Creator Targeting: X Advertisers can Select the Creators to Run Ads

X (Formerly Twitter) has launched Creator Targeting, a new way for advertisers to run targeted ads with the help of selected creators. This is a unique ad format as it gives liberty to the advertiser to choose the creators and place ads on the creator’s profile.

Right now, 80,000 creators are active on X (Formerly Twitter). X launched a creator revenue-sharing program in July 2023.

Notably, X (Formerly Twitter) has 500 million monthly active users and 200 million daily users. In 2023, X's (formerly Twitter's) revenue reached $2.98 billion.

Creator Targeting: X Advertisers can Select the Creators to Run Ads: eAskme

Creator Targeting for Advertisers:

Creator targeting is a new feature on X for advertisers to connect with their customers by using the best content creators.

X will release a curated list of creators that are eligible to earn money with the revenue sharing program.

New advertising features give advertisers more control over running self-served ads.

Advertisers can now run ads on individual creator profiles.

For example, if you want to run marketing ads, then you must choose a creator who creates content related to marketing.

Creator Targeting and Brand Safe Video Offering:

X’s Creator Targeting is part of brand-safe video sharing. X (formerly Twitter) partnered with 1000+ of the biggest content creators and publishers.

Advertisers can use Vertical Video Ads and Promoted Video ads when using creator targeting.

Conclusion:

X's (Formerly Twitter) user base is growing year after year. In 2023, X has seen a slight decrease in users. X (Formerly Twitter) is the 7th most popular social media network.

There are 245 million active users on X. It is still a popular social network to target audiences and increase brand awareness.

60% of X users are interested in current events and news. X is still widely used in countries like the USA, Japan, India, etc. If your target audience is living in these countries, then you should use Twitter ads and creator targeting to reach a larger audience.

X has shared details about the latest Creator Targeting in this post.

It will help in improving your online presence.

X (Formerly Twitter) is making a lot of changes to improve user experience, number of users, advertisers, and revenue.

Stay tuned for more.

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X (Formerly Twitter) is Testing Not a Bot Program $1/Year Subscription to Reduce Spam

X (Formerly Twitter) is trying hard to get rid of spam accounts.

X is testing the “Not A Bot” program to block spammers and bots from using the X platform.

With the “Not A Bot” program, the new “X” user needs to pay $1/year to access content and engage with the platform.

Users who are not willing to pay $1/year will have read-only access to the “X” platform.

X (Formerly Twitter) is hoping that the new program will reduce bots and spammers.

The company is not making this fee a profit driver program.

Right now, “X” is testing the “Not a Bot” program in two countries:

• New Zealand
• Philippines

What is a “Not a Bot” Program?

X (Formerly Twitter) is Testing Not a Bot Program $1/Year Subscription to Reduce Spam: eAskme

X’s “Not a Bot” program is under testing in two countries for new users.

A new user must verify his account using a phone number.

After verification, they will get the option to pay $1/year to engage on the “X” platform or stay as a read-only user.

With the “Not a Bot” program, spammers will not have access to social media content. If the company gets positive results, then “Not a Bot” will become a necessary feature of “X.”

What Benefits “Not a Bot” Subscriber Will Get?

By paying $1/year, the “Not a Bot” feature allows you to;

• Share posts
• List posts.
• Bookmark posts
• Repost or quote the posts.
• Reply to the posts.

Without paying a $1/year fee, the new user will only have read-only benefits such as;

• Read Tweets
• Follow others
• Watch Videos

Not a Bot Terms and Conditions:

X’s “Not a Bot” terms and conditions clearly state that a user is not entitled to a refund. The company can change, edit, and even pause the program without refunds.

Conclusion:

The “Not a Bot” program is there to help “X” company reduce spammers from its platform.

It is also the fact that scammers are already paying $8/month for X premium features.

But a premium subscription will surely stop account farms and bot account creation on the “X” platform.

“Not a Bot” is still a beta program, and it is not sure if the company will roll out a new program worldwide or not. It is best to wait for the beat test results and know the future of the “Not a Bot” program on “X.”

Do you want to pay $1/year to access content on X (Formerly Twitter)?

What do you think about the “Not a Bot” program?

Still have any question, do share via comments.

Share it with your friends and family.

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X (Formerly Known as Twitter) Fleets Died Today: What's Next?

X (Formerly Known as Twitter) launched the stories-like feature Twitter Fleets in November 2020. But within just nine months, they decided to shut down Twitter Fleets feature.

They are giving because Fleet has not performed the way as expected by the X (Formerly Known as Twitter) team.

Twitter Fleets was twitter’s strategy to attract people to spend more time by indulging in conversations.

Twitter Fleets Shutdown on August 3, 2021: eAskme

But, Twitter Fleets has failed to attract users.

Only the active users have used the Twitter Fleets, but the company targeted the new users or less active users.

Significance:

Twitter Fleet's failure has made the brand learn that users love sharing media files.

This will help X (Formerly Known as Twitter) to work on tweet composer.

Camera and Tweet Composer will capture full-screen view, gif stickers, and text formatting. X (Formerly Known as Twitter) has experienced the use of full-screen ad formats.

What Happens After X (Formerly Known as Twitter) Fleets Shutdown?

Twitter is replacing Fleets with Spaces.

Even after Fleets, X (Formerly Known as Twitter) will still keep testing new features to improve engagement and conversations.

Stay tuned with us to learn when X (Formerly Known as Twitter) will launch new features.

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