Partnership Marketing [Explained]: What it is? and How to Use Co-Marketing for Branding, Links, Traffic and Revenue?

What is partnership marketing? How to use partnership marking to build links and increase brand awareness? If partnership marketing is a new thing for you, then this post will be quite interesting today.

Partnership Marketing: What it is? and How to Use Co-Marketing for Branding, Links, Traffic and Revenue?: eAskme

Other people are at: Facebook Pages Received 6 New Feature Updates: Explained here.

I have explained different types of marketing over the year, such as.

• Affiliate Marketing
• Email marketing
• Content Marketing
• Digital Marketing
• Social Media Marketing
• Growth marketing
• Pull Marketing
• Video Marketing
• Coupon Marketing
• Search Engine Marketing

Most of the time, you find them connected.

But marketing strategies are changing.

This is the reason why every year you see a new form of marketing.

Marketers are continuously researching for hours, weeks, and years to develop new influential marketing strategies. People find new things attractive, and this idea works with creativity in the marketing world.

While going after new marketing strategies, marketers often overlook the tried and tested marketing strategies.

Partnership marketing or co-marketing falls under this category.

What is Partnership Marketing or Co-Marketing?

Partnership marketing is also known as co-marketing.

As the name suggests, partnership marketing happens when you collaborate with other businesses to target a similar audience to promote products or services.

In 2019, National Geographic and Coors Light collaborated to target 10 million users worldwide and increased brand visibility by 7%.

Similarly, Social Chain and Buffer published a report to achieve 17,000 downloads in one week.

According to cheifmarketer, 77% of brands found partnership marketing effective in 2019.
And, it still works.

How to start with Partnership Marketing:

The basic concept of Partnership Marketing is to find a business with a similar audience. But you need to ensure that business is not your direct competitor.

For example; If you are running a travel blog, you should partner with the travel industry's businesses.

This will help you to boost brand awareness and build marketing strategies that will target similar customers with different products.

It is relatively easy to find such businesses.

Find out:

• If other businesses are publishing content, where you also publish?
• Who are the influencers or best service providers in your industry?

You will find a lot of businesses that are ready to partner for an extra boost.

After choosing the partner to collaborate with, you need to do a few things.

Write blog posts on each other's websites.

This way, you will build some quality links that can drive traffic to your website. These links also help to improve website visibility. The audience on your partner's blog will learn about your blog, business, product, or service.

Before you start writing your first blog post for the partner's website, it is essential to do keyword research. With the right keywords and optimized content, your con ranks the blog post in search results.

This is a practical approach to establish you as an expert content writer and marketer. Your post will stay on the site if you are generating value for them.

Write about a similar topic on your blog, and you can rank better in search results.

Mentions:

Partnership marketing or Co-marketing is when you and your partner not only exchange blog posts but also mention each other on different sites, social networks, or publications.

For example; If you publish a guest post on third-party sites, then start mentioning your partner's website there.

It is an excellent way to increase brand mentions, build more links, boost traffic and SEO performance.

Ask your partner to do the same for you.

Social Media Sharing:

During the content partnership, you both will be creating content for each other's website and publishing it on third party sites.

Sharing the content you are publishing on all the popular social media networks, and social profiles is a great way to boost brand awareness.

It is an easy way to grab more traffic.

Tag your partner, and you will see an increase in the number of followers also.

Email Newsletters:

Use email marketing to engage with existing followers and share the published content.

You should share the content published on your site with your email subscribers and also make sure that your partner also shares the content you have published on his website with his email subscribers.

Email lists are the effective place to engage with the audience.

If you don't have email subscribers, then start building your list.

Collaborate for eBook:

Collaborate with your partner to publish a professional and targeted ebook.

A book with creative storytelling can help both of you to influence most people in your industry.

To make the eBook influential, you must produce a quality ebook.

Co-host a Webinar:

The webinar is an effective strategy to educate the people about the products, services, or brand by boosting their knowledge on a particular topic.

Invite the influencers or partners to host the webinar with you.

To make the webinar profitable for you and your partner, you need to ensure that your product should align with what your partner is offering.

Add a call to action.

You can either help them make the purchase decision or direct them to the place where they can join your email newsletter.

Brands are using this strategy to offer products or services at better or competitive prices.

But you should not push your products on others. Ensure that what you are offering is valuable to build trust.

Think beyond making sales only.

If it is possible, you should take your webinar to a real life event.

Share clients:

All forms of marketing are there to help you generate more leads, sales, and revenue.

Partnership marketing helps you achieve long-term goals and improve your brand value, number of followers, traffic, and sales.

Conclusion:

To make Partnership marketing work, you and your partner should truly align with each other.

If you can make it work, then it will a turning point for your business.

Do share you questions, suggestions and anything you want me to know in comments.

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Google’s New Email Rules for Bulk Senders

Google is strengthening email policies to ensure security and reduce spam. The new email rules will apply to bulk email senders. Any email sender who is sending 5000 emails in one day must authenticate the messages and allow a subscription option in the email. Google has introduced new policies to fight spam in emails. Stricter bulk email rules will help to reduce the volume of spam emails.

New Rules for Bulk Email Senders:

Google has set new rules for email senders sending 5000 emails to Gmail addresses.

Email senders must use DMARC, SPF, and DKIM to validate the sender and his brand.

Google’s New Email Rules for Bulk Senders: eAskme

 

The one-click unsubscribe option must be in bulk emails. It allows recipients to opt out of email lists.

There is a spam threshold. Email senders must stay lower than that rate.

How to follow the new Email Rules?

It is easy.

• Only send emails using trusted email senders such as Mailchimp or SubStack. Use Mailchimp alternatives if you need them.
• Check email open rate and remove unresponsive subscribers.
• Segment email list to send relevant emails.
• Personalize emails to improve open rate and engagement.
• Add unsubscribe option.

For 5000 subscribers, you must follow these guidelines. Even if you have fewer subscribers, still follow the best email guidelines.

How to Build an Email List?

Build email list to reduce spam.

Your email list-building strategy also helps you reduce spam emails. Always segment email subscribers.

For example, Do not add email subscribers interested in entertainment to the list of business email subscribers.

Email segmentation makes it easy to improve user engagement.

Personalizing emails also improves the open rate. People open email that addresses the user with his name.

Tell the user that he is not responsive in emails and let them know the unsubscribe option to clean your email list.

Conclusion:

Google is trying to reduce email spam. Follow these rules to improve your email list and engagement.

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How to Reset Thunderbird to the Default Settings?

Mozilla Thunderbird is a popular, open-source email client offering various features to help users manage their emails, newsgroups, and RSS feeds. It is available for Windows, macOS, and Linux operating systems.

This email client is well-known for its comprehensive features that cater to various user needs. One of the primary features is its email management capability, which allows users to manage multiple email accounts from different providers within a single interface. Supporting both POP3 and IMAP protocols, Thunderbird enables offline access to emails. Additionally, users can create custom message filters to automatically sort incoming messages into specific folders based on criteria such as sender, subject, or keywords.

How to Reset Thunderbird to the Default Settings?: eAskme

Another key aspect of Thunderbird is its extensibility through add-ons. Users can install many extensions to enhance the email client's functionality, including calendar management, contact synchronization, and improved security features. However, many users still use a Thunderbird to Outlook converter to migrate from the client and want to fully reset its settings.

What could be the reasons for that? And how can one reset the email client’s settings to default? Read on to learn the answers to these questions.

Reasons to Reset Thunderbird to Default Settings:

There are several reasons why some people want to do a full reset in Thunderbird:

• Performance Issues: Over time, the email client may become slow or unresponsive due to accumulated cache files, outdated add-ons, or corrupted settings. Resetting the software can help improve its performance.
• Troubleshooting: If Thunderbird is not functioning correctly, resetting it to the default settings can help identify and resolve issues caused by third-party add-ons or custom configurations.
• Starting Fresh: Users may want to start with a clean slate by removing all customization and returning to the default settings.
• Migration: When migrating to a new computer or operating system, resetting Thunderbird can help ensure a smooth transition by eliminating potential compatibility issues.

How to Reset Thunderbird to Default Settings?

Resetting the software to its default settings involves creating a new profile and importing necessary data from the old profile. Follow these steps to reset your Thunderbird client:

Step 1: Backup Your Data

Before resetting the email client, creating a backup of your existing profile folder is essential. This folder contains all your emails, contacts, and settings. To locate and back up your profile folder:

• Open Thunderbird.
• Click on the menu button (three horizontal lines) in the window's upper-right corner.
• Select "Help" (question mark icon) and then click on "Troubleshooting Information."
• In the "Application Basics" section, click on "Open Folder" next to "Profile Folder."
• Close Thunderbird.

In the open file explorer window, copy the entire profile folder to a safe location, such as an external hard drive or cloud storage service.

Step 2: Create a New Profile

To create a new profile in Thunderbird:

• Close Thunderbird if it's open.
• Press Windows + R keys on your keyboard (for Windows users) or open Terminal (for macOS and Linux users).
• Type thunderbird.exe -P (for Windows) or /Applications/Thunderbird.app/Contents/MacOS/thunderbird-bin -profile-manager (for macOS) or Thunderbird -ProfileManager (for Linux) and press Enter.
• In the "Thunderbird Profile Manager" window, click on "Create Profile."
• Follow the on-screen instructions to create a new profile. Make sure to choose a different folder for the new profile.
• Once the new profile is created, select it in the Profile Manager and click "Start Thunderbird."

Step 3: Import Data from the Old Profile

After creating a new profile, you'll need to import your emails, contacts, and other data from the old profile:

• Open Thunderbird with the new profile.
• Click on the menu button (three horizontal lines) in the window's upper-right corner.
• Select "Tools" and then click on "Import."
• In the "Import" window, choose what data you want to import (e.g., Address Books, Mail, or Settings) and click "Next."
• Browse to the backup of your old profile folder that you created earlier.
• Select the appropriate files or folders to import, and click "Open" or "Next" to complete the process.

Once you've imported your data, the program should be reset to its default settings with your emails, contacts, and other information intact. You can customize your new profile, reinstall add-ons, or make other changes.

Resetting Thunderbird to its default settings can help resolve performance issues, troubleshoot problems, and provide a fresh start when needed. Following the steps outlined in this guide, you can easily reset the email client without losing important data.

Still have any question, do share via comments.

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Personal Branding: What is it? What are the benefits and importance?

Want to gain attention and authority in your niche? If yes, then you should work on your personal branding.

Personal branding is relevant in the world of online business.

You may have already heard about personal branding if you are also running an online business.

Personal branding is not just the imagination. It is the relevant strategy that turns creators into influencers.

Personal Branding: What is it? What are the benefits and importance?: eAskme

The process of personal branding will make you a trustworthy expert in your industry. This trustworthiness will easily influence people around you.

So what is personal branding, and why is personal branding so important? Let's find out today.

What is personal branding?

Personal branding is the strategy for turning a person into a brand. It is also about creating the brand identity for a business or person.

With personal branding, you project yourself as a brand and spread awareness. It also ensures that your target audience knows what you do, who you are, where you are from, and why it is best to choose you over the competition.

Personal branding is about being an excellent marketer. It is about your you project yourself in front of the target audience, how to build trust, and gain respect.

You should know that branding can negatively impact you if you falsely market a business.

With the right approach and perfect personal branding strategies, you can create the brand identity for your business or yourself. It will help you to stand out from the current competition.

Why Is Personal Branding Important?

Internet and smartphones have decreased the attention span of people. It is getting harder to leave an impression and make your efforts count.

Personal branding is the best way to have a memorable and strong brand identity.

Brand identity is necessary for success, yet most businesses do not invest in personal branding.

Remember: if you want to be successful, you should create a successful brand.

People must trust your business and will buy more services and products.

Why is personal branding important?

The reasons why you need personal branding:

Stand out from the existing competition:

Competition is part of every industry. It is getting tougher to compete with brands and existing experts.

Personal branding is the only way to help you stand out from the competition and leave an impression.

Your personal brand is the reputation you earn with your efforts or the quality of service you provide. It is also about what others think about you.

Why is personal branding so important for your business?

Whether an expert or at a startup, you always want to stand out; this is where personal branding will help. For example, every employee has a degree or qualification to get a promotion. Still, only a few of them get promoted, and it all happens because of their personal branding and repetition.

Create a strong personal branding impression to leave the impression and be remembered.

Personal Branding will also help you get a higher salary than others who have applied for the same job and are offering the same service.

The best way to develop personal branding is to know what you want to become and who you are.

Define your brand to get success with personal branding.

Grab the opportunities:

No matter in which industry you are facing tough competition.

Create a strong personal brand for yourself.

Your personal brand will display your experience and skills and why people should think you are unique.

Building a personal brand will also give you an advantage over your competition.

People will remind you of your brand because you have some skills and expertise that no one else has or has lesser than you.

He has strong personal branding that will open the door to new opportunities.

People love to have those who grab attention; this is where you grab the maximum opportunity because you are a brand.

It is a must to work on your personal branding to grab maximum opportunities.

Clients will trust you more:

Personal branding is about turning yourself into a brand.

The goal is to earn brand identity.

The process of personal branding helps you to create an evergreen presence online.

There are psychological reasons that compel you to create a personal brand identity.

The best thing about personal branding is that it will help to build trust easily and effectively.

Your audience trusts you more when they know who you are, what you are doing, and why you are doing it. They start feeling a connection or relationship with you.

Your audience will know that you are an expert and what they can expect from you.

Personal branding will give you a unique look. You can stand out from the competitive crowd with a strong personal brand.

You can attract more opportunities with personal branding.

Clients prefer people with a strong personal brand.

Personal branding will bring you more opportunities, trust, and authority.

People will search about you:

Search engines and social media have made it easy for you to create a personal brand. Now, people can find anything about you online.

It is necessary to understand how you are presented online and offline.

Personal branding allows you to introduce yourself in the best way and control the narrative.

With personal branding, you can stand out from the rest of the people.

Even your clients and customers will look for you online, and a solid online brand presence will make them choose you over others.

Personal branding is a must to achieve success online.

How to Develop Your Brand?

The very first thing is to control your reputation on social media. Clean clutter from your accounts and post only relevant and authentic information. Stay away from negative marketing.

Next, you need a website.

Create a personal website and fill it with content that displays your skills, experience, and knowledge.

Turn your mugshot into a logo and choose the theme relevant to your audience. Use the same logo and theme on all your social media accounts.

Publish content that attracts engagement. Grab attention, add value, make people trust you, and listen to you.

Creating expert-level personal content will help you collect the email addresses of your website visitors.

Conclusion:

You cannot turn your business into success without personal branding.

But do not neglect your business when building your brand.

You must have a different strategy for both.

Personal branding will become more fruitful if you also have an effective business strategy.

With the combination of personal branding and business strategies, you can achieve your goals much faster.

If you still have any question, feel free to ask me via comments.

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Top Six Benefits of Direct Mail Retargeting

Do you have visitors to your website who browse through your page?

Some even place some items in the cart but do not buy them.

This happens all the time, and you would wonder, are they just there to window shop?

Or was there a distraction that made them undecided? 

Are you familiar with the retargeting method?

Top Six Benefits of Direct Mail Retargeting: eAskme

This marketing technique has expanded into directing mail by converting website visitors to direct mail audiences.

Site visitors are matched to their name and postal address by using IP address and cookie-based matching.

In layman's terms, retargeting enable you to remind your clients or visitors of the services and products you offer after leaving your site without purchasing. 

Spam folders and ad blockers are not obstacles in the case of such retargeting. On the contrary, it bridges the gap between offline and online marketing. 

These are the main benefits of using offline direct mail retargeting to retarget your customers.

Cost-effectiveness

One of the major benefits of direct mail retargeting is cost-effectiveness.

Even though the largest number of businesses consider this marketing method pricier than the other strategies, it is not true.

While you will still be required to pay for the production, postage, and design of marketing materials, the Return on Investment (ROI) is significantly higher.

This marketing technique is believed to provide some of the highest ROIs when compared to the other methods.

Social media's return of investment (ROI) is almost identical to that of direct mail retargeting.

Since customers rarely ignore direct mail, the chances for response and engagement are relatively high.

Businesses whose purpose is to retain customers would benefit from the cost-effectiveness of this method.

Standing out from the competition

Nowadays, digital marketing provides businesses with many advantages, which is why many companies decide to invest in such services.

Almost every business uses digital advertisements, websites, blogs, social media, and email marketing to prove better than the competition.

Consequently, new companies can't find their place under the sun in the sea of competitors.

Offline marketing, on the other hand, provides companies with an opportunity to stand out.

Given most businesses have stopped engaging with prospects via their mailbox, it gives you a chance to be different.

When customers receive physical mail, there is a better chance for them to remember your business.

Also, it is believed that direct mail requires a lower amount of cognitive effort for customers to process the information and understand it.

Click here to learn how direct mail works.

Personalization

Another benefit of direct mail retargeting is the possibility for personalization of the messages, which drives engagement.

When customers are targeted directly, the response rates are believed to increase by as many as fifty percent.

It is a great opportunity for creating a real relationship with your consumers, especially since they have already visited your website.

In addition, businesses are capable of providing customized offers and landing pages, which improve local marketing.

The response rate to direct mail is much higher than the click-through rate for retargeted and standard ads.

For instance, postcards are among the most preferred direct mail retargeting forms, as they are incredibly memorable.

In addition, since postcards come in no envelope, individuals can read them immediately and decide when it's the right time to get back to a particular company.

Trust building

Another incredible advantage of using direct mail retargeting is the ability for businesses to build trust and loyalty.

The emotional effect of this marketing method boosts the feeling of trust in customers, as they consider tangible objects more valuable.

This marketing method makes a mental impression that lasts, which is more likely to get recalled in the future.

As mentioned before, postcard marketing is considered effective by many customers, as it makes them feel valued.

Improve website traffic quality

Direct mail retargeting is considered to improve the quality of website traffic, as recipients are required to type the URL of your site manually.

Customers are supposed to invest more effort to perform this activity than just clicking on a link.

Nevertheless, once they enter your URL, customers become quality leads.

It is thought that a high percentage of consumers decide to visit a company's website to conduct an online search after receiving direct mail.

The bounce rate is much lower because of the willingness of customers to type in your website.

In contrast, when prospects click on a link, they are more likely to leave the site and bounce to another one.

Better shelf life of your offer

Individuals receive a huge number of emails daily, usually in specials, product promotions, and coupons.

Given the frequency of these e-commerce deals, most people do not even bother opening emails and reading their content.

Anyhow, this is not the case with direct mail, as customers are highly likely to see the offer instead of ignoring it.

By using this marketing method to retarget your prospects and promote your offers and coupons, the likelihood of them seeing these offers is rather high.

The coupons and catalogs will probably stick around in prospects' homes long enough to be used in the end.

More than half of e-commerce shoppers who have received a coupon, postcard, or an ad in their mailboxes are likely to take action at some point.

Moreover, shoppers are also more likely to purchase based on a coupon or promotion after getting such offers in their hands.

Therefore, they tend to trust these tangible promotions more than those they receive in their inbox.

Final word

This retargeting has evolved over the years only to return to direct mail.

Drive back your visitors to check your business again and make a successful sale. 

Trying different methods is just a step away from your business to prosper.

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11 Best Substack Aletnatives: Most Popular Email Newsletter Platforms to Make Money Online

Do you want to grow more with a newsletter subscription strategy? 

If then, you may have already heard the name of Substack.

Substack is an easy-to-use service that lets you write email newsletters and make money from monthly or annual subscriptions.

 

Substack Aletnatives Email Newsletter Platforms and how they works: eAskme

There is a reason why newsletter websites are popular.

There was a time when my day started with reading the newspaper and ended with watching the news on tv. But the internet has changed everything. Now I catch every headline from my smartphone whenever and wherever I want.

People have shifted their interest from newspapers to online media platforms. This has caused a loss of jobs in the print media industry but increased job opportunities in online media.

With this, the era of email newsletter subscription has started.

Chris Best founded Substack in 2017. Within a couple of years, Substack became popular among bloggers, publishers, journalists, and other content creators.

The clean interface and responsive nature have made Subsctak popular among online content creators and writers. You can not only write and publish content on Substack but can also get paid with subscriptions.

But it doesn’t mean you can publish anything on Substack to earn money online. Substack has content moderation rules you must follow to publish your content on the platform.

You get complete control of your content, email lists, and everything you upload on Substack.

Substack is one solution for every online content publishing need. You can even get legal support at Substack.

 It is not completely free.

Substack crashes 10% of your revenue and a minimal processing fee.

Even though Substack is quite popular, some content creators and writers found its functionality limited.

And this is the time when you are looking for Substack alternatives.

Write.as:

Write.as is an open-source platform with less distraction and more writing.

If you like me, who loves a clean user interface and easy newsletter writing platform, write.as is for you.

With a premium subscription, you will have an ad-free platform to publish your content and get support, built-in RSS, and a custom domain.

I know how publishers and online content creators love custom domains.

If you do not know the importance of a custom domain, check this guide.

Write.as not only counted as the best Substack alternative for writing, publishing, and email newsletters but also because it offers security and privacy, which is quite challenging these days.

You can get consulting services, live chat support, and priority support.

Users can submit published content on multiple platforms with their submission management plan.

You may not get too many features on this platform, but it is simple and clean.

Right now, you can use 3 different fonts: monospace, Series, and sans-serif.

Plan and Pricing:

• Free
• Pro –$6/month or $72/year.
• Team – $300/year or $25/month.

Ghost:

Ghost is another Substack alternative. It is also an open-source platform to publish your content, send email newsletters, gain subscribers, and earn money online.

Ghost helps you turn your audience into your business with a clean design and easy-to-use publishing and email newsletter interface.

You can also access plugins and SEO tools to optimize your online content for search engines.

You can only use subscriptions to monetize your content.

Plans and Pricing:

• Starter: $11/month or $108/year (up to 500 members)
• Creator: $31/month or $300/year (up to 1000 members)
• Team: $63/month or $600/year (up to 600 members)
• Business: $249/month or $2388/year (up to 500 members)

Patreon:

Patreon allows you to create content exclusively available for premium subscribers. It is a great place to build a strong connection with your subscribers.

Podcasters, Video creators, musicians, visual artists, writers, journalists, gaming creators, nonprofits, local businesses, etc., use Patreon to fund their profession or business.

You can create subscription tiers according to your own choice.

Patreon is free to use but charges 55 to 12% of your monthly revenue and processing fee.

Letterdrop:

Letterdrop is a popular blog and email newsletter publishing platform. It is a popular alternative to Substack that you can use to increase your blog traffic and marketing.

You have multiple ways to monetize your content on Letterdrop, such as paid content collaborations, subscriptions, and sponsorships.

Letterdrop has quite an amazing content calendar, approval process, and content workflow.

You can rank your content ideas according to your set goals. It is also easy to decide what you should write with Letterdrop.

You can publish content using SEO newsletters and blog posts. With Letterdrop analytics, you can check the performance of your content.

Letterdrop integrations allow you to use it with Webflow, Ghost, RSS, WordPress, and Facebook.
You can also use custom domains, colors, fonts, etc.

Steemit:

Steemit is where cryptocurrency meets with blogging and social media.

Users can not only share their content on Steemit but earn when other users comment on your posts or upvote them.

Steemit pays you in cryptocurrency.

You can earn more if your content gets more engagement.

Not only content creators but commenters and even curators get paid.

Steemit is one of the biggest online communities, with more than 1 million active users.

It is not easy to start on Steemit.

To grow, your posts must gain more engagement and a good reputation. It takes time before your profile gets some reputation based on your content engagement.

Medium:

Medium is a popular online publishing and blogging platform.

It is free to use. With more than 100 million active readers, Medium is one of the most engaging online communities and the best alternative to Substack.

Medium has also introduced its partner program that pays you if you have more than 100 active followers.

Experts and even newbie writers can start blogging on the Medium platform.

You can also share your content with the Medium email newsletters feature. Users can subscribe to your newsletter.

Revue:

Revue is now the part of Twitter.

With revue, you can easily create newsletters and integrate them into your Twitter account to gain subscribers to Twitter.

You can easily share your content with Revue newsletters and get paid.

Users can add articles from the web to the newsletters.

Revue makes it easy to grow your subscribers with the help of Twitter integration.

It is free to use revue. But you can only monetize your content if you have a premium revue subscription.

Revue charge processing fee and 5% of monthly revenue.

Hubpages:

Hubpages is one of the oldest sites still active and using revenue-sharing methods.

Hubpages if following a user-generated content monetization strategy.

You will earn money based on the number of views on your Hubpages content.

It is free to use Hubpages and one of the oldest Substack alternatives.

You can also choose premium editing services on HubPages.

Buttondown:

Buttondown is a simple and easy-to-use email newsletter service.

You can use its proofreading and content editing tools to fix your content.

It is easy to set up a premium subscription plan with Buttondown integrations.

You can easily segment your audience using tags on email.

Plans and pricing:

• Free: $0/month ( Upto 100 subscribers)
• Basic : $9/month (101-1000 subscribers).
• Standard: $29/month (1001-5000 subscribers).
• Professional: $79/month (5001-10,000 subscribers).

TinyLetter:

TinyLetter is for those who want to share newsletters quickly.

You will get a URL for each newsletter that can be used to share on various social networks.

TinyLetter is part of MailChimp Network, and its functions are like Mailchimp.

Professionals or businesses, and individuals can also use it to send newsletters.

TinyLetter is free for the first 5000 newsletter subscribers.

MailerLite:

Melilite is a complete email newsletter platform where you can use popups, automation, and analytics.

You can use HTML and text-based email newsletters.

The free plan allows you to send upto 12000 emails.

You can earn money with newsletter subscriptions.

Plans and Pricing:

• Free: $0/month (12,000 monthly emails).
• Growing business: $10/month (unlimited monthly emails).
• Advanced: $21/month (unlimited monthly emails).

Conclusion:

Email Newsletters are not there only to update your subscribers about your latest posts but not you can monetize them with various methods.

You can still use Substack and many of its alternatives to grow your audience.

Here I have shared the 11 best Substack alternatives.

Have you ever used any of them?

Which Substack alternative do you find most useful?

Do share your thoughts via comments.

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4 Tips for Writing an Effective Newsletter

Newsletters present a great opportunity for businesses to stay connected with their best leads and customers.

Unlike blogs or other forms of written content, newsletters allow businesses to directly communicate with quality leads again and again.

4 Tips for Writing an Effective Newsletter: eAskme

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However, as with all marketing efforts, quality can make a big difference in terms of the success –– or lack thereof –– of your company’s newsletter.

To that end, today we’ll share four tips that will help you craft a compelling newsletter that your digital community will always want to read.

4 Tips for Writing an Effective Newsletter

Keep it Relevant

First and foremost, newsletters need to be relevant to subscribers to generate positive results.

This means that marketers have to be careful about the type of content they create and updates they provide in their newsletter.

A coworker’s birthday, for example, is not relevant information that subscribers need to know about.

What’s more, newsletters should be focused on a particular topic or problem.

It’s okay to touch on multiple subjects in the same newsletter, but they should all be connected by a common theme.

Give Yourself Time

Some business leaders may feel pressure to generate a new newsletter every month –– or in some instances –– even more often.

This can be problematic, though. Newsletters should ideally contain new information about your company, your products, or your services.

And if you can’t deliver relevant news to your subscribers in every newsletter, they’ll likely ignore your efforts.

As such, don’t be afraid to space out your newsletters.

It’s better to write five compelling and engaging newsletters a year than 20 boring and counterproductive ones.

Incentivize Your Content

Businesses act to solve problems.

Whether your company specializes in fixing bunions or protecting sensitive data, your newsletter should provide real value for your customers.

A quality newsletter should include links and  references to other elements of your marketing strategy such as special offers, coupon codes, or even content for further reading.

If you never give your customers a reason to read your newsletter, they won’t.

Curate Your List

Newsletters can be effective in large part because they allow marketers to speak directly to qualified leads and repeat customers.

However, not everyone who signs up for your newsletter will prove to be a quality lead in the long run.

Though it might seem odd at first, marketers need to ensure that they’re only reaching out to consumers with a serious interest in their company.

Email marketing is most effective when it’s tailored to a specific group of people.

So having a large subscriber base doesn’t necessarily guarantee success.

Ultimately, it’s more cost-effective to curate your newsletter subscriber list and to focus on the individuals most likely to  convert in the future.

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10 Best MailChimp Alternatives in 2024: Unleash the Power of Email Marketing

Are you looking for MailChimp Alternatives in 2024?

Why?

Email marketing is the soul of every online or blogging business. Without creating email lists, you cannot join the inner circle of your visitors.

MailChimp Alternatives: eAskme

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Email marketing is necessary to stay ahead in the competition. The more email subscribers you have, the more easily you can pitch the products and services to your loyal visitors.

MailChimp:

When it comes to email marketing, MailChimp is a popular name in this industry.

Mail allows you to;

• Send emails
• Create Ads
• Create landing pages
• Use automation tools to boost your business.

MailChimp also offers three plans according to the number of subscribers and features, such as;

• Free Plan: You need not pay anything upto 2000 subscribers. You can send up to 12000 emails/month.

• Grow Plan: It cost you $10/month. You can send unlimited emails and manage unlimited subscribers. But, you will not get premium support in this plan.

• Pro Plan: MailChimp pro plan cost you $199/month. In this plan, you will get everything to grow plan. You will also get premium support, predicted demographics, advanced segmentation, and multivariate testing.

MailChimp is an excellent place to start your email marketing journey.

But!

Do you think that MailChimp is the only best email marketing tool?

No!

There are many other MailChimp alternatives available online.

Today, I am going to share some of the best and most recommended alternatives to Mailchimp.

MailChimp Alternatives:

No matter you are looking alternative for MailChimp, or you are interested in the free alternative to MailChimp, this post is for you and every email marketer or blogger out there.

 

1) MailChimp Alternative: Constant Contact:

Constant Contact is among one of my favorite MailChimp alternatives.

It offers a free trial for 30 days.

If you signup from below link your trial period will increase to 60 days.

Grow your business with the leader in Email Marketing. Sign up for free 60-day trial of Constant Contact. 

Constant Contact allows you to send unlimited emails and support ecommerce also

Features of Constant Contact;

• Unlimited email
• Complete customization
• Branded templates
• Automated Abandon Cart Email
• Import contact list
• List building
• Welcome Email
• Popup forms
• Subscriber segmentation
• Facebook lead ads
• Marketing calendar
• Image library
• Apps
• Integration
• Tracking
• Support
• Resources
• Dynamic content
• Surveys
• Polls
• Coupons
• Online donations
• RSVP, etc.

You will find a whole lot of features and everything that you ever need in an email marketing tool.

ConstactContact offer 2 different plans;

Grow your business with the leader in Email Marketing. Sign up for free 60-day trial of Constant Contact. 

2) MailChimp Alternative: NotifyVisitors

 

NotifyVisitors is a powerful MailChimp alternative that lets you take control of your website's customer experience.

With intuitive features such as segmentation, automation, and real-time reporting, it has never been easier to understand and interact with users on your website.

You can create targeted messages or retargeting campaigns in no time and measure the impact of each campaign with detailed analytics that show effectiveness and conversions.

NotifyVisitors Features:

• Automated campaign
• A/B testing
• Advanced Segmentation
• Drag and drop content editor
• Pre-made templates
• In-depth analytics
• Signup forms
• Lead forms
• Email scheduling

NotifyVisitors offers:

• Email marketing
• Sms marketing
• Whatsapp marketing

3) MailChimp Alternative: Aweber:

Aweber is one of the first MailChimp alternatives that I have been using for a long time.

Aweber is a favorite email marketing tool, and you get “First month free.”

In the first month, you will get everything for free from Aweber. After that, it will cost you $19/month.

That is an excellent and cheap alternative to MailChimp.

Click Here for Free 30 Days Trail 

Features of Aweber:

• Email newsletter
• Drag and drop builder
• Email automation
• HTML templates
• Split Testing
• Tagging
• Autoresponder follow-ups
• RSS to Email
• Integration
• Sign-up forms
• Email API
• Mobile Apps
• Customer service
• Subscriber management
• Subscriber segmenting
• Email tracking, etc.

Like other MailChimp alternatives, Aweber also offers various email marketing plans according to the number of subscribers;

4) MailChimp Alternative: SendinBlue:

SendinBlue is a popular alternative to MailChimp.  If you are looking for an all-in-one email marketing solution them, SendinBlue is for you.

SendinBlue not only allows you to send email but also give you feature to send SMS. SMS and email both are helpful to give a boost your email marketing efforts.

Click here to Signup for free with Unlimited Contacts

Features of SendinBlue:

• Drag and drop functionality
• Easy to use the HTML editor
• Free responsive email templates
• Publish newsletters on social media
• Custom forms
• Easy Contact segmentation
• Create Custom contact fields
• Automation
• Schedule Emails
• Monitor performance

Easy to integrate with popular CRM and Email marketing apps.

You will find it interesting that SendinBlue support different languages such as English, François, Deutsch, Italiano, Portuguese and Espanol.

The beauty of the SendinBlue is that even the free plan allows you to add unlimited subscribers and send 300 emails/day.

But to send more emails, you need to opt for the premium option.

Sendinblue Black Friday

The best Black Friday deal and opportunity to do it big.

For a limited time, Sendinblue will slash prices for 50% off annual plans for new Marketing Platform users with the exclusive discount code:

Code: BLUEFRIDAY2022

Date: November 21-30

SnedinBlue offers

• Email marketing plans
• SMS plans
• IP Plan

You can choose the plan according to your requirements. If you are a newbie in email marketing then start with the free plan. 

5) MailChimp Alternative: EasySendy Drip:

EasySendy Drip is an easy to use alternative for MailChimp. It allows you to send upto 50,000 emails to 5000 contacts per month at just $14/month.

This email marketing service helps you to convert website or blog visitors into loyal subscribers.
You may find it a little pricy, but the list of features is also very long.

Features of Easysendy:

• Popup forms
• Live pop editor
• On-exit forms
• On-scroll forms
• Video popups
• reCaptcha
• Social share buttons
• Templates
• Responsive popups
• Custom messages
• Analytics integration
• Boost sales and conversion.
• Autoresponder email campaign
• Event based email campaign
• Plain text email campaign
• RSS fee email campaign
• Use emojis.
• Use tags

EasySendy offer three plans;

• Easysendy automate
• Easysendy drip
• Easysendy pro

6) MailChimp Alternative: Mailerlite:

If you look at Mailchimp vs. Mailerlite, then you will find out that Mailerlite is 12 times cheaper Mailchimp alternative.

You may ask why it is so cheap.

The big reason is that MailerLite mostly deals with bulk email marketing for big brands. They are earning more with big brands that is why they can make the tools available at affordable price.

Features of Mailerlite:

• Drag and drop email builder
• Email automation
• Landing pages
• Popups
• Easy integration
• Free upto 1000 subscribers.

Mailerlite offer you different plans according to the number of subscribers;

7) MailChimp Alternative: iContact:

iContact is a popular alternative to MailChimp. It is one of the highly popular email marketing services. You can easily use this service to satisfy all the email marketing requirements you may need yesterday.

It also offers 30 days free trial, but the trail is limited to 100 email addresses only.

Still, it features makes it the highly recommended and widely used email marketing service.

Features of iContact:

• Award-Winning Customer Support
• Drag and Drop Editor
• Welcome Series Automation
• Audience Segmentation
• Responsive Email Layouts
• Performance Reporting
• Unlimited Users per Account
• A/B Split Testing
• API Support
• Subscriber List Management
• Pre-Built Design Template Library
• Reliable Sending with SpamCheck
• Customizable Merge Fields
• Custom Field Support
• Sign-up Form Creation
• Google Analytics
• Custom Design Work

iContact offer you two different plans. You can use the subscriber bar to set the number of subscribers.

8) MailChimp Alternative: Convertkit:

 

Convertkit is a smart email marketing alternative to MailChimp. It is one of the favorite email marketing tools for bloggers, publishers and marketers.

Its basic plan starts at $29/month and helps you manage upto 1000 subscribers.

Features ofConvertKit:

• Forms and Reporting
• Automation and sequences
• Subscribers broadcast
• Reliable support
• Community
• 70+ integration
• Easy migration tool
• Text-based emails.

Converkit offers you multiple packages according to the number of email subscribers;

9) MailChimp Alternative: GetResponse:

Getresponse is one of the most popular brand in the email marketing industry.

Because of it's popularity, I have decided to add it in this list of MailChimp alternatives.

GetResponse offers you more than just email marketing. It gives you tools like landing pages, marketing automation, webinars, CRM, autoresponders and enterprise solutions.

Click to Get 30 Days Trail

This is an all-in-one solution to boost email lists.

Getresponse review for you.

Features of GetResponse:

• Automation templates
• Scoring
• Web event tracking
• Cart abandonment
• Automation Segmentation
• Mobile Workspace
• Landing pages
• Customization

GetReponse also offers 30 days trial. This is the best opportunity for you to test their service.

They offer four paid plans with the option to pay monthly, annually and 24 months.

10) Mailchimp Alternative: Omnisend

Those used to Mailchimp will feel at home in Omnisend’s interface, with powerful email marketing at the core of this omnichannel platform.

They offer a free 14-day trial so you can test out any of their plans.

Upgrade your email marketing by bringing your channels under one roof. Try Omnisend for free for 14 days.

Built for ecommerce, Omnisend powers your email marketing strategy by offering sophisticated automation (that includes other channels) and smart targeting in segmentation. As far as Mailchimp alternatives go, Omnisend is a great choice.

Omnisend Features:

• Drag and drop visual email builder
• Responsive email templates
• Omnichannel automation workflows
• Smart segmentation on the fly and advanced targeting
• A/B testing
• Dynamic sales reporting
• Product Import & Recommendations
• Interactive Email Elements
• Signup Forms
• Landing pages
• Popups

What makes Omnisend really stand out is that not only can you automate your emails, you can add several channels to the same automation workflow: SMS, Facebook Messenger, WhatsApp, Viber, push notifications, and many other channels.

Omnisend’s free plan offers basic email marketing that allows you to send up to 15,000 emails per month with no contact limit. From there, the Standard Plan, starting at $16 per month, includes automation and segmentation.

Regardless of what you need starting out, Omnisend’s plans scale easily with you as your email list and needs grow.

Final Words:

When it comes to starting email marketing, MailChimp is one of the most used tools. But time has changed.

These are the email marketing tools available online which are offering better email marketing solutions.

Choose Wisely!

Which of these tools you are using? Have you ever used MailChimp or any if these MailChimp alternatives?

Do share you questions, suggestions and anything you want me to know in comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter with your friends and family.

Why?

Because, Sharing is Caring!

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Email Marketing in 2024: How to Stay Ahead

Despite the rise of social media, mobile devices, and live streaming video, email marketing is still as relevant as ever. It continues to top all other forms of marketing with an average ROI of 3,800%. Yes, you read that right, thirty-eight dollars back for every dollar you spend.

As we move into 2024, it’s important to look closely at your email marketing.

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Today we’ll look at some of the big trends coming in 2024 and how they alter the rules and approaches for email marketing.

Email Marketing in 2024: How to Stay Ahead: eAskme

 

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3 Email Marketing Trends to Stay Ahead of in 2024:

The key to staying ahead in any kind of marketing, is to understand and adapt to trends before they fully arrive. The hints are all there, but we need to look deeper to find out where email marketing is going, and how we can adapt now.

There are countless blogs and websites out there hosting blogs that predict the future. Today, I’m going to show you the three email marketing trends I’ve gathered to help you stay ahead of the curve in 2024.

1. Mobile Optimization in Emails:

A study done by Litmus found that 56% of users prefer to read their emails on mobile devices.

Furthermore, a whopping 42% of them will delete an email if it doesn’t display correctly. This means that your emails must consider mobile users more than ever before.

A mobile responsive template, such as a single column design, is a great option. Beyond the design, you should also consider the needs of mobile users.

Your email’s subject line and body need to be straight to the point and easily digestible on-the-go.

2. Enhanced Personalization:

What started as something simple, like using the customer’s first name, has expanded into highly personalized emails. As we move in 2024, the focus will be on utilize algorithms that can understand user behavior.

Let’s say you’re helping people find options for credit repair. Something like this requires a hyper-personalized touch, otherwise it comes across as disingenuous.

Data like demographics, income, location, and other factors can help you understand someone’s situation and offer them solutions that work for their needs.

By altering your message and tailoring it to the specific needs of your customer, your emails become far more enticing.

This also leverages the ability for emails to be seen. This kind of personalization simply cannot be accomplished on traditional channels like search or social media.

After all, no one wants to be signaled out in front of everyone. Email offers a more personal approach to all types of marketing.

This also allows you to segment your list based on the needs of customers, or where they are in their relationship with your brand.

For example, if you know someone has bought from you before, you can send them additional options. If they haven’t purchased yet, you can send them more information or links to your blog posts.

3. Merging Email and Social:

Too often, marketing channels are treated like separate entities. This will no longer be the case in the coming years.

Now, there are countless ways for them to interact with one another. Case and point: social media and email are a match made in heaven.

In this sense, one hand can wash the other if you put it together correctly. It all starts with adding social media buttons in your emails.

It’s a simple, but crucial task. Giving people this option will encourage them to share your emails on social and increase your followers.

Complete the cycle by promoting your email newsletter on social media and direct people to sign up. You can offer incentives like a discount or exclusive content in exchange for their email.

This creates a cycle of benefits where the two channels are feeding into each other.

Not only that, but research has shown that adding social sharing buttons to your emails can increase click-through rates by as much as 150%, which is incredible for something so simple.

Final Thoughts:

Email is more important than ever before. It remains accessible and widely used on mobile devices, which makes it something you should be focusing on.

By understanding these trends, you can make decisions today that will benefit your future.

How do you prepare for upcoming changes in email marketing? Let us know in the comments!

Contributed By:

Sarah Watson is a social media marketer with over a decade of experience in the online world. She has learned what elements make the perfect posts and wants to share this knowledge with fellow marketers everywhere.

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Why?

Because, Sharing is Caring!

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