TikTok Search Ads in the United States: How It Will Impact Marketers?

TikTok has launched Search Ads in the United States.

With this announcement, TikTok is now working as a search engine for its users. The new features launched before the holiday season to boost holiday marketing on TikTok.

TikTok Search Ads have changed the way marketers use TikTok. Now, it offers search-oriented results, and this will impact TikTok's search marketing.

Let's find out everything about the TikTok's Search Ads feature.

TikTok Search Ads:

On September 24, 2024, TikTok announced the launch of "Search Ads." Right now, it is available in the United States only.

"Search Ads" is an excellent tool for marketers to reach their target audience. Google's Search Ads are a proven example.

With TikTok's Search Ads, marketers can target users during the holiday season. This is a new way to market products, services, and brands.

How are TikTok search ads different from search engine ads?

TikTok's "Search Ads" feature is not like Google or Bing Ads.

TikTok is allowing ads in the organic search of its content. TikTok's ads work as a part of the content. These ads work best for users who are already searching for something.

TikTok is the master of engagement strategies.

The platform has made users addicted to it. Now, with search ads, it is trying to make it a must-have platform for marketers.

TikTok Search Ads campaign is customizable based on age, behavior, interests, and other demographics.

The new Search Ads allow marketers to use video ads to create engaging content for the target audience.

Traffic and Web Conversion parameters are already there. These will support the marketers' objectives to achieve the desired goal.

TikTok Search: How it Works?

Before running TikTok Search ads, it is a must to understand how TikTok Search works.

TikTok is not a search engine. It is a video-sharing platform.

The TikTok Search is also related to its video content. Users are always in discovery mode. If your ads satisfy internet users, you get better engagement on TikTok.

Millennials and Gen Z are already using TikTok ads to market their businesses.

With Search Ads, you can satisfy users' needs and generate sales, as they are already searching for the product or service.

For example, if a user is searching for the best video editors, your ad for a video editor can be the best solution for the user.

TikTok's Search Ads and Holiday Marketing Season:

TikTok launched Search Ads ahead of the holiday season. It is the perfect time for marketers to plan their holiday ad campaign strategy on TikTok.

Thanksgiving, Black Friday, and Cyber Monday shopping ads always skyrocket sales. Make sure that your ads appeal to the users during the holiday season till the new year 2025.

TikTok is an ideal platform to promote special deals, gifts, holiday packages, tools, and softwares.
Create "Best of" video ad campaigns for your target audience.

Your search ads should be in the video-format. Also, use text and images with animations.

Create engaging and authentic ads to boost sales during holidays.

How to Run TikTok Search Ads Campaign?

• Target keywords: Find the relevant keywords your audience is searching on TikTok. Make a list of keywords to use in your ad campaigns.
• Create Video Ads: Create short video ads. People don't have patience for a minute-long ad. Keep it short and relevant, and touch on the pain points.
• Analyze Performance: Check analytics to analyze the ad's performance. Run A/B tests to determine which video ad works best for your business.
• Optimize for TikTok's Algorithm: TikTok algorithm recommends content based on engagement. Create ads where users can engage with your content.

How To Create Search Ads on TikTok?

• Go to TikTok Ads Manager.
• Click on a new ad campaign.
• Choose traffic or website conversion as an objective.
• Optimize your ad for TikTok Search with keywords and video editing.
• Get rid of negative keywords.
• Your ad is ready to go live.
• You can create both image and video carousel ads.

Conclusion:

TikTok Search Ads launched at the right time. The holiday season is coming, and marketers are there to leverage every single opportunity to engage with the target audience.

With search ads campaigns, marketers reach the targeted audience already interested in products or services.

Run TikTok Search Ads and tell me how they differ from Google or Bing Ads.

Are you ready for Search Ads during the holiday seasons?

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TikTok Has Launched Text Posts: How to Use It?

TikTok is by far one of the most popular short-video-sharing platforms. But now TikTok is using other content formats also. TikTok is expanding its content reach with Text posts.

TikTok was born to share a 15-seconds video format. It has shown the world how 15-second videos can be more engaging for a platform.

Yet, TikTok is looking for more content formats.

TikTok users can now use text posts. It is a new feature for a platform like TikTok.

Let’s find out the TikTok Post feature, how you can use it, and why.

TikTok Text Posts:

TikTok Has Launched Text Posts, How to Use It: eAskme

TikTok has launched text Posts to give creators more ways to express themselves.

With the new text post format, creators can now post their content in text like many other social media networks.

The text Posts feature is helpful for those who are not good at creating video content but are impressive at writing motivational, inspirational, or emotional text posts.

Now TikTok users can write text posts.

Text Post is part of the TikTok content creation tools suite. You can also use text posts as short forms of content on TikTok.

With text posts, you can share poems, stories, news, lyrics, etc.

How to Create TikTok Text Post?

It is easy to create a TikTok Text post.

Follow these steps:

• Go to TikTok App
• Now you will see the option to create text posts or video shorts, or lengthy videos.Tap on “text” to open the page where you can write your content to post on TikTok.

TikTok text posts allow you to use many features that can make your post enjoyable, such as:

• You can add stickers for events, causes, holidays, etc.
• You can use hashtags and tag other TikTok users.
• You can add background colors to your text posts.
• You can also add sound to make your text posts attractive.
• You can use location tagging, hashtags, and polls.

If you use TikTok on a Desktop, you will not see the poll feature.

Why Text Posts?

TikTok is already dominating the short-video industry.

Then why do they need to add more content formats to their platform?

The answer is to boost creativity and engagement.

TikTok is targeting users who can use text posts to create engaging content.

With this new feature, marketers can share valuable content on TikTok for the targeted audience.

Text content will also change the way how TikTok content is consumed. It will also shift content marketing on TikTok.

With this change, TikTok will also grab search positions in SERP. It is similar to how Reddit and X social networks rank in search results.

Conclusion:

TikTok is expanding its reach and engagement with new content format text on its platform.

You should know that Bytedance has also introduced CapCut Plugin for Chatgpt to help creators create AI-generated videos.

Do you use TikTok? Do you want to write text stories on TikTok?

Which Tiktok features do you like?

Stay tuned with us for more TikTok and other social media updates

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TikTok Launched Sounds for Business: Here is What You Must Know!

TikTok allows users to add sounds to videos. But now, TikTok allows businesses to use commercially licensed sounds for ad content and marketing.

TikTok Sounds for Business is now available at an affordable price for TikTok business content creators.

Every business using TikTok for advertising and marketing can now access the TikTok audio library of commercial sounds.

You can now select professional music for your ads and organic content on TikTok.

Why is TikTok Sounds for Business Important?

TikTok Sounds for Business, commercial sound library: eAskme

 

TikTok report shows that 68% of users remember brands that use music or sound that users find interesting.

62% of users spend more time interacting with brands using music in ads and marketing content.

TikTok’s Commercial Music Library offers 500,000+ sounds and music files for businesses.

How to Add Commercial Audio to Your TikTok Video on Desktop?

Go to TikTok commercial audio library. Go to Usage and select “TikTok commercial use.”

You can filter music or sound according to audio duration, mood, genre, and theme.

After selecting the video, click on TikTok Video Editor links to use audio in your TikTok video.

How to Add Commercial Audio to Your TikTok video on iOS devices?

Open the TikTok app and tap the button to create a new video. Upload the video and tap on “Add Sound.”

After clicking the magnifying glass, you will see the audio library.

Tap the sound and check the commercial license.

Choose the audio, and you can use it in your TikTok video.

Why Should You Choose the Right Audio Licensing?

According to TikTok community guidelines, TikTok can remove audio from your video if used without proper licensing.

If the sound is removed from your video, you can choose another TikTok commercial sound with proper licensing. But if you have said something in that video, your audio will not return.

So it is best to use proper licensing before using the sound in your TikTok video.

How to Protect Your TikTok Audio Selection?

To ensure that TikTok will not remove your audio from your video, go to “Creator Tools” and check the copyright option.

It will make you understand if you have licensed music or not.

Conclusion:

Adding sound to TikTok videos is not a new thing. But using commercially licensed sounds in your video can make a difference.

Seeing how many businesses choose commercial sound in their videos is good.

Do you like commercial audio?

Stay tuned with us to stay ahead with more TikTok updates.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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TikTok is Explaining Why a Video Is Recommended in “For You” page

 
TikTok’s new update is not displaying “Why this video” as recommended. For many, it may not be a major change, but as a platform, TikTok is the only platform explaining why the videos are recommended to each user.

TikTok is Explaining Why a Video Is Recommended in “For You” page: eAskme

You can see TikTok-recommended videos on the “For You” page. It is the first TikTok screen you will see when using the TikTok app.

You need to click on the “Why this Video” label to find out why the video is there.

TikTok is Explaining Why a Video Is Recommended in the “For You” page:

It will open a popup box explaining why TikTok is recommending this video.

There are many reasons why the TikTok algorithm recommends a video, such as:

• Your interactions, such as comments, likes, watch, and shares.
• Suggested accounts or accounts you are following.
• Recently published content in your region.
• Popular TikTok Videos in your region.

Now, if you see a video unrelated to your interest, you can go to the “Why this video” label and check why it is recommended.

A user may need help finding this feature, but as a content creator and marketer, you will learn some insight about how and why TikTok recommends videos.

Once you understand why videos are recommended, you can create similar content and increase the chances of your content being recommended to others.

This will help you grow followers and business on TikTok.

You will also find a post on TikTok published in 2020 explaining how the “For You” page works. You will also learn what the factors that the TikTok algorithm considers are.

Now, there is no secret why videos are popping up in your TikTok for your page.

You can use this information to understand the interest of your target audience and create content that gets more recommendations on TikTok.

You can even use popular sound when creating videos on TikTok.

TikTok is the house of content that is created from existing videos. You need to get inspiration and display your creativity on TikTok.

Conclusion:

TikTok is giving tough time to other social media networks such as Facebook, YouTube, Twitter, etc.

TikTok influences other social networks by launching Reels and many other features like TikTok and Twitch.

TikTok’s new update reveals information on how TikTok algorithms recommend videos. This is something that other networks are not doing for the users.

You can hope that other social networks also display why they recommend content in your feed.

Stay tuned to know more about TikTok and other social media updates.

If you find this article interesting, don’t forget to share it with your friends and family.

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TikTok live Shopping Feature Will Launch in US During Holidays

TikTok is launching Live Shopping in the USA during the holiday season.

The holiday shopping season is the most profitable season for eCommerce sites and shopping stores.

TikTok will take advantage of the holiday shopping season in the United States of America.

TikTok live Shopping Feature will launch in the USA: eAskme

Even though TikTok failed to launch the same event in the UK.

The Financial Times report says that TikTok is planning to launch live shopping features for the holiday season in the US.

TikTok live Shopping Feature:

TikTok’s live shopping feature will bring two features’ livestreams and ecommerce, together. 

With this feature, users can buy products without leaving the TikTok app.

Live shopping has more future in Asian countries than the western countries.

TikTok has dropped a live shopping feature in the UK.

This time, TikTok is trying its luck again by launching a live shopping feature in the US for the holiday season.

This time, TikTok partnered with TalkShopLive, a Los-Angeles based company, to make live shopping successful.

TalkShopLive has been running shopping streams successfully for the last 4 years, and they have all the tools necessary for this feature.

Till now, TalkShopLive has not signed any contract with TikTok. So there are no official announcements.

TikTok’s plan is displaying its focus on the live shopping feature.

Influencers and brands on TikTok sell products, and TikTok earns a commission for each sale.

Live shopping is quite successful in countries like China. Every year, live streaming generates billions of dollars. But in western countries, consumers are not very much interested.

Facebook has already dropped the live shopping feature to focus on short videos.

TikTok is the short-video giant. They want to make it more profitable with a live shopping feature.

Conclusion:

Even though TikTok is serious about the live shopping feature, it is unclear whether TikTok will allow every business or influencer to use it or only a limited number of businesses can access live shopping.

Things will become clear when TikTok will make an official announcement.

TikTok Live shopping feature in the US will succeed only if the consumers start behaving like consumers in China.

TikTok is expecting some miracle from their collaboration with TalkShopLive.

It is good to see what will happen to the Live shopping feature. If it launches in the US or TikTok will see success.

Stay tuned to know more about TikTok and other social media updates.

If you find this article interesting, don’t forget to share it with your friends and family.

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TikTok Has Launched 3 New Shopping Ads Formats

TikTok is allowing the advertiser to run 3 types of shopping ads.

TikTok is giving priority to eCommerce.

Now, TikTok has launched 3 types of shopping ads with expanded placement options.

TikTok has Introduced 3 Types of Shopping Ads: eAskme

The 3 types of TikTok Shopping Ads are:

• Catalog Shopping Ads
• Live Shopping Ads
• Video Shopping ads

Advertisers can access new shopping ad formats in the TikTok Ads manager under the “Product Sales” objective.

You can use shopping ads for advertising your ecommerce products even if you do not have an eCommerce store on TikTok.

Here is what you must know about TikTok Shopping Ads.

TikTok has Introduced 3 Types of Shopping Ads: eAskme

Video Shopping Ads:

Advertisers can create video ads for display.

You will see the existing features of dynamic showcase ads and collecting ads.

With video ads on TikTok, you can combine video creatives with your product cards using different ad variations.

You can choose a format to spread the brand message to drive consideration or use product specific to drive more sales.

The TikTok algorithm will use top converting ad combinations to optimize the performance of your ad.

TikTok will display an in-app landing page to understand user intent when a viewer taps on your ad.

Users will learn about your products or services with these landing pages and buy them.

Dynamic ads and Collection ads will still work till the end of 2022.

Catalog Listing Ads:

You can promote product catalogs with the help of Catalog listing ads on TikTok.

You do not need to create videos for catalog listing ads.

TikTok audience will know about your products or services without video ads.

Catalog listing ads will place product images in shoppable placements on TikTok.

Users can find ads on the For You page.

Live Shopping Ads:

You can promote a Live Shopping stream using live shopping ads.

With live shopping ads, the user will move from the “For you page” to your shopping event.

Live shopping ads will increase traffic to live shopping events.

Shopping ads on TikTok are under testing and will go live before the holiday season.

Who can create Shopping ads on TikTok?

To create shopping ads on TikTok, you must reach the “level one” status.

You can get this status by linking the product catalog and integrating advanced signals.

Here is the TikTok pdf guide that explains everything.

It is not necessary to use TikTok shop to run shopping ads.

Advertisers can make the audience move from TikTok to their shopping website.

Conclusion:

TikTok has a massive user base which makes TikTok the best place for advertisers.

Advertisers can create shopping ads to reach their target audience and boost sales.

TikTok shopping ads are getting better and will get more improvements in the future.

Stay tuned with us for the latest TikTok updates.

If you find this article interesting, don’t forget to share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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TikTok Creator Crediting Feature Launched

TikTok has launched the Creator-crediting feature.

TikTok users can now give credit to the video creators using the button in the TikTok app.

 TikTok Creator Crediting Feature Launched: eAskme

This creator-editing feature is to allow users to share the source of original information or content.

The only way to credit the original content creator in TikTok videos is by mentioning his name in comments or captions. With this latest feature, users can easily credit videos.

TikTok users can access the creator-editing feature on the video page. But you will only see it after editing or publishing a video.

You can tag videos you have liked, posted, or favored on TikTok.

TikTok also encourages users to credit original content creators by explaining the importance of crediting on TikTok.

Black creator's backlash is behind this new feature:

Tiktok users have been complaining that they are content has been hijacked without giving proper credit.

In 2021, Addison ray and Jimmy Fallon faced the biggest backlash from original content creators when they used a series of dances popular on Tiktok on their show "The Tonight Show" without giving any credit to original content creators. After that, Jimmy Fallon apologized to TikTok creators and invited 5 of them on his show.

Even after this incident, many content creators have stolen the memes and dances created by black creators.

NPR has also reported that many African American original content creators have boycotted TikTok using the hashtag BlackTikTokStirke. They have used this hashtag on tip-top and many other social media platforms.

TikTok's latest feature is now helping original content creators to get credit for what they have created. Not only that, but this new feature will also guide you to avoid copycats and plagiarism on TikTok.

How to Use TikTok Creator Crediting Tool?

• Create or Edit a TikTok video.
• Click on the "video" icon.
• Select the video tag.

Conclusion:

As bloggers or Webmasters, we understand the importance of creating original content and the negative impact of using copy content or content theft.

Content Theft is quite common on Internet, and therefore social media brands are investing so much to make sure that their users are crediting to original creators.

This will also improve the morale of the original creator.

I appreciate this new feature and want to see how other users will react and use this feature, as TikTok is not making it compulsory for you to credit every content creator.

It is on the user's will if he wants to use this new feature or not.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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TikTok Pulse: A New Way to Advertise on TikTok

TikTok has announced a way to improve brand exposure by 4% on top videos. 

TikTok Pulse is a new advertising solution from TikTok for advertisers.

TikTok Pulse: A New Way to Advertise on TikTok: eAskme

TikTok is the world's most popular short video platform where advertisers can now use contextual ads on top videos.

TikTok has introduced many new features and updates for users and advertisers.

The TikTok Pulse is a new way for TikTok advertisers to improve their brand reach on the platform.

What is TikTok Pulse?

TikTok Pulse is a contextual advertising method. It means that ads will show in the top 4% of the content.

You will also see ads in the user content.

TikTok has clearly stated that contextual ads will show in the top 4% of videos.

Here are some notable benefits of TikTok Pulse:

• Drive action and engagement.
• Brand trust-building.

There are 12 categories of TikTok Pulse to advertise your content, such as:

• Beauty
• Cooking
• Fashion
• Gaming

Advertisers should choose a relevant category to display ads.

TikTok's in-house inventory filter will ensure that ads will run on top content.

TikTok wants advertisers to use only high-quality content for ad purposes.

An Emerging Revenue Sharing Program

With TikTok Pulse, TikTok is taking a step ahead in the revenue share program.

Right now, only media publishers and creators with 100k followers can be part of TikTok Pulse.

Conclusion:

With TikTok Pulse, TikTok wants to bring brands closer to entertainment and community.
 
There are still a lot of questions that need to be answered about TikTok Pulse.

We are keeping an eye on every update.

Stay tuned with us for more updates from TikTok.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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TikTok is the Most Downloaded App in the First Quarter of 2022

TikTok became the most downloaded app in the first quarter of 2022. It also means that TikTok is now the most downloaded app than Facebook and Instagram.

TikTok is one of the most popular short-video apps.

TikTok is the Most Downloaded App in the First Quarter of 2022: eAskme

According to the Sensor Tower report, TikTok will be the most downloaded video app in 2022.

The report shows that TikTok was downloaded 175 million times between January 1st to March 31st, 2022.

TikTok has even beaten Instagram in the number of most downloads.

Since 2018, TikTok has been the number one app with full downloads.

TikTok is also the only most downloaded app within the top 5 apps, which is not from Facebook.

TikTok has seen 11% growth in Asia even when the app has been banned in India since 2020.

Sensor Tower has recorded data based on per user download. They have only used data collected from Google Play Store and Apple Store.

Here is what the Sensor Tower report has shown us.

List of the Most Download Apps in First Quarter 2022

Most downloaded apps WorldWide:

• TikTok
• Instagram
• Facebook
• WhatsApp
• Telegram
• Shopee
• Snapchat
• Messenger
• CapCut
• Spotify

Most downloaded apps US:

• TikTok
• YouTube
• Facebook
• HBO Max
• Instagram
• Messenger
• Disney+
• Cash App
• Zoom
• Netflix

Most downloaded apps in Europe:

• TikTok
• WhatsApp
• Telegram
• Instagram
• Facebook
• Messenger
• CapCut
• Spotify
• Snapchat
• YouTube

What does it mean?

Meta still owns the top spots in the most downloaded apps list:

Meta has 4 apps on the most downloaded list: Facebook, Instagram, WhatsApp, and Messenger. Instagram has lost the top spot to TikTok even with 150 million downloads.

Instagram is losing:

Instagram downloads are falling short by 7% quarter-over-quarter.

You should also know that Instagram is still outranking TikTok downloads in Asia downloads and Google Play Worldwide downloads.

Conclusion:

The most download list shows that people spend most of their time on short-video apps.

It is also for marketers to understand that short videos are the future of marketing. This is also why Facebook reels, Instagram reels, and YouTube shorts are already getting popular.

It will be good to see who will win the second quarter of 2022.

Still have any question, do share via comments.

Share it with your friends and family.

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TikTok launched 8 new Features for Live Streaming

TikTok has launched 8 new features for live-streaming service. The features will improve the capabilities of TikTok Livestream.

TikTok has announced the launch of 8 new features on 27th July 2021.

TikTok launched 8 new Features for Live Streaming: eAskme

These features are:

• Schedule Live Events
• Picture-in-Picture
• Go Live Together
• Live Q&A
• Top LIVEs
• Help for Hosts
• Keyword Filters
• Comment Alert

The reason behind the launch of these features is to increase user engagement.

The demand for live content has compelled TikTok business company to launch features that can help the creators and users.

Here is the list of features for TikTok Livestreams:

Schedule Live Events:

Live events is an entirely new feature on TikTok. With this feature, the host can schedule, promote and manage live videos.

Viewers will also get notifications and registration about the TikTok events.

Picture-in-Picture

TikTok’s Picture-in-Picture feature allows users to do navigate freely without leaving the Livestream.

Users can watch Live Events and the same time, enjoy group chats or performances.

Go Live Together

TikTok’s Go Live Together feature allows you to go live with your friends.

It means that two users can Livestream together.

Live Q&A:

TikTok’s Live Q&A feature helps creators engage with the viewers and respond to their questions during live streaming.

Hosts can select questions and showcase them during the live show.

Top LIVEs:

TikTok’s Top LIVE streams are helping users to quickly find live videos for the pages they are following.

Users can find Livestreams using category pages like Chat (Q&A), Daily Life, Fashion, Gaming, Talents, etc.

Help for Hosts

TikTok is allowing hosts to assign other persons to help them during the Livestream.

Hosts and moderators can mute, block, and welcome users.

Keyword Filters:

TikTok’s Keyword Filters for livestreams allow the hosts to mute keywords.

Go to Settings and turn off up to 200 keywords in the Keyword Filter feature.

Comment Alert

TikTok’s Comment Alert feature alerts the hosts about the comments and helps them find and block harmful or abusive comments.

Conclusion:

Tiktok is not getting behind Twitter and Facebook when it comes to launching user and creator-friendly features.

TikTok newsroom also says that they will soon launch features that will help hosts mute viewers and remove comments.

Let’ see what more they have.

Stay tuned with us for more TikTok news.

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