Google plus is dead. Here are the alternatives for you.

Snapchat:

This fiasco of filters started from this social media platform, and there is no going back with this platform.

Snapchat is the perfect platform to promote the events or post the real-time updates about the business or the new product line.

The audience is usually teenagers and youngsters, so if the business is related to their interest, be sure to put up some streaks!

Tumblr:

Tumblr is a heaven for the aesthetic-al people and a great way to reach the young audience base.

This is more of a micro-blogging platform through which you can penetrate the user base of 16 to 34 years of age. This is the challenging platform, but once you get the hang of it, there is no going back!

Tumblr Tips for you:

• Best Tumblr Alternatives

StumbleUpon:

This is the least famous social media platform, and it's easy to say that they are thriving. Through this platform, the audience can be directed to the interesting sites.

In other words, if you want to direct the audience to the website, you need to opt for this platform rather than trying to enhance the user engagement.

Tip: Stumbleupon is dead. Here are the 7 Amazing Stumbleupon Alternatives.

Final Words:

Social media networks open the window of numerous opportunities for marketers. Use these 10 social media sites to boost your marketing strategies.

If you still have any question, do share via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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