TikTok Search Ads in the United States: How It Will Impact Marketers?

TikTok has launched Search Ads in the United States.

With this announcement, TikTok is now working as a search engine for its users. The new features launched before the holiday season to boost holiday marketing on TikTok.

TikTok Search Ads have changed the way marketers use TikTok. Now, it offers search-oriented results, and this will impact TikTok's search marketing.

Let's find out everything about the TikTok's Search Ads feature.

TikTok Search Ads:

On September 24, 2024, TikTok announced the launch of "Search Ads." Right now, it is available in the United States only.

"Search Ads" is an excellent tool for marketers to reach their target audience. Google's Search Ads are a proven example.

With TikTok's Search Ads, marketers can target users during the holiday season. This is a new way to market products, services, and brands.

How are TikTok search ads different from search engine ads?

TikTok's "Search Ads" feature is not like Google or Bing Ads.

TikTok is allowing ads in the organic search of its content. TikTok's ads work as a part of the content. These ads work best for users who are already searching for something.

TikTok is the master of engagement strategies.

The platform has made users addicted to it. Now, with search ads, it is trying to make it a must-have platform for marketers.

TikTok Search Ads campaign is customizable based on age, behavior, interests, and other demographics.

The new Search Ads allow marketers to use video ads to create engaging content for the target audience.

Traffic and Web Conversion parameters are already there. These will support the marketers' objectives to achieve the desired goal.

TikTok Search: How it Works?

Before running TikTok Search ads, it is a must to understand how TikTok Search works.

TikTok is not a search engine. It is a video-sharing platform.

The TikTok Search is also related to its video content. Users are always in discovery mode. If your ads satisfy internet users, you get better engagement on TikTok.

Millennials and Gen Z are already using TikTok ads to market their businesses.

With Search Ads, you can satisfy users' needs and generate sales, as they are already searching for the product or service.

For example, if a user is searching for the best video editors, your ad for a video editor can be the best solution for the user.

TikTok's Search Ads and Holiday Marketing Season:

TikTok launched Search Ads ahead of the holiday season. It is the perfect time for marketers to plan their holiday ad campaign strategy on TikTok.

Thanksgiving, Black Friday, and Cyber Monday shopping ads always skyrocket sales. Make sure that your ads appeal to the users during the holiday season till the new year 2025.

TikTok is an ideal platform to promote special deals, gifts, holiday packages, tools, and softwares.
Create "Best of" video ad campaigns for your target audience.

Your search ads should be in the video-format. Also, use text and images with animations.

Create engaging and authentic ads to boost sales during holidays.

How to Run TikTok Search Ads Campaign?

• Target keywords: Find the relevant keywords your audience is searching on TikTok. Make a list of keywords to use in your ad campaigns.
• Create Video Ads: Create short video ads. People don't have patience for a minute-long ad. Keep it short and relevant, and touch on the pain points.
• Analyze Performance: Check analytics to analyze the ad's performance. Run A/B tests to determine which video ad works best for your business.
• Optimize for TikTok's Algorithm: TikTok algorithm recommends content based on engagement. Create ads where users can engage with your content.

How To Create Search Ads on TikTok?

• Go to TikTok Ads Manager.
• Click on a new ad campaign.
• Choose traffic or website conversion as an objective.
• Optimize your ad for TikTok Search with keywords and video editing.
• Get rid of negative keywords.
• Your ad is ready to go live.
• You can create both image and video carousel ads.

Conclusion:

TikTok Search Ads launched at the right time. The holiday season is coming, and marketers are there to leverage every single opportunity to engage with the target audience.

With search ads campaigns, marketers reach the targeted audience already interested in products or services.

Run TikTok Search Ads and tell me how they differ from Google or Bing Ads.

Are you ready for Search Ads during the holiday seasons?

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TikTok Launched Sounds for Business: Here is What You Must Know!

TikTok allows users to add sounds to videos. But now, TikTok allows businesses to use commercially licensed sounds for ad content and marketing.

TikTok Sounds for Business is now available at an affordable price for TikTok business content creators.

Every business using TikTok for advertising and marketing can now access the TikTok audio library of commercial sounds.

You can now select professional music for your ads and organic content on TikTok.

Why is TikTok Sounds for Business Important?

TikTok Sounds for Business, commercial sound library: eAskme

 

TikTok report shows that 68% of users remember brands that use music or sound that users find interesting.

62% of users spend more time interacting with brands using music in ads and marketing content.

TikTok’s Commercial Music Library offers 500,000+ sounds and music files for businesses.

How to Add Commercial Audio to Your TikTok Video on Desktop?

Go to TikTok commercial audio library. Go to Usage and select “TikTok commercial use.”

You can filter music or sound according to audio duration, mood, genre, and theme.

After selecting the video, click on TikTok Video Editor links to use audio in your TikTok video.

How to Add Commercial Audio to Your TikTok video on iOS devices?

Open the TikTok app and tap the button to create a new video. Upload the video and tap on “Add Sound.”

After clicking the magnifying glass, you will see the audio library.

Tap the sound and check the commercial license.

Choose the audio, and you can use it in your TikTok video.

Why Should You Choose the Right Audio Licensing?

According to TikTok community guidelines, TikTok can remove audio from your video if used without proper licensing.

If the sound is removed from your video, you can choose another TikTok commercial sound with proper licensing. But if you have said something in that video, your audio will not return.

So it is best to use proper licensing before using the sound in your TikTok video.

How to Protect Your TikTok Audio Selection?

To ensure that TikTok will not remove your audio from your video, go to “Creator Tools” and check the copyright option.

It will make you understand if you have licensed music or not.

Conclusion:

Adding sound to TikTok videos is not a new thing. But using commercially licensed sounds in your video can make a difference.

Seeing how many businesses choose commercial sound in their videos is good.

Do you like commercial audio?

Stay tuned with us to stay ahead with more TikTok updates.

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Why?

Because, Sharing is Caring!

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TikTok Has Launched 3 New Shopping Ads Formats

TikTok is allowing the advertiser to run 3 types of shopping ads.

TikTok is giving priority to eCommerce.

Now, TikTok has launched 3 types of shopping ads with expanded placement options.

TikTok has Introduced 3 Types of Shopping Ads: eAskme

The 3 types of TikTok Shopping Ads are:

• Catalog Shopping Ads
• Live Shopping Ads
• Video Shopping ads

Advertisers can access new shopping ad formats in the TikTok Ads manager under the “Product Sales” objective.

You can use shopping ads for advertising your ecommerce products even if you do not have an eCommerce store on TikTok.

Here is what you must know about TikTok Shopping Ads.

TikTok has Introduced 3 Types of Shopping Ads: eAskme

Video Shopping Ads:

Advertisers can create video ads for display.

You will see the existing features of dynamic showcase ads and collecting ads.

With video ads on TikTok, you can combine video creatives with your product cards using different ad variations.

You can choose a format to spread the brand message to drive consideration or use product specific to drive more sales.

The TikTok algorithm will use top converting ad combinations to optimize the performance of your ad.

TikTok will display an in-app landing page to understand user intent when a viewer taps on your ad.

Users will learn about your products or services with these landing pages and buy them.

Dynamic ads and Collection ads will still work till the end of 2022.

Catalog Listing Ads:

You can promote product catalogs with the help of Catalog listing ads on TikTok.

You do not need to create videos for catalog listing ads.

TikTok audience will know about your products or services without video ads.

Catalog listing ads will place product images in shoppable placements on TikTok.

Users can find ads on the For You page.

Live Shopping Ads:

You can promote a Live Shopping stream using live shopping ads.

With live shopping ads, the user will move from the “For you page” to your shopping event.

Live shopping ads will increase traffic to live shopping events.

Shopping ads on TikTok are under testing and will go live before the holiday season.

Who can create Shopping ads on TikTok?

To create shopping ads on TikTok, you must reach the “level one” status.

You can get this status by linking the product catalog and integrating advanced signals.

Here is the TikTok pdf guide that explains everything.

It is not necessary to use TikTok shop to run shopping ads.

Advertisers can make the audience move from TikTok to their shopping website.

Conclusion:

TikTok has a massive user base which makes TikTok the best place for advertisers.

Advertisers can create shopping ads to reach their target audience and boost sales.

TikTok shopping ads are getting better and will get more improvements in the future.

Stay tuned with us for the latest TikTok updates.

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