TikTok live Shopping Feature Will Launch in US During Holidays

TikTok is launching Live Shopping in the USA during the holiday season.

The holiday shopping season is the most profitable season for eCommerce sites and shopping stores.

TikTok will take advantage of the holiday shopping season in the United States of America.

TikTok live Shopping Feature will launch in the USA: eAskme

Even though TikTok failed to launch the same event in the UK.

The Financial Times report says that TikTok is planning to launch live shopping features for the holiday season in the US.

TikTok live Shopping Feature:

TikTok’s live shopping feature will bring two features’ livestreams and ecommerce, together. 

With this feature, users can buy products without leaving the TikTok app.

Live shopping has more future in Asian countries than the western countries.

TikTok has dropped a live shopping feature in the UK.

This time, TikTok is trying its luck again by launching a live shopping feature in the US for the holiday season.

This time, TikTok partnered with TalkShopLive, a Los-Angeles based company, to make live shopping successful.

TalkShopLive has been running shopping streams successfully for the last 4 years, and they have all the tools necessary for this feature.

Till now, TalkShopLive has not signed any contract with TikTok. So there are no official announcements.

TikTok’s plan is displaying its focus on the live shopping feature.

Influencers and brands on TikTok sell products, and TikTok earns a commission for each sale.

Live shopping is quite successful in countries like China. Every year, live streaming generates billions of dollars. But in western countries, consumers are not very much interested.

Facebook has already dropped the live shopping feature to focus on short videos.

TikTok is the short-video giant. They want to make it more profitable with a live shopping feature.

Conclusion:

Even though TikTok is serious about the live shopping feature, it is unclear whether TikTok will allow every business or influencer to use it or only a limited number of businesses can access live shopping.

Things will become clear when TikTok will make an official announcement.

TikTok Live shopping feature in the US will succeed only if the consumers start behaving like consumers in China.

TikTok is expecting some miracle from their collaboration with TalkShopLive.

It is good to see what will happen to the Live shopping feature. If it launches in the US or TikTok will see success.

Stay tuned to know more about TikTok and other social media updates.

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TikTok launched 8 new Features for Live Streaming

TikTok has launched 8 new features for live-streaming service. The features will improve the capabilities of TikTok Livestream.

TikTok has announced the launch of 8 new features on 27th July 2021.

TikTok launched 8 new Features for Live Streaming: eAskme

These features are:

• Schedule Live Events
• Picture-in-Picture
• Go Live Together
• Live Q&A
• Top LIVEs
• Help for Hosts
• Keyword Filters
• Comment Alert

The reason behind the launch of these features is to increase user engagement.

The demand for live content has compelled TikTok business company to launch features that can help the creators and users.

Here is the list of features for TikTok Livestreams:

Schedule Live Events:

Live events is an entirely new feature on TikTok. With this feature, the host can schedule, promote and manage live videos.

Viewers will also get notifications and registration about the TikTok events.

Picture-in-Picture

TikTok’s Picture-in-Picture feature allows users to do navigate freely without leaving the Livestream.

Users can watch Live Events and the same time, enjoy group chats or performances.

Go Live Together

TikTok’s Go Live Together feature allows you to go live with your friends.

It means that two users can Livestream together.

Live Q&A:

TikTok’s Live Q&A feature helps creators engage with the viewers and respond to their questions during live streaming.

Hosts can select questions and showcase them during the live show.

Top LIVEs:

TikTok’s Top LIVE streams are helping users to quickly find live videos for the pages they are following.

Users can find Livestreams using category pages like Chat (Q&A), Daily Life, Fashion, Gaming, Talents, etc.

Help for Hosts

TikTok is allowing hosts to assign other persons to help them during the Livestream.

Hosts and moderators can mute, block, and welcome users.

Keyword Filters:

TikTok’s Keyword Filters for livestreams allow the hosts to mute keywords.

Go to Settings and turn off up to 200 keywords in the Keyword Filter feature.

Comment Alert

TikTok’s Comment Alert feature alerts the hosts about the comments and helps them find and block harmful or abusive comments.

Conclusion:

Tiktok is not getting behind Twitter and Facebook when it comes to launching user and creator-friendly features.

TikTok newsroom also says that they will soon launch features that will help hosts mute viewers and remove comments.

Let’ see what more they have.

Stay tuned with us for more TikTok news.

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