Google's John Mueller Explains When Not to Worry About Organic Traffic Fluctuations

Websites admins and bloggers are complaining about traffic fluctuations. Whenever you see a drop in traffic, you try to make significant changes to recover the ranking and traffic. But this strategy can also backfire.

Here is what John Mueller wants you to do when you see traffic fluctuations.

Google's John Mueller Explains Why Not to Worry About Traffic Fluctuations: eAskme

John Mueller’s view about traffic fluctuations:

Small traffic fluctuations are normal. John wants you to focus on long-term goals. The focus should be on improving traffic and ranking for long terms by filling content caps and creating evergreen content.

Traffic Fluctuations are Normal:

Traffic fluctuations are common. Every month, there is a new Google update that can improve or decrease your website’s ranking and organic traffic.

Regular traffic fluctuations create a graph that creates anxiety among bloggers and website admins.

John Muller replied to a Reddit question asking the same thing. He said that measuring changes in the number of clicks looks massive, but clicks are a small part of your ranking.

It also means that when the number of clicks is less, even a drop of two clicks will look huge. It is best to focus more on creating content with user intent.

This is the reason why changes in the clicks graph look massive as compared to changes in impressions.

Is it True?

Yes, it is. I have been looking at daily traffic fluctuations. They only create anxiety and a loss of productivity. So, the best thing to do is to avoid the chart as long as you do not see any significant shift.

What You Should Do?

Don’t Panic:

Stop panicking about every single change. If you are holding the same position in the ranking, do not worry about the number of clicks.

Long-term goal:

Instead of looking at the ranking chart on a daily basis, focus more on long-term goals. Create genuine content to see a positive change in organic traffic.

Understand the Context:

Seasonal and Event blogs see massive change due to the demand for that topic. Understand that these changes are caused by a viral event or something else.

Study Traffic Fluctuations:

Traffic fluctuations are a great way to learn and understand search engines and how they behave on different occasions throughout the year.

Conclusion:

The more you look at daily traffic fluctuations, the more anxiety you will have. It is best to work on filling your website with relevant content for your audience. When publishing content, focus on feeding the intent. The more you work on your content and marketing, the less you must worry about traffic fluctuations.

Stay tuned to know what more is coming.

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>

Travel Content SEO Strategy Guide: How To Build Links, Traffic & Conversions

Travel brands strongly rely on SEO strategy. The content quality makes a travel brand create a unique voice and appeal in the market. The Internet has made it possible for Travel businesses to explore more ways to expand their reach with the help of creative content. Before the internet, travel companies were replying only to photos, print media, brochures, etc., to promote their brand in local and overseas markets.

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions: eAskme

Sharing travel journeys, photos, videos, etc., are great ways to make people aware of the popular attractions and how they can spend their time traveling to the same places.

But the travel industry is filled with similar content.

So how can you make your travel content stand out?

You must find unique ways to present your content to boost engagement, traffic, and conversion.

And to find a unique travel content approach, you need to have an effective content strategy.

Unique content strategy is something where travel brands should invest their resources.

Today, you will know how to do it.

How to Get Started with Travel Content SEO?

How to Get Started with Travel Content SEO?: eAskme

For a newbie, developing a content strategy can be time-consuming as you do not know what to do.

Creating an effective content strategy is not too difficult.

Start from the beginning.

First, understand your position before planning a future content strategy.

For example, if your website is new and does not have backlinks, it is wise to target low, competitive keywords with a good search volume.

Ut, If you have a massive and diverse link profile, your focus should be more on attracting visitors than just building links.

Prioritize what you want to do.

Do you want to focus on readers? Or Do you want to build more links?

For a new site, link-first is a good approach. For established sites, readers should be the priority.

Now the question is; how you can target both objectives of your content strategy.

Effective Links Strategy:

Links are important for search ranking.

Search engines like Google focus on the value of the links.

If you have a website with no or fewer links, it is necessary to obtain new links from high-quality sites.

And, to earn links positively, you need to create quality content that attracts backlinks.

When your content attracts natural backlinks, then you not only earn links but also earn social mentions, social shares, traffic, and better ranking.

Let's find out how you can create content to earn links:

Content with Key Stats:

Content with statistics always earns more links than content with zero statistics.

Publish travel statistics on your website to attract bloggers and journalists. It is an easy way to earn resource links.

Statista is the best example of a site that has earned links because of sharing stats.

People always need to know about the latest stats, and if you can provide them with what they need, you have a better chance of earning more backlinks.

Publish Case Studies:

Case studies are a proven way to earn links.

But to create a journalist's friendly case study, you need to invest time and money.

Once your case study starts grabbing attention, you will start earning backlinks.

You can hire small PR companies to create your brand or business case studies.

Become an Authentic resource:

A lot of popular websites have resource pages.

Your job is to get your site or content listed on those resource pages.

To get features on resource lists, your content must have link-worthy quality.

Once you have quality content or blog post, start pitching sites with resource lists and ask them to add your blog post.

This will help you earn more travel-related backlinks.

Podcasting:

Podcasting is still popular and powerful for grabbing attention and earning backlinks.

You should know that it takes time to make your podcast gain attention.

Podcasts offer the following benefits:

• Gain authority.
• Become an Influencer and connect with others.
• Attract collaborations.
  

Roundup Posts:

Roundup travel posts are old content yet an effective content strategy.

You can also include the ego-bait approach to earn more links with your roundup posts.

Create travel content with newsworthy images, videos, and offers.

After creating link-building posts, it is necessary to gain traffic on such posts.

How to Get More Traffic to Travel Blog Posts?

Once you build links regularly, you must bring traffic to your content.

Here is what you can do to attract more traffic o your Travel website or blog.

Understand Visitors' Personas:

You can create better content with maximum impact when you understand your visitor's personas.

You should offer travel content to your audience and everything that makes your visitor stay on your blog, such as travel offers, tour guidance, etc.

Keyword Research:

Keyword research is an important part of travel content strategy.

Target the keywords with high volume but with low competition.

You can start with long tail keywords.

Note down all the keywords you want to rank for.

Try to cover everything related to the topic in your blog post.

Improve Existing Content:

Travel content changes with the time, conditions, and regulations.

Improving your old and outdated travel content is important if you cannot write evergreen blog posts.

Prioritize:

Once you know what to publish, it is necessary to prioritize your content.

Create a topic cluster to understand which content you should publish first and which can be published in the next weeks, months, or years.

You can use multiple keywords in your travel blog post. Also, use LSI keywords to make your blog post look natural.

Do not fill your blog post with keywords only.

Travel Content Structure:

Your content structure is important to grab attention.

Make a clean folder and URL structure for SEO.

Not only create blog posts but also interlink them for easy navigation.

Internal links are important to tell search engines that your blog posts are related to each other.

On-Page Factors:

When you are writing your blog post, optimize it according to the on-page factors.

Optimize URL, title, heading, subheadings, conclusion, etc.

Use necessary external and internal links to improve the overall quality of your blog post. It will also improve user experience.

Create Content That Sells:

Your content is why people should or shouldn't buy from you.

Focus on creating content that sells.

Here is how you can do it.

Optimize About Us:

Your About Us page is where people want to know more about you and your business.

Optimize the About us page. Fill it with every important information that makes your audience choose your travel blog over others.

Add recommendations and testimonials to improve trust building.

Write Memorable Content:

People consume a lot of content daily.

It is hard for them to remember which site they visited unless they have the impression of visiting your website again.

It is necessary to make your content memorable so that people should easily recognize your brand.

Content Creation is Just the Beginning:

If you think content creation is everything, you are not following the right path.

The content creation process is not just about publishing new content but also about proofreading, testing, analyzing, and updating old content.

No matter how good your travel content is, there are always some areas where you need to improve to outrank your competitors.

Conclusion:

In the travel industry, not every content work for everyone.

Your content changes according to your target location, audience, and conditions.

The bet is to prioritize your travel content and publish it only when you fill in every important information in your post.

Your post should convert your visitors into your regular audience.

Follow the above tips, and let me know when you need more.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

How To Drive Site Traffic With These Easy Steps?

One of the most important assets any company can have is its website. It is your organization’s identity in the digital world and can have a direct impact on your company’s overall performance.

In general, the more people that see your website, the higher probability you will have of converting more people to become future customers.

How To Drive Site Traffic With These Easy Steps: eAskme

But how exactly can you do that? Especially when all your competitors are fighting for that top spot on search engine results!
 
This is where coming up with a game plan for driving more site traffic comes in handy. And it is not nearly as hard as you may have once thought.

In fact, with a bit of agency support, a systematic plan that supports your business goals, and some creativity, you will be able to break through the crowded digital landscape and get more people than ever before to visit your website!
 
To support you in your efforts, we have put together all the essential steps you should follow.

Conduct Keyword Research:

This one may seem pretty straightforward, but there is the real science behind selecting the right keywords for your SEO results.

This is often why it is best to engage an agency proficiently in the world of keywords and can develop an overarching strategy based on their research.
 
Your keywords should always be relevant to your content and fit in as naturally as possible.

The placement of your keywords is equally important, meaning you should be strategic about where they go—whether in the meta description or your opening paragraph.
 
If you do not engage in an agency, you should at least use online tools to research the keywords that other companies in your organization are using.

Other important components of keyword research include understanding the click-through cost for keywords and what does and does not work for other companies in your industry.

Produce Great Content:

Most people will reach your website through either content they find online or through a search engine.

But to inspire them to click through, you need to engage them first and make your content as memorable as possible.
 
Content that is deemed as both useful and insightful is often rewarded in SEO rankings.

So make sure that you create a blog section on your website and create posts relevant to your industry and the services or products you offer.
 
The other key to producing great content is the frequency in which you do it.

You want to make sure that you are frequently producing great content.

So do not just do one or two great blog posts; call it a day. Instead, create at least a dozen and then schedule them to get posted once a month, so your frequency remains consistent.

Be a Guest Writer:

Another great way to garner interest from potential consumers is by appearing on websites they already trust.

You can do this through a backlink in an article on their website. But do not just do this for any webpage.

Make sure that wherever you appear as a guest, it is in one way or another relevant to you and your business.

Activate Your Social Media:

Love it or hate it, social media is extremely important for generating more website traffic.

If you can get creative in how you engage and reach new audiences on social media, you can successfully get them to click through to your linked website as well.
 
Many consumers research a company’s social media page before deciding whether or not they want to make a purchase.
 
Keys for activating your social media include scheduling regular content, interacting with your audience, using relevant hashtags, having your website link in your bio, and sharing useful and insightful content!

Create Email Campaigns:

You will want to ensure that your email campaigns are simple, inspiring, and have all the correct links.

If you do it correctly, email campaigns can become one of your best friends in generating more website traffic.

It allows you to speak with potential consumers in a personalized way and entice them to click through.
 
It is also worthwhile to conduct a/b testing for email campaigns to garner insight for future campaigns on what tactics worked and didn’t work in generating more website leads.

Conclusion:

There are so many different ways to generate more traffic to your website.

With the support of an expert digital advertising agency helping you do this, you will see significant results!          

Still have any question, do share via comments.

Share it with your friends and family.

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

Best Ways to Improve Your Blog in 2024: Complete Guide

Oh so you do have a blog. or Do you want to start a blog in 2024?

Success in blogging comes to those who know how to learn, improve and excel their blogging career. A bloggers success in blogging totally depends upon how passionate you are. It also counts how much time and efforts you put into your blogging house.

Did I say blogging house? Oh Yes.

Didn`t you get it? I mean your blog, lol.

2023 is going out of the window as 2024 is driving its way to know at your door. Improving your blog is the real thing which you going to work in 2024.

There is no doubt that in 2024 every blogger will be facing more challenges, competition and many improvements also. As a professional blogger you should be ready for all.

Today I am going to count all the best ways to improve your blog in 2024.

Before you go ahead, do you know the very first thing you need to be a successful blogger is? You should have a professional blog.

Best Ways to Improve Your Blog in 2024 : Complete Guide: Complete Guide: eAskme

Other people are reading : Domain Name guide

Let`s see how you going to improve your blog in 2024?

Best Ways o improve your blog in 2024:

1) Improve your blog theme in 2024:

Do you what a visitor notice on your blog in very first look?

It is the design or you can say theme of your blog.

Every year you see new trends in blog or web designing. In 2024 you will see more user friendly deigns as it is the need of the time.

You should improve colors, navigation, fonts, sidebars and ads should be relevant according to the color combination of your blog or blogging niche.

In Short, you should install a good theme on your blog.

For example: if you running a health blog, you should use green color in theme and if running technology blog, blue is the color that you should choose.

2) Quality Quality Quality:

You be bored reading and hearing about quality content and again quality content.

So what you should do which don`t make you bore?

Not just write content like a machine but add images, videos, infographic to improve your blog in real good ways.

Also make your blog user friendly by improving site speed, as the sites which load faster give better experience to the user. 

Related

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• Article Rewriter tool or Spinner Tools 2024
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• Blog Writing Tips

3) Clean your blog:

It is common that with the time you will find many spammy links associated with your site or blog. You should get rid of those links before Google algorithms going to beat your blog. You can also ask Google to help you fixing spammy links.

Also analyze the ad networks and affiliate ads you use on your blog. With time some may go down and you may need to change those links with the active ones.

Also keep an eye on changing rules and policies of Google to know the best ways which can help to improve your blog according to search engine and boost it`s ranking.

When you find any spammy link, you should tell the resource to remove the link instantly.

Related: 

• Tips And Case Studies On How To Fix Hacked Sites

4) Blog Accessibility:

I know you want to increase traffic and followers of your blog. But how can you do that?

Simple improve the chances for readers to access your blog in 2024.

These days you cannot rely on only one method such as webpage only.

You should target readers which are regular users of netbooks, laptops, notebooks, phablets, tablets, balckerry and symbian users also.

There are chances that you may not know which reader is coming on your blog from which device. It is also not easy to find the exact number of readers visiting your blog and the number of readers which are not able to see your blog just because your blog is not compatible with all browsers and operating systems.

So keep all the doors open for readers to come and come again.

You can even use whatsapp, wechat etc to improve the reach of your blog content.

Related:

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• Ultimate sources of online traffic

5) Understand your readers:

This is one of the huge improvements in 2024 for your blog, if you understand why readers are coming on your blog, what they want from your blog and how can you give them something extra every time they visit on your blog.

If you can answer these questions in best ways that means you understand your readers in real time.

Focus on from where and how your blog is getting traffic? How long readers are staying on your blog? What is attracting the most of the readers on your blog?

Make readers engagement easy by adding social share buttons, social media profiles and a best commenting system. 

Related: 

• Keep Readers on Blog for Longer Time
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• Should Focus More on Blog Readership Than SEO
• Get More Blog Readers and Keep Them
• Ultimate Tips to Attract reader to Your Bog
• Blog Writing to Win Readers

6) Dates are good in 2024:

If you are running a blog, then why don`t you show the post publishing dates?

Showing publishing dates help readers to know if the content is new, updated or something which still have some value in 2024. You may have seen many blogs which are not showing dates.

Why not? If you think you can fool the readers by not showing dates that content is new then you are wrong. Not only search engines but readers also very intelligent. They know what they are looking for and what is outdated.

Posts without date are a big lack of improvement for your blog in 2024. These type of posts do not perform good in Google SearchAnalytics.

Even if I visit a blog and do not see a date or time of the post, I usually assume that the blog is not updated from long time and quit visiting that blog again.

Same happens in every case.

Publish dates and make your blog look fresh and exciting.

7) Use High quality images:

Not just the attractive tiles but high quality images play a great role to make the user stick with your blog post and visit more posts.

Usually when you download or edit and image it changes the pixels of that image.

You can use the help of some best photo editors to edit your photos without actually pixelating your images. There are plugins available for WordPress which helps you to keep the images resolution at it`s best.

In 2024, you should focus more on improving image quality and give your readers a more entertaining experience.

Related:

• Image optimization for SEO
• Use Flickr to Drive Huge Traffic to Your Blog
• How to make image clickable
• How to make Blogger header image wide
• How to add image to blogger
• Check if imaged is photoshopped

8) Improve your blog with latest technologies:

It is really simple to start a blog. This makes more people start their own blogs every day. That means competition is also increasing.

There are various tools  analyze keyword density chekers, Improve English Grammar,  Favicon generators etc to help you in blogging.

So it is your job as a blogger to make your blog look unique.

Not just the WordPress scripts but you can also use the Gif`s, vlogging etc.

You should also ready to invest to make your blog look exciting in real time. Work with latest technologies and use best tools forblogging.

Related:

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9) Improve your blog security:

Improve your blog security : Best Ways to Improve Your Blog in 2024 : eAskme

When it comes to blogging, it is a high trend that bloggers usually ignore security of their blogs and many times falls in the hands of hackers.

You should understand that even if a hacker can take down your blog for few minutes or hours, it will bring an excessive damage to your blog. Your readers may turn off from your blog as they see security threats.

You should keep checking your blog and take backup regularly.

Related: 

• Tips And Case Studies On How To Fix Hacked Sites
• Yoast WordPress SEO Plugin Vulnerable To Hackers
• set security question on facebook
• Register antivirus 

10) Dominate social media:

When it comes to work on social media most of the bloggers waste time just chatting on Facebook and forget the real motto why they have a social media profile.

No matter you are a tech blogger or fashion blogger or science blogger, Social media is for all.

Social media is the biggest crowd which can bring you not just the traffic but you can generate leads and make sales to boost your earning. There are so many social media networks available online.

Only Facebook is covering over 20 million small online business worldwide. You should also use Twitter, interest etc to create strongsocial media presence.

Make the year 2024 the best year of your blogging career:

To improve your blog in 2024 you may even need to redesign your blog theme or add more pub gins and get rid of unwanted plugging from your blog. Follow these tips and improve your blog in 2024.

Don`t forget to share what you like here!

Do share your own strategy to improve your blog in 2024.

Don’t forget to share it with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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>

22 Quick, Dirty and Actionable Content Marketing Tips for Traffic and Conversions

Every webmaster, blogger, marketer, and online business wants these. The whole lot of things has been shared online to improve content marketing.

22 Quick, Dirty and Actionable Content Marketing Tips for Traffic and Conversions: eAskme

Other people are reading: Data is next in content marketing

Matthew Michaelwicz from “The Goal Pyramid” has shared an impressive infographic. Matthew has broken down the biggest goals of any online business such as;

• Traffic
• Conversions
• Leads
• Sales

Into real time tasks. Understand the fact: “small steps add up to big achievements.” You may have tried content marketing strategies.

But this time, I am uncovering a huge list of 21+ dirty, quick and actionable content marketing tips to boost traffic and conversion. Choice is your that you want to try;

• One
• Few
• or All.

Each tip will help to achieve your content marketing goals.

Traffic Hacks:

Blog post titles are the very first thing that visitors notice. Impressive headlines are the key to get more traffic and engagement. Here is the actionable, dirty and quick content marketing tips with hacking titles.

Be Specific:

Titles are the first thing that interacts with visitors. Titles should state the benefits and should perform in the best manner. Here’s an exclusive example of this;

Use Actionable Verbs and Strong Adjectives:

It is the time for bloggers to polish grammar skills. Enrich your blog post titles with word bank and start using the better words to leavean impression.

Example; “10 Ways to Use SEO” is not as compelling as “10 ways to change SEO game”.

In Doubts use actionable words;

Replace all the “to be” with non actionable words in your blog post titles. Actionable titles are more attractive.

Count the readers:

When writing headlines focus on talking with your audience. Use words you and your.

Use Numbers:

It is one of the oldest yet effective ways to boost traffic. Adding numbers to headlines increase click-through rate. The big reason behind is that readers prefer such posts.

Ask Questions:

Headlines should boost curiosity among readers and help them with answers. Here is the example;

Brainstorm:

There are tools available online that you should use to create helpful headlines. You should use headline generators.

Use Proven Phrases:

Buzzsumo has shared a case study of headline openers on Facebook to boost engagement.

Draft Headlines:

Don’t just blindly write headlines. Headlines are important part of blog posts. Give proper attention to blog post titles. You can use pen and paper, word document or notepad to draft headlines. Create a list of headlines. Make small changes using words, phrases, verbs etc to create the best sounding headlines.

Rephrasing:

If nothing work for you then rephrase titles.

Headlines mirror your content:

Don’t misrepresent blog post titles.

Hack Conversion techniques:

Blog post headlines are responsible to boost traffic and conversions. What to do with the content part? I am listing some of the quick and actionable conversion techniques. Implement these techniques to generate more leads.

Expose Most Important Information:

If you are able to keep the readers on your page then you can easily boost conversion. Write compelling content with focus on the audience. Use points, headings, images etc to give the best shot.

Bucket bridges:

Bucket bridges are responsible to grab the attention of the readers. Use them to make the visitor read your posts. How it works? End paragraphs with question and start next line with answer. Or use phrases and colons; And start a new line. It always works.

Add action in Call-to-Action:

Use Call-to-action to share the action. Call the visitors to do something. Use call to actions such as;

• Register for free trail.
• Subscribe
• Share
• Grab freebies.

Here is the call-to-action from optinmonster.

Stop using generic words in Call-to-Action:

Stop using generic and boring call-to-action words such as;

• Click here
• Continue
• Enter
• Submit

Avoid Passive Voice:

Passive voice can lower the effectiveness of your content. Use the available tools to get rid of passive voice in your content. This will help you to reduce bounce rate. You can use Hemingway editor to avoid passive voice in your blog post.

Tap into Readers fears and Anxieties:

Make your readers help you boost conversion by making them;

• Sign up,
• Click on links
• Opt-in, etc.

You can do it by tapping into fears and anxieties. Example: Get emotional with visitors and provide the best solution.

Add live Chat:

Chatbots and live chats can play important role in boosting the conversion. It is always helpful to be available for your visitors 24/7.

Use customer service to solve their problems and then add sales team to dive them to conversion.

Killer Lead Management:

Lead magnet with valuable ingredients can boost conversion. Publish cheat sheets, case studies and ebook guides to solve common problem.

Can’t write, Hire a freelancer.

HeatMaps:

Focus on understanding user behavior of your website or blog. Use heatmaps to track user moments to understand what is their attention and interests.

Heatmaps will help you understand how and where users are engaging with your site. This information will help you boost conversion.

1. New leads/customers with emails:
2. Boost email signups.

Use email subscription options to;

• Welcome visitors
• Share story
• Offer free tips
• Send emails

Content Scoring:

Content scoring is one of the best way to analyze the performance of your exiting content.

By scoring content performance you can easily plan next content marketing strategy.

Final Words:

Tip: Test and learn. You cannot improve your content marketing if you do not learn new things. Be ready to get your hand dirty. Take each step to improve better content. You have questions? Share via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter with your friends and family. 

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.
 
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>

Rank Tracking: Meaning, Importance, and How to do it?

Rank tracking is one of the essential parts of an SEO strategy. Marketers and SEO experts spend hours tracking the ranking of different keywords.

Tracking keyword ranking is important for SEO experts to find keyword and ranking opportunities.

Rank Tracking, What is it, Importance, and How to do it: eAskme

Keyword rank tracking reveals important things such as:

• Website visibility in search.
• Position
• Traffic
• Conversion
• Sales
• Revenue.

To track the rank of your website in search results, you need to understand the process, choose the right platform, and choose the best tools.

Only then can you plan a result-oriented keyword research strategy.

Rank tracking also reveals how your website responds to changes in SEO over time and how you can improve performance and increase traffic.

Today, you will learn everything.

What is Rank Tracking?

Rank tracking changed with time. It is more about quality and relevance.

SEO experts, marketers, and web admins invest a lot of time and effort tracking keywords to increase website traffic, conversion, and revenue.

Your SEO goal is to optimize your content with the help of researched keywords to improve traffic and conversion.

Why is Rank Tracking Important?

If you are ranking for keywords that are giving traffic but do not have any business conversion, you are wasting your SEO in the wrong direction.

To make your SEO strategy effective, you must analyze the latest trends and track keyword rankings. It will help you understand where you are getting maximum traffic and where you should improve.

You will also find new opportunities to improve your content visibility in search.

There are many SEO tools that you can use to track keywords.

But you should also know how to track search ranking.

How to Track Search Ranking with Keyword Groups?

Plan which keywords you want to track.

Then use SEO tools or visit Google to find out the rank position of your website for a target keyword.
Visiting Google and searching manually is not a wise strategy.

It is best to use SEO tools like SEMRush, Ahrefs, etc., to identify keywords and create keyword groups. Understand the difference between branded and targeted keywords.

It is a must to rank for branded terms. Top ranking for branded keywords will deliver maximum traffic and improve conversion and sales.

Make a list of Golden keywords which are necessary for you to rank.

Desktop or Mobile:

Google is serious about mobile-first indexing. This displays different results for the same queries on Desktop and Mobile phones.

Track ranking on both devices.

It can cost you more to track keyword ranking on both devices.

The best way to do this is to choose a keyword or SEO tool with unlimited keyword rankings.

Competitor rank tracking:

You do not like seeing your competitors get maximum traffic from the keywords you want to rank.

It is the time when you run competitor analysis.

Tracking the keyword ranking of your competitors will help you discover the keywords that are driving maximum traffic.

You will find opportunities to rank better using content optimization, link building, and publishing new content.

Comparing your website or page with your competitors will reveal what you lack and what needs to be done.

You can plan how to improve your ranking in Google searches.
Focus on non-branded terms.

Search Ranking Distribution:

Ranking distribution will help you get better results.

For example, optimizing content already ranking in the 10th+ position can help you improve ranking, traffic, conversion, and revenue.

Improving content that ranks between 4th to 10 position can also help you improve the position and traffic.

Geo Tracking:

If you are running a local business or business in a geo-location, you should know how your website ranks in different locations.

With this strategy, you will learn whether your SEO strategy is going in the right direction.

Track trending keywords, learn search algorithms, external factors, and site updates and how they affect your organic ranking.

Rank Tracking Tools that You Should Use:

Always choose a professional and premium rank-tracking tool.

There are many such as:

• Ahrefs
• SEMrush
• Ubersuggest
• Conductor
• BrightEdge
• Traject Data, etc.

You only need to type the keyword; the tool will display everything you need to improve your keyword ranking.

Tracking keywords using SEO tools:

• To reveal what your competitors are missing.
• Check automated reports.
• Track keyword position on a daily or weekly basis.

With this data, you will better understand how keyword rankings are changing and what should be your ranking strategy to perform better than your competitors.

What is the Effective Rank Tracking Strategy?

Now it is the time to reveal how you can track keyword ranking effectively and when you should not use Rank Tracking.

Effective Rank Tracking:

Keyword Tracking Tools:

Use a keyword tracking tool that is authentic. Always choose the best and most accurate keyword-tracking tool.

Integrate results with Google Search Console:

You do not want to track the millions of keywords that SEO tools display. 

Rather you should take the help of your Google Search Console report to find out which keywords are most valuable for your business.

Keywords with No Value:

Stop tracking keywords that have no conversion value.

Regularly track Keywords:

Track keywords regularly to know when keyword position is changing.

Use refreshed data:

Make sure that your SEO tool is displaying refreshed data.

Analyze Keyword Positions:

Analyze keyword data to understand which pages rank better and which have lost their position.

With this data, you can better create an effective SEO strategy to rank your content.

Action:

You cannot reach anywhere without action.

All the data you have collected will not give any result without using it in your SEO strategy.

Listen to the data and optimize your content for targeted keywords and organic ranking.

When Should You Now Use Rank Tracking?

80/20 Rule:

If your data has 80% value but 20% keywords, you are touching a very small portion of search traffic.

Volume:

Targeting 1st position for five keywords with 100 searches a month is a waste of SEO efforts. Focus on keywords with at least 10,000 organic searches monthly.

Non-Branded Keywords:

If you are a small business or have limited resources, you should focus on non-branded keywords.

Zero-Click or Universal Results:

You will not be ranking for such keywords.

People Also Ask:

People also ask shows that the user is looking at something other than what is already ranking. You may not want to waste your SEO efforts to rank for such keywords.

The number of Universal Results:

Focus on what type of content is ranking better. For example, if a user’s query is about video content and video content is ranking better, you have less chance to outrank videos with your text content.

Conclusion:

Rank tracking is important. You will gain enough data to help you improve your content's organic ranking and outrank competitors.

But rank tracking will only work if you are ready to invest enough time and money.

Still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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How to Increase Google Search Visibility with Twitter?

Twitter is one of the biggest social networks. You can get traffic from Twitter and use it to improve your search engine ranking.

Businesses are using Twitter to market their products and services.

With the help of the right hashtags, you can reach the target audience, build relationships, promote your brands, gain followers, and generate sales.

How to Increase Google Search Visibility with Twitter?: eAskme

Brands use visuals, service links, store locations, special offers, contact information, etc., to communicate effectively.

Your success on Twitter depends on how efficiently you engage with your target audience and the SEO optimization of your content.

Brands use creative ways to engage with the target audience, and SEO optimize their content to rank better in SERP.

To get maximum from your tweets, you need to use ways to maximize exposure.

Here are the best ways to maximize the reach of your tweets.

Branding:

Branding on Twitter is more about expanding awareness and brand identity.

You can do it easily.

Go to Google, and search for your brand name.

If Google is showing Twitter Carousel, you can find some recent tweets there.

This search result gives you control over what you want to display in SERP.

It is very rare as search engines do not give control over search results.

If you do not see the Twitter carousel in the search result, you should take this article's help.

Twitter carousel in the search result will display a strong image in front of the target audience. It is an easy way to show authority, branding, and leadership.

Your audience will easily find out more about your brand with this result.

Share content on Twitter that your audience finds interesting and engaging.

Make sure your tweets carry your brand message.

Leverage twitter Carousel in SERP:

Leveraging the Twitter carousel is a professional strategy.

Here is what you can do:

• Tweeting about trending topics will help grab the attention of the wider audience. Make sure your tweets are exciting and trendy. Timing is also very important.
• Tweet relevant content that your audience finds interesting.
• Mentions others and tags them when it is necessary.
• Use popular but relevant hashtags.
• Add Call-to-Action in your tweets.
• Ask your team to share the content.

Build Following on Twitter:

To grab the attention of a massive audience, you must increase the number of followers and stay active on your Twitter account.

Make sure that you share relevant tweets which are valuable to your audience.

Promote Your Content:

Use Twitter ads to promote your content.

You should promote:

• Brand-specific content
• Evergreen content
• Pillar articles

These will help in generating more traffic, more social shares, and more backlinks.

You already know how important links are.

Optimize your Twitter Profile:

Your Twitter profile is also responsible for your SERP ranking.

Optimizing your Twitter profile is necessary as every user on your page will find all the information about your brand from your profile.

Ensure you add important information, goals, keywords, hashtags, and emojis.

Conclusion:

Twitter is one of the most popular social networks where you can build followers, gain authority, and establish your brand.

Optimize your Twitter strategy to improve your search engine visibility.

Like us on Facebook, Twitter, and LinkedIn, or signup to eAskme for free to get the latest updates and offers.

Share it with your friends and family.

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20 Killer Ways to Get More YouTube Subscribers in 2024

Get more YouTube Subscribers; this is the most common job of every video content marketer. Running a YouTube Channel without subscribers is like running a restaurant without customers. Everything you create you have to digest yourself, and all the efforts are for nothing.

Video content is the more effective way to improve your content marketing strategy. It not only educates others effortlessly but also quality videos impress the viewers and grab the viral number of shares on social media.

When it comes to video content marketing, you cannot ignore the most significant video platform YouTube.

YouTube is the leading online platform for video sharing, video marketing and video blogging.

20 Killer Ways to Get More YouTube Subscribers in 2024: eAskme

Other people are reading: Video SEO Strategies for a Guaranteed Boost in Targeted Traffic

The best thing about YouTube is that it is free and still you can attract million of traffic every day.

Do you think that YouTube is the only player?

Think Again.

Facebook and Twitter have also launched their video marketing platforms. But, right now they are nothing as compared to YouTube.

If you have a Youtube Channel that means you are always in need to get more YouTube Subscribers.

You keep searching on Google about;

1. How to get more Youtube Subscribers?
2. How to increase views on YouTube Videos?
3. How to increase Youtube earning?

These are few of the most common questions asked by every YouTuber or vblogger.

YouTube has a high potential to deliver millions of views to every YouTube video. No matter you are a celebrity or just a geek, you can still attract the good number of views of your videos on regular basis. YouTube also work as the video search engine.

YouTube is not there only to listening songs or watch movies but also for video marketing, branding, spreading word or ideas and even educating people.

Video marketing with YouTube is the easiest way to boost your reach to the common people and video lovers. It also helps to get connected with your followers.

As a blogger,s you can leverage YouTube to boost colossal traffic and followers.

Tip: To become successful on YouTube, you need to get more subscribers regularly.

Today I am sharing a very detailed YouTube subscriber guide with you. Read it carefully. For best results read the whole post from beginning to the end.

20 Killer Ways to Get more YouTube Subscribers in 2024:

I encounter many people every day claiming that this year they will create a YouTube channel, but in the end they do nothing.

There are many who create channels but not able to make money with YouTube.

You need to revamp YouTube channel and these killer ways will help you get more Youtube subscribers in 2024.

What I am going to share is something that always worked for YouTube masters and what work for them will surely work for you also.

Create a Script or Plan for your videos:

Planning is the very first thing to do even before you launch something. You should plan carefully what you are going to feature or share on your YouTube channel.

After that, plan the structure of your YouTube videos.

Running a YouTube channel is similar to running a blog. You need a niche, and you need to create video content. The best is when you create YouTube channel with interest.

Have you ever watched a movie?

What a silly question!

You know that movies based on some scripts.

Why they need scripts?

Because, scripts help them perform better and stop stammering when talking.

Same way script for YouTube videos helps you to organize YouTube videos smoothly. Scripts also help you to stay on track when creating a video. Script also makes it easy for you to create a flow in your video and generate focused video for YouTube.

When creating video script, you need following things;

• Words you will say in the video
• Actions you will be covering in your video.
• Main points where you need to put stress.
• Use the language according to your target audience.
• Call to action, such as (click on the link below or subscribe my YouTube channel or view next video etc.)

When writing script for the video, focus on your target audience. Make the script easy to understand even for a layman.

Before creating a script ask following questions to yourself;

• Is your audience technically savvy? 
• Are they from English speaking countries or not? 
• Are they smart or layman? 
• Do they like the informative or funny content?

Produce engaging, evergreen and viral video content:

You want to create a video that go viral, and then you need to focus on building highly engaging, entertaining and informative content. You cannot afford to lose control in the middle of the material as it will cost you severely.

You should put complete focus on making the whole video entertaining and flowing in the right way.

There are tons of videos available on every niche. Why should people watch your videos and subscribe your channel?

You need to give your readers something extra. Your job is to make video content not just engaging and informative but entertaining. The more engaging content you create the more users engage with your channel.

You must keep the balance between fun and educational content. This tip always works with content marketing.

What I recommend to you is that you should create evergreen videos that burst like anything. If you only focus on burst videos, then you will get unlimited hits but for a short period.

Evergreen videos will work for a long time. You will also get archived views. These type of videos stay relevant for long enough.

It is easy to hit the publish button. But your job is to make sure that the whole content is highly engaging, entertaining and add value to the audience experience.

Increase Uploading Frequency:

You should increase creating and uploading frequency of your videos.

I know it is not easy but this is the key to attract more views and keep the visitors on your channel for longer time.

People love to subscribe channels with a lot of content. People only subscribe to your channel if they find ample amount of engaging videos. Subscribers want more videos from you.

If you do not create content regularly, then they will move to other channels.

There are already many channels similar to your channel. If you do not produce content regularly, then you cannot make them love your channels, and they will fall for others.

It is your job to offer more and more entertaining content regularly to make people visit your channel again and again.

Only a consistent YouTuber can build evergreen relationship with his subscribers.

If your competitors are publishing one video every week then you should be publishing more videos every week.

Always work according to the schedule. This helps your audience know when you will upload new videos. If you go against the schedule, then you will lose a lot of views. Your consistency will help you here.

Optimize your video titles:

Making your title clear enough to be recognized or identified is an essential method for YouTube success.

You can take the YouTube title optimization to the next level by giving your videos unique names. This will spread curiosity, and people fall for your content quickly.

Optimized titles play an essential role to boost your social proof, and you will be getting more views on favorite videos.

Not just that, but you should also optimize video titles with SEO to get maximum from YouTube marketing.

Let’s see how you can optimize YouTube titles to improve video search.

Use Keywords in Title:

It is always a good idea to keep the main keyword in your title. Keyword in the title helps Google bots to find out what your video is about.

Google Adwords:

You should also use Google AdWords to find what queries people are using to search the web. Always stick to search for high volume but will low competition.

Make title short and straightforward:

Keep the title of your videos upto 66 characters. Also, use YouTube in the title.

Descriptive Titles:

In YouTube, descriptive titles work better. Make it clear that what the video is all about.

Engaging Title:

The easiest way to make more people click on your videos is by making title quirky. The more traffic your video will generate the higher it will rank in YouTube search.

Never use “Video” in the title:

Using video in the title will not help in ranking better in YouTube search results. Everyone knows that the content on YouTube is a video. So do not waste the space.

Writing optimized, catchy and relevant titles will help you.

SEO optimize video description:

Now you know how to SEO optimize your video title, the next thing is to optimize your video description.

You cannot ignore the importance of SEO optimized YouTube video description.

SEO optimized description not only help search engine to understand what your video is all about but also help the audience to find the video smoothly.

You should optimize the video description as you tune the description of your blog post. Do not make it too lengthy.

Use the keyword in the description but avoid keyword stuffing.

Keep the description authentic and easy to understand even for visitors.

Optimize Meta tags:

Google keyword planner is the tool that you need to find the relevant keywords for YouTube videos.

Adding relevant keywords to YouTube videos make them easily discoverable by YouTube search and Google search.

When adding keyword makes sure you do research.

Adding keywords improve the discoverability of your videos. It grabs you more views and subscribers

Youtube Hack: Find the meta tags of favorite videos and get the idea from there.

This video will help you

Channel Customization is necessary:

The best way to make your Youtube channel look unique and make people trust your brand is by making most of YouTube Channel customization.

When optimizing your channel, you need to look professional. It will help to build trust and earn respect.

Are you already running a blog on the niche related to your YouTube channel? If yes, then add all the necessary elements to make your channel more appealing.

Use the similar color theme, fonts or brand images to establish your channel. It will help you turn your new channel into a brand in real time. You can also hire a professional designer to create an optimized YouTube channel art.

Also, use design elements in your Youtube Channel header.

At last of customization, optimize your YouTube Channel bio and custom URL. Keep the channel bio short and useful. Also link back to your blog in the description.

Use personalized YouTube Video Thumbnails:

This is what every Youtube channel follows these days.

Create a custom YouTube video thumbnail for every single video.

Use relevant images and annotations in custom thumbnails. This will improve YouTube videos Click through rate (CTR). Annotations help your audience find out what the video is all about.

YouTube also help you to select custom thumbnails from;

• 1/4th mark
• ½ mark
• 3/4th mark

Choose which suits the best.

Create highly engaging Youtube channel trailer:

Do you know how important a trailer is?

Trailers are so important that people spend hundreds of dollars to improve them.

Why?

Your channel trailer attracts people to watch movies.

The same thing applies to vblogging. When creating a YouTube channel, you should optimize and create a highly engaging channel trailer.

Channel trailer automatically play when someone is visiting your channel.

Channel trailer is what attracts your audience.

When creating a channel trailer do not make it too long. Keep it short and simple. Keep the length of your YouTube channel trailer between 30-60 seconds.

Create HD videos.

If you are brave to face the camera, then you can create your own scripted yet engaging and informative trailer.

Share your YouTube trailer on social networks also. Your channel trailer also helps you to get YouTube subscribers.

YouTube Channel reports tell you if your channel trailer is boring or engaging.

Keep experimenting till you find the best trailer for your YouTube channel.

Use YouTube Call to Action annotations:

YouTube Call to action annotations is there to help you to engage the audience with your videos quickly.

Call to action annotation can be used in both good and bad ways. It is your job to use them wisely.
If you use annotation in the best way, then you will get more subscribers quickly whenever a new user clicks them.

You can quickly add a subscribing call to action in your video, and your channel subscription grows like anything.

Professional YouTubers always use annotations to boost subscribers.

You can also use graphics with the call to action annotations.

All you need to make sure that they are unobtrusive.

Remember: You cannot make them collide with user experience or they will push away your audience.

Use them wisely.

Use Right Tools for Video creation and marketing:

The Internet has filled with tons of marketing tools to help you do the job efficiently.

When it comes to YouTube or video marketing, I recommend you to utilize the available tools.

You can use tools to create videos, promote videos and also to improve social engagement of your videos.

Tools will also help you to increase organic views. More organic views will help you quickly attract more channel subscribers.

Make it easy to subscribe:

A simple formula that works even for a layperson is that the more eyes will see YouTube subscription button the more chances you have to get YouTube subscribers.

It is easy.

YouTube allows you to add the link to your blog or website. There is nothing terrible doing it.

It works as add-on benefit when you are directing your YouTube viewers to your website or blog. It also helps to build trust when the audience finds the similarity between your site and channel on YouTube. This helps to turn your channel into the brand on YouTube.

• Go to your YouTube Page
• Go to channel settings
• Add website or Blog address in channel description.

You should also add a channel subscription button on your blog to quickly make your blog visitors become subscribers to your YouTube channel.

Keep the video short and entertaining:

Image credits: Buffer

There is no doubt that YouTube has millions of lengthy and highly detailed videos. But when it comes to creating highly converting video, videos with 3-7 minutes in length works the best.

Comscore study of YouTube has disclosed that the average length of YouTube Videos was 4.4 minutes.

This can be the magical length for a newbie Youtuber.

You should keep your YouTube videos short, entertaining, engaging and informative but fewer than 5 minutes until you reach a respectable number of followers.

Youtube Intro and Outro:

Want to turn your Youtube channel into a brand and boost subscribers then you should optimize your videos with YouTube Intro and Outro.

These will make your video quite engaging and entertaining.

Intro and outro tell how professional you are and help to build trust and leave the brand impression.
An engaging intro makes the reader watch the whole video.

Edit your videos:

Editing is fun but only if you love it.

When your goal is to get youtube subscribers, you cannot just create and publish the videos. As without editing you will be posting tons of errors in each video. A video with error will destroy the reputation of your channel, and no one subscribes your channel.

It is necessary to edit your YouTube videos and publish only the best ones.

Cut all the unnecessary elements from the video and keep only engaging content.

Take multiple shots to find the best view.

You can use various video editing tools such as Adobe Premiere, Pinnacle Studio or Apple final cut.
Use the professional tool you are comfortable with.

End the video with significant points:

The success of an online video depends on how you end the video.

Ending the video on a high note or a strong point is the key to boost social share, views, and subscribers.

Add the call to action, ask your viewers to subscribe the channel, like the video, press the bell icon for notifications, check your website, etc.

Finish your video with confidence.

Appreciate your audience for their time.

Collaborate with YouTube influencers:

Influencer marketing is the easiest way to get heard or viewed.

Collaborate with top or amazing YouTube content creators.

Collaboration always helps everyone.

The best way to reach out YouTube influencer is to offer them an opportunity to work together to create something interesting.

It will help you quickly grab more eyeballs and grow YouTube subscribers.

Interact with regular viewers:

The best way to grow your YouTube channels is by interacting viewers on every possible platform.
You can share your YouTube videos on various social networks and interact with the people who like, comment or even dislike your videos.

It will help to improve fan base and also improve the quality of your videos. Reply to every comment that you get on your videos.

Run Giveaways:

Running giveaways is one of the easiest ways to attract people subscribe your channel or engage with it.

You can run giveaway or contest where you reward not only new but current followers as well.
You can also keep the brand image with your contest.

You can offer giveaways like;

• Tech gadgets
• T-shirts with your logo
• Free software

Everyone loves free products. The best is that they will share the contest or giveaway with all their friends and help you get more YouTube subscribers.

This way you attract easy promotion.

You can make users follow all your social channels to enter in the contest.

Social Media Promotion to get YouTube subscribers:

It is the need of the time to stay active on multiple social media networks.

Social media networks boost the discoverability of your brand. The more networks you cover, the more chance you have to grow.

In the beginning, it may not be possible for you to cover all the social networks.

You should at least be active on popular social networks such as Facebook, Google, Plus, Twitter, LinkedIn, Instagram, etc.

You can also add Pinterest, snapchat, etc. in your list. You can quickly schedule social sharing on multiple networks using the buffer.

You can also use YouTube ads, Facebook ads and Google ads to promote your content and get more YouTube subscribers.

You can also share the videos with your friends and ask them to subscribe and share.

These are the exclusive ways to build the brand on YouTube successfully.

Challenge: get first 1000 YouTube subscribers in 30 days.

An aggressive approach is a key to attract first 1000 subscribers on YouTube channel.

Remember: Just creating the channels and uploading videos is not enough as long as you are not promoting them.

Promotion helps you in every possible way to turn your channels into a brand.

Conclusion:

When it come sot create videos and create a brand on YouTube, you need to keep experimenting.
What work for others may not work for you!

 So, you need to discover the best possible ways to grab attention. Keep experimenting using above techniques. Also, analyze the behavior of the audience on your channel.

It takes time, efforts, commitment and passion for becoming a brand on YouTube. With patience, you can achieve your goals.

These are the most effective strategies to get more YouTube subscribers in 2023.

What are your strategies? How you improve your videos? How you grow YouTube subscribers?

What do you think about these 20 Killer ways to Get More YouTube Subscribers in 2023.

Do share via comments.

Don’t forget to share what you like here.

 

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Other helpful YouTube quickies for you;

• Ad Free Subscription Launched is on YouTube
• YouTube Newswire
• YouTube Autoplay 

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